Market Size & Trends
The market for household appliances in North America was valued at USD 117.56 billion in 2024 and is projected to expand at a compound annual growth rate (CAGR) of 3.8% between 2025 and 2030. Rising disposable incomes and robust consumer purchasing power in the area are responsible for the growth, which is driving demand for both large and small home appliances. In the United States, for example, consumer expenditure per capita has risen to nearly USD 56,000 recently, allowing for more frequent purchases and updates of energy-efficient and feature-rich appliances. The current economic climate encourages consumers to invest in high-end, intelligent appliances, despite the higher initial expenses.
Furthermore, urbanization and changing lifestyles greatly influence the development of the household appliances market in North America. With more than 300 million people living in cities today, there is a growing need for space-saving equipment, including smart, multipurpose, and small gadgets. Smart laundry machines and connected kitchen gadgets are becoming more and more popular because busy professionals prefer appliances that automate domestic chores. As an illustration of the demand for efficiency and convenience, smart kitchen gadgets with voice control and Wi-Fi connectivity are becoming standard in urban houses.
One of the key drivers of growth is technological innovation, especially the combination of AI and the Internet of Things (IoT). Smart home appliances that offer energy management, remote monitoring, and customizable settings are becoming more and more popular among North American consumers. We anticipate that features such as app-controlled refrigerators and self-cleaning ovens will lead to a rapid expansion of the market for smart kitchen equipment. Younger, tech-savvy consumers who value sustainability and connectedness are driving this trend and pushing producers to keep coming up with new ideas.
Consumer convenience and market accessibility are improved by the growth of e-commerce and the digital transformation of retail channels. Online resources make it simpler for customers to research and buy appliances by providing a wealth of product information, user reviews, and competitive prices. Spending on remodeling increased by 42% as a result of the pandemic's acceleration of appliance upgrades and house renovations, especially for kitchen and laundry appliances. By effectively addressing a wider audience, the move to online and omnichannel retailing, along with better delivery and customer service, promotes long-term market growth.
Consumer Insights
Millennials prefer low-maintenance appliances like easy-to-clean glass cooktops and Energy Star-rated goods that align with their ecological ideals. Gen Xers, who tend to be more financially stable, spend money on luxury appliances, like high-end models with cutting-edge features. Baby boomers, who are frequently downsizing but still value entertaining, look for high-performing yet small appliances, such as dishwashers and refrigerators that are easy to host. Meanwhile, Gen Z, who grew up in a technologically advanced world, is attracted to smart appliances that include automation and networking capabilities, such as multi-cookers and smart ovens, which improve kitchen ease. These patterns demonstrate how the distinct requirements and tastes of every generation influence the selection of important home equipment.
Report Coverage & Deliverables
The PDF report & online dashboard will help you understand
- Competitive benchmarking
- Historical data & forecasts
- Company revenue shares
- Regional opportunities
- Latest trends & dynamics
Pricing Analysis
The cost of major appliances in North America varies significantly depending on brand reputation, energy efficiency, and product complexity. Air conditioners and refrigerators are usually more expensive, especially ones with sophisticated cooling systems and smart technologies. Additionally expensive are washing machines and dryers, particularly high-efficiency versions with bigger capacities and specific cleaning modes. Features including energy ratings, silent operation, and adjustable loading affect the price of dishwashers, which are in the mid-to-high range. While smart or built-in versions may be more expensive, smaller appliances like microwaves, cooktops, and traditional ovens typically fall into the lower price range. Depending on their design and functionality, vacuum cleaners and water heaters range in price from moderate to high. For example, robotic vacuums and tankless heaters are more costly than entry-level ones.
Product Insights
The major appliances market segment accounted for a revenue share of 84.3% in 2024, primarily because these appliances are essential for everyday household functions such as refrigeration, laundry, and cooking. The high market share is driven by the widespread ownership in U.S. households, where many have refrigerators and often own multiple units, along with the continuous replacement and upgrading of these durable goods. Key drivers include technological advancements emphasizing energy efficiency and smart features that integrate with home automation systems, responding to consumer demand for convenience and cost savings. For instance, smart refrigerators with energy-saving modes and remote monitoring capabilities are growing in popularity. Additionally, government regulations and incentives promoting energy-efficient appliances encourage consumers to replace older models with newer, more efficient ones. A strong housing market and rising disposable incomes further support demand for these high-value products, making major appliances the dominant revenue segment.
