Pet Herbal Supplements Market

Pet Herbal Supplements Market – By Product Type (Multivitamins & Minerals, Omega 3 Fatty Acids), Application (Digestive, Immunity), Pet Type, Dosage Form (Gummies & Chewable, Tablets & Capsules), Distribution Channel – Global Forecast 2024 – 2032

Published Date: May - 2025 | Publisher: MIR | No of Pages: 240 | Industry: Animal Health and Nutrition | Format: Report available in PDF / Excel Format

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Pet Herbal Supplements Market Size

Pet Herbal Supplements Market size was valued at USD 935.5 million in 2023 and is estimated to grow at 10.5% CAGR from 2024 to 2032. Growth is due to growing pet possession rates worldwide along with humanization of pets that has driven the importance of pet wellness and health.

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Pet herbal supplements are herbal products that aim to promote the health and well-being of pets through the use of herbs and plant-based nutrients. They address a range of health issues including joint health, digestive health, stress/anxiety, and immune health. Typical herbs are turmeric, chamomile, echinacea, and ginger. Found in a number of forms such as chews, tablets, powders, and oils, these supplements present an integrated approach to pet care, typically supplemented with conventional veterinary medicine. Pet owners are increasingly ready to spend money on natural and holistic treatments, considering their pets as part of the family.

Secondly, increased consciousness about the advantages of herbal supplements compared to man-made goods is driving business growth. Pets' owners are getting more conscious of the adverse effects of chemically based drugs and opting for natural and safe solutions for pets. This again fuels the business growth.

Further, with the development of e-commerce portals, pet owners find it convenient to access a variety of herbal supplements. Better marketing campaigns and awareness promotion by companies are also contributing significantly to increasing market demand. Overall, all these factors combined push the strong growth of the market, which mirrors a wider trend towards herbal pet care products.

Pet Herbal Supplements Market Report Attributes
Report Attribute Details
Base Year 2023
Pet Herbal Supplements Market Size in 2023 USD 935.5 Million
Forecast Period 2024 to 2032
Forecast Period 2024 to 2032 CAGR 10.5%
2032 Value Projection USD 2.3 Billion
Historical Data for 2021 - 2023
No. of Pages 236
Tables, Charts & Figures 411
Segments covered Product Type, Application, Pet Type, Dosage Form, Distribution Channel, and Region
Growth Drivers
  • Growth in pet ownership
  • Increasing investment in pet healthcare
  • Growing shift toward herbal supplements
Pitfalls & Challenges
  • Lack of standardized regulations
  • Lack of adequate research

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Pet Herbal Supplements Market Trends

  • Growing pet keeping across the world has resulted in augmented demand for pet supplements, such as herbal supplements.
  • Based on the American Pet Products (APPA) National Pet Owners Survey of 2023 and 2024, 66% of households in the United States, or 86.9 million, have a pet.
  • This mass ownership of pets creates owners to treat pets as family and put their health and well-being above else.
  • Consequently, demand for natural and holistic health solutions such as herbal supplements increases. Pet owners look for preventive medicine and alternative therapy to prevent expensive veterinary bills and improve the quality of life for their pets, and in turn, drive market growth.
  • In addition, growing investment in pet healthcare is a significant trend fueling the growth of the market. This trend is evident in the growing spending on veterinary care, specialized care, and high-end health products. The move towards preventive healthcare, such as the consumption of natural and herbal supplements, is a significant part of this growing investment, thus fueling the growth of this market.

Pet Herbal Supplements Market Analysis

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Based on product type, the market is segmented into multivitamins & minerals, omega-3 fatty acids, probiotics & prebiotics, proteins & peptides, CBD, antioxidants, and other product types. The multivitamins & minerals segment accounted for significant revenue of USD 282.5 million in 2023.

  • The multivitamins and minerals segment holds the highest market share in the market due to its comprehensive health benefits and wide range of applications. These supplements provide essential nutrients that support overall health, addressing potential nutritional deficiencies and promoting long-term wellness.
  • Additionally, as the pet population ages, the need for nutritional support increases, with multivitamins and minerals helping to address age-related health issues.
  • Furthermore, their widespread availability in easy-to-administer forms such as tablets and chews, further supports the growth of this segment.

Based on application, the pet herbal supplements market is classified into digestive support, immunity support, skin & coat, joint health support, kidney health, liver health, calming & anxiety supplements, respiratory health, and other applications. The digestive support segment dominated the application segment of market and is expected to grow at 10.4% CAGR over the coming years.

  • Growing consciousness among pet owners regarding gastrointestinal well-being fuels the uptake of herbal supplements by pet owners. Pets have digestive ailments like diarrhea, constipation, and gastrointestinal distress, leading to increasing demand for natural solutions.
  • Herbal supplements designed to promote digestive health provide a natural alternative, sometimes incorporating substances such as probiotics, prebiotics, digestive enzymes, and calming herbs such as chamomile or ginger.
  • In addition, pet owners choose herbal supplements because they offer natural solutions that are felt to be gentler and safer than man-made drugs, minimizing the risk of side effects.

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Based on pet type, the pet herbal supplements market is divided into dogs, cats, horses, and other pets. The dog segment was valued at USD 535.1 million in 2023 and is expected to reach USD 1.3 billion by 2032.

