Europe Healthy Vegetable Chips Market Size, Share & Trends Analysis Report By Product (Root Vegetable Chips, Leafy Green Chips), By Nature, By Flavor, By Processing, By Distribution Channel, By Country, And Segment Forecasts,

Published Date: April - 2025 | Publisher: MIR | No of Pages: 240 | Industry: Consumer Goods | Format: Report available in PDF / Excel Format

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Market Size & Trends

The size of the Europe healthy vegetable chips market was valued at USD 930.9 million in 2024 and is expected to grow at a CAGR of 7.7% during the period from 2025 to 2035. The European market for healthy vegetable chips is growing as consumers are becoming increasingly health-conscious and are opting for healthy, clean-label foods over conventional processed foods. The move toward healthier eating is fuelled by increasing awareness of the health risks linked to high-fat, high-sodium, and artificial ingredient-filled snacks, leading to consumers seeking natural, plant-based alternatives. Furthermore, growing incidences of dietary needs like gluten-free, vegan, and non-GMO have driven up demand for vegetable chips using wholesome ingredients.

European consumers are increasingly looking for snacks that support their health and wellness objectives while still being indulgent. This trend is part of a larger movement toward balanced snacking, where nutrition and enjoyment coexist. Younger generations, especially Gen Z and Millennials, are leading this change, preferring snacks that align with their active lifestyles.

As per the Organization for Economic Co-operation and Development's (OECD) 'Health at a GlanceEurope 2020State of Health in the EU Cycle' report, a sixth of Europeans were obese, and more than 50% of adults were overweight. Healthy snacks, with their lower calorie, sugar, and fat composition as compared to conventional snacks, are viewed as a means to fight these ailments.

The European healthy vegetable chips market is largely driven by the high health and wellness focus of the region. Based on the data released in 2022, almost 38% of consumers in Europe snack to combat boredom, whereas 50% snack to alleviate stress or frustration. Consumers in the region are divided when it comes to snack options. About 25% of Gen Z prefer low-calorie snacks, and about 18% of millennials prefer protein-rich snacks. On the other hand, older consumers (55 years and older) prefer snacks with little or no sugar.

Customers do not want to sacrifice taste and naturalness in opting for healthier snacks. The challenge for manufacturers is to develop products that have rich taste with health advantage, like reduced sugar or fat. This requirement highlights the need to provide snacks that are both comforting and pleasing but branded as healthy.

In addition, as per GlanbiaNutritionals, the pandemic has redefined snacking habits, adding distraction as a new catalyst to join classic drivers like nourishment, optimization, and pleasure. Frustration and stress have caused 38% of European consumers to snack due to boredom and 50% due to managing frustration. Contrary to this, consumers' health-consciousness has increased, with 33% consumers using snacks for calorie management and 22% for long-term energy. Customers increasingly like snacks with functional ingredients like protein, vitamins, and botanicals to enhance physical and mental performance

Report Coverage & Deliverables

PDF report & online dashboard will help you understand

  • Competitive benchmarking
  • Historical data & forecasts
  • Company revenue shares
  • Regional opportunities
  • Latest trends & dynamics

Consumer Insights

Busy lives, rising urbanization, and shifting dietary habits are fueling the need for convenient, on-the-go snack foods. Consumers seek snacks that are convenient to eat, portable, and consistent with their dietary choices. The growth in dietary restrictions and preferences, including gluten-free, vegan, and organic diets, has encouraged manufacturers to innovate and expand their product lines to meet these requirements.

There is high consumer demand for snacks that contain natural ingredients and no artificial additives. Such products with clean labeling that emphasizes clean ingredients are more attractive to consumers who prioritize health.

A study by Glanbia Nutritionals' European Healthy Snacking Innovation Team in 2022 revealed that fortified protein snacks are becoming popular with European consumers. The research, which questioned 3,000 consumers throughout Germany, France, Sweden, and Italy, found that 16% of participants eat protein-enriched snacks at least once per week. The move towards perceived healthier snacks is leading consumers to reduce consumption of typical snacks like soft drinks, sweets, and crisps. Most Europeans snack due to hunger, controlling their hunger (32%) and maintaining energy levels during the day (40%).

Innovative product lines drive market growth by keeping pace with the changing preferences and nutritional needs of contemporary consumers. These innovations, from snacks that are fortified with essential nutrients to those that address specific dietary requirements such as gluten-free or vegan, play a major role in driving market growth. The market has witnessed growth in plant-based snacks, protein-fortified options, gluten-free snacks, and snacks produced from organic and non-GMO ingredients.

In August 2024, Nimisha Raja's pioneering UK snack business, Nim's Fruit Crisps, rebranded as 'Nim's…Naturally' to signal its extended product range and dedication to natural, single-ingredient snacks. The Sittingbourne-headquartered business, established in 2017, has passed the 65-product milestone, expanding from air-dried fruit and vegetable crisps to drink garnishes, botanicals, edible teas, and air-dried ingredients under its new Let's Cook and Let's Bake brands.

