U.S. Organic Wine Market Size & Trends
The market for organic wine in the United States was valued at USD 1,012.5 million in 2024 and is expected to expand at a compound annual growth rate (CAGR) of 10.2% between 2025 and 2030. Growing consumer worries about sustainability and health are to blame for the growth. Because they believe that wines made without artificial fertilizers and pesticides are safer and healthier, consumers are coordinating their drinking habits with wellness objectives. An increasing trend toward a vegan and chemical-free lifestyle is supporting this change and driving demand for organic wines that fit these standards. For example, the USDA's National Organic Program offers certification that increases consumer confidence by ensuring the authenticity of the product.
The growing environmental consciousness of American consumers, who favor goods with the least possible ecological impact, is another important factor. Organic wine production appeals to consumers who care about the environment because it supports biodiversity, soil health, and water conservation. Furthermore, advancements in organic winemaking and viticulture have enhanced the flavor and caliber of organic wines, allowing them to successfully compete with conventional wines. As a result, the customer base has grown beyond specialized areas.
The U.S. organic wine industry also benefits from strong regulatory frameworks and certification programs that ensure strict adherence to organic standards. In a market where quality and authenticity are crucial, these initiatives increase transparency and foster consumer trust. Furthermore, more customers may now easily discover and buy organic wines thanks to the growth of organic wine options in traditional retail and e-commerce channels.
Younger consumers, particularly millennials, represent an important and growing market due to their preference for high-end, environmentally friendly, and health-conscious products. This group associates organic wines with superior quality and environmental responsibility, which fuels demand. To illustrate the changing nature of the industry, several wineries in the United States have introduced organic wine lines aimed at this demographic. Overall, the combination of health trends, environmental values, regulatory support, and consumer demographics underpins the robust growth forecast for the U.S. organic wine industry.
Consumer Insights
Report Coverage & Deliverables
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- Competitive benchmarking
- Historical data & forecasts
- Company revenue shares
- Regional opportunities
- Latest trends & dynamics
Type Insights
Due to its high consumer preference fueled by perceived health benefits and excellent flavor characteristics, the organic red wine sector topped the market in 2024 with the biggest revenue share of 58.8%. Because they are made without artificial fertilizers and pesticides, red organic wines are preferred by consumers who are concerned about their health and identify them with natural ingredients and antioxidants. Furthermore, red wines are a flexible option for customers because they frequently go well with a range of dishes. Strong certification requirements, such as the USDA Organic Program, which guarantees authenticity and quality, encourage the expansion of the U.S. market.
From 2025 to 2030, the organic white wine market is anticipated to expand at the fastest compound annual growth rate (CAGR) of 9.6% due to rising consumer demand for sustainable and healthier beverage options. Because organic white wines are made without the use of artificial chemicals, they appeal to consumers who are concerned about the environment and wellness. Furthermore, organic white wines are now competitive with conventional wines due to advancements in organic agriculture and winemaking that have enhanced their flavor and quality. Consumers may now simply sample a greater range of organic white wines because of the growth of e-commerce and direct-to-consumer sales platforms. All of these elements work together to promote strong market growth.
Packaging Insights
The bottled organic wine industry topped the market in 2024 with the largest revenue share of 90.7% because glass bottles are often known for preserving wine quality, flavor, and freshness—all of which are essential for premium organic wines. Customers' associations of bottled wine with authenticity, tradition, and superior quality contribute to its dominance in the retail and hospitality sectors. Additionally, glass is entirely recyclable and aligns well with the sustainability ideals that organic wine drinkers value. Additionally, the existing distribution system in the United States favors bottled packaging, making it the most reliable and convenient choice. For instance, major organic wine brands frequently use glass bottles to meet regulatory certification standards and consumer desires, which encourages market expansion.
The cans category is expected to increase at the fastest CAGR of 13.4% between 2025 and 2030 due to growing consumer demand for convenient, eco-friendly, and health-conscious products. Cans appeal to younger, eco-aware consumers seeking ready-to-drink beverages for casual settings and outdoor activities due to their portability, low weight, and simplicity of recycling. Additionally, because canned wines typically have lower production and sale costs than bottled wines, they appeal more to consumers on a small budget. Cost, lifestyle congruence, and environmental benefits are all contributing factors to the rapid growth of the U.S. canned organic wine market.
