Market Size & Trends
The size of the global women's health and beauty supplements market was projected to be USD 57.42 billion in the year 2024 and is forecasted to grow at a CAGR of 5.25% during 2025 to 2030.The increasing number of health-conscious individuals is expected to drive the global women's health and beauty supplement market.
Key Highlights
- North America women's health and beauty supplements market will likely share revenue of 35.11% in 2024
The U.S. market for women's beauty and health supplements is led by high consumer demand for customized
In terms of segment, the vitamins segment held the largest revenue share of 35.68% in 2024
According to age group segment, the market is divided into age 15-30, age 31-50, age 51-70, and over 70 years
By segment, general women's health led the consumer group segment with a 30.33% share in 2024
Apart from this, the rising nutritional gaps in women, growing supplement accessibility, and growing distribution channels & promotional strategies adopted by key players are also driving the market growth. Furthermore, the growth in R&D activities to create newer healthcare products with negligible side effects is also a driving factor for the global market.
Rising Adoption of Beauty Supplements Among Australian WomenA Market Perspective
Australia's women's health and beauty supplements market is experiencing robust momentum, fueled by growing focus on self-care, wellness, and online influence. Younger women, especially those in the 20-30 age bracket, are leading this trend. Their tastes are influenced by the increasing popularity of collagen, skin health capsules, and ingestible supplements, which are marketed as integrated solutions to boost looks from within. The health movement and visual culture of social media have made supplement consumption a part of normal beauty regimens. Brands are reacting with targeted propositions that meet aesthetic and preventative health requirements.
Tipping the scales, recent market data points out that 66% of Australians now consume daily supplements, and with an average monthly expenditure of USD 53.77. The most widely taken supplements are Vitamin D (27%), Magnesium (21%), and Multivitamins (20%), which all support skin, hair, bone, and overall health. Interestingly, although presently taken by a lesser group (4%), collagen supplements are quickly gaining popularity because they are being sold for youthful, elastic skin. This shows a clear overlap between beauty aspirations and overall health consciousness. Furthermore, the market for individualized, clean-label, and botanical supplements keeps growing, especially in millennials and Gen Z consumers.
Supporting the increase in supplementation is increasing awareness of age-related health screening. The "Tests by Age" model demonstrates how Australians coordinate health check-up programs like cervical, breast, and skin cancer screening with age and life stage. Adult women are more active now, taking tests not just for chronic illness but also for mental well-being and immunization. This trend is indicative of a holistic health attitude that combines internal well-being with external beauty. Therefore, the beauty supplements category is currently located at the confluence of healthcare, lifestyle, and digital connectivity.
Market Concentration & Characteristics
Women's health and beauty dietary supplements market is fueled by consumer demand for personalized, clean-label, clinically supported products, sophisticated delivery systems, and digital health platforms, fueled by health-aware consumers putting a premium on transparency, efficacy, and life-stage-specific wellness solutions.
The women's beauty and health supplements market is seeing low-to-moderate M&A activity, fueled by strategic interest in niche players with excellent online presence, clean-label portfolios, and loyal consumer bases. Major nutraceuticals and wellness players selectively buy innovators to broaden the product portfolio, enter new categories, and increase the reach.
Regulatory frameworks play an important role in product development and commercialization within the women's health and beauty supplement market. Adherence to regional guidelines guarantees the safety, efficacy, and accuracy of labeling. Higher regulations regarding ingredient transparency, health claims, and clinical substantiation are encouraging brands to invest in research, third-party certifications, and clean-label formats.
The women's health and beauty supplements market is growing steadily, with companies introducing niche supplements for hormonal wellness, fertility, prenatal nutrition, menopause, and beauty-from-within. This diversification speaks to changing consumer needs and life transitions, while product innovation in formats such as gummies, powders, and custom packs improves user convenience and brand differentiation.
Women's health and beauty supplements industry leading companies are building their portfolios with product diversification, strategic acquisitions, and geographic market expansion. They are targeting the development of science-supported, clean-label products addressing particular health issues and investing in digital platforms, personalized nutrition, and novel delivery formats to drive consumer engagement.
Product Insights
The vitamins segment commanded the highest revenue share of 35.68% in 2024. This is fueled by increased consumer awareness of the imperative role played by vitamins in general health, especially for functions such as immunity, skin care, and energy. The demand for focused vitamin supplements, including prenatal vitamins, vitamin D, and B vitamins, is on the increase as women emphasize preventive healthcare measures, enhancing the segment's growth and market size. Besides, the presence of easy-to-consume forms such as gummies and softgels also contributes to consumer uptake. Additionally, lifestyle issues like stress, unhealthy diet, lack of sun exposure, and aging drive the demand for supplemental consumption of key vitamins. Trends in beauty from within have contributed to demand for biotin (B7), vitamin C, and vitamin E, which maintain skin elasticity, hair strength, and nails.
