Market Size & Trends
The North American IV hydration therapy market, estimated to reach USD 1.6 billion in 2024, is expected to grow at a CAGR of 8.7% from 2025 to 2030. The market is largely defined by the rising consumer focus on proactive health management, the move toward preventative wellness, and the growing demand for convenient, on-demand healthcare services. Health consciousness following pandemics has greatly hastened the acceptance of intravenous (IV) hydration as a recovery and lifestyle choice. At the same time, more people experiencing nutrient shortages, migraines, and fatigue has expanded the use of IV treatment beyond just traditional medical settings.
The growth of the North American intravenous hydration therapy market is driven by the increasing prevalence of chronic illnesses such as diabetes and cancer. The CDC estimates that six out of ten Americans are experiencing these health problems; hence, there is a great need for sensible healthcare solutions. One of the most important players is IV hydration therapy, since it provides a direct and speedy approach to the effects and management of chronic diseases. It turns into a useful instrument for enhancing the quality of life of those dealing with these diseases. The industry is rising to offer specific treatment and assistance for individuals who require it as chronic diseases grow more frequent.
Foodborne diseases are rather common in North America, which presents major medical problems. The CDC estimates that contaminated food or drink causes one in six Americans to become sick annually, accounting for 3,000 fatalities. The U.S. Department of Agriculture (USDA) projects a financial toll of more than USD 15.6 billion yearly. In this scene, the market is vital for handling the foodborne disease aftermath. Supportive measures, such as intravenous hydration therapy, can manage dehydration, a common result of such diseases. IV hydration therapy is a great addition to the healthcare response to lower the effect of foodborne diseases on individuals' well-being by offering quick and effective fluid replenishment.
Growing knowledge of the advantages of IV hydration treatments among the North American population is driving market expansion. Many adult patients need Intravenous (IV) fluid therapy to treat fluid and electrolyte balance, claims the National Institute of Health and Care Excellence. IV treatment is a therapeutic intervention that involves giving fluids straight into the bloodstream to restore hydration and energize the body. As it avoids the digestive system, IV hydration surprisingly provides a faster and more complete absorption of vitamins, electrolytes, and antioxidants than oral ingestion.
Market Concentration & Characteristics
Innovation in the North America IV hydration therapy market is moderate, primarily emerging from enhancements in service accessibility, customization, and user interface rather than formulation breakthroughs. Providers are refining booking platforms, offering tailored infusion blends, and bundling services with complementary wellness offerings to differentiate themselves in a crowded market. The focus remains on experience-driven care rather than disruptive medical innovation.
Mergers and acquisitions in the North American IV hydration therapy industry reflect a moderate level of activity, focused on strategic geographic expansion and operational synergies. Companies are consolidating regional operators to increase market coverage, reduce fragmentation, and streamline logistics in response to rising consumer demand for on-demand wellness services. These transactions often target high-traffic metropolitan areas or tourist-driven economies.
Regulatory influence is high in this market, shaped by state- and province-specific requirements governing medical procedures, clinician supervision, and telehealth integration. These rules can vary considerably, affecting scalability and compliance costs. Inconsistencies between jurisdictions pose operational friction for regional and national players.
The availability of substitutes presents a moderate challenge to the IV hydration therapy market. Alternatives such as oral supplements, over-the-counter wellness boosters, and in-clinic treatments offer similar benefits at a lower cost or with fewer regulatory hurdles. However, they often fall short in terms of speed and perceived effectiveness, especially for acute symptom relief. The convenience and immediacy of mobile IV therapy continue to appeal to niche segments seeking performance recovery or aesthetic rejuvenation.
Regional expansion is high across North America, driven by increasing consumer interest in personalized health services and the convenience of home-based care. Urban markets are especially receptive, with demographic factors such as disposable income, lifestyle focus, and health engagement contributing to demand. Suburban and vacation-oriented markets are also emerging as secondary growth zones.
Report Coverage & Deliverables
The PDF report and online dashboard will help you understand
- Competitive benchmarking
- Historical data & forecasts
- Company revenue shares
- Regional opportunities
- Latest trends & dynamics
Type Insights
Based on type, the energy boosters segment accounted for the largest revenue share of 25.3% in 2024. Energy IV drip packets provide energy by infusing the body with a specifically prepared blend of electrolytes, vitamins, fluids, and antioxidants to combat sensations of exhaustion and low energy. There is a high adoption of energy supplements and drinks in the region, so demand for energy-boosting hydration therapy is increasing. According to the National Institute of Health, energy drinks are the most popular dietary drinks consumed by young adults and teens in the U.S. Energy boost drips tend to increase energy levels, improve circulation & digestive issues, boost metabolism, and provide quick hydration. IV hydration therapy for energy is majorly adopted by athletes who require high energy due to high physical activity. The need for athletes to recover quickly led to the development of IV therapy for sports.
