Natural Insect Repellent Market Size, Share & Trends Analysis Report By Product (Personal, Area), By Insect Type (Mosquitos, Bugs), By Type (Outdoors, Indoors), By Distribution Channels, By Region, And Segment Forecast,

Published Date: May - 2025 | Publisher: MIR | No of Pages: 260 | Industry: consumer and goods | Format: Report available in PDF / Excel Format

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Natural Insect Repellent Market Trends

The size of the global natural insect repellent market was approximated at USD 2.79 billion in 2024 and is projected to expand at a CAGR of 8.0% during 2025-2035. The market growth is fueled by the need for natural alternatives, rising awareness of health and environmental issues, higher outdoor recreational activities, and technological improvements in product formulation. Development in natural product formulations has significantly helped accelerate the rise in demand for natural insect repellents. Improved formulations are increasing the effectiveness and efficiency, which is further driving the demand for the products.

For example, certain products now offer longer-duration effects that reduce the need for repeated application. The STEM™, which is one of the brands owned by S.C. Johnson, offers insect repellents containing plant-based active ingredients such as lemongrass, mint, and rosemary oils. They are specifically safe to use around children and pets, addressing the increased demand from consumers for environmentally friendly products.

The formulation boost is bridging the distance between traditional chemical-based repellents and those plant-based, with natural solutions growing more attractive to consumers. Most products combine citronella with other natural oils, for example, eucalyptus or tea tree oil, and use encapsulation techniques that slowly release active components over a period of time. This breakthrough extends efficacy, frequently providing protection for 4-6 hours or more from a single application. With so much of a mix. Badger Anti-Bug Shake & Spray is an all-natural bug repellent that combines citronella, cedarwood, and rose geranium oils, protecting against bugs for up to 4 hours after a single application. Although it doesn't necessarily utilize encapsulation technology, the natural oils are selected based on their insect-repelling nature and release active ingredients over time. This DEET-free, organic spray is safe to use by children and is environmentally friendly, presenting a non-toxic, eco-friendly alternative to chemical-based repellents.

Increased awareness of the potentially harmful effects of chemical-based products, especially those that contain DEET, has prompted numerous individuals to look for alternatives in the form of plant-based repellents. Natural insect repellents consist primarily of plant ingredients like citronella, lemongrass, eucalyptus, neem oil, and lavender. The danger of disease carried by insects, like Zika, malaria, and dengue, forces individuals to find alternative, safer protection, and natural repellents are seen as a trustworthy, non-toxic choice, prompting significant shifts in consumer behavior towards safer, greener choices of insect protection.

With increasing global knowledge of insect-borne diseases like malaria in sub-Saharan Africa, dengue in Southeast Asia, and Zika in the Americas, there has been an increase in the production of region-specific natural insect repellents. For example, neem oil is especially well-known in nations like India for its efficacy against mosquitoes, whereas citronella and eucalyptus oils are used more commonly in the U.S. and Europe. This trend reflects a growing recognition that various areas could require specialized solutions.

Moreover, the increased interest in outdoor recreation such as camping, hiking, and travel has also fueled greater demand for natural insect repellents. With more time spent outside, people want insect protection consistent with their health-conscious and environmentally friendly lifestyle habits. This is a trend particularly prevalent in North America and Europe, where outdoor tourism has boomed, especially since the pandemic, and has created a huge market for environmentally friendly insect repellents made from natural ingredients. Oils like citronella, lemongrass, and eucalyptus from plants are gaining popularity because of their efficacy and sustainability. A Gerber Finance survey of 1,000 consumers found that 61% of them expect natural product companies to be held to a higher standard than traditional ones. Also, 70% of consumers expect natural brands to reveal sourcing and ingredients, as opposed to only 46% for traditional brands, and 62% expect natural products to be of high quality, as opposed to 49% for traditional counterparts.

Market Size

Report Coverage & Deliverables

  • Competitive benchmarking
  • Historical data & forecasts
  • Company revenue shares
  • Regional opportunities
  • Latest trends & dynamics

Consumer Survey & Insights

An online personal mosquito-repellent method survey conducted and released on Peer J, an open-access peer-reviewed scientific mega journal, in 2023, pointed out that the most used repellent was DEET spray (48%), followed by citronella candles (43%) and 'natural' repellent sprays (36%). But it also noted that unsubstantiated concerns about potential side effects of DEET have generated a huge market for ''natural'' DEET-free repellents with diverse active ingredients like citronella, lemongrass, eucalyptus, neem oil, and lavender.

Natural mosquito repellents that are convenient and sustainable are increasingly being selected by consumers, particularly for outdoor activities such as hiking and camping. Travel-sized sprays, wipes, and wearable bands are among products that address the functional demands of outdoor participants. Companies such as Bon Appetit and Murphy's Naturals incorporate natural ingredients and green packaging to address this theme. Long-duration, chemical-free protection and multi-oil formulas are among the essential attributes propelling demand, which consumers seeking better-performing and earth-friendlier products favor.

