Veterinary Telemedicine Market

Veterinary Telemedicine Market – By Type (Telephone, Online), Service (Tele-consulting, Tele-monitoring, Tele-education), Application (Diagnostics, Treatment, Prescription, Follow-up), Animal Type (Companion, Livestock), Global Forecast 2023-2032

Published Date: May - 2025 | Publisher: MIR | No of Pages: 240 | Industry: Animal Health and Nutrition | Format: Report available in PDF / Excel Format

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Veterinary Telemedicine Market Size

Veterinary Telemedicine Market size was approximately USD 134.3 million in 2022 and is anticipated to reach USD 753.1 million by 2032 with a CAGR of 18.3%. Major growth drivers for the market include rising pet ownership, growing diseases in animals, increasing spending on pets, and continued advances in telecommunication technology. Rising diseases in animals have been a major driver for market growth.

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For example, in accordance with American Veterinary Medical Association (AVMA), diabetes mellitus is a widespread chronic disease in cats and dogs all over the world. Likewise, in accordance with International Renal Interest Society (IRIS), chronic kidney disease is approximately estimated occur up to 30% in cats and 10% in dogs in the last few years. In this way, telemedicine creates timely and effective access to veterinary service, with geographical barriers eliminated in remote or underserved locations, where access to conventional veterinary service is scarce.

Telemedicine for veterinarians uses technology and electronic communication tools to deliver remote veterinary healthcare services. Telemedicine enables veterinarians to provide consultations, diagnosis, treatment advice, and continuous monitoring without visiting patients physically. Telemedicine covers various virtual services that include video conferencing, telephonic consultations, online messaging, and the electronic transfer of medical histories and radiographs.

Veterinary Telemedicine Market Report Attributes
Report Attribute Details
Base Year 2022
Veterinary Telemedicine Market Size in 2022 USD 134.3 Million
Forecast Period 2023 to 2032
Forecast Period 2023 to 2032 CAGR 18.3%
2032 Value Projection USD 753.1 Million
Historical Data for 2018 to 2022
No. of Pages 358
Tables, Charts & Figures 374
Segments covered Type, Service, Application, Animal Type, & Region
Growth Drivers
  • Increasing pet ownership
  • Increase prevalence of diseases in animals
  • Increasing pet healthcare spending
  • Ongoing advancements in telecommunication technology
Pitfalls & Challenges
  • Limited physical examination
  • Varying regulations and legal frameworks

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COVID-19 Impact

The international COVID-19 pandemic has strongly accelerated the growth and uptake of veterinary telemedicine. The pandemic had witnessed increased pet adoptions, as individuals were craving companionship during the confinement brought about by lockdowns. The increase in pet ownership had brought about the demand for veterinary care. Pet owners had become increasingly used to the safety and convenience of virtual consultations. The capacity to access veterinarians in their own homes minimized the risk of exposure to the virus for pet owners and also for veterinary practitioners.

Also, as a result of the restrictions on face-to-face veterinary consultations, pet owners resorted to telemedicine as a convenient and secure option. This change of habit has been instrumental in driving the market growth during the pandemic.

Veterinary Telemedicine Market Trends

  • The growing number of pet ownership are a key driver of the market. To illustrate, in 2023, as reported by Forbes Advisor, 66% of U.S. households (86.9 million homes) have a pet. This growth in pet ownership has brought with it an equivalent demand for animal care, and veterinary telemedicine has emerged as an important solution to satisfy these changing needs.
  • In addition, the ease of virtual consultations and the convenience of being able to seek expert advice from a veterinarian from the comfort of their own home are appealing to the tastes of a new breed of pet owners. Since pets become an integral part of every home worldwide, the demand for convenient, easily accessible, and technologically sophisticated veterinary care is going to further drive the market growth.

However, the limitation of a physical examination poses a significant challenge and potential pitfall for the market. Traditional veterinary care involves hands-on examinations, palpation, and direct observation, which are essential for accurate diagnosis and treatment planning.

  • Lacking the presence of a body, the veterinarian would be unable to evaluate particular aspects of health, like the texture of tissues, the observation of minute changes in posture, or the detection of certain physical anomalies. This limitation is extremely important in conditions in which a complete exam is essential for an accurate diagnosis or when intervention is immediately needed.

Veterinary Telemedicine Market Analysis

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Based on type, the market is bifurcated into telephone and online. The online segment held the largest business share at 66.3% in 2022. Online veterinary telemedicine platforms offer unparalleled convenience for pet owners and contributes to a broader market presence.

  • Through access to veterinary consultations from the convenience of their homes, owners of pets will have access to timely advice and treatment for their animals. The convenience of booking online appointments and not having to physically travel to a veterinary clinic plays a crucial role in the popularity of online services.
  • Online platforms enable a wider coverage, enabling pet owners to meet veterinary professionals regardless of geographical locations. This is especially useful in rural or remote communities where the availability of in-person veterinary services might be constrained. The online space allows access to specialist veterinary opinions on a global scale, which has led to its popularity.

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Based on service, the veterinary telemedicine market is classified into tele-consulting, tele-monitoring, tele-education/training, and other services. The tele-consulting segment dominated the market with USD 55.9 million in 2022.

