India Sunscreen Market Size & Trends
The sunscreen market in India was valued at USD 481.2 million in 2024 and is projected to expand at a compound annual growth rate (CAGR) of 9.1% between 2025 and 2030. Due to increasing consumer preference for sun protection products and growing knowledge of skin health, the Indian sunscreen market is expanding significantly. People are spending more time outside for work and play as a result of the rapid urbanization of society. Sunscreen use has increased as a protective strategy as a result of increased understanding of the negative effects of UV radiation brought on by increased sun exposure.
Nowadays, consumers are looking for goods that offer both sun protection and skincare benefits. In response to consumer desire for multipurpose cosmetic products, sunscreens enhanced with components like vitamin C, niacinamide, and squalene are becoming more and more popular. For example, Lakmé, the top makeup brand in India, unveiled a line of new suncare products this summer after realizing that the way conventional sunscreens feel or look on the skin—often greasy, lifeless, sticky, sweaty, or leaving a white residue—is a big deterrent for consumers. To solve this problem, Lakmé Sun Expert 1% Hyaluronic Complex Aqua Sun Gel uses hydrogel technology to create a light product that feels nearly like water on the skin. On the skin, the Lakmé Sun Expert Invisible SPF 50 Sunscreen Stick is totally undetectable. Unlike regular sunscreens, which can leave a noticeable cast, you can use it over makeup. The company's Sun Tinted Spray is a water-based product that contains skin emollients and sun filters.
Sun protection is becoming more convenient and appealing to busy, conscientious customers thanks to innovations like stick formulations and spray sunscreens. These formats are perfect for use while on the go since they provide simple application without rubbing. Reaching tier 2 and tier 3 markets, the growth of online and offline channels has improved brand accessibility. E-commerce drives this expansion, and many firms employ omnichannel tactics to broaden their reach. Nykaa and other strategic partners have been essential in promoting scalability.
Social media, beauty bloggers, and the growing number of doctor endorsements are all contributing to the industry's explosive growth. Sunscreen has evolved from a seasonal commodity to an essential item for year-round use as more people place a higher priority on skin health and understand the risks posed by UV radiation. The business is booming as a result of these shifts in consumer behavior, especially among younger and health-conscious customers. Demand for sunscreen has grown across a range of demographic groups as a result of growing online conversations and advertising as well as increasing awareness of skincare.
Beauty and skincare companies place a strong emphasis on innovation in the sunscreen market as a result of this expansion. To adapt to changing consumer tastes, companies like The Derma Co., Aqualogica, Mamaearth, etc., are introducing new product lines, such as lightweight and tinted sunscreens. In addition to these product developments, companies are employing more targeted and accurate marketing techniques to capitalize on the increase in demand throughout the summer. Sunscreen is positioned as a rapidly growing market within India's beauty industry, with doctor endorsements, well-planned product releases, and social media trends all pointing to sustained growth in the years to come.
Consumer Surveys & Insights
The demand for sunscreen is increasing among all age groups in India. Consumers are influenced by rising skincare awareness, dermatological education, and lifestyle shifts. Indian consumers increasingly prioritize sunscreens that offer broad-spectrum protection (UVA and UVB), with a strong preference for higher SPF values, typically SPF 30 and above.
These results indicate diverse preferences for SPF levels among respondents, suggesting a range of considerations, such as sun exposure intensity and personal sun protection needs.
A survey of 500 consumers was conducted by Grand View Research, Inc., to understand the consumer preferences for SPF values. According to the survey published in 2024, approximately 7% of respondents typically look for SPF 15, while around 34% opt for SPF 30. Similarly, approximately 33% of participants usually seek SPF 50, and approximately 26% prefer SPF 50+.
India's beauty and personal care sector is transforming as consumers emphasize skincare more than cosmetics. Indian buyers know about the advantages of sunscreen, leading to a significant increase in the demand for broad-spectrum, lightweight, and non-greasy options. Nonetheless, some challenges persist, including worries about cost, the presence of a white cast, and the requirement for reapplication in humid weather. Moreover, urban consumers, especially those from millennials and Gen Z, are propelling the use of sunscreens due to greater exposure to social media influencers, dermatologists, and skincare brands. In addition, rural and semi-urban populations are slowly adopting sun protection as awareness campaigns emphasize the hazards of excessive sun exposure.
Report Coverage & Deliverables
The PDF report & online dashboard will help you understand
- Competitive benchmarking
- Historical data & forecasts
- Company revenue shares
- Regional opportunities
- Latest trends & dynamics
Product Insights
Lotion sunscreen accounted for a revenue share of 41.66% of the Indian sunscreen industry in 2024, fueled by strong consumer demand and evolving skincare preferences. This product segment continues outperforming due to its broad market appeal, offering multifunctional benefits such as UV protection, hydration, and skin nourishment in a single formulation. Key growth drivers include rising consumer awareness around sun-related skin damage, increased adoption of skincare routines among urban and semi-urban populations, and a surge in demand for dermatologically tested and SPF-certified products.