  • The dogs segment accounted for significant market share supported by a global population of approximately 900 million dogs, as reported by Dogster in 2024. This vast population includes pet dogs, wild packs, and strays, highlighting the significant market size and diverse ownership base.
  • Moreover, dogs commonly face various health challenges, from joint and mobility issues to skin allergies and anxiety. Herbal supplements offer natural remedies that appeal to owners seeking gentler alternatives to conventional medications. This preference for holistic care solutions bolsters the growth of this segment.

Based on dosage form, the pet herbal supplements market is categorized into gummies & chewable, tablets & capsules, powders, liquids, and other dosage forms. The gummies & chewable segment held majority of market share and is expected to grow remarkably to reach USD 701.5 million by the end of forecast timeframe.

  • Gummies and chewable are often flavored to be highly palatable, making them more appealing to pets. This ease of administration ensures that pets readily consume the supplements without the stress or resistance that can occur with pills or liquids.
  • Furthermore, the variety and customization available in gummies and chewable, addressing different health needs such as joint support and digestive health, further enhances their market growth.

Based on distribution channel, the pet herbal supplements market is bifurcated into offline and online. The offline segment dominated the global market with 61.2% of market share. The offline segment is further bifurcated into veterinary pharmacies, pet specialty stores, and retail stores.

  • Pet owners prefer buying supplements in offline stores where they have the option of consulting experts, reading labels, and authenticating products. This assurance and trust offered by offline distributors are responsible for this segment's growth.
  • Immediacy of offline product availability further contributes, and it is essential as it supports instant procurement by pet owners for the time of need, specifically for urgent ailments.
  • These aspects combined underpin the power of physical in-store experiences to fuel consumer confidence, and ease, and ensure that the offline channel is the preferred option among many pet owners.

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North America pet herbal supplements market in 2023 was valued at USD 359.2 million and is predicted to showcase growth at 10.4% CAGR between 2024 – 2032.

  • The North American market is characterized by continuous product innovation and a wide availability of diverse herbal supplements. Companies are investing in research and development to create effective, palatable, and easy-to-administer products that cater to various health concerns.
  • This innovation, combined with extensive distribution networks, ensures that pet owners have access to a wide range of high-quality supplements, thereby propelling the growth of this region.

U.S. pet herbal supplements market accounted for USD 331.6 million in 2023 and is projected to reach USD 790 million by 2032.

  • Increasing awareness among pet owners about natural and holistic health solutions, coupled with rising concerns over the potential side effects of conventional medications, has fueled the demand for herbal supplements in the country.
  • Moreover, a growing preference for preventive healthcare measures for pets has led to a surge in the adoption of herbal supplements, thereby driving the market growth.

China pet herbal supplements market is poised to grow remarkably during the coming years.

  • According to top 10 worldwide dog statistics by Dogster, China has the highest pet dog population in Asia, at 54.29 million.
  • China represents a significant market for pet-related products, including herbal supplements. This large pet population creates a strong demand for health and wellness products tailored to dogs, driving market growth in the country.

India is expected to grow at considerable growth rate in global pet herbal supplements market.

  • The growing urban Indian middle-class possesses increased disposable income and willingness to spend on upscale pet care solutions. Such population trend favours demand for superior quality herbal nutritional supplements providing a solution to ubiquitous pet ailments.
  • In addition, there is an increasing availability of pet care products, such as herbal supplements, online, in pet specialty shops, and veterinary clinics in the top Indian cities. Improved accessibility coupled with increasing consumer awareness stimulates market growth.

Pet Herbal Supplements Market Share

The market is marked by a variety of companies vying for market share by focusing on distinct strategies and strengths. Key players in this sector include both established brands and emerging companies that specialize in developing and distributing herbal supplements tailored for pets' health and wellness needs.

Pet Herbal Supplements Market Companies

Prominent players operating in the pet herbal supplements industry include

Pet Herbal Supplements Industry News

  • In December 2023, EverRoot, a brand powered by Purina, collaborated with world-class athlete, fitness and wellness advocate, and LailaAliLifestyle.com Brand CEO, Laila Ali, to launch a new addition to its trusted line of dog supplementsEverRoot Dog Supplements Soft Chews. This strategic collaboration helped the company to enhance its brand visibility and credibility.

The pet herbal supplements market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue in USD Million from 2021 - 2032 for the following segments

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Market, By Product Type

  • Multivitamins & minerals
  • Omega-3 fatty acids
  • Probiotics & prebiotics
  • Proteins & peptides
  • CBD
  • Antioxidants
  • Other product types

Market, By Application

  • Digestive support
  • Immunity support
  • Skin & coat
  • Joint health support
  • Kidney health
  • Liver health
  • Calming & anxiety supplements
  • Respiratory health
  • Other applications

Market, By Pet Type

  • Dogs
  • Cats
  • Horses
  • Other pets

Market, By Dosage Form

  • Gummies & chewable
  • Tablets & capsules
  • Powders
  • Liquids
  • Other dosage forms

Market, By Distribution Channel

  • Offline
    • Veterinary pharmacies
    • Pet specialty stores
    • Retail stores 
  • Online

The above information is provided for the following regions and countries

  • North America
    • U.S.
    • Canada 
  • Europe
    • Germany
    • UK
    • France
    • Spain
    • Italy
    • Netherlands
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • Australia
    • South Korea
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East and Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Rest of Middle East and Africa

 

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