The botanicals business is likely to have the highest growth rate during the forecast period. The growth is supported by increasing consumer demand for whole-food, plant-based solutions. Botanical ingredients like ashwagandha, evening primrose oil, turmeric, black cohosh, and dong quai are used extensively to treat hormonal balance, stress alleviation, healthy skin, and symptoms of menopause. Botanical supplements are being more and more becoming a part of beauty-from-within products, addressing issues such as inflammation, skin aging, and oxidative stress. Advances in extraction methods and standardization processes are enabling companies to provide consistent efficacy and safety, which is further increasing consumer trust in herbal-based products.
Application Insights
The women's health category led the market under the application category in 2024. Due to growing knowledge on preventive healthcare and self-improvement, more women are actively adopting supplements in their lifestyles to reduce health risks, stabilize hormones, and enhance immunity. This is also driven by growing incidences of micronutrient deficiencies, particularly in the population of women of childbearing age and in postmenopausal women.
The beauty category is projected to hold the highest growth rate during the forecast period. As aging, environmental stressors, and lifestyle-based skin concerns continue to escalate, women are turning to ingestible beauty solutions as a regular part of their regimens. Manufacturers are responding with clinically proven, multi-performance formulations in easy formats like gummies, powders, and beverages, making the beauty category a high-value, image-driven growth driver in this changing market.
Age Group Insights
Segmented by age group, the market includes age 15-30, age 31-50, age 51-70, and above 70 years. The age 31-50 segment commanded the highest revenue share of 39.41% in 2024, due to growing health-consciousness during critical life phases like pregnancy, menopause, and aging. This age group focuses on supplements supporting hormonal balance, skin health, bone density, and energy, driving demand for customized products. Also fuelling consumption in this age group is increasing awareness of the value of preventive health and the emergence of digital health technologies. Their openness to spending on quality, clinically validated supplements has made this category a major growth driver for the market.
The above 70 years' category will be the most rapidly growing category with a CAGR of 5.64% over the next few years led by the growing interest in staying healthy and enjoying quality of life as one gets older. As the elderly population is increasing globally, demand for supplements that promote joint health, brain function, cardiovascular health, and overall well-being is on the rise. Further, this segment is becoming more assertive in taking care of age-related health problems, adding fuel to the demand for safe, science-based, and consumable supplements. Increased awareness and availability of health supplements are driving the segment's growth at an accelerated rate.
Consumer Group Insights
Overall women's health led the consumer group segment with a 30.33% market share in 2024. This can be linked to the wide range of demand for supplements catering to overall wellness, such as immune strength, energy, skin, and hormonal balance. With more women focusing on proactive management of their health, interest in general well-being remains to propel huge market development. Apart from that, the presence of holistic, multi-benefit supplements that address specifically the health requirements of women also keeps the top spot in the segment. This increased awareness of holistic health is also likely to continue its leadership in the market.
The postnatal segment is likely to have the highest growth rate of 6.40% during the forecast period. The rise is due to enhanced awareness of maternal health and post-delivery recovery. Postnatal mothers require supplements for energy, immunity, lactation, and overall health. Increased interest in postnatal nutrition, increased healthcare initiatives and product innovation targeting this group drive growth in this segment. Moreover, the accessibility of customized, science-supported formulations in easy-to-use forms also reinforces consumer uptake, assuring long-term growth.
Sales Channel Insights
The direct selling channel segment accounted for the highest revenue share of 36.08% in 2024 and is expected to increase as the demand for personalized, convenient shopping experiences rises. Consumers increasingly rely on direct-to-consumer platforms to gain access to personalized recommendations, subscription models, and limited-edition products. The growth of e-commerce and social media trends further fueled the direct selling boom, enabling brands to directly connect with their consumers, enhance consumer loyalty, and deliver customized nutrition solutions. The trend is anticipated to fuel further growth in the direct selling segment. The direct segment is anticipated to have the highest growth rate of 5.82% during the forecast period based on growing adoption of online shopping and e-commerce.
Consumers increasingly turn to digital channels for their health supplements needs because of convenience, greater product offerings, and access to in-depth product information and reviews. Personalized recommendations, subscription businesses, and influencer marketing are also driving consumer activity in the digital sphere. The ongoing growth of digital platforms for healthcare and telemedicine enables the online channel further.
Regional Insights
North America women's health and beauty supplements market is anticipated to hold a revenue of 35.11% in 2024 owing to high consumer demand for wellness products, growing health issue awareness, and high disposable income. High-quality healthcare infrastructure established in the region and growing interest in preventive health have fuelled the consumption of supplements aimed at skin health, hormonal balance, and aging. Moreover, the increasing trend of personalized nutrition and strong e-commerce and direct-to-consumer channels drive market growth. Strong innovation and clinical support of supplement formulations also play a role in the leading market position of North America.