From 2025 to 2030, we expect the demand for stick sunscreen to grow at a CAGR of 10.8%. Consumer preferences are shifting towards convenience, portability, and mess-free application. Stick is increasingly favored by on-the-go consumers, particularly in urban areas, for its compact packaging and targeted application. It is ideal for high-exposure areas like the face, lips, and ears. Growing awareness of sun protection among younger demographics and the rise of outdoor and travel-related activities are further propelling demand. Additionally, innovations in formulation, such as water-resistant, non-greasy, and reef-safe options, are enhancing the appeal of stick sunscreens. Premium positioning, influencer marketing, and strategic product placement in lifestyle and travel retail channels also increase adoption.
SPF Insights
Sunscreen with 30 SPF accounted for a revenue share of 34.02% of the Indian sunscreen industry in 2024, underscoring its strong market position as the preferred SPF level among mainstream consumers. Driven by its optimal balance between effective sun protection and daily wearability, SPF 30 is suitable for various skin types and usage scenarios. Dermatologists widely recommend it for everyday protection against UVA and UVB rays, particularly in urban environments with moderate sun exposure. Its broad consumer appeal is further supported by affordability, availability across multiple formats (lotions, creams, sprays), and a strong presence in mass and premium product lines.
Sunscreen with 50 SPF is expected to grow at a CAGR of 9.8% in the Indian sunscreen market from 2025 to 2030, reflecting increasing consumer demand for higher levels of sun protection. The growth is fueled by heightened awareness of the long-term risks of sun exposure, including premature aging and skin cancer, which is leading consumers to opt for products offering more defense against UVA and UVB rays. Individuals with sensitive skin, those participating in outdoor activities, and consumers living in regions with intense sunlight particularly favor SPF 50 sunscreens.
End-use Insights
The Indian sunscreen market for women accounted for a share of 70.43% in 2024. Female consumers are increasingly prioritizing sun protection as a crucial component of their daily skincare routines. The segment expansion is fueled by greater awareness of the harmful effects of UV radiation, including premature aging, dark spots, and skin cancer, leading to higher sunscreen adoption. Women, especially in urban areas, are placing greater emphasis on skincare products that shield against sun damage and provide added benefits such as hydration, anti-aging, and brightening.
The men's segment is expected to grow at a CAGR of 9.9% from 2025 to 2030. This growth is supported by shifting grooming habits and a rising awareness of skincare among male consumers. Increased exposure to outdoor environments, pollution, and UV radiation drive this upward trend, prompting men to seek targeted sun protection solutions. Brands like Beardo, Mancode, etc., are responding with male-specific formulations that offer non-greasy textures, quick absorption, and multifunctional benefits, such as sweat resistance and oil control.
Distribution Channel Insights
Sales of sunscreen through specialty stores will account for 33.16% of the Indian sunscreen market in 2024. This channel benefits from a curated retail experience, knowledgeable staff, and access to premium and dermatologist-recommended brands, making it particularly attractive to consumers seeking expert guidance and high-quality formulations. Specialty stores also provide an ideal platform for product education, sampling, and in-store promotions, enhancing customer engagement and driving conversion. As consumers become more skincare-conscious and demand for targeted sun protection grows, specialty retail continues to serve as a trusted point of purchase. Moreover, expanding modern retail formats in Tier I and Tier II cities further strengthens the reach of specialty stores.
Sales of sunscreen through online channels are expected to grow at a CAGR of 10.1% in the Indian sunscreen industry from 2025 to 2030. Online shopping offers a wide variety of sunscreens, allowing consumers to compare prices, read reviews, and access expert advice without the pressure of in-store sales. Moreover, the rise of mobile shopping, promotions, and discounts on e-commerce platforms, along with fast delivery options, has made online retail a more attractive channel for consumers seeking convenience and value. As the penetration of internet users and online payment options continues to expand across Tier I, II, and III cities, the online channel is becoming an increasingly important avenue for sunscreen brands.
Type Insights
Mineral/physical sunscreen accounted for a revenue share of 63.36% in 2024, reflecting a strong consumer shift toward clean, skin-friendly formulations. The growth is primarily driven by increasing awareness of ingredient safety, particularly among health-conscious and sensitive-skin consumers who prefer non-comedogenic, hypoallergenic products. The demand for zinc oxide and titanium dioxide-based sunscreens has surged due to their broad-spectrum protection and minimal skin irritation compared to chemical alternatives. Rising concerns about long-term exposure to synthetic chemicals, along with the influence of dermatologists and clean beauty movements, have further accelerated the adoption of mineral sunscreens.
