Digital Product Passport Market Trends
The global digital product passport market size was valued at USD 213.9 million in 2024 and is expected to expand at a CAGR of 34.9% from 2025 to 2030. This growth is primarily driven by the increasing global demand for product transparency, sustainable manufacturing practices, and circular economy solutions.
Key Market Highlights
Europe digital product passports (DPPs) market holds the highest market share of 36.29% in 2024.
In the United Kingdom digital product passports (DPP) market is picking up pace, particularly in the fashion sector.
By Offering, the services segment held a high market share of more than 30% in 2024.
By Industry, The textile & apparel segment holds high share in the digital product passport (DPP) market.
By Deployment, The on-premises segment held a major proportion of the digital product passport (DPP) market in 2024.
Firms from different sectors are embracing DPP systems to monitor and distribute extensive product information, such as material origins, environmental footprint, and end-of-life choices. Increased consumer consciousness, pressure from investors on ESG performance, and business expectations to maximize resource use and reduce wastage drive this movement.
In addition to this, consumers are placing greater emphasis on green products and requiring dense information related to sourcing and sustainability on products. New attitudes of consumers are prompting companies to embrace DPPs as a vehicle for building brand trust and satisfying market demands. One of the major trends in the global DPP market is the use of emerging technologies like blockchain, Internet of Things (IoT), and Artificial Intelligence (AI) that improve the scalability and effectiveness of DPP deployments. Blockchain technology offers tamper-proof and immutable product information tracing throughout supply chains, while IoT sensors provide real-time monitoring of product states. AI is becoming more utilized to process lifecycle data, predict product behavior, and automate compliance processes. These technologies are transforming DPPs from passive tracking systems to active systems that can monitor supply chain operations and disruptions and thus enhance operating efficiency and sustainability performance.
There is a new trend where DPP applications are not only employed for traceability and compliance but also to improve customer interaction and drive circular economy efforts. DPPs are being utilized by brands to share consumers with product information, including sourcing, production processes, and environmental footprint, through QR codes or NFC tags. Such a high degree of transparency not only establishes consumer confidence but also allows for services like product authentication, resale, repair, and recycling. For example, fashion brands are leveraging DPPs to allow instant resale platforms and post-sale services, thus lengthening product lifecycles and encouraging sustainable consumption practices.
Industry leaders are making efforts to develop and deploy DPPs in several industries. Siemens has introduced a Battery Passport Platform tracking the lifecycle carbon footprint of battery products and enabling transparency within the battery industry. 3E has picked up ChemChain to combine blockchain-based DPP with compliance services to provide additional visibility in the supply chain. OPTEL joined hands with ERM to enhance visibility and reporting of the supply chain, and utilize digital tools for maximizing sustainability and transparency. Also, Avery Dennison has launched a Digital Product Passport as a Service (DPPaaS) to assist brands in being ready for future EU regulation by offering consultancy, hardware, software, and digital ID tech.
Report Coverage & Deliverables
- Competitive benchmarking
- Historical data & forecasts
- Company revenue shares
- Regional opportunities
- Latest trends & dynamics
Offering Insights
The services segment held over 30% market share in 2024. This high market share is led mainly by the increasing requirement for advisory, implementation, and compliance services due to companies planning to comply with future EU rules. Companies across diverse sectors like fashion, consumer electronics, auto, and industrial manufacturing are all seeking professional support to create DPP strategies, evaluate technical specs, and carry out pilot initiatives. Besides, the intricacy of aligning DPP solutions with current legacy environments and multifaceted supply chain data sources has increased the necessity for expert service providers, even for initial deployment.
Conversely, the software segment will see the most rapid expansion in the digital product passport (DPP) market throughout the forecast period. As guidelines from regulators become more defined and standardization increases, businesses are looking to solid software platforms to manage product lifecycle information, make traceability easier, and support automated reporting of compliance. The need for interoperable and scalable solutions is on the upswing, especially those integrated with enterprise applications like ERP, PLM, and SCM, and providing enhanced capabilities such as blockchain-based authentication and cloud-native deployment. The growing focus on digital transparency, sustainability, and circular economy values will continue to fuel the use of DPP software in sectors such as electronics, textiles, and building materials.
