U.S. Commercial Printing Market Size, Share & Trends Analysis Report By Printing Technology (Digital Printing, Lithography Printing, Flexographic, Screen Printing, Gravure Printing), By Application, By Enterprise, And By Product, And Segment Forecasts,

Published Date: May - 2025 | Publisher: MIR | No of Pages: 240 | Industry: technology | Format: Report available in PDF / Excel Format

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U.S. Commercial Printing Market Trends

The size of the U.S. commercial printing market was estimated at USD 126.99 billion in 2024 and is expected to register a CAGR of 3.1% during the period from 2025 to 2035. The increased popularity of print-on-demand (POD) services has introduced a revolutionary and positive impact on the commercial printing industry. This contemporary production strategy, where individual items are created discretely according to orders by customers, has transformed the way companies handle their printing requirements. Previously, commercial printing used to mean big runs to achieve cost savings. This method, however, introduced issues like high inventories and storage expenses. With the advent of print-on-demand, a revolution that has changed the dynamics of inventory management, companies are no longer required to pre-produce bulk products, which is likely to decrease the cost of unused stock and the manpower needed to maintain it.

The increasing need for custom printing for the manufacture of custom apparel like t-shirts, jerseys, and sweatshirts with promotional materials like banners, posters, and signage is projected to propel the development of the market during the next few years. The other contributors to the growth of the market are the growing utilization of custom t-shirts for advertising and branding purposes by corporations and the growing trend of people desiring to wear stylish custom-printed apparel.

The rising advertising needs of businesses have vastly contributed to the development of the commercial printing market. As companies seek to put into action effective marketing strategies and reach their target audience, the need for a wide range of printed materials has taken a major upsurge. These materials, such as brochures, flyers, catalogs, and promotional materials, are essential mediums for the delivery of important information about products, services, and company image. The promotion of marketing campaigns has driven the need for professionally produced and executed printed collateral, thus driving the commercial printing market's expansion. 

The increasing demand for packaging solutions in numerous industries like food & beverage, healthcare & pharmaceuticals, cosmetics and personal care, and others drives the commercial printing market's expansion. This increased demand automatically translates into greater print volumes, offering a source of higher revenue generation and business activity in the commercial printing industry. With packaging materials like labels, boxes, and wrappers experiencing a growing demand, commercial printers enjoy an elevated workload, generating growth and profitability. This also drives the diversification of commercial printing companies' services. As different industries, including fast-moving consumer goods (FMCG), consumer electronics, and others look for unique packaging solutions to match their branding and product requirements, printing businesses can leverage this opportunity to diversify their service portfolio. This diversification enhances their competitive advantage and opens the door to the introduction of new revenue streams by addressing the specific packaging requirements of different industries.

The quick and mass uptake of digital media has heavily influenced the expansion of the commercial printing industry. This has brought a series of challenges that have transformed the market's environment. One of the significant challenges is a drop in the need for conventional print materials. As more and more information, advertisements, and modes of communication are transferred to online platforms, demand for physical matter like newspapers, magazines, brochures, and catalogs has declined. Corporations and individuals can address a larger population at lower cost using online channels, decreasing the requirement for high-scale commercial printing.

Report Coverage & Deliverables

PDF report & online dashboard will help you understand

  • Competitive benchmarking
  • Historical data & forecasts
  • Company revenue shares
  • Regional opportunities
  • Latest trends & dynamics

Printing Technology Insights

Based on printing technology, the lithography printing segment dominated the U.S. commercial printing market with a revenue share of 44.7% in 2024. The economies of scale offered by lithographic printing can potentially support high-volume printing, as initial setup costs are spread across the print run, which means the cost per unit continues to plummet as the quantity increases. On the other hand, efficient ink utilization minimizes waste, while rapid press speeds help in meeting tight deadlines efficiently. Lithography's adaptability to diverse substrates without compromising uniformity and its precision in reproducing intricate details and maintaining vibrant colors throughout high-volume runs particularly ensures consistent quality across prints, thereby upholding brand image.

The digital printing segment is expected to register the highest CAGR of 4.5% over the forecast period. Digital printing typically annuls the laborious process of creating printing plates, thereby saving a significant amount of time and money for projects involving smaller quantities of printed materials. Digital printing can allow businesses to efficiently produce brochures, flyers, business cards, and even personalized marketing collateral in required quantities without incurring the high setup costs associated with conventional offset printing.

Application Insights

By application, the packaging segment accounted for the largest share in 2024. Commercial printing is a versatile and cost-effective way to create packaging materials, including labels, boxes, bags, and other containers. It can be used to create a wide range of designs and prints on various substrates. Hence, it can be an ideal option for businesses of all sizes. Commercial printing for packaging applications involves printing labels for various products, such as food, beverages, cosmetics, and pharmaceuticals, to provide essential information about the product, such as its ingredients, nutritional content, and expiration date. These labels can also play a potent role in driving a visual appeal via an eye-catching design that can help in selling the product.

The publishing segment is expected to experience substantial growth over the forecast period. Publishers put a strong emphasis on precise printing, binding, and finishing to publish visually appealing, long-lasting, and high-quality publications catering to a wide range of readers. Collaborating with commercial printing companies can typically help publishers toward this end. The publishing segment has been further segmented into books, newspapers, magazines, and others.

