U.S. Sports Betting Market Size & Trends
The market for sports betting in the United States was valued at USD 17.94 billion in 2024 and is projected to expand at a compound annual growth rate (CAGR) of 10.9% between 2025 and 2030. The legalization of mobile and internet gambling in some states is the main factor driving the expansion. The convenience of mobile platforms, increasing sports viewership, and evolving consumer behavior toward real-time, interactive betting have accelerated adoption. Although state governments profit from the significant tax payments generated from legal wagering activities, general acceptability has also been aided by collaborations between sports bookies and sports leagues, teams, and media corporations.
The incorporation of betting options into live sports broadcasts and streaming platforms is a significant development in the industry. To draw and keep consumers during live events, operators are spending more money on gamified interfaces, real-time odds integration, and second-screen experiences. Collaborations between media and sportsbooks, like ESPN Bet and FanDuel's partnerships with major networks, are transforming the consumption of sports content. By smoothly combining sports entertainment and betting, these tactics seek to increase user engagement, provide new revenue streams, and enhance the fan experience.
The emphasis on data-driven personalization and in-play betting is another new trend. As bettors seek more control and customization, sportsbooks are expanding their offerings to include features such as micro-betting, cash-out options, and tailored odds. Recommendation engines are being improved, and user preferences are being better understood through the use of artificial intelligence and machine learning tools. This move toward dynamic betting forms is consistent with broader trends in digital consumption, especially among younger audiences that favor mobile-first, quick, interactive experiences over conventional pre-game bets.
Prominent businesses in the US market have implemented several tactics to increase their footprint. Using media partnerships and mobile apps, DraftKings and FanDuel maintain their market leadership. BetMGM blends digital scalability and retail presence through its joint venture framework. To raise brand awareness, Bet365 has teamed up with major league teams. Operators like Unibet and 888 Holdings are expanding strategically in regulated states in the meanwhile. Platforms and retail infrastructure are the main focus of businesses like IGT and Sportech, which provide licensed operators with essential support. These businesses are working together to create a competitive and quickly changing environment.
Platform Insights
Due to the rapid development of internet connectivity, the widespread use of smartphones, and the growing legality of online sports betting in some states, the online segment led the market in 2024 and is expected to grow at the quickest rate (12.8%) between 2025 and 2030. Online platforms have become very appealing due to the ease of making bets at any time and from any location, as well as user-friendly apps, live betting capabilities, and safe digital payment methods. Additionally, aggressive marketing tactics, collaborations with sports leagues, and connections with media platforms are expanding reach and engagement, while younger, tech-savvy users are driving uptake. All of these elements work together to boost the segment's growth.
The substantial presence of physical sportsbooks in casinos, racetracks, and betting parlors—especially in jurisdictions with well-established gambling infrastructures—is the main factor propelling the rise of the offline market. Because of the social setting, instant payouts, and extra entertainment value of watching games live at venues, many bettors like the in-person experience. Governmental restrictions and slower digital uptake in some areas have also contributed to the persistent dominance of offline platforms. Traditional betting venues' familiarity and trust significantly influence user preference and propel segment growth.
Report Coverage & Deliverables
The PDF report & online dashboard will help you understand
- Competitive benchmarking
- Historical data & forecasts
- Company revenue shares
- Regional opportunities
- Latest trends & dynamics
Sports Type Insights
With the biggest market share in 2024, football remains the dominant sport in the US sports betting market. The National Football League (NFL), which often draws the largest betting volumes, particularly during the regular season, playoffs, and Super Bowl, is the main force behind this supremacy. Another important factor is college football, especially in areas with sizable local fan bases for university athletics. Because of its limited number of games and regulated format, the football calendar is ideal for fixed-odds and proposition betting. It also provides extensive performance statistics. The considerable promotional efforts of betting operators during prime seasons and the broad coverage of the sport in the mainstream media further support football's status as the most commercially valuable sport in the US sports betting market.
From 2025 to 2030, the basketball segment is anticipated to develop at the fastest CAGR. The giant volume of NBA and NCAA games, the expansion of online betting options, and the growing popularity of live and microbetting formats among consumers all contribute to this increase. Basketball is the perfect sport for in-play betting and player-specific bets because of the constant stream of games and the abundance of quantifiable player statistics. Seasonal events that serve as catalysts and increase betting volumes include the NBA Playoffs and the NCAA's March Madness tournament. Furthermore, to improve the betting experience for basketball fans, bookmakers are increasingly utilizing dynamic odds and sophisticated analytics. All of these elements work together to make basketball a crucial area for expansion in the changing sports betting market in the United States.
