Theme Parks Market Size
The theme park market was worth $64.6 billion in 2023, and it is expected to grow at a rate of more than 5.5% per year between 2024 and 2032. This is because more money is being put into new projects around the world. As the tourist and leisure industries keep growing, governments, private investors, and leisure groups are putting money into making more immersive theme park experiences.
For example, in February 2024, authorities from the Ghaziabad Development Authority (GDA) announced plans to spend ?25 crore on a theme park based on the 14-year exile of Rama, a character from the Hindu classic Ramayana. The Infrastructure Development Fund (IDF) held a meeting to approve the plan to develop a large park on 70,000 square feet (22,700 square meters).
| Report Attribute | Details |
|---|---|
| Base Year | 2023 |
| Theme Parks Market Size in 2023 | USD 64.6 Billion |
| Forecast Period | 2024 - 2032 |
| Forecast Period 2024 - 2032 CAGR | 5.5% |
| 2032 Value Projection | USD 113 Billion |
| Historical Data for | 2021 – 2023 |
| No. of Pages | 280 |
| Tables, Charts & Figures | 255 |
| Segments covered | Attraction Type, Age Group, Revenue Source |
| Growth Drivers |
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| Pitfalls & Challenges |
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These investments are meant to keep up with evolving client tastes and needs, who are looking for innovative and memorable ways to have fun. Theme park innovation is changing the way we have fun and relax, from rides and attractions that use cutting-edge technology to themed landscapes and resorts. Also, new markets in Asia, the Middle East, and Latin America are great places for arenas to grow since more people are making more money and the middle class is growing. This global expansion not only adds to the variety of theater options, but it also creates jobs, boosts the economy, and promotes tourism in the areas that host them.
The theme park market has some problems, like high operating expenses, attendance that changes with the seasons, and the need for extra money. Additionally, laws, safety issues, and the environment all have an impact on growth and expansion. Also, the sector has to deal with new leisure programs and unexpected events like epidemics or natural catastrophes, which make things even harder. This means that the industry needs to be able to plan ahead and be flexible.
Theme Parks Market Trends
The theme park business is growing quickly because top companies are coming up with new, creative ideas to attract increasingly picky customers. Theme park workers look for unusual themes and ways to blend immersive experiences with technology in a complex mix of active experiences. The goal of this new design is to give tourists memories that will last a lifetime.
Theme parks are also putting more and more emphasis on sustainability by using green and ecologically friendly strategies in their design and operation. In addition, attractions based on popular movies, TV shows, games, characters, and stories are becoming more common, changing the way people think about thematic entertainment. These elements not only make the whole experience better for guests, but they also get people more involved, encourage them to come back, and build brand loyalty. The future of the theme park sector looks bright and exciting as top brands keep pushing the limits of creativity and new ideas.
For example, in March 2024, Saudi Arabia was going to open The Rig, the world's largest floating theme park. This was a bold move that combined luxury and innovation. The Oil Park Development Company is in charge of this groundbreaking initiative, which aims to revolutionize how people think about leisure and entertainment in the area.
Theme Parks Market Analysis
The market is split into thrill rides, family rides, shows and entertainment, themed lands, and immersive experiences according on the type of attraction. In 2023, the thrill rides sector made for about 4% of the market. The theme park experience is built on the entertaining rides that get your heart racing and make you feel excited.
These rides are fun for people of all ages who love thrills. They include roller coasters that don't fall, drop towers that make your heart race, and rides that go really fast. They make people happy and give them memories that will last a lifetime. As theme park owners spend money on new rides and experiences, the desire for thrill rides stays high, which brings in more people and money. Whether it's the excitement to suddenly drop or the urge to hit peak speeds, thrill rides are what keep amusement parks popular all over the world.
The theme parks market is split into tickets, food and drink, merchandising, hotels and resorts, and other categories based on where the money comes from. In 2023, the ticket category was worth more than $20 billion. Tickets are the key to exhilarating rides, engaging experiences, and fun in theme parks. The parks include a lot of different ticket options to fit different budgets and interests, such as day passes, annual memberships, and VIP programs.
Dynamic pricing and packaged tickets are two more price options that make things more accessible and appeal to a larger range of people. On-demand ticketing at the theme park keeps growing because people want to have fun and escape. This is thanks to great rides, regular entertainment, and material that is relevant to them.
