Home Appliances Rental Market Summary
The size of the global market for renting home appliances was assessed at USD 45.38 billion in 2024 and is expected to increase at a compound annual growth rate (CAGR) of 9.2% from 2025 to 2030, reaching USD 76.80 billion. Technology breakthroughs, changing consumer habits, and an increasing focus on sustainability are all driving major changes in the market.
Key Market Trends & Insights
- Asia Pacific dominated the market with a revenue share of over 35.20% in 2024.
- India is witnessing a booming rental economy, with rising demand in tier-1 and tier-2 cities.
- By appliance type, the washers & dryers category accounted for a market share of 32.34%.
- By duration, the long-term (more than 6 months) rentals category led the market with a share of 61.89%.
- By distribution channel, in 2024, the offline distribution channel dominated the global home appliances rental market with a commanding share of 78.19%.
Market Size & Forecast
- 2024 Market SizeUSD 45.38 Billion
- 2030 Projected Market SizeUSD 76.80 Billion
- CAGR (2025-2030)9.2%
- Asia PacificLargest market in 2024
- Central & South AmericaFastest growing market
Flexibility and convenience are becoming more and more important to modern customers, especially urban Gen Z and millennial generations, over traditional ownership. Renting appliances is preferred because people want to avoid high upfront expenses, upkeep obligations, and the commitment that comes with ownership. This tendency is particularly noticeable in cities, where renting is a sensible option due to confined living spaces and sporadic lives.
The rental appliance market is changing as a result of the incorporation of smart technology. Devices with Internet of Things (IoT) capabilities improve user experience and operational efficiency by enabling remote control and monitoring of appliances. These solutions help rental organizations with predictive maintenance, which lowers downtime and boosts customer satisfaction.
Businesses and consumers are adopting more sustainable practices as a result of environmental concerns. Renting appliances encourages product reuse and longer lifespans, which is consistent with the circular economy's tenets. Customers can help reduce electronic waste and conserve resources by choosing to rent.
Renting an appliance is now easier than ever thanks to the growth of digital platforms. Customers may explore, choose, and schedule delivery with ease thanks to the smooth experience provided by online rental providers. The tech-savvy consumer base is catered to by this digital transformation, which propels market expansion.
Furthermore, certain areas are experiencing faster growth than others. Rapid urbanization and a growing middle class are driving the demand for appliance rentals in nations like India. Many customers find renting to be an appealing alternative due to increased disposable incomes and a demand for asset-light living.
The market for renting household appliances is expected to grow further due to customer needs for flexibility, technological developments, and a general shift toward sustainable consumption. Businesses that adjust to these trends and prioritize customer-centric solutions will be well-positioned to prosper as the market changes.
The product diversification into short-term and long-term appliance rentals reflects evolving consumer lifestyles, financial preferences, and use-case scenarios. Short-term rentals are primarily driven by transient populations, including students, contract workers, and individuals relocating temporarily. Short periods are excellent for this group since they want flexible, affordable access to appliances without the hassle of ownership or logistics. Seasonal needs (e.g., air conditioners in summer or heaters in winter) also fuel short-term demand.
On the other hand, young families, newlyweds, or professionals settling in cities are increasingly opting for long-term rentals, as they prioritize essential asset living. The appeal lies in reduced upfront costs, maintenance convenience, and the flexibility to upgrade appliances with evolving tech trends. This approach is in line with the growing trend toward minimalist, commitment-free consumption and urbanization.
Businesses such as RentoMojo are prime examples of this dual approach. They offer tailored rental plans catering to both short- and long-term needs, complete with services such as free maintenance, upgrades, and relocation support. Their business model mirrors the broader shift in consumer sentiment from ownership to utility and underlines how digital-first platforms are meeting demand across both rental segments efficiently. The adoption of such models also highlights how companies are innovating to serve niche and mainstream rental needs alike.
Consumer Surveys & Insights
Renting household appliances is becoming more and more popular, according to recent consumer surveys, due to reasons including convenience, affordability, and environmental awareness. This trend is being driven by Gen Z and urban millennial consumers, who value having access to high-quality appliances without having to commit to long-term ownership. Access is valued more highly than ownership in the sharing economy, which is in line with this tendency.
Rental decisions are also being impacted by the need for smart and connected equipment. Customers are looking for appliances with features like energy efficiency and remote control that fit in well with their digital lifestyles. In response, rental businesses are broadening their selection to include the newest smart equipment in order to satisfy tech-savvy clients.
