Social Media Listening Market Size, Share & Trends Analysis Report By Solutions (Software & Services), By Application, By Vertical (BFSI, Retail & E-commerce), By Region, And Segment Forecasts

Published Date: April - 2025 | Publisher: MIR | No of Pages: 240 | Industry: technology | Format: Report available in PDF / Excel Format

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Social Media Listening Market Size & Trends

The size of the global social media listening market was estimated at USD 9.15 billion in 2024 and is anticipated to grow at a CAGR of 14.3% between 2025 and 2030. Social media has become a part of daily life, and thus there has been a rise in online discussions. Growth in brand reputation management, customer experience management, and product development is mainly responsible for the growth of the market. Additionally, social media listening can be used to determine a brand's market share and analyze competitors' strengths and weaknesses. Through knowledge of competitors' strategies, brands can modify their strategy to remain competitive.

Social media listening provides useful information about customer needs and preferences, which is used to make product development decisions. Additionally, social media listening is used to identify target audiences and customize marketing campaigns accordingly. In addition, the overlap of social media platforms such as Twitter, Facebook, Instagram, LinkedIn, and TikTok has broadened the boundaries of social media listening. Social media listening assists brands in detecting and resolving potential crises even before they become serious. Through sentiment analysis of their customers, brands can understand their reputation and areas they need to improve on.

Additionally, social media listening enables brands to collect useful customer feedback and respond to their issues in due time. Knowing customer preferences via social media monitoring allows brands to provide customized experiences. Social media monitoring identifies emerging trends, market trends, and consumer tastes. Competitor social media activity monitored by brands informs them about their competitors' strategies and performance. All these aspects together have together pushed the social media monitoring market towards growth, making it a vital tool for businesses to know and interact with their target market.

Report Coverage & Deliverables

PDF report & online dashboard will help you understand

  • Competitive benchmarking
  • Historical data & forecasts
  • Company revenue shares
  • Regional opportunities
  • Latest trends & dynamics

Solutions Insights

The software segment was the market leader in 2024 with revenue share of 64.10% in the global revenue for 2024. Growth of digital marketing efforts necessitates the need for effective social media listening tools to be able to analyze campaign success, comprehend consumer behavior, and align marketing strategies accordingly. Social media listening solutions provide insights that allow companies to craft their marketing approaches and content better to address their target market's needs and likings. As such, businesses are finding it necessary to put greater emphasis on customer experience and leveraging social media listening solutions to monitor and enhance customer satisfaction, interaction, and overall perception of a company's brand. 

The segment of services will show the highest CAGR throughout the forecasting period. It helps businesses keep their core functions at the center of focus and utilizing external expertise for managing and analyzing social media analytics. Services enable companies to manage regulatory compliance and mitigate risks of social media interaction and brand image. Service companies frequently employ sophisticated technologies and methodologies, including AI and machine learning, to provide more precise and detailed insights, pushing up demand for their services. Therefore, the services segment shall register the highest CAGR during the forecast period.

Application Insights

The brand management segment held the highest market revenue share in 2024. Greater emphasis on brand reputation, market positioning, personalization and crisis management are key drivers of the brand management's segment market. Additionally, social media listening enables brands to recognize upcoming trends and changes in consumer behavior. This enables them to adjust their messaging and strategy to remain competitive in the market. In addition, tracking brand mentions and sentiment during marketing campaigns enables evaluation of their effectiveness and impact. This information is essential for optimizing future campaigns and ensuring they are consistent with brand goals.

The innovation and product development segment is expected to be the fastest-growing CAGR over the forecast period. Listening on social media gives valuable customer feedback and insight concerning products and services. This data enables businesses to know the needs, wants, and pain points of customers, and this can inform the creation of new products or product improvements. Businesses are able to receive feedback in real-time on product concepts, prototypes, and ideas from social media users. It is essential for perfecting ideas and informing data-driven decisions.

Vertical Insights

The retail and e-commerce industry had the highest market revenue share in 2024. Having a good brand image is important in the retail and e-commerce sector. Social media monitoring tools monitor brand mentions and sentiment, allowing companies to maintain their reputation and react to any negative comments appropriately. Through monitoring social media activity around competitors, retail and e-commerce businesses are able to make inferences about competitors' strategies, customer choices, and market trends, and use them to streamline their strategies. Retail and e-commerce firms utilize social media listening platforms to track upcoming trends and consumer interests, which assist in stocking related products and formulating targeted marketing strategies.

The travel and hospitality segment is projected to demonstrate an excellent CAGR during the forecast period. Online review and mention management is important to the travel and hospitality sector. Social media listening assists in monitoring brand sentiment and reputation, allowing companies to manage negative reviews and enhance positive sentiments. Additionally, through social media trends and conversations, travel and hospitality businesses can gauge upcoming travel trends, preferences, and destinations and thus adapt their products and marketing efforts accordingly.

Regional Insights

Market Analysis

North America social media listening market dominated with a revenue share of 39.9% in 2024. Numerous factors, such as increasing demand for real-time insights, advancements in AI and ML, and competitive pressures, are primary contributors to the growth of the North America social media listening market.  Moreover, social media listening tools are increasingly integrated with CRM, marketing automation, and analytics platforms, offering comprehensive insights.