Furthermore, the convenience focus via user-friendly packaging, coupled with new flavor discovery and clean, natural ingredients, also aligns with the values and lifestyle of healthy-conscious consumers. Furthermore, the innovation of functional snacks that provide specific health benefits and the embedding of sustainable principles add to the appeal for consumers. Personalized snacking products, enabled through advances in technology, provide an individualized means of nutrition, thus creating consumer involvement and loyalty. This all-round innovation in nutritious snacks not only caters to the wide range of needs of consumers but also promotes market growth through a wide range of nutritious, convenient, and delicious snacking opportunities.

Product Insights

European root vegetable chips commanded a revenue market share of 50.5% in 2024. European consumers are increasingly adopting root vegetable chips because they want healthier snack options that are high in fiber, vitamins, and natural flavors. Growing awareness of clean eating, as well as the trend towards consuming minimally processed, gluten-free, and plant-based snacks, has driven demand. Besides, with creative flavors and healthier cooking techniques such as air-frying and dehydration, such chips present a guilt-free choice to snack on that suits Europe's changing eating habits.

Legume-based chips are projected to develop at a CAGR of 8.2% during the period between 2025 and 2030. Consumers in European nations are tending to adopt legume-based vegetable chips in greater numbers driven by increasing focus on healthier snacking choices. These snacks, which are prepared using the likes of chickpeas and black beans, are rich in protein and fiber content when compared to conventional potato chips, in accordance with the demand for healthy, plant-based snacks on the rise. Technological advancements in food processing have also enhanced the quality and storage life of these snacks, making them easily available.

Nature Insights

Europe's traditional healthy vegetable chips dominated the market, with a 79.0% revenue share in 2024. Retailers in the European nations find themselves consuming increasingly more traditional vegetable chips because the products are widely recognized, reasonable, and omnipresent in any retail channel available. Although a trend towards snacking for well-being is rapidly emerging, large numbers of buyers still opt to eat traditional-style vegetable chips' taste, feel, and spice over the innovative options. Promotional efforts and new flavors launched by well-established brands also play a role in the continued demand for traditional vegetable chips in the region.

Europe non-GMO healthy vegetable chips are anticipated to register a CAGR of 9.6% during the period 2025-2030. Customers in European nations are increasingly opting for non-GMO vegetable chips as food safety, transparency, and natural ingredients become more prominent concerns. As the EU continues to tighten its regulations on genetically modified organisms (GMOs) and as consumers have a strong affinity towards clean-label products, consumers are actively looking for snacks that use non-GMO ingredients to complement their health-conscious and environmentally friendly lifestyles.

Processing Insights

Market Analysis

Europe fried healthy vegetable chips held a revenue share of 37.5% in 2024. Fried European healthy vegetable chips market is expanding due to the desire among consumers for the crunch and satisfaction of regular fried snacks without sacrificing nutritional value. Technologies such as vacuum frying and air frying have allowed producers to make chips that preserve necessary nutrients and lower oil content, providing a healthier option compared to traditional deep-fried chips.

Europe air-fried & dehydrated healthy vegetable chips are anticipated to register a CAGR of 8.6% during the period from 2025 to 2030. Air-fried and dehydrated vegetable chips are becoming popular as consumers become more health-conscious and look for healthier snack options. These processes retain the natural taste and nutrients of vegetables while reducing oil content considerably, producing a lighter, less calorie-intensive product that maintains a satisfying crunch. This trend supports the increasing consumer interest in clean-label, minimally processed food that addresses varied dietary needs.

Distribution Channel Insights

Offline store sales represented a revenue proportion of 83.8% in 2024 in the European market. European consumers are increasingly buying healthy vegetable chips offline as a result of increased health awareness and the need for natural, minimally processed snacks. Supermarkets, specialty health food stores, and convenience stores are increasing their range of vegetable-based chips, responding to consumers looking for alternatives to conventional potato chips. Opportunity to inspect product quality physically, discover new flavors, and benefit from in-store offers further encourages offline consumption.

Offline sales of healthy vegetable chips are anticipated to increase at a CAGR of 9.6% between 2025 and 2035. Direct-to-consumer websites and e-commerce sites provide a wide range of organic, gluten-free, and low-calorie vegetable chips to suit varied eating habits. Subscription services and bulk buying packages also render online purchasing cheaper. Furthermore, extensive product information, reviews, and customized suggestions enable customers to make more informed decisions, further promoting the trend towards online purchase of healthy vegetable chips.

Flavor Insights

Europe plain & salted healthy vegetable chips for commuters had a revenue share of 45.9% in 2024. As consumers become increasingly health-conscious, they look for low-fat, nutrient-rich snacks that deliver a crunchy, satisfying experience without artificial flavor or heavy seasoning. Salted vegetable chips, produced from vegetables like beets, sweet potatoes, carrots, and parsnips, provide a balanced mix of taste and nutrition, which makes them a better choice compared to regular potato chips.