Chemical sunscreen is expected to grow at a CAGR of 8.8% in the Indian sunscreen market. This growth is fueled by the increasing consumer demand for lightweight, fast-absorbing formulations that seamlessly integrate into daily skincare routines. These products are gaining attraction, particularly among younger, urban consumers who prioritize cosmetic elegance, such as an invisible finish, non-greasy texture, and compatibility with makeup. The segment also benefits from continuous product innovation, including multi-functional offerings that combine sun protection with anti-aging, hydration, or brightening benefits. Additionally, growing UVA/UVB protection awareness, rising disposable incomes, and broader distribution across online and offline retail channels enhance accessibility and market penetration.
Key India Sunscreen Companies Insights
Key players operating in the Indian sunscreen market are undertaking various initiatives to strengthen their presence and increase the reach of their products and services. Strategies such as expansion activities and partnerships are key in propelling the market growth.
Key India Sunscreen Companies
- The Derma Co
- Dr. Sheth's
- Dot & Key
- Minimalist
- Cetaphil
- Lakmé
- Neutrogena
- Re'equil
- Foxtale
- Aqualogica
Recent Developments
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In April 2025, Lakmé launched a consumer-first campaign to drive SPF transparency in India’s sun care market. In a category where SPF claims often go unregulated and unverified, Lakmé is driving awareness, encouraging greater transparency, scientific credibility, and accountability in sun care products. This campaign extends beyond a single product; it embodies Lakmé's mission to establish a benchmark for sun protection in India. The campaign will roll out across social media platforms, including Instagram, YouTube, and OTT platforms. At the heart of this campaign is an IN VIVO test conducted in an independent, accredited clinical research lab, showcasing the rigorous testing behind Lakmé Sun Expert SPF 50, reinforcing the brand’s promiseWhen Lakmé Sun Expert SPF 50 claims SPF 50, it delivers SPF 50.
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In April 2025, Supergoop! officially entered the Indian market through an exclusive tie-up with Nykaa, India’s leading omnichannel retailer in beauty and fashion. The partnership marks Supergoop!’s first foray into the country, aiming to make sunscreen a staple in Indian skincare routines. As part of this omnichannel launch, Supergoop!’s wide range of sun protection products will now be available across Nykaa.com, Nykaa Luxe, and select Nykaa retail stores, offering consumers greater accessibility to the brand’s innovative SPF-led skincare products.
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In February 2025, The Derma Co. expands its offline presence with 4 EBOs. An active ingredient brand under the Honasa Consumer Limited portfolio has expanded its offline footprint with the launch of four exclusive brand outlets in Gurgaon, Bengaluru, Lucknow, and Guwahati.
India Sunscreen Market Report Scope
|
Report Attribute |
Details |
|
Market revenue in 2025 |
USD 523.3 million |
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Revenue forecast in 2030 |
USD 810.6 million |
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Growth rate (revenue) |
CAGR of 9.1% from 2025 to 2030 |
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Actuals |
2018-2024 |
|
Forecast period |
2025-2030 |
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Quantitative units |
Revenue in USD million/billion, and CAGR from 2025 to 2030 |
|
Report coverage |
Revenue forecast, company ranking, competitive landscape, growth factors, and trends |
|
Segments covered |
Product, type, SPF, end-use, distribution channel |
|
Country scope |
India |
|
Key companies profiled |
The Derma Co.; Dr. Sheth's; Dot & Key; Minimalist; Cetaphil; Lakmē; Neutrogena; Re Re'equil; Foxtale; Aqualogica |
|
Customization |
Free report customization (equivalent to up to 8 analysts' working days) with purchase. You can add or alter the scope of the country, region, and segment. |
|
Pricing and purchase options |
Avail yourself of customized purchase options to meet your exact research needs. Explore purchase options |
India Sunscreen Market Report Segmentation
This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, MIR has segmented the India sunscreen market report based on product, type, SPF, end-use, and distribution channel
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Product Outlook (Revenue, USD Million, 2018-2030)
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Lotion
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Cream
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Spray
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Gels
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Sticks
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Others
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Type Outlook (Revenue, USD Million, 2018-2030)
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Mineral and Physical
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Chemical
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SPF Outlook (Revenue, USD Million, 2018-2030)
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15
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30
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50
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50<
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End-use Outlook (Revenue, USD Million, 2018-2030)
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Men
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Women
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Kids
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Distribution Channel Outlook (Revenue, USD Million, 2018-2030)
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Supermarket & Hypermarket
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Specialty Store
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Pharmacy & Drugstore
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Online
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Others
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