The smaller appliances market segment is projected to grow at a CAGR of 5.9% from 2025 to 2030, primarily due to evolving consumer lifestyles that demand convenience, time-saving solutions, and healthier cooking options. The increasing popularity of appliances like air fryers, coffee makers, and blenders reflects consumers’ preference for quick and efficient meal preparation amid busy schedules. Additionally, the integration of smart technology, such as Wi-Fi connectivity and voice control, enhances appliance functionality, attracting tech-savvy buyers. For instance, mobile apps have widely adopted smart coffee makers. The growth is also bolstered by rising online sales through e-commerce platforms, which offer easy access and competitive pricing. Moreover, the pandemic-induced surge in home cooking has maintained demand for small kitchen appliances that facilitate healthier meals, such as juicers and food steamers.
Distribution Channel Insights
The sales of household appliances through electronic store channels accounted for a revenue share of approximately 40.2% in 2024. These stores provide consumers the opportunity to physically examine a wide variety of products before purchase, especially for high-value major appliances. Leading retailers like Best Buy, Home Depot, and Lowe’s have bolstered their market position by combining extensive product portfolios with value-added services such as expert advice, installation support, and extended warranties. These specialty stores also invest in immersive in-store experiences, including product demonstrations, which assist consumers in making informed decisions.
Additionally, their omnichannel strategies, which integrate online and offline shopping, have improved convenience and accessibility, attracting both tech-savvy and traditional buyers. For instance, Best Buy’s strong presence and knowledgeable staff allow customers to explore smart appliances that work with home automation systems, addressing the rising demand for connected devices. This comprehensive range of services and products positions electronic stores as a preferred distribution channel in the North American household appliances industry.
Household appliance sales through online channels are projected to grow at a CAGR of 5.1% from 2025 to 2030, due to increasing consumer preference for convenience, wider product selection, and competitive pricing available on e-commerce platforms. Busy lifestyles and the working population favor shopping from home, avoiding physical store visits while accessing detailed product information, customer reviews, and easy price comparisons. The rise of major online retailers such as Amazon, Walmart, and specialized appliance e-stores has expanded product availability, including smart and energy-efficient appliances that appeal to tech-savvy consumers. In addition, flexible payment options such as EMI plans and improved delivery and installation services have reduced barriers to purchasing high-value appliances online. For instance, many consumers now buy smart refrigerators or washing machines online due to the convenience of home delivery and installation scheduling. The integration of augmented reality and virtual product demos further enhances the online shopping experience, driving sustained growth in this channel.
Country Insights
U.S. Household Appliances Market Trends
The U.S. household appliances market represented the largest revenue share of 81.8% in 2024. The increasing number of households in the U.S. significantly contributes to the growing demand for major appliances such as washing machines, dishwashers, refrigerators, air conditioners, and microwaves & ovens. According to data released by the U.S. Census Bureau and the Department of Housing and Urban Development, the sales of new single-family houses were at a seasonally adjusted annual rate of 662,000 in February 2024, 14.3% above the revised rate of 625,000 in February 2023.
Canada Household Appliances Market Trends
The household appliances market in Canada is projected to grow at a CAGR of 4.2% from 2025 to 2030 due to rising disposable incomes, urbanization, and increasing consumer preference for smart, energy-efficient appliances. Higher income levels have shifted demand toward premium and innovative products, such as smart refrigerators and connected laundry machines that offer convenience and energy savings. Urban living trends have also influenced consumers to invest in compact, multifunctional appliances designed for modern homes. For instance, retailers like Canadian Appliance Source have expanded their presence, providing greater access to advanced appliance brands across various provinces. Additionally, government incentives and increased environmental awareness encourage the adoption of Energy Star-certified products, further driving market growth. The expansion of online and multi-branded retail channels enhances product availability and consumer convenience, supporting steady sales growth. These factors collectively propel the sustained development of Canada’s household appliances market during this period.
