Dog Food and Snacks Market

Dog Food and Snacks Market Size - By Raw Material (Plant-based, Animal-based), Type (Food [Dry, Wet], Treats & Mixers), Cost Category (Premium Pet Food, Mass/Bulk Pet Food), Distribution Channel (Specialized Pet Food Shops, Online) & Forecast, 2023-2032

Published Date: May - 2025 | Publisher: MIR | No of Pages: 240 | Industry: Animal Health and Nutrition | Format: Report available in PDF / Excel Format

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Dog Food and Snacks Market Size

The dog food and treat market is increasing fast, and experts forecast that it will increase by more than 4.5% annually for the next decade. One of the largest drivers of this growth is that increasing numbers of people are considering their dogs as members of their families, and they would like to provide them with the best treats and food. Based on a survey conducted by Pets International, more than 90% of pet owners claim that their pets are members of their family. Therefore, they are ready to spend extra money on quality dog food and treats which will keep their furry companions healthy and happy. They will also tend to pick dog food and treats that contain quality ingredients, including real meat, whole grains, and beneficial nutrients.

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Also significant is the convenience aspect that is fueling market growth. The lifestyles of pet owners, who are busy, have contributed to increasing demand for convenient and ready-to-eat dog food and treats. Single-serve packs, on-the-go snacks, and subscription services are gaining traction, allowing pet owners to easily provide high-quality nutrition for their dogs without having to prepare meals.

Dog Food and Snacks Market Report Attributes
Report Attribute Details
Base Year 2022
Forecast Period 2023 to 2032
Forecast Period 2023 to 2032 CAGR 4.5%
Historical Data for 2018-2022
No. of Pages 295
Tables, Charts & Figures 378
Segments covered Raw material, Type, Cost category, Distribution channel and Region
Growth Drivers
  • Growing elderly population seeking dogs as their companion
  • Rising trend for nuclear families
Pitfalls & Challenges
  • Increasing concern of severe diseases to humans

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With increasing numbers of migrants moving to urban areas, the canine population is also becoming concentrated in these geographies. Dog accounts for the most common pet across the globe, found nearing one-third of households, as per a study conducted by HealthforAnimals in 2022. The prosperity of urban areas allows pet owners to spend on high-quality and specialty pet food. Improved access to an extensive variety of pet supply stores, hypermarkets, and internet sellers further convinces pet owners to experiment and invest in a large variety of dog food and treats.

Hi there, I've been investigating the pet food market, and it's a bit of an up-and-down ride. Consumers are becoming increasingly concerned about what is going into their pet's food, particularly with those frightening recalls and all this fuss about unhealthy ingredients. So, they're being more discerning and beginning to seek out higher-end alternatives. But this is the thingthose higher-end foods can be expensive, so it's not easy for frugal people. And don't even get me started on the crazy competition—there are so many brands competing for a place in the market, which is driving prices down. To add insult to injury, we've got these economic fluctuations, which cause people to cut back on pet items, such as food and treats. And then there's the green movement, demanding sustainable packaging. That's adding a bit of complexity to figuring out how to produce and sell those kinds of products, which is another barrier in the market.

COVID-19 Impact

The COVID-19 pandemic affected the market for dog food and snacks in a multi-dimensional way. Panic buying initially resulted in piling up of pet food, which increased sales. During extended lockdowns, more individuals adopted or fostered dogs, and demand escalated. Economic volatilities, however, caused some consumers to pivot to more affordable alternatives, affecting premium product sales. Lockdowns and labor shortages also impacted production and distribution. Despite challenges, the market remained resilient, highlighting the essential nature of pet care. E-commerce flourished as a preferred buying channel, further reshaping the industry landscape

Market regions .

Dog Food and Snacks Market Trends

Increasing numbers of pet owners are choosing natural and organic dog food and treats. They would like their pets to enjoy the same wholesome, healthy food they themselves consume. So they're seeking products containing genuine, recognizable ingredients, with no artificial additives, preservatives, or fillers. The trend is fueled by a need for healthier, more open nutrition for animals. More than 50% of pet owners, according to a recent survey, value purchasing healthy food for pets as much as they value doing the same for themselves. And nearly half of them actually prioritize their pets' nutrition over their own!

Hello there, animal lovers! What's the newest pet care buzz? Tailor-made pet nutrition! It's all about fulfilling every furry friend's individual nutritional requirements. Thanks to technology and some smart number-crunching, pet owners can now enjoy personalized diets and feeding regimens for their dogs. No more mass-produced meals! Regardless of whether your dog requires a weight-reduction program, suffers from food allergies, or is an active older dog, there's something that fits them uniquely. Companies are abandoning the generic strategy and providing specific solutions and advice. And here's the kickera recent survey found that 38% of pet owners are willing to spend more on their pet's health by purchasing vitamins and supplements. So not only are customized pet diets on the rise, but owners are also caring more about their dogs than ever before.

Dog Food and Snacks Market Analysis

The wet-food segment is anticipated to witness 4.8% CAGR through 2032, owing to high moisture content & palatability of the product.

