Saudi Arabia Automotive Ventilated Seats Market By Vehicle Type (Passenger Car, Commercial Vehicle), By Ventilation Type (Active Ventilation, Passive Ventilation), By Demand Category (OEM, Replacement), By Region, Competition Forecast & Opportunities, 2027
Published Date: April - 2025 | Publisher: MIR | No of Pages: 320 | Industry: Automotive | Format: Report available in PDF / Excel Format
View Details Buy Now 2890 Download Sample Ask for Discount Request CustomizationSaudi Arabia Automotive Ventilated Seats Market Size
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The Saudi Arabia market for automotive ventilated seats was approximately USD 1.1 billion in 2024. The market is expected to be USD 1.7 billion by 2033, with a growth rate of 4.18% from 2025-2033.
This is due to factors such as rising demand for luxury and comfortable seating, advancements in technology in automotive seats, and increased awareness regarding the advantages of ventilated seats.
Saudi Arabia automotive ventilated seat market is expected to exhibit strong growth in the forecast period. The market is majorly influenced by increasing demand for comfortable seating facilities in high-end vehicles and the increased consumer awareness regarding the advantages of having ventilated seats in cars. Also, the continuous technological innovations in cars and thriving after-sales solutions are anticipated to generate profitable prospects for the Saudi Arabia automotive ventilated seat market growth during the forecast period.
Increased Awareness about Benefit of Ventilated Seats Drives the Market Demand
Saudi Arabia is home to extensive deserts and experiences extremely high temperatures throughout the year. Ventilated seats are an optional feature offered by car manufacturers and are integrated into the seats. It blows the air through the seat onto the passenger, providing greater comfort, particularly when undertaking long trips. The ventilated seats work through tiny fans connected to the backrest and seat cushion. Cars provide varying fan speeds in their seat ventilations. They operate on its highest speed and time predetermined by the car manufacturers when the switch is switched on, and the fan slows down. Various advantages are provided by the ventilations seats, and this is one of the biggest reasons they have a high demand in cars. Ventilated seats reduce sweat and dry the moisture between the body and the seat, which is of immense assistance to passengers under hot and dry climatic conditions. Ventilated seats can also lower the seat temperature during parking in the open sun.
Producers are becoming increasingly cognizant of the challenge posed to customers when driving during hot climatic conditions. They are taking actions and fitting ventilation seats to give customers maximum comfort during travel, which is set to increase Saudi Arabia automotive ventilated seats market growth in the coming five years.
High Sales of Luxury Vehicles Propels the Market Growth
Saudi Arabia imports approximately 600,000 cars each year from foreign countries. As per figures presented by International Trade Administration, in 2020, Saudi Arabia held a 52% share of the automobiles sold in the Gulf Cooperation Council (GCC). Saudis like to spend on a luxurious lifestyle. Players in the market for manufacturing luxury cars must remain competitive in the market, implement appealing marketing strategies, and identify their brands with the luxury lifestyle. Increased urbanization and the establishment of effective transportation network is also propelling the sale of luxury cars.
Furthermore, as per the objectives laid out by Saudi Vision 2030, an effort made by the government authorities, the National Industrial Development Center (NIDC) is set to bring 3-4 original equipment manufacturers to the country. It plans to produce 300,000 vehicles annually, which is bound to raise the number of luxury cars sold within the country.
Most of the luxury cars offer ventilated seats for the front passenger seat as well as the driver's seat. Even few cars have begun offering ventilated seats for the rear end of the vehicle. The production and sales of the luxury vehicles in large quantities are anticipated to grow the Saudi Arabia automotive ventilated seats market over the forecasting period.
Technological Advancements in Automobiles Supports the High Market Growth
The stiff competition between the automobile companies in the Kingdom of Saudi Arabia is compelling them to invest in research and development activities. They are discovering innovative solutions to enhance the functionality, performance, and fuel efficiency of the vehicles. The original equipment manufacturers are incorporating innovative technologies such as artificial intelligence and internet of things technology in the system and replacing the seats with ventilated seats to drive automobile sales. In addition, future technological advancements in ventilated seats, including moisture-sensing seat technology, massaging seats, and liquid-cooled and heated seats, are anticipated to drive the sales of ventilated seats in the country.
Market Segmentation
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Saudi Arabia automotive ventilated seats market is categorized by vehicle type, ventilation type, demand category, regional distribution, and competition landscape. According to vehicle type, the market is categorized into passenger car and commercial vehicle. According to ventilation type, the market is categorized into active ventilation and passive ventilation. According to demand category, the market is categorized into OEM and replacement. To study the market by region, the Saudi Arabia automotive ventilated seats market is analyzed in key regions namely north & central region, southern region, western region, and eastern region.
Market Players
the major market players operating in the Saudi Arabia automotive ventilated seats market.
Magna International
Gentherm Inc
NHK Spring
|
Attribute |
Details |
|
Base Year |
2021 |
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Historic Data |
2017 – 2020 |
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Estimated Year |
2022 |
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Forecast Period |
2023 – 2027 |
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Quantitative Units |
Revenue in USD Million, Volume in Units, and CAGR for 2017-2021 and 2022-2027 |
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Report coverage |
Revenue forecast, volume forecast, company share, competitive landscape, growth factors, and trends |
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Segments covered |
· Vehicle Type · Ventilation Type · Demand Category |
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Regional scope |
Northern & Central, Southern, Eastern, Western |
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Key companies profiled |
Faurecia SE, Magna International, Grammar AG, Gentherm Inc, Lear Corporation, NHK Spring, Tachi-S Engineering U.S.A., Inc. |
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Customization scope |
10% free report customization with purchase. Addition or alteration to regional & segment scope. |
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Pricing and purchase options |
Avail customized purchase options to meet your exact research needs. Explore purchase options |
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Delivery Format |
PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
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