  • The dominance in the market can be attributed due to its various advantages such as convenient consultations, remote monitoring for ongoing care, accessibility, and global reach in both urban and rural areas, and quality of care for animal.
  • The tele-consulting segment often involves the use of digital technologies that enable remote monitoring of a pet's health. This can include video consultations, digital images, and other data shared between the pet owner and the veterinarian. Continuous monitoring can lead to early detection of health issues, contributing to better overall pet health.

Based on application, the veterinary telemedicine market is classified into diagnosis & treatment, prescription, follow-ups, consultation, education, and other applications. The diagnosis & treatment segment held the largest market revenue of USD 30.5 million in 2022.

  • The use of digital imaging technologies, such as telepathology and tele-radiology, allows veterinarians to remotely analyze images of animals, facilitating the diagnosis of various conditions. This is particularly valuable for conditions that can be identified through visual inspection, such as skin issues or certain types of injuries.
  • Telemedicine allows veterinarians to discuss treatment plans with pet owners remotely and provide follow-up consultations. This can enhance communication between veterinarians and pet owners, leading to better adherence to treatment plans and improved outcomes.

Based on animal type, the veterinary telemedicine market is divided into companion animal and livestock animal. The companion animal segment is expected to dominate the market with USD 437.2 million by 2032.

  • The dominance is attributed to increasing ownership of companion animals. The urbanization trends and changing lifestyles have led to increased pet ownership in urban areas which is significantly higher compared to livestock animals.
  • Further, companion animals, such as dogs and cats are often considered as integral members of the family. Pet owners are increasingly focused on preventive care and overall wellness for their animal companions, driving the demand for veterinary telemedicine services that support these aspects of care.

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In 2022, North America held a significant share of 35.6% in the global veterinary telemedicine market.

  • North America boasts advanced technological infrastructure, including widespread access to high-speed internet and mobile connectivity. This robust technological foundation facilitates seamless communication and the widespread adoption of veterinary telemedicine.
  • Moreover, the region has a substantial pet-owning population, with a high prevalence of companion animals such as dogs and cats. The cultural significance of pets in many North American households contributes to a greater demand for convenient and accessible veterinary care, making telemedicine an attractive option.

Veterinary Telemedicine Market Share

The veterinary telemedicine industry is characterized by diverse players competing in the industry. Airvet, GuardianVets, and PawSquad account for significant market share. These prominent players thrive through a combination of strategic initiatives, investing in research and development, meeting the specific needs of veterinary patients, geographical expansion, strategic approaches, and regulatory compliance.

Foremost players operating in the veterinary telemedicine industry is as mentioned below

Veterinary Telemedicine Industry News

  • In November 2023, Airvet has secured USD 18.2 million in Series B funding led by Mountain Group Partners, with participation from a group of strategic investors, to expand its services to enterprise and employer clients. This will help in the overall expansion of the virtual telemedicine service, thereby increasing the growth of the company.
     
  • In March 2021, IVS Evidensia acquired PawSquad, a veterinary telemedicine company. The acquisition aimed to make high quality veterinary care more accessible to pet owners, lowering the barriers to engagement with the veterinary profession. Thus, improving the quality and expanding the growth of the company.

The global veterinary telemedicine market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue in USD Million from 2018 to 2032 for the following segments

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By Type, 2018 – 2032 (USD Million)

  • Telephone
  • Online

By Service, 2018 – 2032 (USD Million)

  • Tele-consulting
  • Tele-monitoring
  • Tele-education/training
  • Other services

By Application, 2018 – 2032 (USD Million)

  • Diagnosis & treatment
  • Prescription
  • Follow-ups
  • Consultation
  • Education
  • Other applications

By Animal Type, 2018 – 2032 (USD Million)

  • Companion animal   
    • Cats
    • Dogs
    • Horses
    • Other companion animals 
  • Livestock animal      
    • Cattle
    • Swine
    • Sheep
    • Other livestock animals

The above information is provided for the following regions and countries

  • North America
    • U.S.
    • Canada 
  • Europe
    • Germany
    • UK
    • France
    • Spain
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • Australia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • Rest of Middle East & Africa

 

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Table of Content

  • Executive Summary

  • Introduction
    2.1. Definition of Veterinary Telemedicine
    2.2. Scope of the Report
    2.3. Research Methodology

  • Market Overview
    3.1. Market Dynamics
    3.2. Key Drivers
    3.3. Market Challenges
    3.4. Opportunities in the Market

  • Market Segmentation
    4.1. By Animal Type
        - Companion Animals
        - Livestock Animals
    4.2. By Component
        - Software
        - Hardware
        - Services
    4.3. By Mode of Delivery
        - Web-based
        - App-based
        - Telephonic
    4.4. By End User
        - Veterinary Clinics
        - Animal Hospitals
        - Pet Owners

  • Regional Analysis
    5.1. North America
    5.2. Europe
    5.3. Asia-Pacific
    5.4. Latin America
    5.5. Middle East & Africa

  • Competitive Landscape
    6.1. Key Players and Market Share
    6.2. Strategic Developments
    6.3. Recent Mergers & Acquisitions

  • Market Forecast (2025–2030)
    7.1. Market Size Projections
    7.2. Emerging Trends

  • Regulatory Landscape
    8.1. Telemedicine Regulations for Animals
    8.2. Compliance and Licensing Requirements

  • Conclusion and Recommendations

  • Appendix
    10.1. Glossary of Terms
    10.2. References
    10.3. List of Figures and Tables

List Tables Figures

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