Europe-spiced & seasoned healthy veggie chips are anticipated to develop at 8.6% CAGR between 2025 and 2035. As demand for ethnic foods and gourmet tastes increases, consumers are attracted to spice-infused vegetable chips such as paprika, chili, rosemary, garlic, and Mediterranean herbs. These chips provide a healthier yet tasty alternative to regular potato chips, appealing to consumers who want low-fat, health-packed snacks without losing the flavor.

Country Insights

UK Healthy Vegetable Chips Market Trends

The UK healthy vegetable chips industry is expected to grow at a CAGR of 7.4% from 2025 to 2035. Growing concerns about obesity and related health issues have also fueled the demand for healthy snacks. According to the National Health Service (NHS) in November 2021, around 63.5% of adults in England were classified as overweight or obese. This alarming statistic has resulted in healthier eating habits, and people are now turning to healthier snack options as a way to combat weight gain.

Key Europe Healthy Vegetable Chips Company Insights

Europe healthy vegetable chips manufacturers are increasingly leveraging advanced food processing technologies to enhance product quality, taste, and nutritional value. Techniques such as vacuum frying, air frying, and freeze-drying help preserve the natural flavors and nutrients of vegetables while reducing oil content. In addition, manufacturers are incorporating smart packaging solutions, including resealable and biodegradable options, to improve convenience and sustainability. The use of AI-driven quality control systems ensures consistency in texture and taste, while data analytics helps brands optimize production efficiency and predict consumer trends. Customization is also on the rise, with brands offering a variety of seasoning blends, organic options, and personalized snack packs to cater to diverse consumer preferences.

Key Europe Healthy Vegetable Chips Companies

Recent Developments

  • In August 2024, Holiroots, a startup that produces organic vegetable crackers from rescued produce, officially launched in Germany. The company's products are now available in over 100 independent organic stores across the country. Holiroots' mission is to combat food waste by using vegetables that would otherwise be discarded due to size, shape, or overproduction. The company has already rescued 5 tonnes of vegetables and offers beetroot, carrot, and leek crackers, with plans to launch three new varieties.

  • In June 2024, Scotty Brand, a range of Scottish-grown produce from Albert Bartlett, entered the snack category with the launch of beetroot crisps, paying homage to the brand's founder. The beetroot crisps range, made with UK-grown beetroot, includes three flavorsThai Sweet Chilli, Lime & Coriander, and Cheese & Onion. The product meets upcoming HFSS legislation, delivering a unique wholesome flavor profile with fewer calories while not compromising on taste or quality, with a zero-food waste manufacturing process.

  • In January 2024, Walkers introduced a new vegan crisp range in the UK for Veganuary 2024, featuring three flavorsVegan Grilled Cheese Toastie, Vegan BBQ Pork Ribs, and Vegan Flame Grilled Steak. These limited-edition crisps, part of the "Unbelievable!" range, aim to deliver authentic meaty and cheesy flavors without animal products, catering to vegans, vegetarians, and even meat-eaters.

Europe Healthy Vegetable Chips Market Report Scope

Report Attribute

Details

Market size value in 2025

USD 999.0 million

Revenue forecast in 2030

USD 1,445.3 million

Growth rate (Revenue)

CAGR of 7.7% from 2025 to 2035

Actuals

2018 - 2024

Forecast period

2025 - 2035

Quantitative units

Revenue in USD million/ billion, and CAGR from 2025 to 2035

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Product, nature, flavor, processing, distribution channel, region

Regional scope

Europe

Country scope

Germany; UK; France; Italy; Spain

Key companies profiled

TERRA (Hain-Celestial); Kibo Foods; Kettle Foods Ltd; Rare Fare Foods, LLC; PepsiCo; Lantev Industries; Hunter Foods Private Ltd; Rivera Foods; Zweifel Chips & Snacks AG; Calbee Harvest Snaps; WorldPantry.com

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

 Avail customized purchase options to meet your exact research needs. Explore purchase options

Europe Healthy Vegetable Chips Market Report Segmentation

Product Outlook (Revenue, USD Million, 2018 - 2035)

    • Root Vegetable Chips

      • Sweet Potato Chips

      • Beetroot Chips

      • Carrot Chips

      • Others

    • Leafy Green Chips

      • Kale Chips

      • Spinach Chips

      • Others

    • Legum-based

      • Lentil Chips

      • Chickpea Chips

      • Pea Chips

      • Others

    • Others

  • Nature Outlook (Revenue, USD Million, 2018 - 2035)

    • Organic

    • Conventional

    • Non-GMO

  • Flavor Outlook (Revenue, USD Million, 2018 - 2035)

    • Plain & Salted

    • Spiced & Seasoned

    • Cheese-flavored

    • Others

  • Processing Outlook (Revenue, USD Million, 2018 - 2035)

    • Baked

    • Air-dried & Dehydrated

    • Fried

    • Others

  • Distribution Channel Outlook (Revenue, USD Million, 2018 - 2035)

    • Online

    • Offline

      • Hypermarkets & Supermarkets

      • Convenience Stores

      • Others

  • Country Outlook (Revenue, USD Million, 2018 - 2035)

    • Europe

      • Germany

      • UK

      • France

      • Italy

      • Spain

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