Industry Insights
The textile & apparel segment holds considerable share in the digital product passport (DPP) market. The growth in the market is fuelled by rising regulatory need and consumer pressure for transparency and sustainability along the value chain. The European Union has made the textile sector a priority in its sustainable product policy, making this sector a front-runner in adopting DPPs. Brands and companies are proactively launching digital passports to reveal details regarding material composition, production processes, country of origin, and care. Such solutions enhance traceability, facilitate sustainability claims, and guarantee eco-design and circularity compliance regulations. The industry's robust presence is also driven by the large SKUs number and short product lifecycles common in fashion, where good digital tracking can improve inventory management and minimize waste.
Conversely, consumer electronics will have the most rapid growth in the digital product passport (DPP) market over the forecast period. The sector is increasingly under the spotlight for concerns like electronic waste, the use of critical raw materials, and product obsolescence. Digital product passports provide a useful means of recording device attributes, repairability, recyclability, and carbon footprint data. These passports improve lifecycle transparency, support compliance alleviation from sustainability directives and offer consumers actionable information. With increasing regulatory clarity and movement towards extended producer responsibility (EPR), demand for credible DPP systems in electronics will speed up further, underpinned by rising investment in traceability technology and digital infrastructure throughout the industry.
Deployment Insights
The on-premises segment had a considerable proportion of the digital product passport (DPP) market in 2024. This growth can be primarily explained by adoption among large enterprises and industries with rigorous regulations, which value data sovereignty, security, and in-house management of sensitive product and supply chain data. Industries like automotive, aerospace, and industrial manufacturing are generally found to have tight compliance environments, so on-premises deployment is more suitable for tailored configurations and integration with legacy systems. Moreover, initial adopters of DPP frameworks have also created proprietary in-house solutions to meet their particular operational needs, further solidifying their dependence on on-premises infrastructure at the beginning of implementation.
The cloud segment is expected to grow at the highest rate over the forecast period. It is due to its scalability, accessibility, and capital expenditure savings. Cloud deployment models suit small and medium-sized businesses as well as global companies that want to deploy DPP solutions across geographically distributed operations. Increased maturity of cloud platforms that include the capacity for updating data in real time, effortless integration with ERP and supply chains, and advanced data-sharing capacity is fueling this shift at a very fast rate. While regulatory uncertainty subsides and companies look for agile, cooperative, and future-proof deployment strategies, the market for cloud-based DPP solutions is set to see extensive growth, revolutionizing product information management and exchange in industries worldwide.
Regional Insights
Europe digital product passports (DPPs) market holds the maximum market share of 36.29% in 2024 due to strict regulatory schemes like the Ecodesign for Sustainable Products Regulation (ESPR) and the Circular Economy Action Plan. These regulations call for extensive product lifecycle information to enhance sustainability and circularity across industries like automobile, electronics, fashion, and construction. By 2030, the entire product on sale in the EU will have to contain DPPs, which will provide transparency into material sourcing, environmental performance, and recyclability. The regulatory move is also buttressed by customer pressure for environmentally friendly products as well as innovation in technology like blockchain and NFC that makes it more feasible and easier to use DPPs in the region.
U.K. Digital Product Passport Market Trends
In the United Kingdom digital product passports (DPP) business is picking up, particularly within the fashion sector. Brands like Nobody's Child have introduced DPP pilot schemes since 2023 with an aim towards a wholesale rollout by late 2025. These initiatives address rising regulatory forces and consumer pushes for greater transparency over product sourcing, energy consumption, and sustainability. The UK strategy centers on early supplier involvement, incremental piloting, and investment in the appropriate technologies to guarantee successful DPP adoption. Such proactive strategy places UK brands in good stead to comply with future EU regulations and adhere to overall sustainability objectives.
Germany digital product passports (DPP) market is propelled by its high commitment towards sustainability and environmental regulations. The nation's National Circular Economy Strategy (NCES), which was established in December 2024, targets climate neutrality by 2045 and encourages the adoption of DPPs across various industries like automotive, electronics, and manufacturing. German firms like Siemens and Bosch have adopted DPP systems to enhance product traceability and meet EU circular economy policies. This strategic positioning with national and EU sustainability goals places Germany at the forefront of DPP market growth and innovation.
Asia-Pacific Digital Product Passport Market Trends
The Asia Pacific is becoming an influential participant in the digital product passport (DPP) market, driven by its large-scale manufacturing base and increasing focus on sustainability. Countries like China, Japan, and South Korea are setting the pace by adopting DPPs across industries like electronics, textiles, and automotive to address global compliance and consumer needs. The accelerated digitalization in the region, with the back of emerging technologies like blockchain and Internet of Things (IoT), enables frictionless uptake of DPPs across supply chains. Furthermore, the need for greater transparency and traceability in products is leading manufacturers to adopt DPPs, making Asia Pacific the key region in the international DPP market.