Product Insights

Personal natural insect repellents represented a revenue share of 63.4% in 2024, led by their direct use for personal protection when engaging in outdoor activities such as camping, hiking, and foreign travel. Key growth drivers are higher outdoor recreation activities, elevated urban exposure to insects, and rising concern regarding insect-borne diseases like malaria, Zika, and dengue. A wide variety of formats, from sprays to lotions, wipes, and wearable devices, also support diverse consumer preferences, boosting demand further.

The area segment is likely to advance at a CAGR of 8.5% through the forecast period.Insect-repellent products are generally used in residential and commercial gardens, patios, and lawns. Products such as citronella candles, mosquito traps, and area sprays are gaining popularity for generating insect-free atmosphere for outdoor events. The market is growing steadily because more individuals want environmentally friendly living choices, especially in cities and suburbs where people prefer to spend time outdoors, and insect seasonality is widespread.

Insect Type Insights

The mosquito category contributed a revenue share of 64.9% in 2024. This is largely attributed to the increasing prevalence of mosquito-borne diseases, such as malaria, dengue, and Zika, particularly in tropical and subtropical regions. Key trends involve the growing demand for long-lasting, plant-based products and location-specific products aimed at dealing with the unique populations of mosquitoes and disease challenges within different regions. The focus on sustainability and eco-friendly products further increases the growth of natural mosquito repellents.

Bug repellents are anticipated to exhibit a CAGR of 8.9% over the forecast period, driven by growing preference for natural and chemical-free approaches to manage pest problems, especially in residential and outdoor settings. Consumers are opting for plant-based repellents in the form of essential oils like peppermint, rosemary, and tea tree oil that have the capability to target several types of insects. Prominent trends include an increase in green products and multi-insect repellents that provide defense against numerous pests while assisting in health-based choices.

Distribution Channel Insights

Sales of natural insect repellents via hypermarkets & supermarkets accounted for a revenue share of 42.2% in 2024. Physical stores continue to be a top choice because of their wide variety of products, ease of access, and affordable prices, which make them a top choice among consumers seeking instant access to natural repellents. The higher foot traffic in big retail outlets, especially during peak seasons for outdoor activities. In addition, product promotions, discounts for bulk purchases, and the convenience of comparing various brands in a single place enhance their attractiveness. With growing consumer preferences for green and natural products, hypermarkets and supermarkets increasingly stock assorted plant-based repellents, mirroring the growing demand for non-toxic and eco-friendly products.

Online sales of natural insect repellents are anticipated to increase at a CAGR of 9.0% during the period from 2025 to 2030. The growth is driven by increasing preference for e-commerce, which offers convenience, wider choice, and competitive prices. Consumers appreciate the ease of comparing various natural insect repellent products, reading reviews, and having them shipped to their doorsteps. Some of the most significant trends involve more direct-to-consumer brands, personalized shopping experiences, and subscription services for frequent restocking of products. Additionally, growth in environmentally aware consumer behaviors and the availability of natural alternatives online are driving this trend further, making it a necessary channel for the natural insect repellent industry.

Type Insights

Outdoor repellents had a revenue market share of 64.5% in 2024, with the increasing popularity of outdoor activities like camping, barbecues, garden parties, and picnics fueling market growth. There is an increasing demand for products such as mosquito coils, citronella candles, and sprays for large outdoor spaces like backyards, gardens, and parks. With the growth of urbanization and the increasing usage of outdoor areas such as patios and rooftop gardens, the demand for effective, environmentally friendly insect repellents in these areas remains on the rise, particularly after the surge in outdoor activities during the post-pandemic period.

Repellents used indoors are projected to develop at a CAGR of 8.4% through the forecast period.There has been an upsurge in consumer interest in non-toxic, environmentally friendly means of controlling indoor pests. As the awareness of the health hazards associated with chemical repellents grows, more individuals are opting for natural alternatives like essential oil-based sprays, diffusers, and plug-in units. Some of the trends include an increase in aromatherapy products that repel insects and improve indoor air quality, as well as increased focus on safe solutions for kids. This is reflective of a broader desire for healthier living environments, especially in urban communities where indoor conditions are more prone to infestation by insects.

Regional Insights

North America natural insect repellent market is anticipated to grow at a CAGR of 6.9 % over the forecast period. Consumers in North America are willing to pay more for organic and non-toxic products that reflect their overall commitment to environmental sustainability. There has been a significant rise in outdoor recreation, with individuals engaging in activities like hiking, camping, backpacking, mountain biking, and beach vacations, which tend to increase the risk of encountering insects. As such, demand for effective, non-toxic insect protection has increased. In response, there has been a surge in the development of portable, convenient natural insect repellents such as wipes, sprays, and repellent bands designed for outdoor active users.

