Pet Fitness Care Market

Pet Fitness Care Market - By Component (Services [Physio Assessments, Agility & Gym Sessions, Aquatic Sessions, Outdoor Fitness Exercises, Yoga Classes], Equipment [Treadmills & Treadwheels, Pet Agility], Software), Pet Type, Global Forecast 2024 – 2032

Published Date: May - 2025 | Publisher: MIR | No of Pages: 240 | Industry: Animal Health and Nutrition | Format: Report available in PDF / Excel Format

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Pet Fitness Care Market Size

Pet Fitness Care Market size was approximately USD 6 billion in 2023 and is set to grow at 6.4% CAGR between 2024 and 2032. The market is growing at a strong rate, driven by a combination of factorsan increase in pet ownership, advancements in technology, and the raised awareness among owners regarding the health of their pets.

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Majorly, the increase in pet ownership, particularly among Gen Z and millennials, is driving market expansion since these cohorts tend to spend on their pets' health. In addition, humanization of pets, perceiving them as members of the family, is also supporting spending on their upkeep.

Pet Fitness Care Market Report Attributes
Report Attribute Details
Base Year 2023
Pet Fitness Care Market Size in 2023 USD 6 Billion
Forecast Period 2024 - 2032
Forecast Period 2024 - 2032 CAGR 6.4%
2032 Value Projection USD 10.4 Billion
Historical Data for 2021 - 2023
No. of Pages 155
Tables, Charts & Figures 274
Segments covered Component, Pet Type, and Region
Growth Drivers
  • Increasing population and humanization of pets
  • Growing prevalence and awareness of obesity in pets
  • Increasing animal healthcare expenditure
Pitfalls & Challenges
  • High cost associated with advanced fitness equipment
  • Limited awareness and accessibility in developing nations

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Hi there, animal lovers! It's great to notice how we're all getting into taking care of our animals more than ever before. We're beginning to understand that keeping them fit keeps them healthy and cheerful, so they don't develop those yucky issues like being overweight or having creaky joints. That's why fitness items for our pets are increasingly in demand. We've got doggy fitness apps, trackers, and smart collars that assist us in tracking what our pets are doing and how they're doing. These tools make it easy to monitor our pets' health and fitness. And with things going the way they are, we'll continue to see more and more of these useful tools in the years ahead, assisting us all in providing the best possible care for our precious companions.

The market includes a range of products, all designed to improve pets' physical health and overall well-being. These include pet exercise equipment, fitness monitors, health apps, pet-focused gyms, specialized diets, and a range of veterinary services, from consultations to physical therapy.

Pet Fitness Care Market Trends

  • With an increased number of pet owners, there comes a concurrent rise in demand for premium care, including fitness and well-being services for their pets.
  • From 2014 to 2019, pet ownership in America grew by 113%, according to the American Pet Products Association (APPA). In the future, going up to 2024, it's forecast that China will overtake all other countries in the number of pets.
  • Treating their pets as part of the family, owners are now spending more on high-end products and services to take care of their pets' overall well-being. This trend is driving the demand for pet exercise and physical therapy, weight management and nutrition, spa and wellness treatments, and mental health and behavioral services.
  • With this trend, the market is ready for tremendous growth. Pet owners are seeking professional help to improve their pets' lifespan, health, and general happiness.

Pet Fitness Care Market Analysis

Learn more about the key segments shaping this market

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On the basis of component, the market is categorized into services, equipment, and software. The services segment would grow to USD 6.7 billion in 2032. The services segment is again sub segmented into physio assessments, agility & gym sessions, aquatic sessions, outdoor fitness exercises, yoga classes, and other services.

  • Pet owners are increasingly aware of the importance of routine exercise for the overall health of their pets. Therefore, pet owners are more likely to pay for services that provide organized and safe settings for pet physical activity.
  • Additionally, due to the increased trend of urbanization, the lack of outdoor spaces where pets can exercise has encouraged professional fitness services to become a desirable option to maintain pets' physical health. These, as discussed, are key drivers to fuel the growth of this sector.

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Based on pet type, the pet fitness care market is bifurcated into dogs, cats and other pets. The dogs segment dominated the market and accounted for USD 3.7 billion in 2023.

  • Dogs, by nature, demand higher physical activity levels than many other pets, positioning them as ideal candidates for fitness-related products and services. Furthermore, dog owners are increasingly realizing the significance of regular exercise in combating obesity and its associated health risks, such as joint ailments and cardiovascular conditions.
  • This heightened awareness has fueled a surge in demand for fitness solutions tailored for dogs. These solutions range from exercise equipment and wearable fitness trackers to health monitoring apps, all designed to meet the unique exercise requirements of dogs and ensure their continued activity and well-being. Consequently, these dynamics are pivotal in propelling growth within this sector.

