Captive Portal Market Size
Captive Portal Market size was USD 830.9 million in 2022 and is expected to register a CAGR of 14% during the period from 2023 to 2032, fueled by the current wave of digital transformation across the globe. Captive portals have become a critical tool as organizations look to digitize their operations, improve customer experiences, and respond to evolving consumer behavior. By adopting these portals, companies use technology to design integrated online and offline experiences, improving customer interaction and loyalty.
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For example, in December 2022, Bharti Airtel, India's premier communications services provider, and Tech Mahindra, a leading provider of digital transformation solutions, joined hands to implement the '5G for Enterprise' solution at Mahindra's Chakan plant. Therefore, as digital transformation continues to define the business world.
| Report Attribute | Details |
|---|---|
| Base Year | 2022 |
| Captive Portal Market Size in 2022 | USD 830.9 Million |
| Forecast Period | 2023 to 2032 |
| Forecast Period 2023 to 2032 CAGR | 14% |
| 2032 Value Projection | USD 3.02 Billion |
| Historical Data for | 2018 to 2022 |
| No. of Pages | 250 |
| Tables, Charts & Figures | 207 |
| Segments covered | Offering, End use |
| Growth Drivers |
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| Pitfalls & Challenges |
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What are the growth opportunities in this market?
The captive portal market is dominated by the growth of digital transformation initiatives, driving demand for secure Wi-Fi access and improved customer interactions. Moreover, strict data privacy laws compel organizations to implement captive portals for compliant data collection and analytics, driving further market expansion.
Nevertheless, the growing issue of user privacy is likely to restrict the market demand. With greater data gathering, users are more careful with regard to revealing personal data for accessing Wi-Fi. Finding equilibrium between business insight through data gathering and user privacy can be a challenge in industry growth.
COVID-19 Impact
The pandemic due to COVID-19 had an extensive effect on the captive portal industry. Following the global pandemic, companies, public places, and organizations have resorted to capital portals as an important means of communicating crucial health directives and safety data to users. As a result of travel bans and social distancing rules, industries such as hospitality and travel saw the demand for guest Wi-Fi services drop. However, in the post-pandemic scenario, the market is poised for a rebound as industries prioritize enhanced guest experiences and data-driven insights, aligning with the evolving post-pandemic landscape's demands for seamless connectivity and engagement.
Captive Portal Market Trends
As businesses realize the importance of tech-enabled customer interactions, the captive portal market will see tremendous momentum. Businesses are utilizing advanced technologies such as AI, machine learning, and cloud computing to deliver technologically enabled captive portals, which provide end-user-specific interactions, effective data gathering, and real-time data analysis.
For example, in November 2022, Purple and Dallas Area Rapid Transit entered a long-term business alliance to enhance customer record gathering of DART and data quality by using Purple's Guest WiFi solution, which is a branded captive portal, and capturing live customer insights by using WiFi Analytics.
Captive Portal Market Analysis
Discover more about the crucial segments defining this market
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The platform segment captured more than 58% of captive portal market share in 2022 because companies see the need to provide effortless and secure guest Wi-Fi. Captive Portal platforms are a flexible solution, allowing companies to personalize login experiences, engage with users, and gain insightful knowledge. Captive Portal systems' adoption is growing across various industries as more businesses need customized user experiences and data-driven insights.
Discover more about the major segments influencing this market
One out of four establishments that provide public Wi-Fi in 2022 were from the travel and transport industry. In order to make our travels easier, firms in this sector are coming together with other companies to offer Wi-Fi that you can use without a hitch. For instance, 3i Infotech Limited, a leading IT firm, recently launched the NuRe Bharat Network with RailTel Corporation of India. They're collaborating to introduce Wi-Fi on trains. Captive portals, or dedicated spaces on a Wi-Fi network, are gaining traction in the travel and transportation industries. They enable airlines, airports, hotels, and public transport systems to know more about their customers and offer improved experiences.
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North America captive portal market had more than 33% revenue share in 2022. With the growth in digital transformation projects, companies are increasingly implementing captive portals to improve customer interaction, collect valuable user information, and offer secure Wi-Fi connectivity. The global use of captive portals to enhance customer engagement and data analysis, in sectors like hospitality, retail, and healthcare will drive the segment growth. In addition, strict cybersecurity laws and the demand for hassle-free guest Wi-Fi experiences will drive regional market revenue.
Captive Portal Market Share
Some of the leading companies operating in the captive portal market are
- Intelsat S.A
- Performance Network
- Purple
- Aruba Networks
- Spotipo
- Satcom Direct
- WatchGuard
- Adentro
- Netgear Inc
- Juniper Systems Inc
- Extreme Network
- Arista Networks
- IronWifi
- Cisco Systems Inc
- Grandstream Networks
- GoZone WiFi,
- Keenetic.
Captive Portal Industry News
- In November 2022, GoZone WiFi launched its first Enterprise-Grade Application Suite for TIP (Telecom Infrastra Project) OpenWiFi, becoming the first Advanced captive Portal/Analytics Company that works with TIP.
This market research report of captive portal includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Million) from 2018 to 2032, for the following segments
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Market, By Offering
- Platform
- Services
Market, By End Use
- Travel & transportation
- Hospitality & leisure
- Coworking spaces
- Shopping malls & retail outlets
- Entertainment
- Internet service providers
- Others
The above information has been provided for the following regions and countries
- North America
- U.S.
- Canada
- Europe
- UK
- Germany
- France
- Italy
- Spain
- Russia
- Asia Pacific
- China
- India
- Japan
- South Korea
- ANZ
- Latin America
- Brazil
- Mexico
- MEA
- South Africa
- UAE
- Saudi Arabia
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