U.S. Women's Health and Beauty Supplements Market Trends
The U.S. women's health and beauty supplements industry is fueled by intense consumer desire for customized, science-driven products addressing health issues such as skin health, hormonal equilibrium, and aging. Driven by a strong emphasis on preventive wellness and health, the market is well on its way to ongoing growth, spurred on by innovation and online engagement.
Europe Women's Health And Beauty Supplements Market Trends
Europe women's health and beauty supplements market witnesses steady growth in the women's health and beauty supplements market due to growing consumer awareness for health and wellness, most notably in segments such as immunity, skin care, and hormonal balance. The aging population of the region and rising interest in preventive health propel demand for age-specific supplement products for issues such as bone health and mental function.
Further, the growth of clean-label, plant-based foods is consistent with Europe's overwhelming consumer demand for natural and sustainable products. Strict regulatory standards guarantee high-quality products and consumer trust. The increase in e-commerce influence and digital health platforms uptake is further driving the market's growth. European consumers are also progressively looking for customized offerings, which are driving growth in new product formulations and delivery formats. With greater emphasis on holistic wellness and beauty, the market is set for steady, long-term growth over the next few years.
The UK women's health and beauty supplements market experiences an increasing uptake of women's health and beauty supplements based on rising health consciousness, a desire for natural and clean-label products, and rising demand for supplements addressing skin health, hormonal balance, and anti-aging.
Germany women's beauty and health supplements market is bolstered by a clear emphasis on preventive care, a solid regulatory environment, and growing consumer interest in high-quality, science-formulated products. The growth of plant-based and green supplements also concurs with the country's environmentally conscious and health-oriented consumer base.
Asia Pacific Women’s Health And Beauty Supplements Market Trends
Asia Pacific women’s health and beauty supplements market dominated with the largest revenue share in 2024, owing to a large, diverse consumer base, rising disposable incomes, and increasing health consciousness among women. Growing awareness of wellness, along with a focus on skin care, hormonal balance, and anti-aging, drives demand for supplements. The region's aging population and preference for natural and plant-based products further boost market growth. The rapid expansion of e-commerce platforms and digital health services has enhanced accessibility to these products, making them more popular across urban and rural areas.
China women’s health and beauty supplements market is expected to grow significantly due to increasing disposable incomes, rising health awareness, and growing demand for products targeting skin health, anti-aging, and hormonal balance. The shift toward preventive healthcare and natural, clean-label products further expands the market.
Japan women’s health and beauty supplements market is growing due to a strong emphasis on aging well, high consumer awareness of health and wellness, and increasing demand for products targeting skin vitality, bone health, and cognitive function. Additionally, the popularity of clean-label, natural supplements aligns with cultural preferences for high-quality, scientifically backed formulations.
MEA Women’s Health And Beauty Supplements Market Trends
The Middle East and Africa women’s health and beauty supplements market is projected to drive the demand for women’s health and beauty supplements and grow at the fastest rate of 6.67% due to rising disposable incomes, a growing focus on health and wellness, and increased awareness of skin health, anti-aging, and overall well-being. Additionally, cultural shifts toward preventive healthcare and the availability of modern e-commerce platforms are further accelerating the adoption of supplements across the region.
Kuwait women’s health and beauty supplements market is anticipated to grow steadily, driven by increasing consumer awareness of wellness and a rising preference for preventive healthcare solutions. The market is also benefiting from the availability of high-quality, clean-label products and the growing influence of digital platforms facilitating access to personalized nutrition.
Key Women’s Health And Beauty Supplements Company Insights
The women's health and beauty supplements market is moderately fragmented and highly competitive with regional and global players competing to win consumer interest through innovation, customization, and clean-label products. Market leaders are spending significantly on R&D to formulate science-supported products that respond to changing consumer demands at life stages such as menopause, aging, pregnancy, and fertility. Strategic branding, robust online presence, and multichannel distribution have emerged as the differentiators for acquiring consumer confidence and increasing market share.
Market leaders include big companies like Amway, Bayer AG, Nestlé Health Science, and Herbalife, which have large portfolios and international reach. They use strong supply chains, clinical trials, and brand loyalty to sustain leadership. They keep expanding the offerings through targeted supplements and novel delivery forms such as gummies, powders, and capsules, consistent with the need for convenience and effectiveness.
Rising firms like HUM Nutrition, Ritual, and Nutrafol are catching on by emphasizing personalized, transparent, and sustainably produced solutions for today's women. They use direct-to-consumer models, social media, and subscription services to cultivate loyal customers and quickly disrupt established players. With consumer tastes turning towards authenticity, science-driven ingredients, and digital accessibility, these new entrants change the game.
