Market Size & Trends
The household appliances market in Australia is expected to increase at a compound annual growth rate (CAGR) of 6.2% from 2025 to 2030, from an estimated USD 7.49 billion in 2024. The demand for the Australian market is driven by the country's developing middle class, growing urban population, and convenience needs. More households are investing in necessary home equipment as urbanization rises in an effort to raise living standards and increase convenience. This tendency is especially noticeable in Australia, where people are encouraged to buy new appliances by changing lifestyles and growing disposable budgets.
Technological developments, shifting consumer lifestyles, and consumer economic stability are other factors driving the market. Appliances are now more convenient, automated, and energy-efficient thanks to technological advancements, especially the integration of smart home technologies and Internet of Things (IoT) connectivity. This appeals to tech-savvy Australians who value features like remote control and ease of use. Voice-activated ovens, app-controlled washing machines, and refrigerators with AI capabilities are among the products that are gaining popularity.
Another important factor is changing customer lifestyles. Australians choose appliances that provide more convenience and time savings since they have fast-paced routines and a higher number of dual-income homes. This has raised the demand for multipurpose appliances like washer-dryer combos, robotic vacuum cleaners, and air fryers. Interest in air purifiers and cutting-edge kitchen appliances has also increased as a result of health and hygiene issues that grew during the COVID-19 pandemic. Strong construction activity, along with increased household formation and urbanization, is broadening the pool of consumers looking for contemporary, energy-efficient equipment.
Additionally, consumers are becoming more concerned about sustainability and choose appliances that use less energy and utilize eco-friendly materials; this trend is being supported by government incentives and rising environmental consciousness. Government programs like the Energy Rating Label and Minimum Energy Performance Standards (MEPS) are supporting the trend of environmentally concerned Australian consumers looking for high-star energy-efficient equipment. In response, appliance manufacturers create designs that use less power and water and incorporate recyclable materials.
E-commerce's explosive growth has changed consumer behavior by providing more accessibility, affordable prices, customized shopping experiences, and home delivery. Customers can now purchase sturdy, high-quality appliances online more easily as a result. User reviews, pricing comparisons, shipping alternatives, and comprehensive product information are all advantageous to consumers. In order to offer flexible and seamless shopping experiences, many firms have implemented omnichannel strategies, which combine physical storefronts with a strong online presence.
Pricing Analysis
According to an analysis of key appliances' prices in Australia, the cost of these items varies greatly based on their brand reputation, energy efficiency, and complexity. Because they frequently have smart features and cutting-edge cooling technologies, refrigerators and air conditioners are typically pricier. Premium washing machines and dryers are also available, particularly those with several wash settings and outstanding efficiency. The cost of dishwashers ranges from moderate to high, depending on their capacity and energy-saving features. Vacuum cleaners and water heaters are priced moderately depending on their functionality and build quality, whereas smaller appliances like microwaves, ovens, and cooktops are typically in the lower price range.
Report Coverage & Deliverables
The PDF report & online dashboard will help you understand
- Competitive benchmarking
- Historical data & forecasts
- Company revenue shares
- Regional opportunities
- Latest trends & dynamics
Product Insights
In 2024, major appliances accounted for 88.1% of global revenue. Rising urbanization, rising middle-class earnings, and a change toward modern lifestyles are all contributing to the segment's notable expansion. Ovens, microwaves, cooking ranges, and cooktops are becoming more and more popular due to their time-saving capabilities, adaptability, and ability to promote healthier home-cooked meals. Demand is driven by innovations such as convection heating, induction technology, and smart networking in both urban and rural households. Rising urbanization, dual-income homes, and a growing need for quick, clean, and convenient cooking options are the main drivers of this range's quickest growth.
To improve comfort and convenience, consumers are also spending more money on items like air conditioners, washing machines, and refrigerators. The need for connected, energy-efficient products is increased by integrating smart technologies like voice assistance, remote control, and artificial intelligence. The use of eco-friendly equipment, such as solar water heaters and Energy Star-rated machines, is fueled by government subsidies and environmental concerns. Demand for time-saving devices like smart dishwashers and robotic vacuums is fueled by busy lifestyles. Market expansion is also being aided by increased e-commerce accessibility and frequent product innovation.
