Europe Swimming Sports Apparel & Accessories Market Size, Share & Trends Analysis Report By Category (Apparel, Accessories), By Distribution Channel (Supermarkets & Hypermarkets, Sporting Goods Retailers, Online), By Country, And Segment Forecasts
Published Date: May - 2025 | Publisher: MIR | No of Pages: 240 | Industry: consumer and goods | Format: Report available in PDF / Excel Format
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The size of the Europe swimming sports apparel & accessories market was valued at USD 9.66 billion in 2024 and is anticipated to grow at a CAGR of 3.2% during the period from 2025 to 2035. Demand for swimming sports apparel in Europe is driven by a long history of swimming as a competitive sport and also as a recreation. European nations, particularly those with a strong sporting culture like Germany, France, and Italy, have large public swimming pools and competitive swimming squads, fueling demand for high-performance swimwear and accessories. As per a 2024 article by Play Today, Northern European nations have the highest proportion of swimmers, with an average rate of 97%.
Swimming is part of the deep culture of European countries, with swimming competitions like the European Championships and the Olympics contributing further to the interest. This leads to a demand for specialized swimming equipment, such as professional-level swimsuits, training aids, and accessories like swim caps, goggles, and earplugs.
Environmental sustainability is another key driver in Europe, with consumers increasingly seeking eco-friendly swimwear made from recycled materials or biodegradable fabrics. With environmental consciousness on the rise, many European brands have shifted to sustainable practices, creating a niche market for green swimwear.
In addition, Europe's diverse climates, ranging from warm Mediterranean coastlines to cold northern climates, provide year-round customer demand for both competitive and recreational swimming wear.
Speedo UK released a limited edition outdoor swim range in partnership with independent British fashion brand Folk in September 2023. The range pairs Folk's signature outerwear aesthetic with Speedo's legacy and reputation for performance swimwear. The range consists of a number of products like costumes, swim shorts, swimming accessories, fleece tops, and parkas. Importantly, the swimwear is made of recycled material, an aspect that demonstrates concern for sustainability, therefore leading the swimming apparel & accessories industry.
Sustainability is also emerging as a major concern in the market. Companies are using more recycled materials, like reclaimed ocean plastics, and implementing greener manufacturing practices. This is being fueled by consumer demand for sustainable products and a wider industry push towards sustainability.
Customers are looking for more personalized products, and thus there is an increase in customized swimwear and accessories. Being able to choose certain styles, colors, and fits, as well as adding personal touches like monograms or special designs, is becoming increasingly common.
Furthermore, swimwear is also being viewed as a fashion statement outside the pool or beach by Europeans. This can be observed through the growing popularity of athleisure and multipurpose designs that can shift from swim use to everyday wear. Fashion-forward looks, bold patterns, and colors are now becoming more popular, appealing to more people.
Report Coverage & Deliverables
- Competitive benchmarking
- Historical data & forecasts
- Company revenue shares
- Regional opportunities
- Latest trends & dynamics
Consumer Insights
The uptake of swimming sports wear and accessories in Europe is influenced by changing lifestyle patterns, technological innovation, and cultural trends. As concern for health continues to grow across the continent, swimming is being increasingly promoted as a low-impact sport with health benefits that can be enjoyed by individuals across all ages. This has generated demand for swimwear, goggles, swim caps, and associated equipment of good quality, especially in nations that have rich aquatic sports cultures like the UK, France, Spain, and Italy.
Material and design innovation has played an important role in shaping consumer desires. Chlorine-resistant, UV-protecting, and ergonomically-designed swimwear provides improved performance and durability, ensuring it is acceptable to both recreationally active individuals and professionals alike. Additionally, sustainability plays an important role as a purchasing motivation, with the European consumer favouring brands incorporating recycled materials and eco-friendly processes.
Social media and influencer marketing are key drivers of consumer behavior. European athletes, fitness influencers, and even Olympic athletes often feature high-end swimwear and accessories, driving aspirational demand. Furthermore, global events like the Olympic Games and the European Swimming Championships create increased interest in professional-level wear and equipment, motivating consumers to make the investment in high-performance products.