Over the forecast period, we anticipate significant market growth in the immune boosters segment. Immune boost IV therapy is accepted as a safe and effective therapeutic option when delivered by a medical practitioner. Even though substantial scientific data do not support using vitamin IV drips, they produce beneficial outcomes in restoring well-being and vitality. According to the CDC, about 6.2% of adults aged 18 to 64 in the U.S. have reduced immune function, as do approximately 2.6% of children. Immunosuppression seems to be growing as patients live longer with cancer, HIV, organ transplants, or chronic therapies, which leaves them more susceptible to infections. This phenomenon further leads to increased demand for immune boosters among the population, which boosts the market.
Gender Insights
Based on gender, the woman segment accounted for the largest revenue share of 52.7% in 2024, owing to the increasing adoption of IV therapies in skincare & beautification and for overall wellness by women. Skin rejuvenation treatment is any method or procedure of changing the appearance of skin. Skin rejuvenation treatments are most successful when delivered by IV therapy, as greater absorption enhances the treatment's effects. Women aged 24 to 54 years, who predominantly observe signs of aging, widely adopt this treatment. IV hydration therapy is a promising treatment for overall skin wellness by reducing wrinkles & spots and providing an improved skin appearance, making it highly suitable for any skin type. Moreover, there is an increase in the number of medical spas offering these treatments for women, which makes the treatment available to a large population, further increasing the adoption and significantly boosting the market progress.
Men segment is anticipated to witness significant market growth over the forecast period, owing to increasing adoption of IV therapies for boosting immunity, energy, and metabolism. Over the years, it has been observed that the percentage of male athletes is increasing over the female athletes, which makes the use of intravenous hydration therapy for energy boosting more prominent in men compared to women. Moreover, men tend to have a weaker immune system than women. It was observed that even if the infection is similar in both genders, males tend to suffer more severe infections than females. During the pandemic, the adoption of IV hydration therapy was seen to be higher in males than in females, owing to the severity of the infection.
End-use Insights
Based on end-use, the hospitals and clinics segment accounted for the largest revenue share at 41.5% in 2024. This is attributed to the fact that most infusion therapies are carried out in hospitals and cosmetic centers/clinics for the treatment of a wide variety of conditions. The rising need for hospitalization among the population due to an increase in the number of people suffering from chronic disorders is another factor propelling market growth. On average, hospitalization lasts 4 to 5 days, which impels the need to supply patients with medications and nutrients through IV routes. Hospitals, under the supervision of a licensed physician, offer these services at a lower cost, making them a prime location for IV hydration therapy.
The home healthcare segment is estimated to register the fastest CAGR over the forecast period. The segment's growth is due to the increasing geriatric population prone to various disorders. IV hydration therapy at home is a method of receiving IV treatment prescribed by a doctor without traveling to a hospital or clinic. This setting offers a safe and efficient alternative to hospitalization. The adoption of home healthcare services is increasing owing to the ease and comfort of obtaining treatments at home. These aspects are boosting the market growth.
Age Insights
Based on age, the 18-to-60 segment accounted for the largest revenue share of 53.2% in 2024. The segment's dominance is due to this age group's increasing adoption of IV hydration therapy for various conditions. For instance, hydration therapy for skincare and rejuvenation is majorly adopted by females in this age group, as a major change in skin appearance and texture is witnessed during this stage of an individual’s life. Most athletes and sports personnel who require energy boosters regularly fall under this age group, further increasing the adoption of hydration therapies in these individuals.
The 60+ segment is anticipated to witness significant market growth over the forecast period, owing to an increasing prevalence of major disorders in the geriatric population. Minor cognitive disorders are thought to affect between 2% and 10% of 65-year-olds and up to 25% of 85-year-olds. The prevalence of major cognitive disorders is difficult to estimate, but they are estimated to affect between 2% and 10% of 65-year-olds and up to 25% of 85-year-olds. Individuals above the age of 60 years widely adopt IV hydration therapy to boost memory and enhance brain health. IV hydration therapy serves as one of the most efficient methods of delivering critical fluids into the body. It avoids the digestive system, which slows absorption, by using an IV drip to administer the chemicals directly to the bloodstream. These aspects are boosting the market growth.
Country Insights
U.S. IV Hydration Therapy Market Trends
The U.S. dominated the overall market with a revenue share of 86.8% in 2024. High share of the market in the region is attributed to the unprecedented adoption of IV hydration therapy in the U.S. There is an increasing demand for immune boosters and energy in the region owing to the rising prevalence of chronic diseases. The region shows a high disposable income and patient spending on overall wellness, hence increasing market demand. Moreover, key regional players are focusing on introducing new technologies to capitalize on rising demand for IV hydration therapies. For instance, in April 2023, The DRIP Bar Vitamin Therapy partnered with Kevin Harrington to establish an IV therapy franchise, where he serves as a major investor. The franchise has been gaining immense acceptance across the region.
