Digital Badges Market Size, By Offering (Platform, Services), By Participation (Recognition, Achievement, Participation, Contribution, Certification), By End User (Corporate, Academic, Government, Non-Profit Organizations), & Forecast, 2024 – 2032
Published Date: April - 2025 | Publisher: MRA | No of Pages: 240 | Industry: Media and IT | Format: Report available in PDF / Excel Format
View Details Buy Now 2890 Download Sample Ask for Discount Request CustomizationDigital Badges Market Size
Digital Badges Market was valued at USD 213.8 million in 2023 and is likely to witness a CAGR of 20.2% during the forecast period of 2024-2032, fueled by the increased adoption of E-learning and remote learning. The online learning space has witnessed a significant change in recent years, with massive open online courses (MOOCs) becoming incredibly popular. Based on information collected by educationdata.org, even if governments eased social distancing measures, 33% of college and vocational school administrators intend to offer students both online and offline learning opportunities.
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In addition, an article in The Journal in 2021 reported on how education is forever altered and foretold that teachers will be "massive social media influencers over the next few years. Increased demand for digital credentials due to the rise of remote and online learning, which has been sped up by conditions such as the COVID-19 pandemic, has boosted the market for digital badges.".
| Report Attribute | Details |
|---|---|
| Base Year | 2023 |
| Digital Badges Market Size in 2023 | USD 213.8 Million |
| Forecast Period | 2024 to 2032 |
| Forecast Period 2024 to 2032 CAGR | 20.4% |
| 2032 Value Projection | USD 1.11 Billion |
| Historical Data for | 2018 – 2023 |
| No. of Pages | 250 |
| Tables, Charts & Figures | 264 |
| Segments covered | Type, Offering, End user |
| Growth Drivers |
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| Pitfalls & Challenges |
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What are the growth opportunities in this market?
Digital badges facilitate micro-credentialing, whereby learners are able to receive badges for certain skills or competencies. These can be layered to develop a holistic picture of an individual's skills, and hence are appealing to employers who look for specialized expertise. Furthermore, these are readily sharable on numerous platforms, including social media, professional networking platforms, and email signatures.
For example, LinkedIn provides the ability for users to add digital badges to their profiles so that they can display their skills and achievements. Likewise, Facebook and Instagram permit users to share digital badges on posts, stories, and timelines. This facilitates personal branding and exposure, and it becomes simple for users to demonstrate their expertise to more people, thereby increasing product adoption rate.
Yet, although the idea of digital badges has picked up some momentum, there remains limited awareness and knowledge among the general public, employers, and educational institutions. The absence of mass adoption can restrict the overall development and acceptance of digital badges as a legitimate means of recognition.
COVID-19 Impact
The COVID-19 pandemic significantly affected the market for digital badges. As learning moved away from traditional channels to online and remote ones, digital credentials demand grew. Learning institutions and training organizations quickly started issuing digital badges to authenticate online course completions. Coursera and edX reported that they issued more badges. Some issues arose from the sudden transition, such as worries about standardization and proving skills. In spite of these challenges, the pandemic spurred on the incorporation of digital badges in virtual learning environments, promoting their acceptance and acknowledgment.
Digital Badges Market Trends
Digital badges present a clear record of an individual's accomplishments as well as the skills they possess. Transparency can facilitate the closure of the skills gap and the alignment of the capabilities of job seekers with the needs of employers. The advent of specialized platforms and marketplaces for badge creation, issuance, and display has made the process easier for organizations, educators, and learners. For example, BadgeCert, which was introduced in 2022, is a platform that facilitates easy creation, issuance, storage, and sharing of digital badges by organizations. It provides a range of features such as badge applications, milestone badges, multilingual badges, and PDF badges.
Similarly, BadgeCollect, launched in 2022, empowers individuals and organizations to create, design, issue, and sign Open Badges. It also provides a gaming experience to encourage learning. These platforms offer functionality to design, issue, and manage digital badges efficiently, driving the development and growth of the market expansion.
Digital Badges Market Analysis
Discover more about the major segments defining this market
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The services market dominated more than 60% of the market share in the digital badges business in 2023, considering that they give verifiable, granular proofs of skills and achievements. While the job economy continues to mature and classic qualification is augmented with specialized abilities, digital badges create a flexible solution to highlight experience. They respond to the increasing demand for continuous education and micro-credentialing, giving individuals a visual way to display their achievements. Additionally, the convenience of sharing badges between digital platforms further boosts personal branding and employer identification, further fuelling their popular use.
Learn more about the dominant segments that are influencing this market
Digital badges are a huge success in the labor market, particularly for individuals who need to enhance their skills in a short period of time. In 2023, 25% of all digital badges were employed for certifying individuals' skills. Contrary to traditional certifications that take an eternity to acquire and cost an arm and a leg, digital badges are all about convenience and acquiring certain skills in a hurry. They're a perfect fit for the high-speed world of work, where individuals must continuously learn new things. Employers also love digital badges because they're a convenient way to get a glimpse of what someone can really do. With digital badges, you can demonstrate your skills in an unambiguous and sharable manner, making you a more desirable candidate in today's competitive job market.
Want to find region specific data?
Digital badges are gaining popularity day by day in North America. In 2023, more than 38% of the market for digital badges was in North America. Experts believe it will keep on growing steadily till 2032. Why are digital badges gaining so much popularity in North America? One reason is that people want to learn all their lives. They also require means to demonstrate the skills they possess. And increasingly, people are taking online courses. As the world changes, individuals must continue to develop their skills. Digital badges are a means of demonstrating to potential employers what you have learned. Schools and other institutions are employing badges to enhance their online courses. This provides students with recognized credentials that they can use to demonstrate their skills. And since individuals in North America are highly technologically advanced, they prefer new means to display their accomplishments. Digital badges are becoming increasingly accepted and utilized here.
Digital Badges Market Share
Major companies operating in the digital badges industry include
- Credly Inc
- International Institute of Business Analysis
- Skillsoft Corporation
- Accredible
- Skillsoft Corporation Inc.
- Forall Inc.
- Nocti Business Solutions
These companies focus on improving the badge platform's features, user interface, and functionality to enhance user experience and engagement and also integrate emerging technologies like blockchain for secure verification and data integrity
Digital Badges Industry News
- In April 2023, SkillSoft, a global provider of digital solutions for businesses, partnered with Accreditrust, a leading provider of digital credentialing services. This partnership will allow SkillSoft to offer its customers a more comprehensive suite of digital credentialing solutions, including Accreditrust's expertise in credential assessment and verification.
The Digital Badges market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Million) from 2018 to 2032, for the following segments
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By Offering, 2018 – 2032
- Platform
- Services
By Type, 2018 – 2032
- Recognition
- Participation
- Achievement
- Contribution
- Certification
By End User, 2018 – 2032
- Corporate
- SMEs
- Large Enterprises
- Academic
- K-12
- Higher Education
- Government
- Non-profit organizations
- Others
The above information is provided for the following regions and countries
- North America
- U.S.
- Canada
- Europe
- UK
- Germany
- France
- Italy
- Spain
- Russia
- Asia Pacific
- China
- India
- Japan
- South Korea
- ANZ
- Latin America
- Brazil
- Mexico
- MEA
- South Africa
- UAE
- Saudi Arabia
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