Betting Type Insights
In terms of revenue, the live/in-play betting market led the sector and accounted for a sizeable amount of operators' overall profits. This section allows users to place wagers while a game is in progress, with odds updated in real time based on events. Bettors looking for smart wagering and interactive interaction are drawn to its dynamic and fast-paced structure. Operators have invested heavily in live data feeds, mobile-friendly interfaces, and rapid settlement capabilities to improve the in-play experience. The dominance of this market is further cemented by the growing appeal of same-game parlays and real-time cash-out possibilities, particularly during major athletic events.
Due to the growing competitive gaming ecosystem and growing interest in digital-first entertainment, the eSports betting market is anticipated to increase significantly over the next several years. Despite still being a limited market in comparison to traditional sports betting, eSports betting is drawing in younger, tech-savvy customers who prefer online interaction. Well-known eSports games like League of Legends, Valorant, and Counter-StrikeGlobal Offensive provide a range of wager types and year-round betting opportunities. Operators are starting to create specialized interfaces and promotions for this audience as legislative frameworks progressively change to include eSports in legitimate betting structures, suggesting significant potential for future market share growth.
Key U.S. Sports Betting Companies Insights
Key players operating in the U.S. sports betting industry are undertaking various initiatives to strengthen their presence and increase the reach of their products and services. Strategies such as expansion activities and partnerships are key in propelling the market growth.
Key U.S. Sports Betting Companies
- 888 Holdings Plc
- Bet365
- Betsson AB
- Churchill Downs Incorporated
- DraftKings
- Entain plc
- FanDuel Group
- Flutter Entertainment Plc
- IGT
- Kindred Group Plc
- Sportech Plc
Recent Developments
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With 43% of the nation's gross gambling revenue, FanDuel became the top sportsbook in the United States in March 2025. In the fourth quarter of 2024, the operator recorded a structural hold of 14.5%, surpassing rivals like DraftKings, who only managed a 10.5% hold. In the U.S. market, FanDuel is estimated to generate between $7.5 billion and $8 billion in revenue in 2025, with adjusted EBITDA expected to range between $1.28 billion and $1.52 billion.
In July 2024, BetMGM extended its mobile sports betting service beyond the two-block area surrounding Nationals Park to include all of Washington, D.C. The D.C. Council's decision to expand the digital sports betting industry to new operators made this expansion possible. With its introduction, BetMGM's sports betting platform is now accessible throughout the district, increasing competitiveness in the region.
As the first-ever Official Mobile Sports Betting Partner, the St. Louis Cardinals announced a multi-year marketing deal with bet365 in March 2025. The agreement includes Cardinals radio broadcasts, the Cardinals Insider television program, cardinals.com, and ballpark signs that can be seen on television broadcasts. Additionally, bet365 purchased the naming rights to the all-inclusive bet365 Bridge, an outdoor seating deck with reserved seats and an all-inclusive buffet located in right-center field at Busch Stadium.
U.S. Sports Betting Market Report Scope
|
Report Attribute |
Details |
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Market size value in 2025 |
USD 19.76 billion |
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Revenue forecast in 2030 |
USD 33.18 billion |
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Growth rate |
CAGR of 10.9% from 2025 to 2030 |
|
Base year for estimation |
2024 |
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Historical data |
2018-2023 |
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Forecast period |
2025-2030 |
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Quantitative units |
Revenue in USD million/billion and CAGR from 2025 to 2030 |
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Report coverage |
Revenue forecast, company ranking, competitive landscape, growth factors, and trends |
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Segments covered |
Platform, betting type, sports type |
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Key companies profiled |
888 Holdings Plc; Bet365; Betsson AB; Churchill Downs Incorporated; DraftKings; Entain plc; FanDuel Group; Flutter Entertainment Plc; IGT; Kindred Group Plc; Sportech Plc |
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Customization scope |
Free report customization (equivalent to up to 8 analysts’ working days) with purchase. You can include or modify the scope of the country, region, and segment. |
|
Pricing and purchase options |
Avail yourself of customized purchase options to meet your exact research needs. Explore purchase options |
U.S. Sports Betting Market Report Segmentation
This report forecasts revenue growth at the country level and provides an analysis of the latest technology trends in each of the subsegments from 2018 to 2030. For this study, MIR has segmented the U.S. sports betting market report based on platform, betting type, and sports type
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Platform Outlook (Revenue, USD Million, 2018-2030)
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Online
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Offline
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Betting Type Outlook (Revenue, USD Million, 2018-2030)
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Fixed Odds Wagering
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Exchange Betting
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Live/In-Play Betting
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eSports Betting
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Others
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Sports Type Outlook (Revenue, USD Million, 2018-2030)
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Football
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Basketball
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Baseball
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Horse Racing
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Cricket
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Hockey
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Others
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