Key North America Household Appliances Company Insights
Key companies in the North American household appliances market employ diverse strategies to sustain competitiveness, focusing on continuous innovation in smart, energy-efficient, and connected appliances that cater to evolving consumer demands. They emphasize sustainability by incorporating eco-friendly materials and designs to align with increasing environmental awareness. These companies also invest heavily in expanding their distribution networks, combining traditional retail and e-commerce channels to enhance accessibility and customer convenience. Strategic collaborations with technology firms enable them to integrate IoT and automation features into products, improving the user experience. In addition, they prioritize after-sales services and warranty programs to strengthen customer loyalty and differentiate themselves in a fragmented and competitive market.
Key North American Household Appliance Companies
- Whirlpool Corporation
- Samsung Electronics Co. Ltd.
- Robert Bosch GmbH
- LG Electronics Inc.
- Electrolux AB
- Haier Smart Home Co., Ltd.
- Panasonic Corporation
- Sharp Corporation
- Miele
- Midea Group
- Koninklijke Philips N.V.
- Breville Group Limited
- De'Longhi S.p.A.
- SEB Groupe (Groupe SEB)
- Dyson Limited
Recent Developments
- In December 2024, Samsung Electronics announced plans to unveil its first air-to-water heat pump lineup for North American households at CES 2025. This move marked the company's entry into the North American market, following the availability of similar products in Europe. The new lineup includes the Slim Fit EHS ClimateHub units, featuring the ClimateHub Mono with an integrated water tank and the Hydro Unit Mono, a wall-mounted unit without a water tank. Complementing these indoor units is the EHS Mono R32 HT Quiet outdoor unit, designed for low-noise operation and utilizing R32 refrigerant. These products aim to provide efficient heating solutions for multi-unit homes and apartments, with features such as AI Energy Mode to reduce energy consumption and a slim design for flexible installation.
North America Household Appliances Market Report Scope
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Report Attribute |
Details |
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Market size value in 2025 |
USD 121.34 billion |
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Revenue forecast in 2030 |
USD 145.95 billion |
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Growth rate |
CAGR of 3.8% from 2025 to 2030 |
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Actual data |
2018-2024 |
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Forecast period |
2025-2030 |
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Quantitative units |
Revenue in USD million/billion, volume in thousand units, and CAGR from 2025 to 2030 |
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Report coverage |
Revenue and volume forecast, company ranking, competitive landscape, growth factors, and trends |
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Segments covered |
Product, distribution channel, country |
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Country scope |
U.S.; Canada; Mexico |
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Key companies profiled |
Whirlpool Corporation; Samsung Electronics Co. Ltd.; Robert Bosch GmbH; LG Electronics Inc.; Electrolux AB; Haier Smart Home Co., Ltd.; Panasonic Corporation; Sharp Corporation; Miele; Midea Group; Koninklijke Philips N.V.; Breville Group Limited; De'Longhi S.p.A.; SEB Groupe (Groupe SEB); Dyson Limited |
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Customization scope |
Free report customization (equivalent to up to 8 analysts’ working days) with purchase. The scope of the country, region, and segment may expand or change. |
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Pricing and purchase options |
Avail yourself of customized purchase options to meet your exact research needs. Explore purchase options. |
North America Household Appliances Market Report Segmentation
This report forecasts volume & revenue growth at the regional and country levels and provides an analysis of the latest industry trends in each of the subsegments from 2018 to 2030. For this study, MIR has segmented the North America household appliances market report based on product, distribution channel, and region
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Product Outlook (Volume, Thousand Units; Revenue, USD Million, 2028-2030)
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Major Appliances
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Water Heater
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Dishwasher
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Refrigerator
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Cooktop, Cooking Range, Microwave, and Oven
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Vacuum Cleaner
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Washing Machines and Dryers
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Air Conditioner
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Small Appliances
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Coffee Makers
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Toasters
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Juicers, Blenders, and Food Processors
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Hair Dryers
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Irons
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Deep Fryers
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Space Heaters
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Electric Trimmers and Shavers
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Air Purifiers
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Humidifiers & Dehumidifiers
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Rice Cookers & Steamers
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Air Fryers
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-
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Distribution Channel Outlook (Volume, Thousand Units; Revenue, USD Million, 2028-2030)
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Hypermarkets & Supermarkets
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Electronic Stores
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Exclusive Brand Outlets
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Online
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Others
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Country Outlook (Volume, Thousand Units; Revenue, USD Million, 2028-2030)
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U.S.
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Canada
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Mexico
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