Regional factors also affect adoption rates throughout Europe. In sea-facing countries like Spain, Greece, and Portugal, and in nations with a strong swimming culture like Sweden and the Netherlands, swimwear and accessories are regarded as daily staples, guaranteeing constant demand. In non-coastal countries or areas with limited aquatic sports centers, adoption tends to be fueled by the growth of fitness trends, wellness programs, and targeted marketing campaigns.
Category Insights
The apparel category maintained the highest market share of over 67.2% in 2024 in the Europe swimming sports apparel & accessories market. A major factor is the growing health awareness among people, causing swimming to emerge as a favored exercise activity. This trend has increased the demand for specialty swimwear and accessories. Also, Europe's cultural affluence towards water sports and water-based activities, especially among nations like Germany, France, and Italy, has contributed towards the growth in the market. Fashion trends too have an effective influence on consumer demand, and people desire good-quality fashionable swimsuits, enhancing market growth even further.
The accessories segment is expected to achieve the highest CAGR of 3.3% during the period between 2025 and 2035. Growing health awareness has caused more people to take up swimming for fitness, driving demand for specialized accessories. Furthermore, the shift towards eco-friendly and sustainable products has also encouraged consumers to look for accessories produced using organic and recycled materials, reflecting their environmental concerns. These factors in combination drive the growing market for swimming sports accessories in Europe.
Distribution Channel Insights
The hypermarkets & supermarkets segment dominated the market in 2024 and held the highest revenue share of 35.2% in the Europe swimming sports apparel & accessories market. Supermarkets and hypermarkets have emerged as key distribution channels for Europe swimming sports apparel & accessories, especially during peak seasons such as summer. These mass-market retailers provide standard and low-cost swimwear, goggles, and other swimming accessories to a broad base of customers. The key attraction to these stores is their convenience as consumers can just stop by these stores quickly, along with purchasing swimming-related goods during their general grocery or house shopping. Those goods are, in general, priced as bargains and for utility, marketed towards families or individuals who should be able to utilize basic swimming gear on occasional use without considering going out specially to a destination store.
The channel of online delivery is likely to represent the highest CAGR of 5.9% between 2025 and 2035. Customers increasingly find the convenience of e-commerce, where they can shop from home a vast array of products. Amazon, eBay, and specialized retailers provide hassle-free shopping opportunities with global brands, rich product information, and user reviews. Mobile commerce (m-commerce) has broadened reach even further, as customers can now shop at any time and at any location.
Country Insights
UK Swimming Sports Apparel and Accessories Market Trends
UK swimming sports wear & accessories market captured a revenue market share of 22.5% in 2024. The UK is experiencing a significant rise in the demand for swimming sports wear and accessories due to a number of key drivers. An increasing awareness of health has resulted in higher numbers of people engaging in swimming for fitness and recreation purposes, thus increasing the demand for sport-specific swimwear and equipment. The growth in athleisure clothing has also positioned sportswear as a permanent part of common wardrobe attire, boosting market growth even further. Also, with the ease offered by online portals, these products are now readily available, enhancing market growth.
Germany Swimming Sports Apparel & Accessories Market Trends
The German swimming sports apparel & accessories market is anticipated to grow at the highest CAGR of 3.2% over the forecast period. The growing health awareness, rising aqua sports participation, and increasing number of competitive swimming events are driving the market. Fitness and wellness have become prime concerns in Germany, and as a result, more people are becoming interested in swimming as a low-impact sport, leading to the demand for quality swimwear and accessories. Besides, Germany is home to several national and international swimming events, increasing demand for performance swimwear.
Key Europe Swimming Sports Apparel & Accessories Company Insights
The market is fragmented, with multiple global and local players. These players are investing heavily in promotion and acquisition to increase their customer base and brand loyalty.
