Stand-up Pouches Market

Stand-up Pouches Market Size - By Form (Round Bottom, Rollstock, K-Style, Plow/Folded Bottom, Flat bottom), By Type, By Closure Type, By Material Type, By Application & Forecast, 2024 – 2032

Published Date: May - 2025 | Publisher: MIR | No of Pages: 240 | Industry: Packaging | Format: Report available in PDF / Excel Format

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Stand-up Pouches Market Size

Stand-up Pouches Market was valued at USD 26.6 billion in 2023 and is anticipated to grow at a CAGR of over 5% between 2024 & 2032.

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The increased consumption of food items on-the-go drives the expanding trend of stand-up pouches; so, development and implementation of stand-up pouches in the market becomes necessary. Consumers now prefer flexible containers with zipper-like characteristics, which allows them to view the goods from inside. Cans have given way in this regard. Convenient shelf-stable package food solutions are in demand given growing disposable incomes and health issues. Liquid items include food and non-food products including liquid detergues are also showing increase in this trend.

For example, The API Group and its subsidiary Accredo Packaging, a manufacturer of more sustainable packaging solutions in the food and consumer products markets, teamed with the Fresh-Lock team at Presto Products, a company of Reynolds Consumer Products, introducing a first-of-its-kind flexible stand-up pouch using over 50% Post-Consumer Recycled (PCR) content fit for food packaging in January 2024.

Stand-up Pouches Market Report Attributes
Report Attribute Details
Base Year 2023
Stand-up Pouches Market Size in 2023 USD 26.6 Billion
Forecast Period 2024 - 2032
Forecast Period 2024 - 2032 CAGR 5%
2032 Value Projection USD 50 Billion
Historical Data for 2021 - 2023
No. of Pages 220
Tables, Charts & Figures 416
Segments covered Form, Type, Closure Type, Material Type, Application, Region
Growth Drivers
  • Increasing demand for durable and lightweight stand-up pouches
  • Increase in the demand for packaged food & beverages
  • Technology advancement in flexible packaging materials
  • Rising concerns of sustainability and focus to reduce carbon footprint
  • Innovations in flexible packaging
Pitfalls & Challenges
  • Product compatibility issues
  • Manufacturing complexities in stand-up pouches

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Those simple-to-carry stand-up pouches are becoming increasingly popular among people because of their great convenience. Crucially for branding, they also allow businesses additional space to affix their logos and labels on them. For this, stand-up pouches far better than rigid packing. Manufacturers are investing money on better materials and techniques of making these pouches to satisfy this demand. They are getting tougher without additional weight. This money being poured into stand-up pouches demonstrates the value of flexible packaging. Many businesses are also focusing on creating pouches from just one material, which would make them much better at preventing oxygen and moisture that may spoil food.

Although the stand-up pouches have been included into several product categories, their production process presents major issues that need to be resolved. Material engineering and selection is crucial since it determines the degree of barrier against moisture and other elements like light and oxygen, which, in contact with will degrade the product. Depending on the strength, durability, and heat resistance the pouch must adhere with, different pouches for different products call for different layers of films. Including spouts, tear notches, and zippers gives its production process even more complexity.

Market regions

Stand-up Pouches Market Trends

Rising worries about lowering the carbon footprint and moves toward sustainability are driving demand for packaging solutions, which might help to ease environmental load. Plastics' growing environmental effects call for attention on their increasing use. To operate as barriers from light and moisture, which can be recycled for different uses instead of plastics bottles, companies are combining forces to create shapes like pouches, zippers, and specific films.

For example, companies including Mondi and Henkel are helping customers to adopt the new reuse packaging idea to wash dishes more responsibly in February 2022. Working together, companies created flexible pouches to solve the problem of hand dishwashing using plastic bottles. Through the flexible pouches produced, Henkel is prepared to meet the sustainability aims of attaining 100% recyclable packaging solutions. The worldwide desire to boost reusability and reduce fossil-based plastics is greatly increasing importance.

In several food and beverage departments, the growing need for environmentally friendly packaging is serving as a promoter. Companies are progressively spending in mono materials for developing packaging solutions in order to set the circular economy and target to improve the recyclability of the stand-up pouches. Thanks to engineering developments, lightweight packing alternatives with heat and light resistance have been created, therefore lowering the transit weight.

For example, Mondi Group teamed with Fressnapf in August 2023 to use process color printing technology to replace its packaging with a new range of premium mono-material recyclable solutions. Strong and flexible to pack and store, these mono-material packaging solutions offer great barrier qualities shielding from moisture, fat, and stink.

Stand-up Pouches Market Analysis

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Based on closure type, the market is segmented into zipper, spout, tear notch, flip top, and others. The flip top segment represents the fastest growing segment, with a CAGR of over 10% between 2024 & 2032.

  • Flip top packages are generally appreciated as they give consumers simplicity in handling even with one hand given the hectic existence. Flip top maintains the freshness of food and provides simple pouch closure, so helping to cut waste of the products. Its aesthetic values improve customer attractiveness as well, so strengthening the brand identification for the goods.
  • The flip top's regulated dispensing of the goods and availability for various meals and beverages are greatly influencing manufacturers' perspective and encouraging them to create packages using flip tops. Because it offers longevity, this user-friendly design helps many industries—including e-commerce—to go to flip top as a preferred alternative.

