Generative AI In Content Creation Market Size, Share & Trends Analysis Report By Component (Software, Services), By Application (Video Generation, Text Generation, Image Generation, Audio Generation), By Industry, By Region, And Segment Forecasts

Published Date: May - 2025 | Publisher: MIR | No of Pages: 240 | Industry: technology | Format: Report available in PDF / Excel Format

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Market Size & Trends

The size of the global generative AI in content creation Market was pegged at USD 14.84 billion in 2024 and will grow at a CAGR of 32.5% from 2025-2035. The cause of the growth is the demand for scalable, inexpensive, and high-quality content in industries including marketing, entertainment, e-commerce, and education. Companies are embracing generative AI to speed up content pipelines, decrease production cycles, and deliver personalized user interactions at scale. The adoption of multimodal AI software capable of generating text, images, video and audio is increasing the addressable industry.

Also, developments in base models, like OpenAI's GPT and Google LLC's Gemini, are improving the ability and usability of content generation tools. Growth in creator economy platforms and brand automation requirements is also driving adoption. As regulatory ecosystems mature and AI adoption goes mainstream, generative AI will revolutionize how content is conceived, created, and consumed.

In addition, the sector is motivated by growing needs for cost-effective, scalable, and high-quality content in many industries such as marketing, entertainment, e-commerce, and education. Innovations in AI technologies, specifically in Natural Language Processing (NLP), computer vision, and Generative Adversarial Networks (GANs), are opening up new doors to create human-like content. The development of multimodal AI applications with the ability to generate text, images, video, and audio from a unified prompt is growing the addressable size of the market. Further, the democratization of tools for creating content is making the market accessible for wider participation as non-technical users are enabled to create quality content.

An intersection of technology, economic, and sector-related factors is pushing the industry. One of the key drivers is the growing need for scalable, affordable, and high-quality content across industries like marketing, media, e-commerce, and education. Companies are being forced to create personalized and compelling content in real-time, and generative AI offers the capabilities to automate and speed up the process without sacrificing creativity. The creator economy has also spurred demand from individual users, freelancers, and small organizations now that they have access to tools that before needed skilled expertise or large groups. Businesses are now increasingly adopting generative AI in their content creation processes in order to minimize costs and improve productivity, primarily in the likes of ad copy, email campaigns, product descriptions, and video scripts.

Market Size

Report Coverage & Deliverables

  • Competitive benchmarking
  • Historical data & forecasts
  • Company revenue shares
  • Regional opportunities
  • Latest trends & dynamics

Component Insights

The software segment dominated the market and captured more than 76.0% of the total revenue globally in 2024. The growth is driven mainly by the extensive use of AI-driven content creation platforms and tools across sectors like marketing, media, and e-commerce. Software solutions have scalable deployment models, such as cloud-based SaaS and API integrations, which make them available to both enterprises and single users. These platforms are updated regularly with newer features like multimodal generation, real-time co-authoring, and content tailoring, increasing their value proposition. Moreover, software products utilize subscription or usage-based pricing, providing vendors with recurring revenue streams and greater monetization potential.

The services segment is expected to register the highest CAGR over the forecasting period. This is fueled by increasing demand for integration, consulting, customization, and support services as companies increasingly deploy AI-driven content solutions. Most organizations, particularly small and medium-sized companies, do not possess the in-house skills to properly deploy and operate generative AI tools, thus fueling high demand for expert service providers. As applications of generative AI become more sophisticated and sector-specific, the demand for customized implementations, training, and compliance assistance is also on the rise. Service providers have a critical role in assisting businesses to align AI tools with their content strategies, business objectives, and regulation needs.

Industry Insights

The media and entertainment segment dominated the market in 2024 because of the increasing need for innovative and affordable content creation solutions. AI-based solutions are being widely utilized to create music, scripts, animations, video effects, and even customized content for streaming services, enabling companies to lower production costs and timelines. The entertainment sector has been at the forefront in adopting generative AI, utilizing it for creative work, such as film and game creation, and media production. Content created by AI can also support a high degree of customization, facilitating targeted marketing campaigns and personalized viewing experiences, which is useful for platforms like Netflix, YouTube, and Spotify. With ongoing content consumption worldwide in the shape of video, the need for scalable content creation models that can be efficiently addressed by generative AI is higher.

