Asia Pacific Healthy Vegetable Chips Market Size, Share & Trends Analysis Report By Product (Root Vegetable Chips, Legum-based), By Nature, By Flavor, By Processing, By Distribution Channel, By Region, And Segment Forecasts,

Published Date: April - 2025 | Publisher: MRA | No of Pages: 240 | Industry: Consumer Goods | Format: Report available in PDF / Excel Format

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Market Size & Trends

The Asia Pacific healthy vegetable chips market size was estimated at USD 1.14 billion in 2024 and is expected to register a CAGR of 9.4% during the forecast period of 2025-2030. The Asia Pacific region's healthy vegetable chips market is growing robustly, driven primarily by the increasing health awareness among consumers. As more become aware of the connection between diet and chronic disease such as obesity, diabetes, and heart disease, individuals are turning away from traditional fried snack foods in the direction of more nutrient-dense alternatives. Vegetable chips-made from foods such as beetroot, sweet potato, kale, and okra-are perceived to be healthier options because they have a greater level of fiber, natural vitamins, and lower levels of fat, particularly when dehydrated or baked rather than fried.

One of the trending demands is that for more nutritious snack choices. Consumers now prioritize snacks providing healthy benefits in the form of lowered sugar, salt, and synthetic additives with inclusion of pure ingredients such as whole grains, vegetables, and fruits. It portrays the expanded consumer awareness that eating habits significantly connect to physical condition, therefore resulting in consumers asking for snacking products conforming to wellbeing needs. Firms are now releasing new brands as a response to the mounting requirement for snack alternatives that contain better health provisions.

For example, in April 2025, Singapore-based healthy snack brand Hey! Chips introduced Hey! Fruit Bites-clean-label freeze-dried bites of real fruits and fermented New Zealand yogurt. With no added sugar, preservatives, or artificial flavors, these healthy, crunchy bites promote immunity and digestive well-being, building on the brand's clean, wholesome snacking leadership. 

Urbanization and increasingly busy lifestyles are also impacting regional snacking behavior. With an increasing number of consumers leading urban lifestyles and following hectic day-to-day habits, demand has exploded for instant, on-the-move snack alternatives. Vegetable chips fit the bill beautifully as they are instant-fuel, preparation-free, and packaged in tidy servings that nestle easily in modern lives. It is easily visible in regions such as China, India, and Southeast Asia, where transformational work and social trends are modifying food consumptions.

As per the data released in 2022, developing economies like the Asia Pacific region are witnessing a change in consumption trends, leading to market expansion. In China, urbanization and rising middle-class populations have contributed to changes in lifestyle, with more consumers looking for healthy yet convenient snacking solutions. Demand for vegetable chips is additionally driven by trends like the growing popularity of fitness and wellness influencers who endorse healthy eating.

In addition, the digital and e-commerce environment has played a key role in influencing consumer adoption trends of products in the healthy vegetable chips market. Ease of purchasing over the internet and access to information through digital channels have enabled consumers to make well-informed decisions regarding their snacking choices. Brands that utilize e-commerce avenues and adopt digital marketing techniques are in the best position to engage and reach a wide base of consumers in the competitive healthy vegetable chips market.

Report Coverage & Deliverables

PDF report & online dashboard will help you understand

  • Competitive benchmarking
  • Historical data & forecasts
  • Company revenue shares
  • Regional opportunities
  • Latest trends & dynamics

Consumer Insights

Strenuous lifestyles, increasing urbanisation, and changes in eating styles are driving sales of convenient on-the-go foods. Consumers need snacks that can be carried along, eaten at ease, and fit into their dietary requirements. Increasing dietary prohibitions and diets, such as gluten-free, vegan, and organic diets, have pushed players to innovate and expand product lines to address the needs.

Problems of obesity rates and disease occurrences such as diabetes, heart disease, and hypertension are pushing consumers to eat healthier food. Obesity rates in the Asia-Pacific have risen exponentially, with the World Obesity Atlas 2023 projecting that the rate among men in the Western Pacific will go up from 8% to 19% and among women in Southeast Asia from 8% to 16% between 2020 and 2035.
Malaysia (about 20% adult obesity), Australia (31.3%), and Pacific island countries (some of the highest in the world, with some projected to have two-thirds of adults obese by 2035) are some of the most impacted. On the other hand, Singapore, Japan, and Vietnam will likely maintain adult obesity rates at less than 10% by 2035. Together, two out of every five adults in Asia are overweight or obese, and the continent is also experiencing rapid increases in childhood and adolescent obesity.

Growing health awareness and the understanding of the importance of wellness and health are compelling consumers to demand healthier food options, including snacks. As consumers increasingly realize the relationship between diet and health, they look intentionally for snacks with nutrients and with an overall capacity for well-being.

India's market is ruled by growing demand for healthier snacks from young consumers. Growth of health clubs and health awareness has led to demand for healthier substitutes to traditional fried foods. Vegetable chips made from locally sourced materials, such as lentils and chickpeas, meet a favorable response from Indian consumers since they are both healthy and acceptable from a cultural point of view. Graminway is a firm that makes healthy vegetable chips made up of beetroot and 10.08 grams of protein to reach consumers who are health-conscious.