Consumer behavior clearly prioritizes financial flexibility, as the chart illustrates. Cost-effectiveness is clearly still a major factor, as 35% of consumers cite lower upfront expenditures as their primary motivator. The availability of necessary equipment without the weight of significant capital expenditures appeals to a wide range of renters, including young professionals, students, and families on a tight budget. The comfort of fixed monthly payments frequently adds to this financial allure, making rentals a wise substitute for ownership. The addition of maintenance and service packages, which are appreciated by 25% of renters, increases the appeal to customers who value the assurance that repairs and servicing will be taken care of without requiring extra money or work.
Adaptability in lifestyle and changing consumer attitudes are important factors that go beyond financial practicality. Access to contemporary, energy-efficient technology without a long-term commitment motivates about 15% of consumers, indicating a move toward experience-driven purchases. In the meantime, 10% of renters cite flexibility in temporary housing as a primary factor in their decision to rent, underscoring the market's suitability for urban, transient populations. Additionally, 10% want to avoid ownership annoyances like resale and depreciation, which reflects an increasing desire for use-over-ownership arrangements. The smallest but notable segment (5%) reflects environmentally aware consumers who favor renting to reduce waste and promote reuse. This analysis reveals that a combination of economic sensibility, convenience, and shifting lifestyle priorities propels the appliance rental market.
Report Coverage & Deliverables
The PDF report & online dashboard will help you understand
- Competitive benchmarking
- Historical data & forecasts
- Company revenue shares
- Regional opportunities
- Latest trends & dynamics
Appliance Type Insights
In 2024, the washers and dryers category by appliance type held a 32.34% market share in the global rental market for household appliances. The rising cost of homeownership, growing urban migration, and the expanding trend of shared and short-term housing are the main factors driving this segment's dominance. Customers can affordably access necessary appliances without having to worry about ownership or upkeep by renting washing machines and dryers. Particularly for professionals, students, and city dwellers, these appliances are essential for everyday ease.
From 2025 to 2030, the air conditioner category is anticipated to grow at a promising CAGR of 11.5%. Rising global temperatures, growing indoor comfort demand, and increased awareness of air quality are the main drivers of this expansion. Due to seasonal usage patterns, the high initial cost of ownership, and the demand for more energy-efficient models, renting air conditioners is becoming more and more popular in both home and commercial settings. As consumers search for reasonably priced cooling solutions, emerging economies in the Middle East and Asia-Pacific are exhibiting a high demand for rentals. Long-term market growth is supported by the flexible leasing options that make inverter-based and smart-connected air conditioners available.
Duration Insights
The long-term (more than 6 months) rentals category led the market with a share of 61.89% in the global home appliances rental industry in 2024. The dominance of long-term rentals is primarily driven by cost-efficiency, convenience, and stability sought by consumers in semi-permanent or long-term living arrangements. Urban professionals, small families, and students living away from home often prefer long-term rental agreements for essential appliances such as refrigerators, washing machines, and air conditioners to avoid large upfront investments. Rental providers offer attractive subscription models with maintenance, replacement, and upgrading options that make long-term contracts financially and operationally appealing. Additionally, corporate housing and institutional demand further boost the long-term segment's share, especially in metro and tier-1 cities.
Short-term (1 to 6 months) rentals are projected to grow at a CAGR of 10.5% from 2025 to 2030, the fastest in terms of duration-based segments. The rising popularity of flexible lifestyles, short-term relocations, temporary job postings, and student exchange programs is propelling the demand for short-term rentals. This model is especially attractive for users who require appliances for transitional living arrangements or seasonal needs, such as renting air conditioners during summer months or kitchen appliances for temporary setups.
Distribution Channel Insights
With a dominant 78.19% market share in the global home appliance rental market in 2024, the offline distribution channel demonstrated its long-standing influence on consumer purchasing patterns. The persistent reliance on physical rental showrooms, the physical inspection of appliances prior to rental, and the strong trust established through individualized services and local vendors—particularly in developing economies—are some of the main reasons for this dominance. For large products like air conditioners, washing machines, and refrigerators, offline channels also benefit from direct customer service assistance and well-established shipping networks.
Additionally, the online distribution channel is expected to develop at a compound annual growth rate (CAGR) of 10.96% between 2025 and 2030. Increased digital penetration, growing e-commerce usage, and a shift in consumer preferences toward contactless transactions and flexible renting arrangements are the main drivers of this upsurge. It is expected that the significant increase in the use of online channels will be reflected in the growing trend of urban consumers, especially tech-savvy millennials and Gen Z in developing cities, turning more and more to online platforms for convenience, a wider range of products, and simple comparison of rental products.
