Poultry Feed Market

Poultry Feed Market Size - By Type (Starter, Broiler, Layer, Others) By Source (Corn, Wheat, Soybean, Others) By Form (Mash, Pallet, Crumble) By Nature (Organic, Conventional) By Sales Channel (Direct Sales, Online Channels) & Forecast, 2024 – 2032

Published Date: May - 2025 | Publisher: MIR | No of Pages: 240 | Industry: Animal Health and Nutrition | Format: Report available in PDF / Excel Format

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Poultry Feed Market Size

Poultry Feed Market valued at approximately USD 213 billion in 2023 is expected to witness a CAGR of more than 6.1% from 2024 to 2032, as the growing chicken consumption fuels the demand for more chicken production. In addition, improved nutritional science leads to the production of more nutritious feed, specifically high-protein feed. Furthermore, growing chicken farming, especially in developing markets, drives the growing demand for chicken feed.

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There are two primary reasons the chicken feed industry is growing so fast. One of the reasons is that everybody in the world desires chicken to eat, and the world's population is increasing. Therefore, to provide food to their birds, chicken farmers must purchase more food. Another vital reason is that whenever there is an increase in people's incomes, so does their preference to eat more protein foods such as chicken. Furthermore, progress in chicken feed science also helps the industry grow. Considering all this, the chicken feed industry then becomes an essential part of agriculture.

Poultry Feed Market Report Attributes
Report Attribute Details
Base Year 2023
Poultry Feed Market Size in 2023 USD 213.84 Billion
Forecast Period 2024 - 2032
Forecast Period 2024 - 2032 CAGR 6.1%
2032 Value Projection USD 364.4 Billion
Historical Data for 2018 - 2023
No. of Pages 350
Tables, Charts & Figures 530
Segments covered Type, Source, Form, Nature, Sales Channel
Growth Drivers
  • Increasing demand for protein-rich diets
  • Technological advancements in feed formulations
  • Expansion of poultry production
  • Rising awareness of animal health and welfare
Pitfalls & Challenges
  • Fluctuating raw material prices
  • Disease outbreaks and biosecurity risks

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The chicken feed market is well-differentiated from its seemingly easy appearance. Two major challenges are volatile costs and regulation requirements. Unpredictable prices of the key ingredients such as grains and proteins can hamper profits drastically and cause inconvenience in planning. In addition, there are strict regulations surrounding the content, manufacturing, and environmental effects of chicken feed that require considerable financial outlays and effort in compliance. Not overcoming these issues may lead to slowdowns, losses in finances, and issues with accessing the market. To stay competitive, chicken feed producers need to be flexible and handle these issues adeptly.

Poultry Feed Market Trends

The chicken feed industry is undergoing intriguing transformations. Farmers are now crafting tailored feed blends for different bird species, moving away from a one-size-fits-all approach. Additionally, there is a growing interest in exploring alternative protein sources and a significant push for antibiotic-free, organic chicken feed. Furthermore, advancements in scientific research are facilitating the creation of more efficient feed production techniques. Looking forward, expect further diversification in chicken feed offerings, a heightened emphasis on eco-friendly practices, and continued growth, especially in emerging markets. The industry's trajectory will also be shaped by upcoming regulations prioritizing quality and safety.

Poultry Feed Market Analysis

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In the world of chicken feed, there's a hot commodity segment known as "broiler" that's making big money. In 2023, it generated a staggering $105.4 billion. Why? Because humans adore chicken! With more and more people migrating to cities and leading busy lifestyles, they're resorting to chicken as a quick fix of food. That means farmers must grow broilers, or chickens raised for meat, in a rush. And that's when broiler feed comes to the rescue. It's like a magic elixir that makes these chickens gain weight at an alarming rate. That's because researchers have been experimenting with the formula to make them gain everything they require to grow and develop fast and healthily. This special feed enables farmers to raise more chickens, which equates to more money in their pockets. So, it's a win-win for farmers and feed companies. It's generating growth and making everyone smile, like a clucking good time!

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According to source, the corn segment leads the poultry feed market with a revenue share of approximately 51% in 2023. Corn is a staple ingredient in chicken feed, which provides the poultry with the essential energy and nutrients required for healthy poultry growth. As more chicken is being consumed across the globe, the demand for poultry feed based on corn is increasing. Additionally, innovations in corn feed production increase its efficiency for chickens' use to the advantage of both chicken producers and feed makers. This adds to industry development generally.

By form, the mash segment holds approximately 60% market share of the poultry feed industry in 2023. Fine-mesh mash feed supports flexible mixing of ingredients to suit specific nutritional needs. Pellet feed improves feed efficiency and reduces waste through ready-to-use and consistent nutrient delivery. Crumble feed with its coarse consistency appeals to small and young chickens, ensuring proper intake and development. As production in the global poultry industry expands to accommodate an increased demand for protein-rich diets, an increased diversity of types of feed will be available to suit the industry's diverse needs and desires.