China is paving the way in the use of digital product passports, especially in its robust manufacturing industries. The government drive to transform trade and make it more sustainable is pushing the adoption of DPPs in industries like electronics and textiles. Large companies are using blockchain technology to provide transparency and traceability in their supply chains, in accordance with both local regulations and global standards. Not only does this strategic move assist in meeting global sustainability standards, but it also improves China's standing in the global market by indicating its commitment to product authenticity and the environment.
In India digital product passports (DPP) market is slowly picking up pace, particularly in the textile and apparel industries. While awareness and adoption are still in nascent stages, growing awareness of traceability and sustainability to address global market requirements is being felt. Limited knowledge about DPPs, technical complexity, and lack of standardized protocols are being met through education initiatives and pilot schemes. As Indian manufacturers and exporters work towards compliance with international sustainability standards, the utilization of DPPs will increase, eventually making the nation more competitive in the global market.
North America Digital Product Passport Market Trends
The digital product passports (DPPs) market in North America is significantly expanding. This expansion is fueled by regulatory pressures, business sustainability targets, and technological innovation. The region contributed to about 35% of the global market share of DPP in 2024, led by the United States. The use of DPPs is being adopted across several industries such as automotive, electronics, and consumer goods to enhance product traceability, adhere to upcoming regulations, and meet the expectations of consumers for transparency. The convergence of technologies like blockchain and NFC allows for secure and effective tracking of product lifecycles, facilitating the region's shift toward a circular economy.
The United States digital product passports (DPP) market is gaining momentum as businesses align with sustainability efforts and regulatory needs. The U.S. market is marked by early adoption of DPPs in various sectors, such as manufacturing, retail, and logistics. Businesses are using DPPs to share in-depth product information, increase supply chain transparency, and encourage recycling and reuse behaviors. The government emphasis on environmental responsibility, coupled with increasing consumer interest in sustainable products, are critical drivers of this trend. Therefore, the U.S. stands to continue leading the North American DPP market.
Key Digital Product Passport Company Insights
A few of the prominent players in the market include SIEMENS, 3E, Avery Dennison, Billon Group, and others.
3E is a provider of environmental, health, and safety (EHS) compliance solutions with expertise in data services for serving the chemical and material data management needs of manufacturers. For DPP, 3E's solutions assist companies in accruing and storing obligatory data attributes like substance declarations, regulatory flags (e.g., REACH, RoHS), and safety data. These types of datasets are key inputs for companies in electronics, packaging, and chemical companies seeking to comply with future digital passport regulations.
Avery Dennison specializes in labelling technologies, intelligent packaging, and digital identification systems. It provides RFID labels, QR code technologies, and cloud-based traceability platforms that allow physical products to be linked with digital records. For DPP-related applications, Avery Dennison solutions allow brands to store and convey rich product information like composition, origin, and recyclability. Its solutions are typically used in apparel, logistics, and consumer goods businesses where traceability of products is becoming increasingly significant from a regulatory standpoint.
Billon Group develops secure digital identity, data exchange, and document storage blockchain technologies. Its technology is designed to support immutable and decentralized storage of structured data like those needed for DPP models. Billon's architecture facilitates permissioned data sharing, version control, and compliance auditing, particularly suitable for companies with complex cross-border supply chains and companies processing sensitive material declarations or supplier data.
Circularise, CIRPASS, and Det Norske Veritas Group (DNV) are amongst the upcoming emerging market players of the Digital Product Passport (DPP) Market.
Circularise provides a blockchain-enabled software solution that supports secure and confidential exchange of material and product information across supply chains. Its platform enables stakeholders to verify environmental and traceability assertions recycled content or carbon footprint without disclosing underlying proprietary data. Circularise's solution is particularly designed for polymer producers, electronics firms, and automotive parts suppliers looking forward to DPP-related reporting obligations.
CIRPASS is an EC-funded coordination project to develop the building blocks of Digital Product Passports. It entails the assembly of companies, associations, and researchers to agree on technical specifications, data formats, and governance principles for scaled-up DPP deployment. CIRPASS is focused on electronics, batteries, and textiles sectors and helps align stakeholder inputs with EU policy goals on circularity, transparency, and product stewardship.