  • Wet dog food contains a high proportion of moisture, and this can assist with keeping dogs hydrated. It is particularly useful for dogs that will not drink enough water. Wet food also contains a moist consistency that can assist with easier digestion and nutrient uptake, so it is good for dogs with specific health issues or dental ailments.
  • The food has a very high palatability. Dogs prefer wet and juicy texture and flavor and so is a very enticing choice for fussy eaters. Having many kinds of flavors and forms under the wet food category provides for various dogs with different canine taste profiles.

The premium dog food and snacks market accounted for 20% of the revenue share in 2022, due to a consumer inclination towards health & wellbeing of their pet as well as pet humanization.

  • Premium dog food caters to dogs with specific dietary needs, such as grain-free, organic, or natural ingredient preferences. This segment provides options that address various health concerns, including weight management, allergies, and digestive issues.
  • As dogs are considered integral family members, pet owners want to provide them with the same level of care and nutrition they would for themselves. This humanization trend is driving the demand for premium, often organic or natural, dog food options.

The dog food and snacks market from online distribution channel segment is poised to observe a steady growth till 2032, attributed to the convenience, and product variety.

  • Internet sites have a vast array of dog foods and treats available, which allows the owner to browse a comprehensive list of brands and products, flavors, and types. They can quickly compare items, read consumer reviews, and make educated decisions based on the needs and inclinations of their pets.
  • Internet shopping provides the advantage of selecting and purchasing products at home or on the move. With busy lives, pet owners tend towards online stores to avail themselves of home delivery of the products.

The dog food & snacks market from animal-based segment is expected to expand at 4.6% CAGR through 2032, on account of protein rich nutrition profile, and availability of high quality options.

  • Many premium and specialized dog food brands focus on animal-based formulations. These premium products are associated with quality, nutritional balance, and natural ingredients.
  • Animal-based dog food, often featuring ingredients like poultry, beef, fish, or lamb, provides essential protein sources for dogs. This segment caters to the canine need for high-quality protein, promoting muscle development, immune system health, and overall vitality.

Dog owners are keen on the health and nutritional requirements of their pets, and they propel demand for high-end, natural, and specialty pet food products. Having various pet food companies, including existing big brands and new entrants in the form of startups, creates competition and product development. In addition, North America's online channel distribution has become increasingly important, providing convenience and choice to dog owners. Thus, North America is an active and potential channel in the marketplace.

Dog Food and Snacks Market Share

Mars, Inc., a global powerhouse in the dog food and snacks industry, has employed several growth strategies to maintain its leading position. Firstly, the company focuses on product innovation and diversification, regularly introducing new formulations to meet various dietary needs, from specialized diets to natural and premium offerings. Secondly, Mars emphasizes marketing and brand management, creating strong brand recognition and customer loyalty. Moreover, strategic acquisitions, such as the purchase of VCA Inc. and AniCura, have expanded its reach into the pet healthcare sector. Other prominent industry players include

Europe Region

Dog Food and Snacks Industry News

  • In November 2023, General Mills, Inc. acquired Fera Pets, Inc., a vet-founded pet supplement company. The move introduced health-focused offerings to General Mills’ pet portfolio, marking their entry into the pet supplement category.
     
  • In October 2023, Affinity Petcare, a subsidiary of Agrolimen SA and a prominent Spanish pet food producer, announced the expansion of its manufacturing capabilities at the La Chapelle-Vendômoise plant in France’s Centre-Val de Loire region. The initiative involves dedicating approximately $5.3 million to enhance the factory.
     

The dog food & snacks market research report include in-depth coverage of the industry with estimates & forecast in terms of volume in million kilo tons & revenue in USD billion from 2018 to 2032 for the following segments

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Market, By Raw Material

  • Plant Based
  • Animal Based

Market, By Type

  • Dog food
    • Dry Food
    • Wet Food
  • Treat & mixers

Market, By Product

  • Food (Dry, Wet)
  • Treat & Mixers

Market, By Cost category

  • Premium Pet Food
  • Bulk Pet Food

Market, By Distribution Channel

  • Specialized Pet Food Shops
  • Supermarkets/Hypermarkets
  • Online
  • Others

The above information has been provided for the following regions and countries

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Indonesia
  • Latin America
    • Brazil
    • Mexico
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

 

Table of Content

  1. Introduction
    1.1 Overview of the Dog Food and Snacks Market
    1.2 Market Importance and Growth Drivers

  2. Market Segmentation
    2.1 By Product Type
    2.2 By Ingredient Type
    2.3 By Distribution Channel
    2.4 By Region

  3. Market Trends and Innovations
    3.1 Rise of Natural and Organic Products
    3.2 Functional and Health-focused Dog Snacks
    3.3 Sustainable Packaging and Ethical Sourcing

  4. Competitive Landscape
    4.1 Leading Brands and Market Share
    4.2 New Entrants and Startups
    4.3 Key Strategies and Partnerships

  5. Consumer Insights
    5.1 Buying Behavior and Preferences
    5.2 Impact of Pet Humanization

  6. Market Challenges and Opportunities
    6.1 Regulatory Environment
    6.2 Supply Chain Issues
    6.3 Emerging Market Opportunities

  7. Future Outlook
    7.1 Market Forecasts (2025-2030)
    7.2 Technological Advancements

  8. Conclusion

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