Pet Dental Health Market Size
Pet Dental Health Market size recorder almost USD 6.2 billion in 2022 and is forecasted to register 6.5% CAGR from 2023-2032 to reach USD 11.9 billion. The market is growing due to rising pet ownerships, animal healthcare-related rising awareness, product innovation, rising incidence of veterinary dental issues and accessibility of pet dental health products.
To get key market trends
For example, as per Advanced Animal Dentistry, a maximum of 85% of dogs and cats over 3 years experience periodontal diseases. Hence, consumption of dental products like chews and oral care solution among others will enhance the market growth.
Pet oral health is the care for oral hygiene of particularly domestic pets like dogs and cats. It includes all sorts of measures, products, and professional care aimed at the prevention, detection, and treatment of dental issues in pets. Pet oral health includes numerous activities such as frequent brushing, dental examinations, professional cleaning, and the application of dental materials like toothbrushes, toothpaste, dental chews, oral care solutions, and dental sprays.
| Report Attribute | Details |
|---|---|
| Base Year | 2022 |
| Pet Dental Health Market Size in 2022 | USD 6.2 Billion |
| Forecast Period | 2023 to 2032 |
| Forecast Period 2023 to 2032 CAGR | 6.5 % |
| 2032 Value Projection | USD 11.9 Billion |
| Historical Data for | 2018 to 2022 |
| No. of Pages | 300 |
| Tables, Charts & Figures | 504 |
| Segments covered | Type, Animal Type, and Region |
| Growth Drivers |
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| Pitfalls & Challenges |
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What are the growth opportunities in this market?
COVID-19 Impact
The COVID-19 pandemic moderately positively affected the market for pet dental health. People globally spent more time at home because of lockdown and restrictions, and they interacted more with their pets. This increased affection between owners and their pets caused them to pay more attention to pet health, including oral health. The pandemic also had its challenges affecting the market. Pet service companies and veterinary clinics experienced disruptions in their operations by lockdowns, social distancing, and safety concerns. These disrupted the availability of in-office dental check-ups and professional dental cleanings in pets.
Pet Dental Health Market Trends
The market is experiencing several notable trends driven by evolving consumer awareness, advancements in pet care, and a growing focus on overall pet well-being.
- The underlying cause of the market is the rising number of pet owners. With more people taking pets as family, the concern over pet health, oral health included, is likely to become more prominent. Pet owners are being more inclined to spend on the health of their animals, creating greater demand for oral care products and services.
- Also, the market is observing the launch of new dental care products for pets. These products comprise dental chews, oral rinses, water additives, and even toothbrushes specifically for pets. These products are becoming more efficient, convenient, and appealing to pet owners.
- Additionally, the pet insurance policies that include dental care are gaining traction. With increasing pet owners looking to handle the costs relating to pet healthcare, dental insurance policies are becoming part of their financial strategy, thus contributing to the market growth.
Pet Dental Health Market Analysis
Learn more about the key segments shaping this market
Based on type, the global market is segmented into product and services. In 2022, the service segment accounted for significant revenue of USD 3.7 billion in 2022.
- The growing incidence of pet dental diseases, combined with an increasing trend in spending on animal healthcare, has caused demand for veterinary services to grow.
- Pet dental care services center on preventive treatment, which helps maintain oral health and actively address dental issues. The services include regular dental exams, professional dental cleaning, and the diagnosis of dental diseases.
- Also, dental care services are very important for early detection of dental problems using advanced veterinary dental equipment. Early detection is an integral part that enables immediate intervention and treatment Therefore, the extensive use of dental services for early detection will drive segment growth.
Learn more about the key segments shaping this market
Based on animal type, the global pet dental health market is categorized into dogs, cats and other animal types. The dogs segment is expected to reach USD 6.5 billion by 2032.
- The growth of the segment can be attributed to increasing number of dogs as pet, growing animal healthcare expenditure, increased human-animal bonding, and rising prevalence of dental diseases.
- Dogs are prone to various dental problems, including plaque buildup, tartar, gum disease, and tooth decay. Thus, dental products and services are used to prevent these issues by maintaining oral hygiene, thereby supplementing the segment expansion.
Looking for region specific data?
The North America pet dental health market was valued at USD 2.8 billion in 2022 and is expected to show lucrative growth of 5.3% during the analysis period.
- North America boasts one of the largest pet ownership rates in the world. The vast number of pet owners, especially dogs and cats, generate demand for pet dental health products and services in the region. Pet owners also have easy access to dental health products due to their well-developed industry, such as dental chews, toothpaste, oral care solutions, and dental spray.
- Additionally, pet owners in this area are becoming more conscious of oral health in pets. As a result, the pet owners become more willing to spend on preventive dental procedures and check-ups, thus driving the market demand.
Pet Dental Health Market Share
The prominent players operating in this market have been actively developing and offering innovative solutions to address the specific needs of pets' oral hygiene. Colgate-Palmolive Company (Hills Pet Nutrition Inc.), Mars Incorporated, and Virbac are significant players in this market. The players opt for several inorganic and organic strategies to sustain the industry competition.
Market players operating in the pet dental health industry is as mentioned below
- Mars, Incorporated
- Purina PetCare (Nestlé)
- Virbac
- Ceva Sante Animale
- Colgate-Palmolive Company (Hills Pet Nutrition Inc.)
- Vetoquinol SA
- BarkBox
- TropiClean Pet Products
- Petzlife Products Inc.
- imRex Inc.
Pet Dental Health Industry News
- In August 2022, Colgate-Palmolive Company invested and made an agreement to purchase three manufacturing plants from Red Collar Pet Foods in order to support the growth of its Hill’s Pet Nutrition business. This strategic investment has helped the company to boost their production and ultimately increase the revenue.
- In June 2020, a subsidiary of Mars Incorporated, Pedigree expanded its pet oral care category by launching Pedigree Dentastix Chewy Chunx that helps prevent plaque in dogs. This launch has helped the company to enhance its product portfolio as well as its revenue.
The global pet dental health market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue in USD Million from 2018 to 2032 for the following segments
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By Type, 2018 – 2032 (USD Million)
- Service
- By Service type
- Treatment
- Dental cleaning
- Surgery
- Root canal therapy
- Other treatments
- Diagnosis
- Treatment
- By End-user
- Veterinary clinics
- Veterinary hospitals
- Product
- By Product type
- Dental chews
- Oral care solutions
- Toothpastes & brushes
- Dental spray
- Other product types
- By Distribution channel
- Retail pharmacies
- Online pharmacies
- Hospital pharmacies
- Other distribution channels
- By Animal Type, 2018 – 2032 (USD Million)
- Dogs
- Cats
- Other animal types
The above information is provided for the following regions and countries
- North America
- U.S.
- Canada
- Europe
- Germany
- UK
- France
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- Australia
- Rest of Asia Pacific
- Latin America
- Brazil
- Mexico
- Rest of Latin America
- Middle East & Africa
- South Africa
- Saudi Arabia
- Rest of Middle East & Africa
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