Canada IV Hydration Therapy Market Trends
During the forecast period, we expect Canada to grow at a significant rate. Adoption of IV hydration therapy is limited in the country owing to a lack of awareness and low healthcare spending. IV hydration therapy is a minimally invasive treatment that allows fluids to be delivered directly into the bloodstream, which is considerably more effective and faster than absorbing fluids through the digestive tract. It is also adopted for various applications, including immunity boosting, energy boosting, hangover management, and overall wellness. However, due to the lack of awareness across Canada, the demand for IV hydration therapy is moderate.
Key North IV Hydration Therapy Company Insights
Drip Hydration, DriPros IV Hydration Wellness, wHydrate, and Renew Ketamine & Wellness Center are some dominant players operating in the North American IV hydration therapy industry.
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Drip Hydration is a mobile IV therapy company that provides IV treatments directly to patients. The company also offers in-home IV infusions with essential fluids, vitamins, electrolytes, and antioxidants.
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DriPros offers mobile IV hydration and vitamin therapy to the Upstate SC region. Its services include drips tailored to help with hangovers, migraines, athletic pre/post workouts, beauty/skin issues, and boosting immunity.
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wHydrate offers IV therapy for an intravenous drip to administer vital minerals, electrolytes, vitamins, and amino acids. The company is considered to be the best in the Southeast network of IV therapy clinics and lounges.
Hydration Room, Hydrate IV, and AliveDrip are some of the emerging market players functioning in the North American IV hydration therapy industry.
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Hydration Room was established by board-certified Anesthesiologist Dr. Brett Florie. Hydration Room integrates both allopathic and osteopathic medicine into customized vitamin injection and IV therapies.
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AliveDrip is a mobile IV therapy company that offers comprehensive wellness, diagnostic, and IV vitamin infusion services. For IV vitamin infusions, the company provides more than 10 exclusive formulas.
Key North America IV Hydration Therapy Companies
- Drip Hydration
- DriPros IV Hydration Wellness
- Hydrate
- Renew Ketamine & Wellness Center
- R2 Medical Clinic
- AliveDrip
- Hydrate IV
- Hydration Room
Recent Developments
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In March 2025, purelyIV launched its Take-Home B12 Kit, designed to complement in-home IV hydration therapy and help clients maintain their B12 levels between sessions. The kit includes a 3-month supply of Vitamin B12 injections, syringes, alcohol pads, and a sharps container, with a free online consultation included to ensure proper usage.
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In May 2024, XWELL, Inc. launched IV hydration drip therapy at its XpresSpa site in Miami International Airport (MIA), initiating a pilot program in collaboration with Revitalize IV Lounge. This new service provides four tailored hydration treatments aimed at enhancing energy, boosting immune health, and promoting recovery.
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In June 2022, DRIPBaR partnered with entrepreneur and investor Kevin Harrington, who is set to become a significant investor in the IV therapy franchise. The franchise is rapidly gaining widespread acceptance in the region.
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In March 2022, PAVmed Inc., a versatile medical technology company, successfully implanted its PortIO Intraosseous Infusion System in three patients at the Clinica Porto Azul in Barranquilla, Colombia.
North America IV Hydration Therapy Market Report Scope
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Report Attribute |
Details |
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Market size value in 2025 |
USD 1.7 billion |
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Revenue forecast in 2030 |
USD 2.6 billion |
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Growth rate |
CAGR of 8.7% from 2025 to 2030 |
|
Base year for estimation |
2024 |
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Historical data |
2018-2023 |
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Forecast period |
2025-2030 |
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Quantitative units |
Revenue in USD million/billion and CAGR from 2025 to 2030 |
|
Report coverage |
Revenue forecast, company ranking, competitive landscape, growth factors, and trends |
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Segments covered |
Type, age, gender, end-use, country |
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Country scope |
U.S.; Canada; Mexico |
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Key companies profiled |
Drip Hydration; DriPros IV Hydration Wellness; wHydrate; Renew Ketamine & Wellness Center; R2 Medical Clinic; AliveDrip; Hydrate IV; Hydration Room |
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Customization scope |
We offer free report customization (equivalent to up to 8 analyst's working days) with every purchase. You can include or modify the scope of the country, region, and segment. |
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Pricing and purchase options |
Avail yourself of customized purchase options to meet your exact research needs. Explore purchase options |
North America IV Hydration Therapy Market Report Segmentation
This report forecasts revenue growth at regional and country levels and provides an analysis of industry trends in each of the subsegments from 2018 to 2030. For this study, MIR has segmented the North America IV hydration therapy market report based on type, age, gender, end-use, and country
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Type Outlook (Revenue, USD Million, 2018-2030)
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Immune Boosters
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Energy Boosters
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Skin Care
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Migraine
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Others
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Age Outlook (Revenue, USD Million, 2018-2030)
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0-18
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18-60
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60+
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Gender Outlook (Revenue, USD Million, 2018-2030)
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Men
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Women
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End-use Outlook (Revenue, USD Million, 2018-2030)
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Hospitals & Clinics
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Wellness Centers & Spa
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Home Healthcare
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Others
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Country Outlook (Revenue, USD Million, 2018-2030)
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U.S.
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Canada
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Mexico
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