Globally, the market is seeing a mix of incumbent strength and startup agility, with more M&A activity, collaborations, and product innovation bound to sharpen competition even more. Those companies that have a balance between scientific substantiation and lifestyle connection and ethical sourcing will be best suited to gain long-term value in the transforming women's health and beauty supplements market.
Key Women’s Health And Beauty Supplements Companies
The following are the leading companies in the women’s health and beauty supplements market. These companies collectively hold the largest market share and dictate industry trends.
- Herbalife International of America, Inc.
- GNC Holdings, Inc
- Amway Corporation
- Suntory Holdings Limited
- Pharmavite LLC
- Blackmores
- Vitabiotics Ltd.
- Asahi Group Holdings, Ltd
- USANA Health Sciences, Inc.
- Nu Skin Enterprise, Inc.
- Unilab, Inc.
- The Himalaya Drug Company
- Vita Life Sciences
- Standard Foods Corporation
- Garden of Life (Nestlé)
Recent Developments
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In April 2025, Tranont launched a new range of women’s health supplements targeting muscle strength, energy, and hormonal balance. The line includes a menopause support product with EstroG-100 and ashwagandha, a clear whey protein for easier digestion, and a creatine supplement aimed at women over 30 experiencing muscle decline.
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In January 2025, GNC introduced its new beauty supplement line, Premier Collagen, two specialized formulations available in various formats designed to promote youthful-looking skin.
Women’s Health and Beauty Supplements Market Report Scope
|
Report Attribute |
Details |
|
Market size value in 2025 |
USD 59.97 billion |
|
Revenue forecast in 2030 |
USD 77.46 billion |
|
Growth rate |
CAGR of 5.25% from 2025 to 2030 |
|
Base year for estimation |
2024 |
|
Historical data |
2018 - 2023 |
|
Forecast period |
2025 - 2030 |
|
Quantitative units |
Revenue in USD million/billion and CAGR from 2025 to 2030 |
|
Report coverage |
Revenue forecast, company ranking, competitive landscape, growth factors, and trends |
|
Segments covered |
Product, application, age group, consumer group, sales channel, region |
|
Regional scope |
North America; Europe; Asia Pacific; Latin America; MEA |
|
Country scope |
U.S.; Canada; Mexico; UK; Germany; France; Italy; Spain; Denmark; Sweden; Norway; India; China; Japan; Australia; South Korea; Thailand; Brazil; Argentina; Saudi Arabia; UAE; South Africa; Kuwait |
|
Key companies profiled |
Herbalife International of America, Inc.; GNC Holdings, Inc.; Amway Corporation; Nature’s Bounty; Bayer AG; Suntory Holdings Limited; Taisho Pharmaceutical Co., Ltd; Pharmavite LLC; Pfizer, Inc.; Blackmores; Vitabiotics Ltd; Asahi Group Holdings, Ltd; USANA Health Sciences, Inc.; Nu Skin Enterprise, Inc.; The Himalaya Drug Company; Vita Life Sciences; Standard Foods Corporation; garden of life (Nestlé) |
|
Customization scope |
Free report customization (equivalent up to 8 analyst’s working days) with purchase. Addition or alteration to country, regional & segment scope. |
Global Women’s Health and Beauty Supplements Market Report Segmentation
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Product Outlook (Revenue, USD Million, 2018 - 2030)
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Vitamins
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Mineral
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Enzymes
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Botanicals
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Proteins
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Omega-3
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Probiotics
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Others
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Application Outlook (Revenue, USD Million, 2018 - 2030)
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Beauty
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Skin Care
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Hair Care
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Nail Care
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Others
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Women’s Health
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Age-Group Outlook (Revenue, USD Million, 2018 - 2030)
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Age 15-30
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Age 31-50
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Age 51-70
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Above 70 years
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Consumer Group Outlook (Revenue, USD Million, 2018 - 2030)
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Prenatal
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Postnatal
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PMS
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Perimenopause
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Postmenopause
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General Women’s Health
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Sales Channel Outlook (Revenue, USD Million, 2018 - 2030)
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Online
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Direct Sales
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Pharmacies/Drug Stores
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Other Offline Channels
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Regional Outlook (Revenue, USD Million, 2018 - 2030)
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North America
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U.S.
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Canada
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Mexico
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Europe
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UK
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Germany
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France
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Italy
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Spain
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Denmark
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Sweden
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Norway
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Asia Pacific
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Japan
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China
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India
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South Korea
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Australia
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Thailand
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Latin America
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Brazil
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Argentina
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Middle East & Africa
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South Africa
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Saudi Arabia
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UAE
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Kuwait
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