In November 2024, Vilebrequin, Saint-Tropez's swimwear brand, pushes the boundaries in sustainable materials once again with its first linen swimsuit collection for Spring/Summer 2025. This introduction comes after the brand's previous launch of a 100% wool swimsuit three years ago, solidifying its dedication to testing out unorthodox, environmentally friendly fabrics. The linen swimsuits-a break from standard synthetic materials-demonstrate the brand's commitment to merging luxury with sustainability without sacrificing its legacy in high-end resortwear.
In April 2024, FORM released its next-generation Smart Swim 2 augmented reality goggles, including superior performance-monitoring features for recreational and competitive swimmers. For £229.00/€249.00, the goggles include a temple-based heart rate sensor and a digital compass (SwimStraightTM) for displaying real-time measures such as direction of heading in open water to minimize deviations by up to 40%.
In April 2023, Speedo signed a two-year association with the German Swimming Federation (DSV), becoming the senior and junior national teams' official technical and training equipment supplier for all aquatic sport disciplines-swimming, diving, open water, water polo, and synchronized swimming. The partnership supports Speedo's international development strategy after recent relaunch in Germany through direct retail distribution and a new office in Munich. Moreover, Speedo highlighted its sustainability objectives, with 35% of its fabrics being ecologically friendly today and its aim for 100% by 2035.
Key Europe Swimming Sports Apparel & Accessories Companies
- Speedo International Ltd.
- TYR Sport Inc
- Arena Italia S.p.A.
- Adidas AG
- Nike, Inc.
- Mizuno Corporation
- Zoggs International Ltd.
- Decathlon S.A
- Aqua Sphere
- Finis Inc.
Europe Swimming Sports Apparel & Accessories Market Report Scope
|
Report Attribute |
Details |
|
Market size value in 2025 |
USD 9.96 billion |
|
Revenue forecast in 2030 |
USD 11.65 billion |
|
Growth rate |
CAGR of 3.2% from 2025 to 2035 |
|
Actuals |
2018 - 2024 |
|
Forecast period |
2025 - 2035 |
|
Quantitative units |
Revenue in USD billion, volume in thousand units, and CAGR from 2025 to 2035 |
|
Report coverage |
Revenue forecast, company ranking, competitive landscape, growth factors, and trends |
|
Segments covered |
Category, distribution channel, country |
|
Regional scope |
Europe |
|
Country scope |
UK; Germany; France; Italy; Spain |
|
Key companies profiled |
Speedo International Ltd.; TYR Sport Inc; Arena Italia S.p.A.; Adidas AG; Nike, Inc.; Mizuno Corporation; Zoggs International Ltd.; Decathlon S.A; Aqua Sphere; Finis Inc. |
|
Customization scope |
Free report customization (equivalent up to 8 analysts’ working days) with purchase. Addition or alteration to country, regional & segment scope. |
|
Pricing and purchase options |
Avail customized purchase options to meet your exact research needs. Explore purchase options |
Europe Swimming Sports Apparel & Accessories Market Report Segmentation
Category Outlook (Volume, Thousand Units; Revenue, USD Billion, 2018 - 2035)
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Apparel
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Swimsuits
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Baby
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Kids
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Teens
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Men
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Women
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-
Tops and Watershirts
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Baby
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Kids
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Men
-
Women
-
-
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Accessories
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Swim Goggles
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Adults
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Junior
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-
Swim Caps
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Adults
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Junior
-
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Fins
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Adults
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Junior
-
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Towels
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Adults
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Junior
-
-
Water Shoes
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Flipflops
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Men
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Women
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Junior
-
-
Sandals
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Men
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Women
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Junior
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-
Aquashoes
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Men
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Women
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Junior
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-
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Aqualearning Products
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Sun Shelters
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-
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Distribution Channel Outlook (Volume, Thousand Units; Revenue, USD Billion, 2018 - 2035)
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Sporting Goods Retailers
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Supermarkets & Hypermarkets
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Exclusive Brand Outlets
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Online
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Others
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Country Outlook (Volume, Thousand Units; Revenue, USD Billion, 2018 - 2035)
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Germany
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UK
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France
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Italy
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Spain
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