Pet Tech Market

Pet Tech Market - By Product (Pet Wearables, Smart Pet Crates & Beds, Smart Pet Doors, Smart Pet Feeders & Bowls, Smart Water Dispenser, Smart Pet Fence, Smart Pet Toys), By Application, By End Use, By Distribution Channel & Forecast, 2024 - 2032

Published Date: May - 2025 | Publisher: MIR | No of Pages: 240 | Industry: Animal Health and Nutrition | Format: Report available in PDF / Excel Format

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Pet Tech Market Size

Estimated to be USD 10.5 billion in 2023, Pet Tech Market is expected to exhibit a CAGR of more than 13.5% between 2024 and 2032. Demand for pet tech gadgets that track vitals, monitor activity, and provide remote veterinary consultations is rising as pet owners learn more about the health needs of their animals.

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Focusing on preventive care via smart devices, companies work with veterinarian services for health monitoring and diagnostics. Products that provide health monitoring, nutritional insights, and remote consultations—those which offer a change from reactive to proactive approach—have been attracting demand.

Pet Tech Market Report Attributes
Report Attribute Details
Base Year 2023
Pet Tech Market Size in 2023 USD 10.5 Billion
Forecast Period 2024 to 2032
Forecast Period 2024 to 2032 CAGR 13.5%
2032 Value Projection USD 41.3 Billion
Historical Data for 2021 - 2023
No. of Pages 240
Tables, Charts & Figures 360
Segments covered Product, Application, End Use, Distribution Channel
Growth Drivers
  • Increased pet ownership and humanization
  • Growing awareness of pet health and wellness
  • Convenience and technological advancements like IoT, AI, data analytics for pet care
  • Governments supporting tech advancements through funding and regulations
Pitfalls & Challenges
  • Device reliability and malfunctioning
  • High upfront cost

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Pets also cause tension and worry, which drives the creation of technology answers for their emotional requirements. Designed for home usage to decrease the demand for regular veterinarian visits, Zoetis debuted the AlphaTrak 3 blood glucose monitoring device for diabetic animals in February 2023. The technology ensures consistent data by being calibrated for dogs and cats.

Moreover, more people owning pets results in more demand for goods and services related to them. Pets are treated by owners as members of their family, which fuels demand for enhanced care options. Tech-savvy groups including empty nesters, millennials, and singles are using technology to improve the life of their dogs. A major driver of the expanding business, the American Pet Products Association found in May 2023 that 70% of American homes own a pet.

Imagine thisyou start having trouble with a sophisticated pet tech gadget you bought to simplify your life. Your pet may be bewildered if it suddenly dispenses an arbitrary amount of food or if it tracks your furry friend's behavior poorly. It also constantly losing connectivity, which makes one wonder whether the effort is even worthwhile. Hold on; there is more. All the information your pet generates could find its way into the wrong hands and create privacy concerns. Not to mention the continual necessity to charge it. Who among us has time for that? And your pet's routine gets completely disorganized when the battery goes low. Oh, and the tag on price? For devices with all the bells and whistles especially, it can be a genuine eye-opener. The worst part is that many pet owners still don't know how these gadgets might benefit their animals. Pet technology seems to be held back from realizing its full potential by a great disconnection.

Pet Tech Market Trends

Thanks to innovative devices and innovations like the Internet of Things (IoT), artificial intelligence (AI), and data analytics, the realm of pet technology is exploding. These devices are like very intelligent aides for the health of our animal companions. By examining your pet's health records and identifying trends, data analytics helps physicians and pet owners design customised care programs fit for their circumstances. AI can even forecast health issues depending on your pet's vital signs or movement, so enabling early detection of conditions. Feeders, cameras, litter boxes and other smart devices enable you monitor your pet and provide some remote control. For instance, PetSafe debuted in March 2024 a smart feeder driven by artificial intelligence. Based on their eating patterns and health information, this fantastic device changes your pet's feeding calendar. This keeps your pet's weight under control and lets artificial intelligence examine their eating patterns; thus, if something changes, you can bring your animal buddy to the veterinarian sooner.

Government support for wearable technology, artificial intelligence-powered products, and animal health monitoring research projects speeds innovation. Moreover, cooperation among governments and businesses can make use of resources for R&D initiatives. Laws encouraging data interchange and compatibility between many wearable gadgets build a more linked ecosystem. The U.S. FDA published recommendations for data security in pet health monitoring devices in February 2024 to guarantee manufacturers create safe goods without restricting creativity.