Enterprise Insights

The large enterprise segment dominated the U.S. commercial printing market in 2024 with a market share of more than 55%. Large enterprises heavily rely on commercial printing services to support their extensive marketing and advertising campaigns. Despite the growing influence of digital media, printed materials such as brochures, flyers, catalogs, direct mailers, and posters remain essential for brand promotion and customer engagement. These materials help businesses reinforce their brand identity, communicate key messages, and drive sales.

The SMEs segment is expected to register the highest CAGR of 3.7% over the forecast period. advancements in digital printing technology—such as improved speed, quality, and cost-effectiveness—are enabling SMEs to access high-quality printing solutions at affordable prices. This trend is contributing to the expansion of the commercial printing market by allowing SMEs to produce customized products without incurring significant costs or committing to large volumes.

Product Insights

Based on product, the signs, banners, and posters segment held the largest revenue share in 2024. The increasing reliance on printed signs, banners, and posters for marketing and branding purposes is driving growth in the U.S. commercial printing market. Businesses across various industries, including retail, real estate, and entertainment, use large-format printed materials to enhance visibility and attract customers. Outdoor advertising, such as billboards, transit ads, and storefront banners, remains a critical tool for companies looking to reach a broad audience.

The promotional products segment is expected to experience substantial growth over the forecast period. Promotional products have become an essential part of brand marketing strategies, driving significant growth in the commercial printing market. Businesses across industries, including retail, healthcare, finance, and hospitality, use printed promotional items to increase brand awareness and customer engagement. Items such as custom-branded pens, tote bags, mugs, T-shirts, and calendars serve as effective advertising tools that keep a company’s name and logo visible to potential customers over an extended period.

Key U.S. Commercial Printing Company Insights

Some of the leading players in the U.S. commercial printing market include Quad, Cimpress, Transcontinental Inc., and R.R. Donnelley & Sons Company. These companies are increasingly focusing on strategies such as differentiating their services, offering personalized and customized printing solutions, and enhancing customer support to remain competitive in a rapidly evolving market landscape.

  • Founded in 1971, headquartered in Wisconsin, U.S.; Quad primarily operates in the commercial printing market, offers comprehensive printing and marketing solutions to multiple verticals, including those in retail, publishing, consumer packaged goods, financial services, healthcare, and direct-to-consumer industries. The company operates in two segmentsUnited States Print and Related Services, and International.

  • Founded in 1864 and headquartered in Illinois, U.S., R.R. Donnelley & Sons Company is a multichannel business communications services and marketing solutions provider for industries such as consumer and retail, education, healthcare, finance and professional services, travel, hospitality, and leisure. Its services and solutions are primarily related to marketing, packaging, print, and supply chain.

Key U.S. Commercial Printing Companies

Recent Developments

  • In January 2025, Quad introduced an innovative direct mail platform. Quad's At-Home Connect seeks to bring the power of email-driven personalization through the synergies of print strategy and data-driven solution design.

    In December 2024, R.R. Donnelley & Sons Company rolled out a redesigned marketing and e-commerce platform, ConnectOne Storefront. The company hopes to achieve operational efficiencies and cost savings by providing hassle-free ordering, fulfillment, content customization, and direct mail campaign management features.

    In September 2024, Artisan Colour, a commercial printer, purchased MarComm, a digital marketing firm. This strategic acquisition makes them the first totally integrated print and digital marketing solution. Through their combined capabilities, they will seek to deliver a new level of marketing effectiveness by using both print and digital media for optimal impact and return on investment.

U.S. Commercial Printing Market Report Scope

Report Attribute

Details

Market size value in 2025

USD 129.21 billion

Revenue forecast in 2030

USD 150.50 billion

Growth rate

CAGR of 3.1% from 2025 to 2035

Base year for estimation

2024

Historical data

2018 - 2023

Forecast period

2025 - 2035

Quantitative units

Revenue in USD billion and CAGR from 2025 to 2035

Report coverage

Revenue forecast, company market share, competitive landscape, growth factors, and trends

Segments covered

Printing technology, application, enterprise, product

Key companies profiled

Quad; Acme Printing (Allegra and Image 360); R.R. Donnelley & Sons Company; Transcontinental Inc.; LSC Communications LLC; Gorham Printing, Inc.; Cimpress; Sterling Printing; GotPrint; ABC Printing Company

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U.S. Commercial Printing Market Report Segmentation

Market Analysis

Printing Technology Outlook (Revenue, USD Billion, 2018 - 2035)

    • Digital Printing

    • Lithography Printing

    • Flexographic

    • Screen Printing

    • Gravure Printing

    • Others

  • Application Outlook (Revenue, USD Billion, 2018 - 2035)

    • Packaging

    • Advertising

    • Publishing

      • Books

      • Newspaper

      • Magazines

      • Others

  • Enterprise Outlook (Revenue, USD Billion, 2018 - 2035)

    • SMEs

    • Large Enterprise

  • Product Outlook (Revenue, USD Billion, 2018 - 2035)

    • Business Cards

    • Invitations, Gifts and Stationery

    • Print Advertising and Office

    • Promotional Products

    • Signs, Banners, and Posters

    • Labels, Stickers, and Packaging

    • Others

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