U.S. Social Media Listening Market Trends

The U.S. social media listening market is anticipated to exhibit a significant CAGR over the forecast period. The growing use of social media platforms among U.S. consumers necessitates robust monitoring and analysis tools. Moreover, companies prioritize engaging with customers and responding to feedback, which drives the need for real-time social media insights.

Europe Social Media Listening Market Trends

The social media listening market in the Europe region is expected to witness significant growth over the forecast period. European businesses are driven by stringent data protection regulations necessitating advanced tools to manage and analyze social media data responsibly. Moreover, Europe's diverse linguistic landscape requires advanced tools that can analyze and interpret multiple languages effectively.

Asia Pacific Social Media Listening Market Trends

The social media listening market in the Asia Pacific region is anticipated to register the highest CAGR over the forecast period.  With growing competition in the region, companies leverage social media insights to gain a competitive edge and better understand market trends. Moreover, as the digital economy expands in APAC, businesses seek insights from social media to enhance their digital marketing strategies and consumer engagement.

Key Social Media Listening Company Insights

Major social media listening firms are Buffer, Digimind, and Hootsuite. Social media listening firms operating in the market are aggressively expanding their customer base and establishing a competitive advantage over their competitors. Therefore, they undertake different strategic activities, such as partnerships, mergers & acquisitions, collaborations, and new product/ technology development. For example, in April 2024, Hootsuite Inc. announced that it has acquired Talkwalker, a provider of social media listening platforms, to expand its product offerings to customers. Hootsuite customers can look forward to enhanced brand awareness and lead generation as a result of this acquisition.

Key Social Media Listening Companies

The following are the leading companies in the social media listening market. These companies collectively hold the largest market share and dictate industry trends.

Recent Developments

  • In September 2024, Muck Rack acquired Keyhole, a social listening platform provider, to bring a social media listening platform to its customers. Muck Rack customers now have the option to enhance their plan with social listening capabilities. This addition allows them to effortlessly gain crucial insights into their brand's perception on various social media platforms. It will also aid in comprehending the interplay between social media and news coverage within the wider media landscape, all seamlessly integrated within the Muck Rack platform.

  • In June 2024, Brandwatch, a social media listening platform provider, launched case Management in its social media suite. This advanced feature enables brands to evolve from managing their online community to providing full-scale customer support. This significant enhancement strengthens customer connections and elevates brand loyalty.

  • In March 2024, Meltwater partnered with Social Factor, a global digital agency, to empower its clients to make the most of Meltwater's social analytics and social media management offerings while benefiting from Social Factor's offerings in social media operations and community management.

  • In October 2024, Onclusive, Inc. announced the complete integration and rebranding of Digimind as “Onclusive Social”. This strategic development merges Digimind’s cutting-edge social media listening capabilities with Onclusive’s AI-powered media monitoring solutions, creating a unique platform for delivering insights across earned, owned, and shared media channels. This integration enables Onclusive, Inc. to offer unmatched media intelligence through a smooth and cohesive user experience.

Social Media Listening Market Report Scope

Report Attribute

Details

Market size value in 2025

USD 10.32 billion

Revenue forecast in 2030

USD 20.18 billion

Growth rate

CAGR of 14.3% from 2025 to 2035

Base year for estimation

2024

Historical data

2017 - 2023

Forecast period

2025 - 2035

Report updated

April 2025

Quantitative units

Revenue in USD million/billion and CAGR from 2025 to 2030

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Solutions, application, vertical, and region

Regional scope

North America; Europe; Asia Pacific; Latin America; MEA

Country scope

U.S.; Canada; Mexico; Germany; UK; France; China; India; Japan; Australia; South Korea; Brazil; UAE; South Africa; KSA

Key companies profiled

 

Brandwatch; Buffer; Onclusive, Inc.; Hootsuite Inc.; IBM Corporation; Meltwater; Mention; Sprinklr Inc.; Sprout Social, Inc.; YouScan

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options

Global Social Media Listening Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2035. For this study, Grand View Research has segmented the global social media listening market report based on the solutions, application, vertical, and region.

  • Solutions Outlook (Revenue, USD Million, 2017 - 2035)

    • Software

    • Services

  • Application Outlook (Revenue, USD Million, 2017 - 2035)

    • Customer Experience Management

    • Competitive Benchmarking

    • Brand Management

    • Marketing Campaign Management

    • Sales and Lead Generation

    • Product Development and Innovation

    • Others

  • Vertical Outlook (Revenue, USD Million, 2017 - 2035)

    • BFSI

    • Healthcare & life sciences

    • Retail & E-commerce

    • Government and Defence

    • Travel and hospitality

    • IT & Telecommunications

    • Media and Entertainment

    • Others

  • Regional Outlook (Revenue, USD Million, 2017 - 2035)

    • North America

      • U.S.

      • Canada

      • Mexico

    • Europe

      • UK

      • Germany

      • France

    • Asia Pacific

      • China

      • India

      • Japan

      • Australia

      • South Korea

    • Latin America

      • Brazil

    • MEA

      • UAE

      • South Africa

      • KSA

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