Also, in New Zealand and Australia, there is a strong trend for organic and sustainably sourced snacks, and consumers are actively searching for products that hold their values. Health and clean eating are driving a vibrant market for innovative vegetable chips that appeal to all dietary needs. For instance, Ajita's Vege Chips Company Pty Ltd offers plant-based snack foods with different tastes, such as sea salt & vinegar and BBQ gluten-free, with no preservatives.

Also, the majority of the companies are emphasizing clean labels and appealing product taste as a channel to engage customers. All these trends are set to drive the growth of the Asia Pacific healthy snacks market in the coming years.

The food industry leaders are now more interested in upcycling food waste and the introduction of flavored snack foods that are full of macro and micronutrients. The companies concentrate on transforming by-products into healthy chips through their manufacturing processes.

Product Insights

Root vegetable chips had a revenue share of 51.0% in 2024. The Asia Pacific market for root vegetable chips is growing at a very fast pace due to increasing awareness among consumers about health and wellness. With rising demand for natural and nutrient-rich snack foods, sweet potato, taro, lotus root, and beetroot chips are becoming increasingly popular throughout the region. These vegetables are not just prized for their flavors and textures but also for their high composition of vitamins, fiber, and antioxidants.

The market for legum-based vegetable chips is poised to grow at a CAGR of 10.0% during the period 2025-2030. The legum-based vegetable chips market in Asia Pacific is growing robustly as consumers continuously make health-focused and plant-based eating habits a priority. Lentil chips, chickpea chips, mung bean chips, and black bean chips are becoming increasingly popular because they are rich in protein and fiber, providing a healthy option compared to traditional potato chips. With the increasing need for gluten-free, high-protein, and clean-label snacking products throughout the region, legum-based chips are emerging as the go-to choice for health-conscious consumers.

Nature Insights

Asia Pacific traditional healthy vegetable chips held 85.5% revenue share in 2024. Traditional healthy vegetable chip market in Asia Pacific is growing as consumers demand more healthy snacks that are neither lacking in flavor nor convenience. Increased awareness of the health issues associated with conventional fried snacks has caused many to opt for vegetable chips produced from such ingredients as potatoes, sweet potatoes, beets, and carrots, which provide a tasty and healthier option. This is further supported by increasing demand for clean-label products, with consumers opting for snacks that are minimally processed, do not contain artificial additives, and are produced from high-quality natural ingredients.

Asia Pacific non-GMO healthy vegetable chips are projected to increase at a CAGR of 13.5% from 2025 to 2030. There is increasing demand for non-GMO healthy vegetable chips in the Asia Pacific, as consumers grow more health- and environmentally-conscious. As the concern about possible health hazards caused by genetically modified ingredients grows, consumers are moving towards non-GMO products in line with their need for natural, clean-label foods. This change is compounded by the trend towards plant-based diets and greater demand for alternative, healthier solutions to conventional process snacks. The more consumers put transparency and sustainability at the front of their buying agendas, the more non-GMO vegetable chips are emerging as a go-to option in the region's fast-changing snack business.

Processing Insights

Asia Pacific fried healthy vegetable chips registered a revenue share of 39.5% in 2024. The demand for fried healthy vegetable chips in Asia Pacific is increasing due to the consumption of snacks by consumers that come with known textures and better nutrition. While crispy fried snack foods continue to be popular for their taste and crunch, increasingly, consumers are opting for those made in healthier oils, lower sodium, and nutritious vegetables such as sweet potatoes, beets, and carrots. These foods appeal to health-oriented individuals who desire the pleasurable crunch of regular chips but cleaner labels and healthier ingredients. This synergy between taste and health is behind the growing demand for fried healthy vegetable chips in the region.

Asia Pacific air-fried & dehydrated healthy vegetable chips will grow at a CAGR of 10.4% between 2025 and 2030. Asia Pacific's demand for air-fried healthy vegetable chips is increasing as more and more consumers opt for low-fat, guilt-free snacking products. Air-frying requires much less oil than traditional frying, making it a popular choice among health-conscious consumers looking to cut calorie and fat without sacrificing crunch and taste. With increased awareness about lifestyle diseases and clean eating, consumers are increasingly reaching for air-fried vegetable chips produced using ingredients such as sweet potatoes, kale, and carrots. This is also driven by the increased use of home air-fryers, which have made consumers increasingly comfortable with the advantages of air-fried food.

Distribution Channel Insights

Offline store sales contributed a revenue percentage of 90.0% in 2024 in the Asia Pacific healthy vegetable chips market. Demand for healthy vegetable chips in Asia Pacific is increasing through offline channels as customers increasingly want to assess product quality in person before purchasing. Supermarkets and specialty health food stores frequently allocate shelf space to clean-label and better-for-you snack foods, facilitating shoppers' discovery and trust of new products. For instance, chains such as AEON in Japan and Big Bazaar in India encourage healthy snacks by offering in-store sampling and promotions, enhancing visibility and trial. Moreover, in areas where internet penetration continues to increase, physical retail continues to be the most common way to buy, supporting offline sales even more.