North America dominated the global theme park market with a major share of over 35% in 2023. With a rich tapestry of iconic parks like Disneyland, Universal Studios, and Walt Disney World, North America has a variety of attractions for all ages and tastes. The region’s strong economy, in line with a rise in spending and leisure culture, fuels ongoing demand for theme park tourism and experiences.
In addition, with continued investments, new attractions, innovative technology, and themed entertainment, Zoos in North America ensure that they remain at the forefront of the industry, attracting domestic and international visitors. As the market continues to grow, theme parks in North America are becoming a vacation and resort hub, providing millions of guests with unforgettable trips and cherished memories each year.
The U.S. theme park market remains a cornerstone of leisure and entertainment, characterized by strong and sustained demand. With world-famous theme parks such as Disney World, Universal Studios, and iconic Six Flags, the United States offers a variety of attractions ranging from thrill rides to exciting, themed lands to live entertainment. The country’s strong economy, high levels of disposable income, and a culture that values leisure and relaxation make the market resilient through many factors. Furthermore, continued investment in new attractions, cutting-edge technology, and guest experiences ensure that the U.S. theme parks are world-class.
Theme Parks Market Share
Walt Disney Parks and Resorts, Comcast Corporation, and Merlin Entertainments held significant market share of over 25% market share in 2023. Demand is fueled by the concerted efforts of companies dedicated to improving the guest experience in the theme park industry. These efforts include continued innovation in ride technology, immersive history, and themed attractions to engage visitors.
Additionally, strategic marketing campaigns, loyalty programs, and personalized guest service contribute to customer satisfaction and repeat visits. Companies are also investing in infrastructure expansion, building new parks, and expanding existing ones to meet growing demand. By prioritizing guest satisfaction and embracing creativity, companies in the theme park industry are driving demand, ensuring that visitors continue to come to these resorts for experiences that they will never forget.
Theme Parks Market Companies
Major players operating in the theme park industry are
- Cedar Fair Entertainment Company
- Comcast Corporation
- Europa-Park
- Legoland Parks
- Merlin Entertainments
- Parques Reunidos
- Phantasialand
- SeaWorld Parks & Entertainment (now United Parks & Resorts Inc.)
- Six Flags Entertainment Corporation
- Universal Parks & Resorts
- Walt Disney Parks and Resorts
Theme Parks Industry News
- In May 2024, Wonderla, one of India’s largest amusement park companies, expected that its upcoming property in Chennai would be a big challenge to the current high-performing park in Bengaluru, thanks to big thrill rides. The investment in Chennai Park, which is set to commence in the second quarter of FY26, has been boosted by the addition of major attractions.
- In May 2024, Disney got new approvals needed to expand Southern California's amusement parks, the iconic Disneyland's first major overhaul in decades. The Anaheim City Council voted unanimously to give the plan the go-ahead.
- In May 2024, Monkeys Canopy Resort was excited to announce the grand opening of its newest attractionthe Dinosaur Park in Sungai Long, Kajang. The sprawling park, the largest of its kind in Malaysia, covered an area of approximately 11 hectares.
- In March 2024, Saudi Arabia unveiled its plan to develop the world’s first Dragon Ball arcade as part of a Kiddia Investment Company project near Riyadh. The company stated that the park's interactive and immersive themed experiences will offer visitors the chance to dive into a major Dragon Ball story.
The theme parks market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue ($Bn) and number of visitors from 2021 to 2032, for the following segments
Market, By Attraction Type
- Thrill rides
- Family rides
- Shows & entertainment
- Themed lands & immersive experiences
Market, By Age Group
- Up to 18 years
- 19-35 years
- 36-50 years
- 51-65 years
- Above 65 years
Market, By Revenue Source
- Tickets
- Food & beverage
- Merchandise
- Hotel & resorts
- Others
The above information is provided for the following regions and countries
- North America
- U.S.
- Canada
- Europe
- UK
- Germany
- France
- Italy
- Spain
- Netherlands
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- South Korea
- Australia
- Singapore
- Rest of Asia Pacific
- Latin America
- Brazil
- Mexico
- Argentina
- Rest of Latin America
- MEA
- UAE
- South Africa
- Saudi Arabia
- Rest of MEA
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