From 2025 to 2030, the market segment for small appliances is anticipated to expand at a compound annual growth rate (CAGR) of 6.6%. This market is expanding as a result of factors such as rising customer desire for time-saving and convenient solutions for everyday chores. Compact appliances that make cooking and personal hygiene easier, such as coffee makers, toasters, and blenders, are becoming more and more popular due to busy urban lifestyles. The user experience and functionality are improved by incorporating smart technologies, including voice assistant compatibility, mobile app control, and Wi-Fi connectivity. Voice-activated microwaves and programmable coffee makers are examples of smart appliances that are becoming essential components of contemporary smart homes. Additionally, manufacturers are introducing energy-efficient devices like eco-friendly dishwashers as a result of the growing emphasis on sustainability. Purchase decisions are influenced by growing disposable incomes and heightened awareness of cutting-edge characteristics. Therefore, in order to reach a larger customer base, businesses and retailers respond with creative, cost-effective, and space-saving methods.
Distribution Channel Insights
In 2024, over 43.5% of Australian household appliance sales were made through electronic retailers. Their distinctive ability to combine contemporary technical breakthroughs with traditional retail capabilities is responsible for this rise. These shops provide a full shopping experience that blends the ease of online access with the tactile advantages of in-store purchasing. They offer a more engaging and educational buying experience than many online platforms thanks to their wide selection of premium equipment, knowledgeable employees, and individualized customer care.
Additionally, because these stores are physically located, customers may engage with the merchandise, get help right away, and take advantage of quick transactions and services. Furthermore, these retailers invest in digital tools such as augmented reality and mobile apps to enhance customer engagement and streamline buying. Their ability to integrate after-sales services and extended warranties also strengthens consumer trust and loyalty. Additionally, these retailers are well-positioned to seize future development prospects in a sector that is changing quickly because of their ongoing focus on growing store networks and improving digital capabilities.
From 2025 to 2030, projections indicate a CAGR of 7.0% for household appliance sales through online channels. Due to a change in customer behavior toward online buying, the market is seeing a notable increase in the online channel. The ease of shopping for large appliances online, where people can conveniently compare features, costs, and products from the comfort of their homes, is becoming more and more valued by consumers. The internet channel has become crucial for effectively addressing a broad and varied audience, since more and more individuals shop online every day. Furthermore, improvements in virtual reality (VR) and augmented reality (AR) technologies improve online purchasing by enabling customers to see appliances in their homes before deciding to buy.
Free delivery, access to thorough product reviews, and robust search features that enable customers to swiftly identify the best options are important elements influencing online appliance sales. Retailers are better positioned to take advantage of this growing digital market if they integrate tailored email campaigns, targeted display ads, and captivating video content into their e-commerce platforms. Moreover, flexible return policies and AI-powered customer support tools, such as chatbots, are helping to reduce buyer hesitation and improve overall satisfaction. This holistic digital approach broadens market reach, boosts conversion rates, and fosters long-term customer loyalty in a highly competitive environment.
Key Australia Household Appliances Company Insights
In the home appliance market, both established businesses and up-and-coming competitors foster competition by focusing on cost-effective solutions, product dependability, and technical innovation. The necessity for constant investment in R&D, energy-efficient technology, and trained labor to improve product performance and satisfy changing consumer expectations is what drives the level of competition. The growing desire from consumers for connected, eco-friendly, and intelligent appliances further shapes this environment.
Customers are choosing appliances with reduced energy usage and smart home compatibility as a result of growing awareness of sustainability and energy conservation. This shift in consumer preferences drives demand for innovative materials, IoT integration, and sustainable manufacturing practices, creating opportunities for suppliers who can deliver on these evolving priorities.
Key Australian Household Appliance Companies
- Samsung Electronics Co. Ltd.
- Whirlpool Corporation
- LG Electronics
- Electrolux AB
- Haier Group Corporation
- Robert Bosch GmbH
- Panasonic Corporation
- Midea Group Co., Ltd
- Sharp Corporation
- Miele Group
- Koninklijke Philips N.V.
- Breville Group Limited
- De'Longhi S.p.A.