Asia Pacific healthy vegetable chip sales through online channels are anticipated to increase at a CAGR of 12.4% during the period 2025-2030. Demand for healthy vegetable chips in Asia Pacific is increasing through online channels because of growing digital adoption, convenience, and availability of a greater variety of products. E-commerce sites such as Lazada, Shopee, and Amazon enable health-aware consumers to browse many brands, compare ingredients, and read comments before buying. The rise of health-oriented DTC brands utilizing social media and influencer marketing has also increased online exposure. In nations such as Singapore and South Korea, where there is very high usage of online grocery shopping, consumers are adopting the convenience of buying healthier foods such as vegetable chips with the click of a button.

Flavor Insights

Asia Pacific plain & salted healthy vegetable chips for commuters held a revenue share of 48.7% in 2024. Plain and salted vegetable chips market demand is growing in Asia Pacific as consumers are looking for healthier, uncomplicated snack products. As clean-label products gain popularity, plain and salted chips are finding many shoppers opting for natural ingredients and less processing of these foods. These snacks provide a harmony of flavor and nutrition without the use of artificial ingredients, and so they prove to be a very appealing choice for health-oriented consumers. The convenience of plain and salted vegetable chips, too, being able to be consumed on their own or used with dips, has also added to their increasing popularity in the area.

Asia Pacific spiced & seasoned healthy vegetable chips are anticipated to register a CAGR of 10.4% during the period 2025-2030. The demand for spicy and seasoned healthy vegetable chips in Asia Pacific is increasing as consumers are becoming more adventurous with their snack options, looking for strong flavors and distinctive taste experiences. The increasing popularity of spicy food in the region, fueled by local food preferences, has created a growing demand for vegetable chips with bold seasoning profiles. These chips provide a thrilling alternative to conventional snacks, appealing to consumers who like strong, savory flavors and are seeking healthier snack alternatives. Consequently, hot and flavored vegetable chips are emerging as a first preference among snackers in Asia Pacific.

Regional Insights

Market Analysis

China Healthy Vegetable Chips Market Trends

The healthy vegetable chips market in China is expected to grow at a CAGR of 9.7% from 2025 to 2030. The demand for healthy vegetable chips in China is rising, driven by increasing health consciousness and a preference for nutritious, plant-based snacks. Consumers are seeking alternatives that align with their dietary goals, leading to a surge in the popularity of vegetable chips made from ingredients like sweet potatoes, beets, and kale. Brands like Lay’s have responded by introducing innovative flavors such as taro chips and yam slices, incorporating health-focused ingredients like red dates and wolfberries, and reducing oil and saturated fat content. Additionally, the expansion of online retail channels, including platforms like Tmall and JD.com, has made these healthier snack options more accessible to a broader audience, further fueling market growth. ​

India Healthy Vegetable Chips Market Trends

The healthy vegetable chips market in India is expected to grow at a CAGR of 10.4% from 2025 to 2030. The demand for healthy vegetable chips in India is rising, driven by increasing health awareness and a shift towards nutritious snacking options. This growth is fueled by consumers seeking snacks that are not only tasty but also align with their health goals. Brands like Too Yumm!  And Cornitos have capitalized on this trend by offering baked vegetable chips that cater to the demand for low-fat, non-fried snack alternatives. The expansion of online retail platforms and increased availability in supermarkets have further made these healthier options more accessible to a broader audience. ​

Japan Healthy Vegetable Chips Market Trends

The market for healthy vegetable chips in Japan is expected to grow at a CAGR of 9.2% from 2025 to 2030. The market demand for healthy vegetable chips in Japan is rising due to growing consumer awareness of health and wellness. As more people seek healthier snack alternatives, vegetable chips, often made from ingredients like sweet potatoes, kale, and spinach, have gained popularity for their nutritional value and lower fat content compared to traditional potato chips. Japanese consumers, who prioritize balanced diets and natural ingredients, are increasingly turning to these snacks as a healthier option. An example of this trend is the success of brands like "Calbee," which has introduced a line of vegetable chips with various flavors, catering to health-conscious individuals seeking convenient yet nutritious snack options.

Key Asia Pacific Healthy Vegetable Chips Company Insights

Asia Pacific healthy vegetable chips manufacturers are increasingly leveraging advanced food processing technologies to enhance product quality, taste, and nutritional value. Techniques such as vacuum frying, air frying, and freeze-drying help preserve the natural flavors and nutrients of vegetables while reducing oil content. Additionally, manufacturers are incorporating smart packaging solutions, including resealable and biodegradable options, to improve convenience and sustainability. Customization is also on the rise, with brands offering a variety of seasoning blends, organic options, and personalized snack packs to cater to diverse consumer preferences.

Key Asia Pacific Healthy Vegetable Chips Companies

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