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In 2023, the North America pet fitness care market was valued at USD 2.5 billion and is projected to grow at a CAGR of 6.2% from 2024 to 2032.

  • The Association for Pet Obesity Preservation reports that pet obesity is a pressing issue in North America, with approximately 59% of cats and 54% of dogs classified as overweight or obese. As pet owners increasingly recognize the health risks associated with pet obesity, they are turning to pet fitness care services to help their pets achieve a healthy weight and enhance their overall well-being.
  • The surge in popularity of pet wearables, including fitness trackers and smart collars, empowers pet owners to track their pets' activity levels, sleep patterns, and other health indicators. This uptick in pet technology adoption is fueling the demand for pet fitness care services that can assist owners in interpreting and acting upon the collected data.
  • Given these dynamics, the North America market is set for substantial growth in the years ahead.

The U.S. pet fitness care market is forecasted to reach USD 3.9 billion by 2032.

  • With the proliferation of pet gyms, wellness centers, and professional fitness services, pet owners in the U.S. now have convenient options to safeguard their pets' health, thereby bolstering market expansion.
  • These facilities not only provide specialized equipment but also tailor exercise programs to meet individual pet needs, making it easier for owners to ensure their pets remain active and healthy. The blend of convenience and expertise offered by these centers is driving the escalating demand for pet fitness care solutions.

The UK's pet fitness care market is on track for significant growth from 2024 to 2032.

  • The UK government's proactive stance on pet health, exemplified by initiatives like the Animal and Plant Health Agency's "Pet Health" campaign, is heightening awareness. This, in turn, is spurring demand for pet fitness care services, aligning with the goal of helping pets lead longer, healthier lives.

Japan's pet fitness care market is poised for substantial growth in the upcoming years.

  • Japan's cultural shift towards viewing pets as integral family members has been a pivotal driver of the market's growth. With pets assuming a more prominent role in households, owners are increasingly investing in their pets' well-being. This cultural shift, coupled with Japan's penchant for innovation and technology, has led to the rise of sophisticated pet fitness gadgets and health monitoring systems.
  • Furthermore, Japan's aging demographic has resulted in many older adults finding companionship in pets. As a result, prioritizing these pets' health has become paramount, further fueling the market's growth.

Pet Fitness Care Market Share

The pet fitness care industry is characterized by intense competition, where large multinational companies and small and medium-sized companies compete aggressively for market dominance. A key component of market strategy is the continuous launch of new products based on various technologies. Market leaders are the drivers of innovation through massive investments in research and development. Strategic alliances, acquisitions, and mergers are also key in strengthening market positions and increasing global presence.

Pet Fitness Care Market Companies

Some of the eminent market participants operating in the pet fitness care industry include

Pet Fitness Care Industry News

  • IIn April 2024, FitPaws introduced the FitPaws Trax Peanut Dog Training Platform in multiple sizes. This inflatable stability trainer helps to encourage good form and alignment for dogs of any age, size, or breed. This strategic introduction helped the company increase their customer base.
  • Whistle Labs, in January 2020, released a new product focused solely on pet health and fitness – Whistle FIT. Whistle FIT is a preventative healthcare device and leverages its wellness program for dogs. It offers customers an easy and fully tailored experience to care for pets through monitoring of a pet's most important health behaviors, food intake management, and activity. This launch has diversified the company's revenue stream and has given the company a competitive edge.

The pet fitness care market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue in USD Million from 2021 – 2032 for the following segments

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Market, By Component

  • Services
    • Physio assessments
    • Agility & gym sessions
    • Aquatic sessions
    • Outdoor fitness exercises
    • Yoga classes
    • Other services
  • Equipment
    • Treadmills & treadwheels
    • Pet agility equipment
    • Balance training products
    • Other exercise equipment
  • Software

Market, By Pet Type

  • Dogs
  • Cats
  • Other pets
  • North America 
    • U.S.
    • Canada
  • Europe 
    • Germany
    • UK
    • France
    • Spain
    • Italy
    • Netherlands
    • Rest of Europe
  • Asia Pacific 
    • Japan
    • China
    • India
    • Australia
    • South Korea
    • Rest of Asia Pacific
  • Latin America 
    • Brazil
    • Mexico
    • Argentina
    • Rest of Latin America
  • Middle East and Africa 
    • Saudi Arabia
    • South Africa
    • UAE
    • Rest of Middle East and Africa

 The above information is provided for the following regions and countries

 

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