U.S. Natural Insect Repellent Market Trends
The U.S. natural insect repellent market had a revenue share of approximately 80% due to robust consumer demand for natural, non-toxic solutions. Increased sensitivity to the health hazards associated with man-made chemicals such as DEET and increased environmental awareness have prompted a move away from synthetic repellents in favor of plant-based repellents with ingredients such as eucalyptus, peppermint, and citronella oils. An increase in outdoor activities following the pandemic, including camping, hiking, and gardening, has also driven demand for portable and convenient solutions, including sprays, wipes, and wearable devices. Ongoing innovation in formulation, including extended-release technology and sustainable packaging, sustains the strong growth path of the U.S. market.

Asia Pacific Natural Insect Repellent Market Trends
Asia Pacific's natural insect repellent market held a revenue share of 35.1% in 2024 due to growing consumer demand for natural alternatives, expanding health and environmental awareness, and higher engagement in outdoor leisure activities. India and China are experiencing increased demand for neem, citronella, and eucalyptus-based repellents as a result of cultural affinity with natural treatments. Formula developments, including wearable and long-lasting repellents, also drive market expansion. Moreover, the move towards environment-friendly packaging as well as DEET-free options is supporting local sustainability initiatives and consumer health awareness.

Key Natural Insect Repellent Companies Insights
Leading companies in the market for natural insect repellent are taking a range of efforts to enhance their footprint and enhance the reach of their products and services. Growth activities and mergers are most critical in driving the growth of the market.

Market Analysis

Key Natural Insect Repellent Companies

The following are the leading companies in the natural insect repellent market. These companies collectively hold the largest market share and dictate industry trends.

Recent Developments

  • In May 2024, Australian skincare brand Vanilla Mozi launched its game-changing, natural insect repellent products into the U.S. market.Introducing the U.S. market with its game-changing, natural insect repellent products that blend clean beauty with active outdoor protection, Vanilla Mozi is providing U.S. consumers with a sustainable, chemical-free alternative to traditional offerings.

    In May 2023, Murphy's Naturals, a natural products outdoor lifestyle company, introduced an exclusive bug repellent spray kit at Costco. The new Costco-exclusive Lemon Eucalyptus Oil Insect Repellent Spray Bundle includes one 4-oz. spray bottle and two 2-oz. spray bottles of Murphy's Naturals' plant-based formula, which repels mosquitoes for up to six hours.

Natural Insect Repellent Market Report Scope

Report Attribute

Details

Market revenue in 2025

USD 2.98 billion

Revenue forecast in 2030

USD 4.37 billion

Growth rate

CAGR of 8.0% from 2025 to 2030

Actuals

2018 - 2024

Forecast period

2025 - 2030

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Product, insect type, type, distribution channel, region

Regional scope

North America; Europe; Asia Pacific; Central & South America; and Middle East & Africa

Country scope

U.S; Canada; Mexico; Germany; UK; France; Italy; Spain; China; India; Japan; Australia & New Zealand; South Korea; Brazil; South Africa

Key companies profiled

S.C. Johnson & Son; Reckitt Benckiser; Spectrum Brands; Johnson & Johnson; Badger Balm; Eco Defense; Dabur International; Godrej Consumer Products; W.S. Badger; and Jyothy Labs

Customization

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options

Global Natural Insect Repellent Market Report Segmentation

Product Outlook (Revenue, USD Billion, 2018 - 2030)

    • Personal

      • Cream, Gels & Lotions

      • Sprays and Aerosol

      • Wipes

      • Roll On & Sticks

      • Others (wearable bands, beads, etc.)

    • Area

      • Sprays and Aerosols

      • Coils

      • Candles

      • Electric Diffusers

      • Others

  • Insect Type Outlook (Revenue, USD Billion, 2018 - 2030)

    • Mosquitos

    • Bugs

    • Fly Insects

    • Ants

    • Spiders

    • Others (Cricket, Cockroach, Ticks, etc.)

  • Type Outlook (Revenue, USD Billion, 2018 - 2030)

    • Indoor

    • Outdoor

  • Distribution Channel Outlook (Revenue, USD Billion, 2018 - 2030)

    • Hypermarkets & Supermarkets

    • Pharmaceutical & Drug Store

    • Specialty Store

    • Online

    • Others

  • Regional Outlook (Revenue, USD Million, 2018 - 2030)

    • North America

      • U.S.

      • Canada

      • Mexico

    • Europe

      • UK

      • Germany

      • France

      • Italy

      • Spain

    • Asia Pacific

      • China

      • Japan

      • India

      • South Korea

      • Australia & New Zealand

    • Central & South America

      • Brazil

    • Middle East & Africa

      • South Africa

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