Motorcycle Rental Market Size & Trends
The size of the global motorcycle rental market was valued at USD 385.2 million in 2024 and is expected to expand at a CAGR of 10.6% during the period from 2025 to 2030. Increasing traffic jams in major cities across the globe have emerged as a major reason for pushing more individuals to resort to rental motorcycles as a safe means of traversing cities. In addition, given the environmental issue and increasing awareness regarding air pollution and its harmful impact on public health, there is an increasing trend in the renting of electric vehicles among rental users. Leading players are slowly shifting from traditional petrol motorbikes to electric vehicles.
Social media has become a major factor in driving adventure travelers and boosting trends within the adventure motorcycle rental market. The off-road motorcycle and luxury brand motorcycle demand is a new segment in the rental market.
The demand for off-road motorcycling has been undergoing a significant increase due to demographic shifts, technological advancements, and shifting travel preferences. Today's off-road motorcycles offer a more reliable and comfortable experience, fully equipped with technology that improves the riding experience.
Report Coverage & Deliverables
- Competitive benchmarking
- Historical data & forecasts
- Company revenue shares
- Regional opportunities
- Latest trends & dynamics
Drivers, Opportunities & Restraints
The increasing popularity of motorcycle tourism is largely contributing to the growth of the market during the forecast period.Motorcycle tourism has become a trendy mode of travel for tourists looking for adventurous and novel experiences. The need to ride through scenic landscapes, along with the excitement of riding, has increased the demand for motorcycle rentals across the world.
The numerous demands placed on city mobility by the limitations of land and the substantial rise in urban commuters are also favorably diverting preference toward commuter motorcycle renting. Renting services provide solution to urban mobility requirements by promoting flexible and low-cost alternatives to city residents and tourists who choose not to be owners.
In addition, technology has been a driving force behind the expansion of the motorcycle rental business, ranging from the creation of accessible mobile apps that make the process easier to integrate GPS and other tracking technologies that provide improved safety and experience for renters.
Product Insights
The commuter motorcycles segment dominated the market and contributed 63.9% of the world's revenue share in 2024. It covers the most widespread types found on offer for rental. They are versatile, convenient to operate, and comfortable to ride on various road conditions. Commuter motorcycles are meant mostly for everyday usage, providing efficiency, affordability, and simplicity of handling in the city.
Luxury motorcycles segment is expected to progress at a huge CAGR of 10.7% through the forecast period.Harley-Davidson, BMW, and Ducati offer high-end models that suit enthusiasts and expert riders seeking to experience premium in their rides.Rentals for this segment are usually pricier but capture customers who require premium performance, comfort, and style for longer trips or event rides.
Type Insights
The on road segment dominated the industry and held 62.9% of the revenue share of the global market in 2024. The on-road vehicle segment is marked by its variability of vehicles in offerings and customers' requirements. The on road segment is driven by the trends in tourism, urban mobility, and technology.
The off road segment will have a CAGR of 11.4% during the forecast period. The growth in the segment is largely attributed to the growing demand for adventure tourism, development of off-road trails and parks, and social media hype. The major market players in this segment face challenges such as maintenance and operational expenditures, safety issues, and environmental conservation regulations in wilderness regions.
Application Insights
The tourism segment is expected to register a CAGR of 11.2% during the forecast period. Rentals in the segment feature diverse types of motorcycles, ranging from lightweight motorcycles suitable for city touring to heavyweight motorcycles for touring across long distances. Off road motorcycles used for adventure tourism are drawing the target clientele and making motorcycle touring trendy as a travel option.
The commute segment accounted for 61.5% revenue share in 2024. Due to growing traffic in big metro cities and associated growth in commute time on daily travel routes, people are opting for motorcycle rentals for convenience. The segment is seeing growth in demand for scooters and lightweight motorcycles, which are easier to handle in congested urban areas.
Regional Insights
The North American motorcycle rental market was the largest in terms of revenue with a 34.3% share in 2024. The large regional market share is largely contributed to by a diverse array of players such as dedicated motorcycle rental services, tour operators with motorcycle rental included in their packages, and peer-to-peer rental platforms.
The U.S. motorcycle rental market is projected to grow at a high CAGR of 9.6% during the forecast period. The U.S. market has witnessed significant growth and change in the last few years due to the advancements in the recreational and tourism sector, along with the concurrent advancements in the commuting scenario involving motorcycle rentals.
Europe Motorcycle Rental Market Trends
The Europe motorcycle industry's dominance is supported by rich heritage, multiculturalism, and stunning scenery, where motorcycle tourism presents a unique chance for discovery and adventure. In addition, several major players are investing in electric vehicles, focusing on environmentally friendly customers.
Asia Pacific Motorcycle Rental Market Trends
The Asia Pacific motorcycle rental market is witnessing tremendous growth, fueled by a mix of increased tourism, emerging middle-class population, and growing interest in motorcycle tourism. Expanded technology platforms and desire for independent bike travel are also set to drive the market growth positively during the forecast period.