The advertising and marketing sector is expected to witness vast growth as there is a higher need for high-volume, personalized content for digital media. Brands and agencies are using generative AI to generate ad copy, social media content, promotional videos, and email campaigns that can be customized to particular audiences in real-time. AI-based tools allow marketers to quickly test different versions of content, optimize messages, and cut campaign turnaround times, increasing efficiency and ROI. The growth in performance marketing and data-driven approach has also picked up the speed for content which can be generated dynamically and extended to multiple channels. Generative AI further provides localization and support for multilingual content creation to enable global brands to address varying markets more compellingly.

Application Insights

The text generation segment had the highest revenue contribution in 2024. This is primarily attributed to the universal and multi-purpose application of AI-generated text across different applications such as marketing copy, blog writing, email marketing, chatbots, and customer service scripts. Companies across industries have embraced solutions like GPT-based platforms quickly to automate content creation, enhance productivity, and personalize communication at scale. Text generation technology is relatively straightforward to integrate with current systems and uses less processing power than generating images or video, thus it is more widely available and economical. In addition, the maturity and reliability of large language models have improved markedly, allowing for high-quality, natural-sounding output that rivals professional standards. Text generation tools are also now applied to facilitating multilingual content creation, enhancing their value for multinational businesses.

The video creation segment is on the cusp of huge growth as there is growing demand for dynamic, interactive visual content on digital platforms. Companies are adopting AI-driven video solutions to create product demos, explainer videos, training modules, and personalized marketing content at scale without the time and cost constraints of traditional video production. Improvements in generative models like Runway, Synthesia, and Sora from OpenAI have greatly improved the quality, realism, and usability of videos generated through AI. These models allow users to create professional-quality video content with minimal effort, sometimes from a text prompt or template. Increasing adoption of short video content on social media platforms like TikTok, Instagram Reels, and YouTube Shorts is further accelerating demand for rapid and scalable video generation solutions. Moreover, industries like e-learning, media, and corporate training are increasingly using AI video tools to produce localized and customized visual content.

Regional Insights

North America generative AI in content creation market accounted for a high percentage of 38.4% in 2024 due to its robust technological framework and early adaptation of AI technology advancements. It is dominated by top AI developers and platforms like OpenAI, Adobe, Inc., Google LLC, and Meta, which have played a pivotal role in shaping generative AI capabilities. High investment in AI startups, combined with broad enterprise adoption of AI-driven content tools, has further driven market growth. The U.S. has a mature digital economy and high concentration of media, marketing, and entertainment firms that are using AI for scalable content creation.

U.S. Generative AI In Content Creation Market Trends
The U.S. content creation market for generative AI is anticipated to expand significantly during the forecast period, supported by the country's robust innovation culture and huge demand for automated content. The U.S. is home to most of the world's top AI companies and startups like OpenAI, Adobe, Google, and various high-growth generative AI platforms, which are constantly refining their offerings. US businesses in various industries in media, marketing, e-commerce, and education are quickly adopting AI to automate content creation, enhance personalization, and enhance campaign effectiveness. Increasing demand for high-quality, scalable digital content for omnichannel marketing and digital transformation efforts is driving adoption.
The European generative AI in content creation sector is anticipated to experience tremendous growth during the forecast period, driven by rising digitalization and expanding adoption of AI in creative as well as commercial industries. European companies are applying generative AI to automate the creation of content for advertising, e-commerce, publishing, and media, looking to save on costs and increase efficiency. Governments and the EU are also promoting AI innovation with strategic funding programs and digital transformation efforts, like the EU AI Act, which promotes responsible and ethical use of AI. In addition, Europe has a solid foundation of creative industries and multilingual markets that are enhanced by AI tools capable of creating localized and culturally adapted content. These nations include Germany, the UK, France, and the Netherlands, which are becoming key centers for generative AI adoption in light of their stable tech ecosystems and high concentration of media and marketing companies.