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Based on the material type, the stand-up pouches market is segmented into plastic, metalized films, paper, and bioplastic. The plastic segment dominated the market in 2023 and is expected to reach over USD 20 billion by 2032.

  • The plastic segment is becoming quite popular among the consumers since it is flexible enough for many kinds of products. In terms of design, plastics provide more versatility and let one create various forms as well as incorporate spouts, glass windows, and handles. This draws customers with the look of the good and the interior view possibility.
  • Plastics' better barrier qualities limit interaction with light, moisture, and oxygen, therefore extending the shelf life of perishable products. Moreover, by making plastics pouches more sustainable, plastics are now also tackling environmental issues through technological developments and improvements.

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Hey there, The market for those cool stand-up pouches is booming across Asia Pacific. It's like these pouches are all the rage, reaching a whopping $15 billion by 2032! Why the hype? Well, people are loving packaged foods and snacks that they can grab and go. So countries like India, China, and Japan are stepping up their pouch game with special films and layers that keep their contents fresh. With more and more people moving to cities, they're ditching traditional cooking and buying more packaged food and drinks. And in India especially, the food scene is going from feast to famine, giving the packaging industry a huge opportunity. Plus, people are shopping online like crazy in Southeast Asia. This is opening the door for packaging companies to offer eco-friendly solutions. And the cherry on top? Stand-up pouches with fancy zippers, spouts, and flip tops are becoming all the buzz.

For maintaining the product freshness and protecting it from oxygen and light, there are significant advancements for the development of sustainable packaging solutions in North America. The companies are working together to produce alternatives for packaging solutions which are appealing to consumers and are sustainable in nature. For instance, in February 2024, Amcor Plc collaborated with Stonyfield Organic and Cheer Pack North America, which handles the manufacturing of spouted pouch packaging and launched the first all-polyethylene (PE) spouted pouch. The collaboration aims toward sustainability and innovating a first-to-market solution, providing a sustainable package without compromise on performance.

North America region

Stand-up Pouches Market Share

Amcor Group GmbH and Mondi Group together held over 12% share of the stand-up pouches industry in 2023. Amcor Group GmbH is proficient in developing and producing responsible packaging solutions for various food, beverage, pharmaceutical, medical, home & personal care, and other related products. The company carries deep expertise and ensures the best packaging design for the various sectors based on the requirements.

Mondi Group has operations in over 30 countries, and it specializes in packaging solutions providing flexible bags as a cost-effective solution and recyclable packaging. It focuses on creating innovative sustainable solutions, thereby contributing to a better world. Mondi’s employees work across 100 production sites, developing solutions that are highly efficient in the barrier factors to protect goods.

Stand-up Pouches Market Companies

Major players operating in the stand-up pouches industry are

Stand-up Pouches Industry News

  • In March 2023, TotalEnergies and COLINES partnered to create unlaminated recyclable packaging, contributing to resource efficiency utilization. The partners have developed a full PE recyclable unlaminated stand-up pouch, allowing to decrease the packaging thickness. The Machine Direction Orientation (MDO) film has been produced on the COLINES cast line Polycast as well as the MDO line, allowing asymmetrical structure (low density sealing layer on one side, high density stiff layer on the other side.
  • In April 2021, ProAmpac, launched its unique ProActive PCR Retort pouches. These pouches are coupled with the Recycle Ready Retort RT-3000. ProActive PCR Retort pouches reduced the use of virgin resins and included high amounts of PCR while delivering the same packaging performance and filling line efficiency.

The stand-up pouches market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD million) from 2024 to 2032, for the following segments

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Market, By Form

  • Round bottom
  • Rollstock
  • K-style
  • Plow/folded bottom
  • Flat bottom
  • Others

Market, By Type

  • Aseptic stand-up pouches
  • Retort stand-up pouches
  • Standard stand-up pouches
  • Hot-filled stand-up pouches

Market, By Closure Type

  • Zipper
  • Spout
  • Tear Notch
  • Flip Top
  • Others

Market, By Material Type

  • Plastic
  • Metalized films
  • Paper
  • Bioplastic

Market, By Application

  • Food & beverages
  • Cosmetics & personal care
  • Household products
  • Healthcare
  • Agricultural products
  • Other industrial applications

The above information is provided for the following regions and countries

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • ANZ
    • Rest of Asia Pacific 
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • MEA
    • UAE
    • Saudi Arabia
    • South Africa
    • Rest of MEA

 

Table of Content

  1. Introduction
    1.1 Market Overview
    1.2 Market Definition
    1.3 Market Dynamics

  2. Market Segmentation
    2.1 By Type
        2.1.1 Stand-up Pouches with Zipper
        2.1.2 Spouted Stand-up Pouches
        2.1.3 Non-resealable Stand-up Pouches
        2.1.4 Others

    2.2 By Application
        2.2.1 Food & Beverage
        2.2.2 Pharmaceuticals
        2.2.3 Cosmetics & Personal Care
        2.2.4 Pet Food
        2.2.5 Others

  3. Key Market Players
    3.1 Company A
    3.2 Company B
    3.3 Company C
    3.4 Others

  4. Regional Analysis
    4.1 North America
    4.2 Europe
    4.3 Asia-Pacific
    4.4 Latin America
    4.5 Middle East & Africa

  5. Market Trends and Innovations

  6. Market Drivers and Challenges

  7. Future Outlook and Forecast

  8. Conclusion

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