Regional Insights
The North American market for renting home appliances accounted for a 28.40% share of the global market in 2024, positioning it as one of the key contributors. The market in the region is primarily driven by high urbanization rates, increasing housing mobility, and the growing popularity of rental living across major cities in the U.S. and Canada. Consumers, particularly millennials and Gen Z, are opting for flexible, cost-effective alternatives to ownership, leading to a surge in demand for appliance rentals that offer convenience, quick delivery, and bundled maintenance services.
The region has also seen a rise in short-term and long-term corporate housing needs, furnished rentals, and temporary relocations, fueling sustained interest in rental appliances such as washers, dryers, refrigerators, and air conditioners. Subscription-based business models and partnerships with property management firms have further strengthened market growth. With strong infrastructure, digital payment adoption, and changing lifestyle preferences, North America is expected to remain a pivotal market for appliance rental services over the coming years.
Asia Pacific Home Appliances Rental Market Trends
The Asia Pacific home appliance rental industry accounted for a share of 35.20% in 2024 of the overall market. The region’s dominance is fueled by rapid urbanization, expanding middle-class populations, and growing demand for affordable, flexible living solutions. High real estate turnover and increasing student and professional migration across urban centers have driven the preference for renting home appliances over outright purchase.
Countries like India, China, and Japan are the key contributors to regional growth. India is witnessing a booming rental economy, with rising demand in tier-1 and tier-2 cities where young professionals and students favor low-cost, short-term appliance access. The emergence of app-based rental startups and subscription platforms has further accelerated market penetration. China, on the other hand, benefits from a large urban renter base and strong digital infrastructure, enabling seamless appliance rental through integrated e-commerce ecosystems. In Japan, compact living spaces and high appliance costs support the demand for rental services, especially among single-person households and temporary workers.
Central & South America Home Appliances Rental Market Trends
The Central & South America region is expected to record the fastest CAGR of 10.9% in the global home appliances rental industry from 2025 to 2030, driven by a combination of rising urbanization, a growing middle-class population, and an increasing preference for flexible, cost-effective living solutions. The region is witnessing steady growth in residential development and a shift toward modern lifestyles, particularly in countries like Brazil, Colombia, and Mexico, where young professionals and renters are seeking convenient, low-commitment access to essential home appliances.
Further, the proliferation of mobile payment systems and digital rental platforms has made it easier for consumers to access short- and long-term rental services, even in remote areas. Additionally, governments across the region are promoting energy efficiency through labeling programs and appliance standards, encouraging the adoption of newer, rental-friendly models. Cultural shifts toward sustainability and reduced waste have also contributed to the preference for renting over owning, particularly among younger, environmentally conscious consumers.
Key Home Appliances Rental Company Insights
The global home appliance rental industry is highly fragmented, with a mix of international corporations, regional providers, and emerging startups offering rental services across various appliance categories. This fragmentation is fueled by varying consumer demands, infrastructure maturity, and digital penetration across different regions. Key players in this market include Rent-A-Center, Inc., Furlenco, RentoMojo, and Aaron’s LLC, among others.
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Rent-A-Center, Inc., headquartered in Plano, Texas, is one of the largest rent-to-own companies in the United States. Founded in 1986, the company provides furniture, electronics, and appliances through flexible lease agreements. With thousands of store locations and an expanding digital platform, Rent-A-Center has established itself as a major player in North America. It caters primarily to budget-conscious customers seeking no-credit-required rental solutions and has expanded its e-commerce capabilities to improve accessibility and convenience.
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Furlenco is an Indian rental platform founded in 2012 and headquartered in Bangalore. Initially focused on furniture, the company has since expanded into home appliance rentals to meet the growing demand among young professionals and urban migrants in India. Furlenco offers subscription-based plans that include maintenance, upgrades, and relocation support. Its tech-enabled model, combined with a strong focus on design and customer experience, has made it a leader in the Indian market.
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Aaron’s LLC, founded in 1955 and based in Atlanta, Georgia, is a well-known lease-to-own retailer operating over 1,000 stores across the U.S. The company provides household essentials, including refrigerators, washers, dryers, and kitchen ranges. The company emphasizes flexible payment plans and a no-credit-needed policy, making it a prominent choice among low-to-middle-income families.​
Key Home Appliance Rental Companies
The following are the leading companies in the home appliance rental market. These companies collectively hold the largest market share and dictate industry trends.
- Rent-A-Center, Inc.
- Aaron’s Inc.
- CORT Business Services Corporation
- FlexShopper, LLC.