Asia Pacific Generative AI In Content Creation Market Trends
The Asia Pacific region's generative AI in content creation business is expected to post the highest CAGR during the forecast period, because of swift digitalization, increasing internet penetration, and rising content consumption in emerging economies. The governments as well as large-scale technology companies in countries like China, India, Japan, and South Korea are heavily investing in AI R&D. The booming e-commerce, gaming, and entertainment sectors in the region are driving demand for scalable, AI-generated content to engage diverse and growing digital audiences.

Market Analysis

Key Generative AI In Content Creation Companies Insights

Key players operating in the generative AI in content creation market are undertaking various initiatives to strengthen their presence and increase the reach of their products and services. Strategies such as expansion activities and partnerships are key in propelling the market growth.

Key Generative AI In Content Creation Companies

The following are the leading companies in the generative AI in content creation market. These companies collectively hold the largest market share and dictate industry trends.

Recent Developments

  • Canva released Visual Suite 2.0 in April 2025, ushering in a new generation of AI-driven design for improving team creativity, communication, and productivity. The release comes with enhanced capabilities like visual spreadsheets, data visualization, conversational design, and personalized content creation at scale. The launch solidifies Canva's role as a market leader in visual communication, backing everything from day-to-day design tasks to advanced team workflows.

    In April 2025, L'Oréal S.A. introduced its generative AI beauty content laboratory, Creaitech, employing Google's Imagen 3, Gemini, and Veo 2 models to augment the creative workflows of its marketing team. The AI solutions help in creating concepts, storyboards, and packaging images while accelerating content creation through prompt-based inputs. Further, the technology is employed to create campaign imagery and animated sequences, such as converting product images into eight-second promotional videos.

    In March 2025, Adobe and Publicis Groupe extended their worldwide collaboration by merging Adobe Firefly generative AI with Publicis' CoreAI platform. The integration of Adobe's creative AI solutions with Publicis' owned data and smart content operations scales personalized content creation. This synergy is intended to enable companies to provide more customized, audience-centric experiences, driving engagement, innovation, and growth for clients.

    In September 2024, FanHero released CREATOR Enterprise, its generative AI platform that can simplify content generation, community interaction, and monetization. Incorporated into the FanHero platform, CREATOR Enterprise converts user information, prompts, and media into high-quality, bespoke videos, documents, courses, and more. With the help of advanced multimodal AI, it works like an expert researcher, creating content in varying formats, such as scripts, blogs, code, and training materials that suit brand requirements. The platform is inclusive of various industries like education, finance, retail, and health and fitness.

Generative AI In Content Creation Market Report Scope

Report Attribute

Details

Market size value in 2025

USD 19.62 billion

Revenue forecast in 2030

USD 80.12 billion

Growth rate

CAGR of 32.5% from 2025 to 2035

Actual data

2017 - 2024

Forecast period

2025 - 2035

Quantitative units

Revenue in USD million/billion, and CAGR from 2025 to 2035

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Component, application, industry, region

Regional scope

North America; Europe; Asia Pacific; Latin America; MEA

Country scope

U.S.; Canada; Mexico; Germany; UK; France; China; India; Japan; Australia; South Korea; Brazil; UAE; South Africa; KSA

Key companies profiled

 

Adobe; Autodesk Inc; Cohere; CopyAI, Inc; Google LLC; Jasper AI, INC; Microsoft; NVIDIA Corporation; OpenAI; SAMSUNG

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.

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Global Generative AI In Content Creation Market Report Segmentation

Component Outlook (Revenue, USD Million, 2017 - 2035)

    • Software

    • Services

  • Application Outlook (Revenue, USD Million, 2017 - 2035)

    • Text Generation

    • Image Generation

    • Video Generation

    • Audio Generation

    • Others

  • Industry Outlook (Revenue, USD Million, 2017 - 2035)

    • Entertainment and Media

    • E-commerce

    • Healthcare

    • Marketing and Advertising

    • Others

  • Regional Outlook (Revenue, USD Million, 2017 - 2035)

    • North America

      • U.S.

      • Canada

      • Mexico

    • Europe

      • UK

      • Germany

      • France

    • Asia Pacific

      • China

      • India

      • Japan

      • Australia

      • South Korea

    • Latin America

      • Brazil

    • MEA

      • UAE

      • South Africa

      • KSA

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