Distribution Channel Insights
With the biggest revenue share of 61.7% in 2024, the off-trade category dominated the market. This is because channels like supermarkets, hypermarkets, retail stores, organic stores, and e-commerce platforms provide customers with a giant selection of products, competitive prices, and easy access. Off-trade stores encourage both daily and special occasion purchases by allowing consumers to discover a wide range of organic wine selections across grape varieties, locations, and price points. In response to the increased customer demand for sustainable and health-conscious products, retailers are diversifying their selections of organic wines. The rise in internet sales has also made it simpler for customers to find and purchase organic wines from the comfort of their homes, which has increased off-trade earnings even more. Off-trade is becoming the most popular distribution method in the US organic wine market thanks to its accessibility, special offers, and reliable certification labels.
Because of the growing demand from consumers for high-end, sustainable, and health-conscious wine selections in social and dining settings, including restaurants, bars, and hotels, the on-trade market is predicted to increase at the quickest CAGR of 9.4% between 2025 and 2030. When drinking wine outside the home, younger consumers—Millennials in particular—are driving this trend by looking for organic wines that reflect their values of environmental responsibility and wellbeing. The hospitality industry is meeting this need by providing carefully chosen organic options, as evidenced by the increasing number of organic wines on the menus of well-known establishments like Terroirs and London's Antidote Wine Bar. Furthermore, robust certification processes and regulatory frameworks in the United States boost customer trust in the authenticity of organic wine, which incentivizes on-trade establishments to increase their organic product offers. The on-trade organic wine market is expanding steadily thanks to a mix of changing consumer tastes, industry adaptation, and reliable certification.
Key U.S. Organic Wine Companies
- Bronco Wine Company
- Kendall-Jackson Winery
- King Estate Winery
- Boisset Collection - JCB (Jean-Charles Boisset)
- Emiliana Organic Vineyards
- Societa Agricola Querciabella
- Grgich Hills Estate
- Avondale
- Frey Vineyards
- The Organic Wine Company
Recent Developments
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In May 2023, Origins Organic Imports launched the 2022-vintage LO CA Chardonnay and LO CA Malbec in the U.S. market, introducing Argentina’s first USDA-certified organic wines that are also low-calorie, low-alcohol, low-sugar, Regenerative Organic Certified, Ecocert-approved, vegan, and gluten-free. The LO CA wines, priced at $14, contain around 30% fewer calories than standard wines, with the Chardonnay offering 75 calories per 5 oz. serving and the Malbec 79 calories, both featuring minimal residual sugar and moderate alcohol levels.
U.S. Organic Wine Market Report Scope
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Report Attribute |
Details |
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Market size value in 2025 |
USD 1,112.0 million |
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Revenue forecast in 2030 |
USD 1,806.0 million |
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Growth rate |
CAGR of 10.2% from 2025 to 2030 |
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Base year for estimation |
2024 |
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Historical data |
2018-2023 |
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Forecast period |
2025-2030 |
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Quantitative units |
Revenue in USD million/billion CAGR from 2025 to 2030 |
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Report coverage |
Revenue forecast, company ranking, competitive landscape, growth factors, and trends |
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Segments covered |
Type, packaging, distribution channel |
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Country scope |
U.S. |
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Key companies profiled |
Bronco Wine Company; Kendall-Jackson Winery; King Estate Winery; Boisset Collection - JCB (Jean-Charles Boisset); Emiliana Organic Vineyards; Societa Agricola Querciabella SpA; Grgich Hills Estate; Avondale; Frey Vineyards; The Organic Wine Company |
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Customization scope |
Free report customization (equivalent to up to 8 analysts’ working days) with purchase. You can include or modify the scope of the country, region, and segment. |
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Pricing and purchase options |
Avail customized purchase options to meet your exact research needs. Explore purchase options. |
U.S. Organic Wine Market Report Segmentation
This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends in each of the subsegments from 2018 to 2030. For this study, MIR has segmented the U.S. organic wine market report based on type, packaging, and distribution channel
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Type Outlook (Revenue, USD Million, 2018 - 2030)
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Red Organic Wine
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White Organic Wine
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Packaging Outlook (Revenue, USD Million, 2018 - 2030)
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Bottles
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Cans
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Others
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Distribution Channel Outlook (Revenue, USD Million, 2018-2030)
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On Trade
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Off Trade
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