In the market for chicken feeds, conventional feed dominates. But conventional and organic segments are increasing. Consumers are getting more conscious about what they're consuming and seeking healthier and cleaner options. So, there's increased demand for organic chicken, which is given 100% natural foods and no artificial supplements. But conventional feed, employing traditional foods and some supplements, is still the favorite. It's cheaper and easier to locate. This indicates the feed industry has a commitment to sustainability and pleasing the customer. And the more consumers know about what their food is and how it's being raised, the more both traditional and organic feed will continue to grow in its market.

By sales channel, the direct sales segment had 80% of the revenue share in 2023. Chicken feed is becoming more convenient to a wider audience through direct sales and online stores. Tech-smart customers like the convenience of online shopping, while direct sales focus on customer satisfaction with fast delivery and personalized support. Whether it is online or direct selling, both processes add to the growth of the chicken feed market by making the buying process easy for consumers.

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Asia Pacific poultry feed market value exceeded USD 65.5 billion in 2023 due to the increasing population of the region and growing disposable incomes, which are elevating chicken production. Urbanization and dietary preferences towards meat consumption are also fueling demand. Government policies that are facilitating and investments in agricultural infrastructure make industry growth simpler. Asia Pacific has all the potential to emerge as one of the top contenders for chicken production in the world and to remain the poultry feed industry leader compared to other continents due to its strategic location and expanding market.

Poultry Feed Market Share

The poultry feed industry is a competitive market, and companies are constantly innovating to stay ahead. They are exploring new markets to expand their reach, developing new feed products to meet customer needs, and offering a wider variety of options overall. Sustainability, quality, and customer satisfaction are top priorities for these companies. Additionally, they are using technology to streamline their operations and distribution channels, which helps them achieve long-term growth and become leaders in the industry.

BASF SE and ADM Animal Nutrition, leading players in the chicken feed industry, are strategizing for success. They emphasize developing novel and eco-friendly feed products while maintaining a strong commitment to sustainability. Prioritizing top-quality products, customer satisfaction, and ongoing research and development, they aim for sustained growth and market leadership.

Poultry Feed Market Companies

Major players operating in the poultry feed industry include

Poultry Feed Industry News

  • In November 2022, ForFarmers, a Dutch agricultural feed manufacturer, announced its plans to use alternative raw materials and food waste in making revolutionary animal feeds. The move, which is strategic in nature, targets to address the growing need for sustainable agricultural practices and comply with changing industry benchmarks.
  • Alturas Group of Companies, a diversified company engaged in agri-manufacturing, ventured further into its dedication to the agricultural industry by strengthening its investments in November 2022. The expansion was characterized by the opening of a new feed mill facility in Marcela Farms in Ubay, Bohol, which manifested the company's commitment to increasing its presence and operations in the agricultural sector.

This poultry feed market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue and volume (USD Billion) (Kilo Tons) from 2018 to 2032, for the following segments

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Market, By Type

  • Starter
  • Broiler
  • Layer
  • Others

Market, By Source

  • Corn
  • Wheat
  • Soybean
  • Others

Market, By Form

  • Mash
  • Pallet
  • Crumble

Market, By Nature

  • Organic
  • Conventional

Market, By Sales Channel

  • Direct Sales
  • Online Channels

The above information is provided for the following regions and countries

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Australia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Argentina
    • Rest of Latin America
  • MEA
    • Saudi Arabia
    • UAE
    • South Africa
    • Rest of MEA

 

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Table of Content

  • Executive Summary

  • Market Overview

    • Definition & Scope

    • Market Dynamics (Drivers, Restraints, Opportunities)

  • Market Segmentation

    • By Product Type (Broiler Feed, Layer Feed, etc.)

    • By Ingredient (Cereals, Soybean Meal, Additives, etc.)

    • By Form (Pellets, Crumbles, Mash)

    • By Additives (Vitamins, Enzymes, Amino Acids)

  • Regional Analysis

    • North America

    • Europe

    • Asia-Pacific

    • Latin America

    • Middle East & Africa

  • Competitive Landscape

    • Key Players Overview

    • Market Share Analysis

    • Recent Developments & Strategies

  • Poultry Feed Industry Trends

    • Technological Advancements

    • Demand for Organic & Non-GMO Feed

    • Sustainability and Feed Efficiency

  • Impact of COVID-19 / Supply Chain Analysis

  • Regulatory Environment

    • Global and Regional Feed Regulations

  • Market Forecast (2024–2030)

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