- SEB Groupe (Groupe SEB)
- Dyson Limited
Recent Developments
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In March 2025, Samsung Electronics launched its expanded AI Home vision, introducing a new lineup of Bespoke AI appliances equipped with advanced AI features and integrated smart screens. The launch strategy centers on delivering a seamless, secure, and intuitive connected home experience, enhancing convenience, energy efficiency, and personalized care. It leverages SmartThings connectivity, upgraded Bixby voice controls, and robust Knox security to position Samsung as a leader in the next generation of smart home living.
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In January 2025, Panasonic Holdings Corporation launched "Panasonic Go," a global growth initiative focused on transforming its business through AI-driven hardware, software, and solutions, to make AI a core part of 30% of its revenue by 2035. Panasonic introduced the AI assistant service PX-AI for its workforce as part of this strategy. It announced the upcoming consumer wellness platform "Umi," which will leverage Anthropic’s Claude AI to deliver personalized, secure, and holistic digital wellness experiences.
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In November 2024, Electrolux launched its new 700 Series Front Load Laundry pair, combining high-performance stain removal technology with industry-leading energy and water efficiency, certified by ENERGY STAR Most Efficient 2025. It is designed to optimize cold-water washing with Smart Boost technology and features innovative cycles for refreshing lightly worn clothes. The laundry pair offers consumers sustainable, cost-saving solutions without compromising cleaning performance.
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In October 2024, Haier Smart Home successfully acquired Carrier Commercial Refrigeration from Carrier Global Corporation for approximately 775 million USD. This strategic move expands Haier’s reach into the global commercial refrigeration market, adding well-known brands like Carrier Commercial Refrigeration, Profroid, Celsior, and Green & Cool to its portfolio. The acquisition enhances Haier’s ability to deliver innovative, sustainable refrigeration solutions across industrial, food retail, and cold storage sectors, strengthening its global growth and environmental leadership.
Australia Household Appliances Market Report Scope
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Report Attribute |
Details |
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Market size value in 2025 |
USD 7.82 billion |
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Revenue Forecast in 2030 |
USD 10.55 billion |
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Growth rate |
CAGR of 6.2% from 2025 to 2030 |
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Actuals |
2018-2024 |
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Forecast period |
2025–2030 |
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Quantitative units |
Volume in thousand units, revenue in USD million/billion, & CAGR from 2025 to 2030 |
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Report coverage |
Volume, revenue forecast, company ranking, competitive landscape, growth factors, and trends |
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Segments covered |
Product, distribution channel |
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Country scope |
Australia |
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Key companies profiled |
Samsung Electronics Co. Ltd.; Whirlpool Corporation; LG Electronics; Electrolux AB; Haier Group Corporation; Robert Bosch GmbH; Panasonic Corporation; Midea Group Co., Ltd; Sharp Corporation; Miele Group; Koninklijke Philips N.V.; Breville Group Limited; De'Longhi S.p.A.; SEB Groupe (Groupe SEB); Dyson Limited |
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Customization scope |
We offer free report customization with every purchase, which is equivalent to up to 8 working days for analysts. Addition or alteration to country, regional & segment scope. |
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Pricing and purchase options |
Avail yourself of customized purchase options to meet your exact research needs. Explore purchase options |
Australia Household Appliances Market Report Segmentation
This report forecasts revenue growth at the national level and provides an analysis of the latest trends and opportunities in each subsegment from 2018 to 2030. For this study, MIR has segmented the Australian household appliances market based on product and distribution channel.
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Product Outlook (Volume Thousand Units; Revenue in USD Million, 2018 - 2030)
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Major Appliances
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Water Heater
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Dishwasher
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Refrigerator
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Cooktop, Cooking Range, Microwave, and Oven
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Vacuum Cleaner
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Washing Machines and Dryers
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Air Conditioner
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Small Appliances
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Coffee Makers
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Toasters
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Juicers, Blenders, and Food Processors
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Hair Dryers
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Irons'
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Deep Fryers
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Space Heaters
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Electric Trimmers and Shavers
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Air Purifiers
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Humidifiers & Dehumidifiers
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Rice Cookers & Steamers
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Air Fryers
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Distribution Channel Outlook (Volume Thousand Units; Revenue in USD Million, 2018 - 2030)
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Hypermarkets & Supermarkets
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Electronic Stores
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Exclusive Brand Outlets
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Online
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Others
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