Sex Toys Market Size
The size of the sex toys market was estimated at over USD 26.34 billion in 2024 and is expected to grow at a compound annual growth rate of 8.7% to reach over USD 50 billion by 2032. Rising acceptance and demand for sex toys, along with increased knowledge of sexual well-being, will accelerate the industry's potential for expansion.
Products or gadgets intended to increase sexual stimulation and pleasure are known as sex toys. They can be used as part of intercourse with a partner or while masturbating alone. Sex toys can be used to stimulate different erogenous zones on the body and are available in a wide variety of forms, sizes, and materials. Globally, sex toys are growing in popularity.
| Report Attribute | Details |
|---|---|
| Base Year | 2022 |
| Sex Toys Market Size in 2022 | USD 22 Billion |
| Forecast Period | 2023 to 2032 |
| Forecast Period 2023 to 2032 CAGR | 8.7% |
| 2032 Value Projection | USD 50 Billion |
| Historical Data for | 2018 to 2022 |
| No. of Pages | 200 |
| Tables, Charts & Figures | 356 |
| Segments covered | Product, End-user, Distribution Channel, and Region |
| Growth Drivers |
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| Pitfalls & Challenges |
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What are the growth opportunities in this market?
The global pandemic has affected millions of people worldwide, resulting into high mortality. However, the pandemic had positively influenced market progress owing to awareness regarding sexual health and related wellness product enhanced product demand during pandemic. Moreover, several industry participants introduced varied online campaigns and offered several sexual wellness products that propelled market expansion during this phase.
Sex Toys Market Trends
Technological advancements towards development of more sophisticated and innovative products that enhance the user's sexual experience. Many sex toys now come with companion apps that allow users to control the toy remotely, customize vibration patterns, and track usage statistics. Some of the key technological advancements in sex toys include introduction of virtual reality (VR) and augmented reality (AR) sex toys, smart sex toys, teledildonics, and others are anticipated to change the landscape of the market in the upcoming years.
Sex Toys Market Analysis
Learn more about the key segments shaping this market
The market for sex toys is divided into several product categories, including vibrators, dildo, bondage accessories, male masturbators, anal toys, kegel balls and love eggs, and others. By 2032, the vibrators segment is expected to generate over USD 16 billion in revenue, up from over USD 6 billion in 2022. Furthermore, the volume of the same segment exceeded 100 million units in 2022 and is expected to reach 250 million units by 2032.
The vibrators market segment has experienced significant market growth and is anticipated to maintain its dominant position during the forecast period. Increased interest in sex and related activities is the cause of this. More people are likely to utilize vibrators because they can be used separately or in combination. The use of sex toys like vibrators and dildos has been greatly influenced by social media, pornography, and sex movies, especially among younger people. Numerous advantages, including as a decreased risk of infections and unintended pregnancy, as well as a more pleasurable sexual experience with or without a partner, have been associated with vibrators.
Learn more about the key segments shaping this market
Males and females are the two groups into which end users divide the sex toy industry. With a 72.5% market share in 2022, the female demographic dominated the sex toy industry. Due to their increasing popularity and the normalizing of female sexuality, sex toys are being used and accepted by women increasingly often. Additionally, a wide range of sex toys designed specifically for women are now accessible, which has enhanced their appeal and accessibility. The demand for sex toys among women is therefore expected to rise in the upcoming years.
Depending on the distribution route, the market is separated into pharmacies, supermarkets and hypermarkets, internet merchants, and specialty shops. With a nearly 59% sales share in 2022, internet merchants controlled the sex toy market. From the convenience of their homes, customers may peruse and purchase goods from online stores at any time of day. Furthermore, many customers choose to purchase sex toys online to preserve their privacy and avoid the embarrassment that may accompany in-person transactions. Customer ratings and reviews are also commonly shown by online sellers, and they can provide valuable insights about the quality and effectiveness of products.
Looking for region specific data?
North America sex toys market is estimated to grow at 8.4% CAGR over the analysis timeframe. This is attributed to the large presence of manufacturers and distribution channels across the region that provide easy accessibility of advanced products will boost regional market size. High customer preference towards sex toys owing to declining social stigma regarding sexual products as well as easy availability of sex toys at online stores, drug stores & supermarket chains.
Sex Toys Market Share
Sex toys market consists of several players including
- Reckitt Benckiser Group Plc
- LELO
- Lifestyles Healthcare Pte Ltd
- DOC Johnson Enterprises
- Lovehoney Group Ltd
- Tenga CO., LTD,
- Fun Factory
- WE-VIBE Ltd
- PinkCherry
- BMS Factory
These companies are adopting several expansion and growth strategies such as partnerships, acquisitions, and product launches to increase their market presence.
Sex Toys industry News
- The sex toy business LELO introduced a new line of devices dubbed "Fjord" in February 2023. These products include vibrators, a couples' ring, and a prostate massager. The line is composed of sustainable materials and has a sleek, minimalistic style. The company's product portfolio is strengthened by such product development.
- We-Vibe, a sex toy firm, introduced the "Nova X" in January 2023. It is an improved model of their well-liked "Nova" bunny vibrator. The updated model has better connectivity, a stronger motor, and a longer battery life. This tactic aids the business in expanding its line of products.
The sex toys market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue in USD from 2018 to 2032 for the following segments
By Product
- Vibrators
- Dildo
- Bondage accessories
- Male Masturbators
- Anal toy
- love egg/ Kegal balls
- Others
By End-user
- Female
- Male
By Distribution Channel
- Online Stores
- Drug Stores
- Hypermarkets & Supermarkets
- Specialty Stores
The above information is provided for the following regions and countries
- North America
- U.S.
- Canada
- Europe
- Germany
- UK
- France
- Spain
- Italy
- Netherlands
- Switzerland
- Denmark
- Sweden
- Poland
- Asia Pacific
- China
- Japan
- India
- Australia
- New Zealand
- Singapore
- South Korea
- Thailand
- Taiwan
- Latin America
- Brazil
- Mexico
- Argentina
- Colombia
- Chile
- Peru
- Middle East & Africa
- South Africa
- Israel
- Turkey
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