Pet DNA Testing Market

Pet DNA Testing Market – By Pet Type (Dogs, Cats), Testing Type (Genetic Diseases, Breed Identification, Trait Analysis), Sample Type (Mouth Swab, Blood Sample, Hair Sample), End-user (Veterinarians, Pet Owners, Breeders), Global Forecast 2024 - 2032

Published Date: July - 2024 | Publisher: MIR | No of Pages: 240 | Industry: Animal Health and Nutrition | Format: Report available in PDF / Excel Format

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Pet DNA Testing Market Size

Pet DNA Testing Market size represented market size of USD 351.6 million in 2023 and is expected to significantly increase at a rate of 9% from 2024 to 2032. Advances in genetic testing, especially in genomics, have propelled the growth of the animal genetics market.

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These developments have not just reduced costs but have also enhanced precision. For this reason, pet DNA testing has also grown to be more available and affordable, driving market growth. Companies have started providing full-genetic testing tools, illuminating breed identification, health susceptibility, and ancestry, addressing a wide range of pet owners.

Pet DNA Testing Market Report Attributes
Report Attribute Details
Base Year 2023
Pet DNA Testing Market Size in 2023 USD 351.6 Million
Forecast Period 2024-2032
Forecast Period 2024-2032 CAGR 9%
032 Value Projection USD 755.7 Million
Historical Data for 2021-2023
No. of Pages 150
Tables, Charts & Figures 267
Segments covered Pet Type, Testing Type, Sample Type, End-user, and Region
Growth Drivers
  • Rising awareness of genetic health issues in pets
  • Expansion of e-commerce platforms
  • Availability of easy-to-use at-home testing kits
Pitfalls & Challenges
  • Complexity of genetic data interpretation

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Growing consciousness of inherited diseases and the importance of preventive care, particularly in the case of veterinarians and pet owners, also drives the market further. DNA tests for pets, by identifying genetic markers for diseases, empower preventive health management, enabling early interventions. The popularity boom of home testing kits has also been a major driver, as they provide an easy way for owners to explore their pets' genetic information.

Pet DNA testing, which entails examining the genetic makeup of an animal, reveals its breed mix, ancestry, and health threats. Generally, a DNA sample is gathered using a cheek swab and subsequently tested in a laboratory, resulting in an in-depth genetic report. Equipped with such information, both pet owners and veterinarians can make informed choices regarding diet, exercise, and preventive care, thereby improving the overall well-being of the pet.

Pet DNA Testing Market Trends

  • The market is experiencing strong growth, driven by an increase in pet owners' knowledge of inherited health problems. Owners are turning more and more to online materials, veterinary recommendation, and coverage in the media to find information on inherited ailments and the benefits of genetic screening.
  • Veterinarians are also essential in promoting DNA testing as an integral part of regular pet health care. DNA testing helps detect and address genetic tendencies early enough.
  • Additionally, the increasing pet humanization trend is causing owners to spend more on their pet's health, including newer options. As technology advances in genetic testing, such tests are becoming cheaper, more precise, and widespread, thereby increasing their adoption rates even more.
  • This group transition towards increased awareness and proactive measure highlights the relevance of knowing about genetic risks, an element that is notably propelling the growth of the market.

Pet DNA Testing Market Analysis

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Based on pet type, the market is segmented into dogs, cats and horses. The dogs segment held highest market share of 72.4% in 2023.

  • The market dominance of the dogs segment is largely due to the popularity of dog ownership and the variability of their breeds. Dogs are among the most popular pets across the world, adorning many homes.
  • In addition, dogs have a large variety of breeds and genetic histories that lead to owners seeking DNA tests in order to fully understand the lineage of their pet. This is particularly so with mixed-breed dogs, whose identification is often difficult based on appearance alone.
  • Therefore, the high ownership of canines, combined with this natural curiosity, powers a high-demanding market for pet DNA testing in owners eager to decipher their pets' genetic makeup.

Based on testing type, the pet DNA testing market is classified into genetic diseases, breed identification, and trait analysis. The genetic diseases segment dominated the global market and is expected to grow at 9.1% CAGR during the forecast period.

  • Increased awareness by the pet owners of genetic illness propels demand for market because they want to know and minimize possible hereditary health issues.
  • Besides, technological advancement in genetic testing technologies has also rendered these tests more precise, comprehensive, and cost-efficient. Contemporary panels can now test for several genetic disorders at once, and offer a comprehensive understanding of a pet's health. This technological advancement hence propels the market growth of genetic disease segment.