Key Motorcycle Rental Company Insights
Some of the major companies in the market are Harley-Davidson Inc., Edelweiss Bike Travel, and West Coast Motorcycle Hire, amongst others.
Edelweiss Bike Travel is one of the pioneer motorcycle touring outfits that has been delivering unmatched motorcycling excursions to bike enthusiasts worldwide since 1980 in Austria and neighboring regions. Edelweiss Bike Travel also offers a motorcycle rental operation with a complete range of bikes and variable lengths of rental terms.
West Coast Motorcycle Hire is a leading company that aims at providing high-quality motorcycle rentals to enthusiasts and adventurers who are looking to explore the picturesque beauty of the West Coast of Australia and beyond.
IMTBIKE TOURS SL, Riders Share Inc., and Krabi Moto Rentals are a few of the players who are entering the motorcycle rental market.
IMTBIKE TOURS SL is a renowned motorcycle tour operator that deals in providing high-quality guided motorcycle tours and rentals throughout Europe. The company has been committed to providing quality services to motorcycle adventurers and enthusiasts.
Krabi Moto Rentals is a well-known motorcycle and scooter rental company located in the beautiful area of Krabi, Thailand. Krabi Moto Rentals serves tourists and locals equally with its convenient services, dependability, and large variety of quality motorcycles and scooters.
Key Motorcycle Rental Companies
The following are the leading companies in the motorcycle rental market. These companies collectively hold the largest market share and dictate industry trends.
- Aloha Motorsports
- Krabi Moto Rentals
- Edelweiss Bike Travel
- Harley-Davidson Inc.
- J.C. Bromac Corporation
- IMTBIKE TOURS SL
- Kizuki Co. Ltd.
- Orange and Black
- Rentrip Services Pvt Ltd.
- AutoEurope LLC
- West Coast Motorcycle Hire
- Riders Share Inc.
- SMTOURS d.o.o.
- Hertz Global Holdings Inc.
Recent Developments
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In April 2024, Royal Enfield launched a motorcycle renting business which are available through websites. Currently, the service is offered in 52 touring destinations across 25 nations at affordable prices for travelers.
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In March 2022, a mobility startup called Chalo in India acquired Vogo, a two-wheeler rental platform based in Bengaluru, India. As a part of the acquisition, the platform is transitioning into electric vehicles for all its fleet available.
Motorcycle Rental Market Report Scope
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Report Attribute |
Details |
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Market size value in 2025 |
USD 423.3 million |
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Revenue forecast in 2030 |
USD 701.4 million |
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Growth Rate |
CAGR of 10.6% from 2025 to 2030 |
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Base year for estimation |
2024 |
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Historical data |
2018 - 2023 |
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Forecast period |
2025 - 2030 |
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Report updated |
May 2025 |
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Quantitative units |
Revenue in USD million and CAGR from 2025 to 2030 |
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Report coverage |
Revenue forecast, company market position analysis, competitive landscape, growth factors, and trends |
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Segments covered |
Product, type, application, and region |
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Regional scope |
North America; Europe; Asia Pacific; Latin America; Middle East & Africa |
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Country Scope |
U.S.; Canada; Mexico; Germany; France; Italy; UK; Spain; China; Japan; India; South Korea; Australia; Brazil; Argentina; South Africa; Saudi Arabia; UAE |
|
Key companies profiled |
Aloha Motorsports; Krabi Moto Rentals; Edelweiss Bike Travel; Harley Davidson Inc.; J.C. Bromac Corporation; IMTBIKE TOURS SL; Kizuki Co. Ltd.; Orange and Black; Rentrip Services Pvt Ltd.; AutoEurope LLC; West Coast Motorcycle Hire; Riders Share Inc.; SMTOURS d.o.o.; Hertz Global Holdings Inc.. |
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Customization scope |
Free report customization (equivalent to up to 8 analyst working days) with purchase. Addition or alteration to country, regional & segment scope. |
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Pricing and purchase options |
Avail customized purchase options to meet your exact research needs. Explore purchase options |
Global Motorcycle Rental Market Report Segmentation
Product Outlook (Revenue, USD Million, 2018 - 2030)
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Commuter Motorcycles
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Luxury Motorcycles
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Type Outlook (Revenue, USD Million, 2018 - 2030)
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Off Road
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On Road
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Application Outlook (Revenue, USD Million, 2018 - 2030)
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Tourism
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Commute
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Regional Outlook (Revenue, USD Million, 2018 - 2030)
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North America
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U.S.
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Canada
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Mexico
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Europe
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UK
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Germany
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France
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Italy
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Spain
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Asia Pacific
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Japan
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China
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India
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Australia
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South Korea
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Latin America
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Brazil
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Argentina
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Middle East & Africa
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South Africa
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Saudi Arabia
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UAE
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