- Buddy's Home Furnishings
- Mr Rental
- CITYFURNISH INDIA PRIVATE LIMITED
- AVA Lifestyle Products & Services Pvt. Ltd. (Rentickle)
- Edunetwork Pvt. Ltd. (RentoMojo)
- House of Kieraya Limited (Furlenco)
Recent Developments
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In April 2025, Rentomojo announced the availability of premium furniture and state-of-the-art appliances on affordable monthly rentals in Delhi and other cities. This initiative aims to provide cost-effective solutions for residents facing rising housing prices. The company offers flexible monthly plans, next-day delivery, free relocation, and maintenance services, promoting sustainable living by encouraging the reuse and sharing of quality furniture.
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In January 2025, LG Electronics launched its first home appliance rental and care service in Taiwan, becoming the first major brand to offer such a service in the market. The initiative shows premium appliances in curated living spaces, allowing consumers to experience the benefits of renting a complete suite of LG appliances without significant upfront investment. The service includes full warranty coverage and scheduled maintenance visits. LG has also announced strategic partnerships with key industry leaders to enhance the service's accessibility.
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In December 2024, Samsung Electronics launched its "AI Subscription Club" in South Korea, marking its entry into the subscription market for home appliances. This service offers customers access to AI-enabled appliances, including televisions, refrigerators, laundry machines, and vacuum cleaners, through monthly payment plans. Approximately 90% of the devices available under this program feature artificial intelligence capabilities. Subscribers receive monthly care reports detailing appliance usage patterns and energy consumption, along with free repair and maintenance services. Furthermore, in April 2025, Samsung partnered with KT Corporation to introduce the "KT Home Appliance Subscription" service. This collaboration combines telecommunications, home appliances, and AI technology, allowing customers who subscribe to KT's "Internet" and "Genie TV" services to access premium Samsung home appliances at special rates. The service includes AI-powered customized care, professional cleaning, and installation support, enhancing the overall customer experience.
Home Appliances Rental Market Report Scope
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Report Attribute |
Details |
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Market revenue in 2025 |
USD 49.47 billion |
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Revenue forecast in 2030 |
USD 76.80 billion |
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Growth rate (revenue) |
CAGR of 9.2% from 2025 to 2030 |
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Actual data |
2018–2024 |
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Forecast period |
2025–2030 |
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Quantitative units |
Revenue in USD million/billion and CAGR from 2025 to 2030 |
|
Report coverage |
Revenue forecast, company ranking, competitive landscape, growth factors, and trends |
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Segments covered |
Appliance type, duration, distribution channel, region |
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Regional scope |
North America; Europe; Asia Pacific; Latin America; and the Middle East & Africa |
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Country scope |
U.S; Canada; Mexico; Germany; UK; France; Italy; Spain; China; Japan; India; Australia; South Korea; Brazil; Saudi Arabia; South Africa |
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Key companies profiled |
Rent-A-Center, Inc.; Aaron’s Inc.; CORT Business Services Corporation; FlexShopper, LLC.; Buddy's Home Furnishings; Mr Rental; CITYFURNISH INDIA PRIVATE LIMITED; AVA Lifestyle Products & Services Pvt. Ltd. (Rentickle); Edunetwork Pvt. Ltd. (RentoMojo); House of Kieraya Limited (Furlenco) |
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Customization |
Free report customization (equivalent to up to 8 analysts' working days) with purchase. You can add or alter the scope of the country, region, and segment. |
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Pricing and purchase options |
Avail yourself of customized purchase options to meet your exact research needs. Explore purchase options |
Global Home Appliances Rental Market Report Segmentation
This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, MIR has segmented the global home appliance rental market based on appliance type, duration, distribution channel, and region
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Appliance Type Outlook (Revenue, USD Billion, 2018-2030)
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Washers & Dryers
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Refrigerators & Freezers
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Cooking Ranges, Cooktops & Ovens
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Dishwashers
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Air Conditioners
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Others
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Duration Outlook (Revenue, USD Billion, 2018-2030)
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Short-term (1 to 6 months)
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Long-term (more than 6 months)
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Distribution Channel Outlook (Revenue, USD Billion, 2018-2030)
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Online
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Offline
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Regional Outlook (Revenue, USD Billion, 2018-2030)
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North America
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U.S.
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Canada
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Mexico
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Europe
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UK
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Germany
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France
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Italy
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Spain
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Asia Pacific
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Japan
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China
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India
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South Korea
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Australia
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Latin America
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Brazil
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Middle East and Africa (MEA)
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Saudi Arabia
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South Africa
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