Based on sample type, the pet DNA testing market is divided into mouth swab, blood sample, and hair sample. The mouth swab segment accounted for significant market revenue of USD 265.8 million in 2023.

  • Mouth swab samples are easy to collect, requiring only a quick swab of the pet's cheek. This simplicity makes the process stress-free for both pets and owners, leading to higher adoption rates.
  • Unlike blood samples or other invasive methods, mouth swabs are non-invasive and painless. Furthermore, the effectiveness of these samples in producing comprehensive genetic information boosts consumer confidence in this method.
  • Owing to advantages such as ease of collection, non-invasive nature, accuracy, and convenience, this segment is anticipated to witness growth in coming years

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Based on end-user, the pet DNA testing market is categorized into veterinarians, pet owners, and breeders. The veterinarians segment held majority of market share and is predicted to reach USD 295.1 million by 2032.

  • Veterinarians bring professional expertise in interpreting complex genetic test results, enhancing the perceived value of DNA tests. Pet owners highly trust their veterinarians' recommendations, leading to the dominance of pet DNA testing.
  • Veterinary clinics have access to advanced DNA testing technologies and partnerships with reputable testing companies. This access ensures high-quality testing and reliable results, further driving the segmental growth.

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In 2023, the North American pet DNA testing market reached a value of USD 139.2 million, with a projected CAGR of 8.9% from 2024 to 2032.

  • Driving this growth are the region's high rates of pet ownership, its advanced veterinary care infrastructure, and a growing awareness among pet owners regarding proactive pet health management.
  • Pet owners in North America are increasingly interested in understanding their pets' genetic composition and potential health risks, leading them to opt for DNA testing.
  • Given this environment, and a culture that places a premium on comprehensive pet care, North America emerges as a frontrunner in the market.

The U.S. pet DNA testing market is set to hit USD 270.2 million by 2032, with a CAGR of 8.8%.

  • The U.S. boasts one of the world's highest rates of pet ownership, with many households considering their pets integral family members. This extensive pet population is driving a robust demand for DNA tests, as owners seek insights into their pets' genetic traits and potential health risks.
  • Moreover, the rise of e-commerce platforms has transformed the accessibility of DNA testing kits. Pet owners can now easily purchase these kits online, with deliveries straight to their doorsteps. This convenience not only broadens market access but also spurs greater adoption among U.S. pet owners, further fueling the country's market growth.

China's pet DNA testing market is set for significant growth in the upcoming years.

  • Government investments in healthcare, including new hospitals, are enhancing access to advanced medical technologies like MRI scans.
  • As China's population ages, there's a heightened incidence of chronic diseases, necessitating precise diagnostic tools. Additionally, a growing public emphasis on early diagnosis and preventive healthcare is boosting the utilization of MRI scans, collectively propelling China's market.

India is poised for substantial growth in the global pet DNA testing market over the forecast period.

  • India is witnessing a surge in veterinary services and pet care infrastructure. As more clinics and hospitals offer genetic testing, pet owners are increasingly aware and have easier access, further fueling market expansion.

Pet DNA Testing Market Share

The market is characterized by several key players competing to establish market leadership and innovate within the industry. Companies such as Wisdom Panel (Mars, Inc.), Embark Veterinary, DNA My Dog (Canadian Dog Group Ltd.), and Basepaws, Inc. (Zoetis) are prominent players known for offering comprehensive DNA testing for pets. These companies provide tests that analyze breed composition, genetic health risks, and traits, catering to both dog and cat owners worldwide.

Pet DNA Testing Market Companies

Prominent players operating in the pet DNA testing industry include

Pet DNA Testing Industry News

  • In September 2023, Ancestry, a global leader in consumer DNA testing and family history, introduced Know Your Pet DNA its first product offering—a dog DNA test. This helped the company to enhance their product portfolio and generate revenue.
  • In October 2021, Embark Veterinary, Inc., a leading company in canine genetics, announced the launch of its DNA test tailored for purebred dogs. This strategic launch helped the company to diversify its product offerings enhancing their competitive edge against other companies in the industry.

The pet DNA testing market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue in USD Million from 2021 - 2032 for the following segment

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Market, By Pet Type

  • Dogs
  • Cats
  • Horses

Market, By Testing Type

  • Genetic diseases
  • Breed identification
  • Trait analysis

Market, By Sample Type

  • Mouth swab
  • Blood sample
  • Hair sample

Market, By End-user

  • Veterinarians
  • Pet owners
  • Breeders

The above information is provided for the following regions and countries

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • UK
    • France
    • Spain
    • Italy
    • Netherlands
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • Australia
    • South Korea
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East and Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Rest of Middle East and Africa

 

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