Global Automotive Ventilated Seats Market By Technology (Standard, Powered & Heated and Massage), By Vehicle Type (Passenger Car & Commercial Vehicle), By Material (Fabric, Genuine Leather & Synthetic Leather), By Sales Channel (OEM & Aftermarket), By Region, Competition, Forecast & Opportunities, 2026
Published Date: May - 2025 | Publisher: MIR | No of Pages: 320 | Industry: Automotive | Format: Report available in PDF / Excel Format
View Details Buy Now 2890 Download Sample Ask for Discount Request CustomizationGlobal Automotive Ventilated Seats Market size
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Global automotive ventilated seats market was valued over USD6.9 billion in 2019 and is anticipated to grow at CAGR around 6% by 2026,
Global automotive ventilated seats market can be segmented based on vehicle type, and sales channel. Based on the vehicle type, the market can be classified into passenger car and commercial vehicle. Passenger car segment dominates the market and the trend is likely to continue during forecast period as well, on account of rising consumer purchasing power in the emerging economies and increasing demand for SUVs and luxury vehicles. Increasing demand for premium segment of passenger cars would contribute to the passenger car ventilated seat market.
Regionally, the market for automotive ventilated seats is gaining traction and expanding to various regions including Asia-Pacific, North America, Europe, South America and Middle East & Africa. Asia-Pacific is leading global automotive ventilated seats market owing to increase in vehicle production and sales in economies such as China and Japan. Moreover, increasing disposable income and technological advancements are further anticipated to positively influence the growth of automotive ventilated seats market in the region.
The global automotive ventilated seats market is segmented by technology, vehicle type, trim material, sales channel, and geography. Key segments include standard, powered & heated, and massage technologies; passenger cars and commercial vehicles; fabric, synthetic leather, and genuine leather trim materials; OEM and aftermarket sales channels; and regions like North America, Europe, and Asia-Pacific.
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Elaboration
- By Technology Standard ventilated seats, powered and heated seats, and seats with massage functions.
- By Vehicle Type Passenger cars and commercial vehicles. Passenger cars are expected to dominate the market due to affordability and increasing demand.
- By Trim Material Fabric, synthetic leather, and genuine leather.
- By Sales Channel OEM (Original Equipment Manufacturer) and aftermarket.
- By Geography North America, Europe, Asia-Pacific, and the Rest of the World.
- Other Segmentations Some reports also include segmentation by ventilation type (active and passive) and propulsion (ICE and electric vehicles).
Years considered for this report
Historical Years2016-2019
Base Year2020
Estimated Year2021
Forecast Period2022–2026
Objective of the Study
- To analyze and forecast the market size of global Automotive Ventilated Seats market.
- To classify and forecast global Automotive Ventilated Seats market based on vehicle type, sales channel, and regional distribution.
- To identify drivers and challenges for global Automotive Ventilated Seats market.
- To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in global Automotive Ventilated Seats market.
- To conduct pricing analysis for global Automotive Ventilated Seats market.
- To identify and analyze the profile of leading players operating in global Automotive Ventilated Seats market.
Market Insights Research performed both primary as well as exhaustive secondary research for this study. Initially, Market Insights Research sourced a list of manufacturers across the globe. Subsequently, Market Insights Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, Market Insights Research could include manufacturers which could not be identified due to the limitations of secondary research. Market Insights Research analyzed the service offerings, Sales Channels and presence of all major manufacturers across the globe.
Key Target Audience
- Automotive OEMs
- Manufacturers of Automotive Ventilated Seats and components
- Raw material suppliers
- Government bodies such as regulating authorities and policy makers
- Organizations, forums and alliances related to Automotive Ventilated Seats
- Market research and consulting firms
key players
Magna International Inc. (Canada)
Toyota Boshoku Corporation (Japan)
Dura Automotive Systems (US)
Ebm Papst Group (Germany)
NHK Spring Co. Ltd (Japan)
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