Pet Tech Market Analysis

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Pet wearables, smart pet crate and beds, smart pet doors, smart pet feeders and bowls, smart water dispensers, smart pet fences, and smart pet toys comprise the industry. Pet wearables held almost half of the market share in 2023. Recent years have seen notable expansion in the market for pet wearables including smart collars, vests, harnesses, and webcams. Designed to meet needs for safety, health tracking, and behavioral insights, smart collars include GPS tracking, activity monitoring, and health insights.

Furthermore included in smart vests are health monitoring and temperature control. While smart harnesses include integrated technology for safety mechanisms and activity tracking. Moreover, smart cameras offer pet monitoring features including remote viewing via mobile apps and two-way audio through which Tractive addressed the increased demand for pet safety and well-being in June 2024 by introducing a new GPS smart collar with sophisticated real-time tracking and geofencing capabilities.

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Pet healthcare, pet owner convenience, communication and entertainment, and pet safety define the several pet tech markets. By 2032, pet healthcare is projected to generate over USD 9.5 billion. This part include smart feeding systems, telemedicine services, diagnostic equipment, and wearables for health monitoring. Using big data for tailored treatment and artificial intelligence for predictive health insights, owners are more ready to spend in advanced healthcare solutions for their dogs.

For instance, in March 2024, Whistle expanded its health monitoring system to include features for early detection of health issues such as obesity and diabetes in pets, utilizing data collected from wearables to identify potential health risks and allowing for timely interventions.

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North America holds a significant share, accounting for over 57% of the market in 2023, driven by high pet ownership rates and advanced technology adoption. High disposable income and a focus on pet healthcare and preventive care technologies lead to high demand for pet care solutions. For instance, in May 2023, the American Pet Products Association reported a significant increase in spending on pet tech products, reaching $3.7 billion, driven by smart collars and health monitoring devices.

Europe is experiencing growth, due to growth in pet ownership and an increased focus on pet health, leading to the adoption of advanced pet care solutions and smart devices. In April 2024, the European Pet Food Industry Federation reported growth in spending on pet health and wellness technologies, with a notable increase in sales of smart feeding systems.

Asia-Pacific is one of the fastest-growing regions, driven by rising pet ownership and increasing disposable income. Urbanization leads to higher pet adoption and demand for tech-based pet care solutions. For instance, in February 2024, the Japan Pet Food Association reported a 20% increase in sales of smart pet care devices, indicating a growing acceptance and demand among Japanese pet owners.

Pet Tech Market Share

Mars Incorporated and Garmin International Inc. dominate the market over 1% of the market share. Mars Incorporated is a titan in the global consumer goods industry. The company is mostly recognized for its massive pet food brands such as Pedigree, Whiskas, and Iams. Mars is a diversified giant with its fingers in many cookie jars, including human candy (M&M's, Snickers), chewing gum (Orbit, Extra), and even pet care products beyond food (treats, litter). They have recently shown interest in the pet tech space with connected feeders, suggesting they aim to be a one-stop shop for all things pet care.

Garmin International, Inc. is a multinational leader in GPS technology. They are a household name for their navigation devices and wearables such as fitness trackers and smartwatches. Leveraging its expertise in wearables, the company has successfully entered the pet tech industry with popular GPS pet trackers and activity monitors. Their core competency lies in innovative technology, and it offers a variety of pet tech solutions beyond tracking, including training devices.

Pet Tech Market Companies

Major players operating in the market are

Pet Tech Industry News

  • In May 2024, Tractive, known for its GPS pet trackers in Europe, has announced expansion into the U.S. market. The new GPS tracker offers enhanced real-time tracking, a user-friendly app, and improved battery life. This expansion reflects Tractive’s strategy to capture a larger share of the growing North American market.
  • In March 2024, FitBark’s released new health monitor, which includes advanced analytics for detecting anomalies in pets' health and activity patterns. The device uses machine learning to predict health issues and suggest preventive measures. FitBark’s focus on data-driven insights highlights the trend toward more personalized pet healthcare solutions.

The pet tech market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD) and volume (Tonnage) from 2021 to 2032, for the following segments

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Market, By Product

  • Pet wearable
    • Smart collar
    • Smart vest
    • Smart harness
    • Smart camera
  • Smart pet crates & beds
  • Smart pet doors
  • Smart pet feeders & bowls
  • Smart water dispenser
  • Smart pet fence
  • Smart pet toys

Market, By Application

  • Pet healthcare
  • Pet owner convenience
  • Communication & entertainment
  • Pet safety

Market, By End Use

  • Household
  • Commercial

Market, By Distribution Channel

  • Physical pet store
  • Online-only retailer
  • Physical mass merchant store

The above information is provided for the following regions and countries

  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • ANZ
    • Southeast Asia
    • Rest of Asia Pacific 
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • MEA
    • UAE
    • South Africa
    • Saudi Arabia
    • Rest of MEA

 

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