Det Norske Veritas Group (DNV) is a risk management, quality assurance, and digital assurance services organization. In the DPP space, DNV offers data validation, audit readiness solutions, and secure digital infrastructure to ensure that information stored in a digital passport is accurate and regulatory compliant. DNV delivers services to customers across heavy industry, maritime, energy, and manufacturing—where lifecycle accountability is increasingly mandated by regulators and customers.
Key Digital Product Passport Companies
The following are the leading companies in the digital product passport market. These companies collectively hold the largest market share and dictate industry trends.
- 3E
- Avery Dennison
- Billon Group
- Circularise
- CIRPASS
- Det Norske Veritas Group (DNV)
- iPoint-systems GmbH
- Kezzler
- LyondellBasell Industries Holdings B.V.
- OPTEL GROUP
- Sigma Technology
Recent Developments
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In February of 2025, Victoria's Secret & Co. launched its first set of Digital Product Passports (DPPs) across a variety of collections like the Signature Cotton T-shirt Bra and the VSX Featherweight Max Sports Bra. Each passport, accessible in QR code format on the packaging label, provides consumers with the product's product information in some detail, like fabric composition, sourcing transparency, manufacturing partners, and environmental footprints. DPP implementation is but one area of Victoria's Secret's global concentration on sustainable practices and ethical manufacturing processes to heighten traceability and consumer engagement.
It was in January of 2025 that Madaster introduced its own Digital Product Passport (DPP) program targeted specifically to construction and production businesses. The technology gathers and processes in-depth product material makeups, embodied carbon, recyclability potential, and end-of-life management data. Designed to help companies comply with impending European Union circular economy laws, the platform allows stakeholders to reduce waste and maximize resource efficiency. Madaster's DPP service is a prime example of the shift towards data-driven sustainability in buildings and manufacturing.
In June 2024, Eviden, in collaboration with the IOTA Foundation, released the Eviden Digital Passport Solution (EDPS), a turnkey Digital Product Passport solution based on blockchain technology. EDPS, powered by IOTA's distributed ledger technology, enables secure and tamper-evident storage of information regarding the life cycle of a product, its carbon footprint, and its sustainability performance. The first use case addresses automotive batteries to enable compliance with forthcoming EU regulation as well as more generic application across industries seeking traceability and ESG compliance.
Digital Product Passport Market Report Scope
|
Report Attribute |
Details |
|
Market size value in 2025 |
USD 275.1 million |
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Revenue forecast in 2030 |
USD 1230.9 million |
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Growth Rate |
CAGR of 34.9% from 2025 to 2030 |
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Base year for estimation |
2024 |
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Historical data |
2020 - 2023 |
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Forecast period |
2025 - 2030 |
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Quantitative units |
Revenue in USD million/USD billion and CAGR from 2025 to 2030 |
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Report Product |
Revenue forecast, company ranking, competitive landscape, growth factors, and trends |
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Segments covered |
Offering, Deployment, Industry, region |
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Country scope |
U.S.; Canada; Mexico; UK; Germany; France; China; Australia; Japan; India; South Korea; Brazil; South Africa; Saudi Arabia; U.A.E. |
|
Key companies profiled |
3E; Avery Dennison; Billon Group; Circularise; CIRPASS; Det Norske Veritas Group (DNV); iPoint-systems gmbh; Kezzler; LyondellBasell Industries Holdings B.V.; OPTEL GROUP; Sigma Technology |
|
Customization scope |
Free report customization (equivalent to up to 8 analyst’s working days) with purchase. Addition or alteration to country, regional & segment scope. |
|
Pricing and purchase options |
Avail customized purchase options to meet you exact research needs. Explore purchase options |
Global Digital Product Passport Market Report Segmentation
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Offering Outlook (Revenue, USD Million, 2020 - 2030)
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Software
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Services
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Deployment Outlook (Revenue, USD Million, 2020 - 2030)
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Cloud-Based
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On-Premises
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Industry Outlook (Revenue, USD Million, 2020 - 2030)
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Consumer Electronics
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Textile & Apparel
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Automotive
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Pharmaceuticals
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Food & Beverages
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Chemicals & Industrial Products
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Construction & Building Materials
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Others
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Regional Outlook (Revenue, USD Million, 2020 - 2030)
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North America
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U.S.
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Canada
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Mexico
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Europe
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UK
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Germany
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France
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Asia Pacific
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China
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Japan
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India
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South Korea
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Australia
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Latin America
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Brazil
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Middle East & Africa
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Saudi Arabia
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South Africa
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UAE
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