Asia Pacific Pet Food Market Size & Trends
The size of the pet food industry in the Asia Pacific region was estimated to be USD 20.97 billion in the year 2024 and is anticipated to rise at a CAGR of 6.7% during the period from 2025 to 2030. The pet food industry in the Asia Pacific region is experiencing rapid growth, primarily attributed to increased pet ownership and increasing humanization of pets. As more people move to the cities and live in nuclear families or by themselves, pets are becoming more of a companion and an integral part of the family. This altered attitude has resulted in increased emotional involvements with pets and more willingness to spend on them, particularly for good-quality food that addresses their health and nutritional requirements.
With greater middle-class families and nuclear family structures in nations like China, India, Japan, South Korea, and Southeast Asia, there is increasing emotional bonding with pets. Pets are more like family members than mere animals, and that's why spending on quality food, health care, and accessories-showing human consumption patterns-is on the rise.
Western pet culture is also having a significant influence in the region. Social networking sites, global vacations, and contact with global trends have made Asian consumers familiar with sophisticated pet care habits, such as routine veterinarian visits, grooming, and feeding pets with high-end food brands. This cultural shift is spurring demand not just for pet food but for pet lifestyle products in general.
Apart from that, the growth of e-commerce and new retail channels has increased the availability of pet food. Digital platforms have a variety of choices and provide convenience, particularly in emerging markets where the availability of physical pet stores is limited. Subscription delivery models and rewards programs are also compelling repeat buying.
In addition, increased health and nutritional consciousness regarding pets is prompting consumers to go for scientifically developed pet food. As pet obesity, digestive health, and allergies raise more concerns, pet owners are opting for functional foods supplemented with probiotics, vitamins, and other health-enhancing nutrients. As laws become stricter and local manufacturing rises, the pet food market in Asia Pacific is poised for continued growth.
In addition, the e-commerce and digital arena has been instrumental in influencing consumer product uptake trends in the pet food industry. The convenience of shopping online and ease of information access via digital media have enabled consumers to make informed decisions regarding their snacking behavior. Those brands utilizing e-commerce platforms and digital marketing strategies are well-equipped to reach and interact with a wide spectrum of consumers in the aggressive pet food industry.
In April 2025, Godrej Consumer Products Ltd. (GCPL) ventured into the pet care segment with the introduction of its dog food brand, Ninja, under its new division, Godrej Pet Care. With the Indian pet food industry worth Rs 5,000 crore and robust growth predicted, GCPL hopes to take a decent share in the market and is projecting Rs 500 crore in revenues from Ninja in five years, beginning with the southern market before spreading across India.
Consumer Insights
Pet ownership throughout the Asia Pacific is expanding dramatically due to urbanization, increasing disposable incomes, and changing social attitudes. Increasingly, more individuals, particularly millennials and Gen Z, are opting for pet ownership as a means of companionship, stress relief, and emotional support. This has spurred a cultural shift, with pets increasingly considered members of the family-a phenomenon widely known as "pet humanization." Consequently, people are investing more in high-end pet food, grooming, health care, accessories, and even pet insurance.
China is the regional leader in pet ownership, boasting a pet population of over 116 million in 2023, comprising over 58 million dogs and 60 million cats. One-person households, growing populations of older people, and rising trends influenced by Western lifestyles are contributing to this growth, as well as demand for premium, functional, and organic pet food products. Likewise, India also witnessed a boom in pet adoption with approximately 32 million pets in 2023 and is estimated to grow beyond 40 million by 2026. The Indian market is expanding at a rate of 13-14% annually, driven mainly by first-time pet owners in urban India and rising awareness about pet care.
Moreover, dogs are usually preferred to cats as pets because they are loyal, social, and trainable, making them ideal companions for both individuals and families. They usually establish close emotional connections with their owners, love playing outdoors, and can even be trained to guard or assist. Conversely, though cats are low-maintenance and more independent, the affectionate and interactive nature of the relationship that dogs provide makes them more sought after and, therefore, more popular worldwide. Of course, as Dogster and PetfoodIndustry revealed in 2021, dogs are the most prevalent pet among Indian homes.
Throughout the region, there are a number of upcoming trends. Premiumization is seen with an increasing number of consumers choosing grain-free, organic, or raw pet foods, with sales of high-end foods increasing by 15-20% year on year in urban areas. Online shopping is exploding, with sales of pet products online increasing at 25-30% per annum on platforms like JD.com, Amazon, and Lazada. In March 2025, HelloFresh's premium pet food brand, The Pets Table, partnered with Walmart to offer its nutritious, air-dried dog food in-store at 201 U.S. Walmart stores and online. This is The Pets Table's initial in-store retail launch, making its minimally processed, vet-formulated recipes using real ingredients with no fillers or artificial additives more accessible. Recipes Chicken & Sweet Potato and Salmon & Whitefish with Pumpkin are available in certain shops, while Beef & Berries and Lamb & Beef With Brown Rice are available online.
Pet owners are increasingly looking for nutritionally complete, high-quality foodstuffs that promote all-around health, immunity, digestion, and longevity. There is a distinct trend away from generic or economy-level kibble towards premium, natural, and functional pet foods. Ingredients like actual meat, whole grains, superfoods (like blueberries, pumpkin, and chia seeds), probiotics, and omega-3 fatty acids are popular. ​A survey of a country in Australia noted the country's stronger relationship with pets, where in 2022 they spent more than A$33.2 billion on pet-related spending. Pet food comprised the most with 51%, followed by veterinary care (14%), pet products and accessories (9%), and pet healthcare products (9%). Interestingly, 89% of these spendings were on dogs and cats. The pandemic was a key driver of this trend, with 85% of the respondents recognizing the support of their pets during difficult periods.
Besides, grain-free, gluten-free, organic, and raw foods are increasingly popular, particularly with urban and health-conscious pet owners. To counter this, manufacturers are introducing clean-label products, limited-ingredient diets, and breed- or age-based nutrition regimes. Concerns about pet allergies, obesity, and long-term health conditions have also resulted in an increase in vet-recommended therapeutic foods and individual nutrition plans. This trend mirrors a broader movement of treating pets with the same attention and dietary care used for human family members.
Report Coverage & Deliverables
- Competitive benchmarking
- Historical data & forecasts
- Company revenue shares
- Regional opportunities
- Latest trends & dynamics
Product Insights
Dry pet food had a revenue market share of 82.7% in 2024. Dry pet food is growing in the market because it is convenient, has a longer shelf life, and is easy to store and feed compared to fresh or wet options. Pet owners, particularly in urban settings, like dry food due to its affordability, low mess, and capacity to address certain dietary requirements through formulations enhanced with vitamins, minerals, and functional ingredients. Furthermore, the growth in pet humanization and need for premium, grain-free, or breed-specific dry pet food is fueling the sales worldwide, primarily in developing economies. Major brands of dry pet food are Pedigree, Royal Canin, Hill's Pet Nutrition, Diamond Pet Foods, Drools, etc.
The pet snack/treat industry is projected to expand at a CAGR of 8.9% between 2025 and 2030Pet owners now think of their pets as members of the family and therefore show robust demand for premium, health-based treats delivering functional benefits in the form of dental care, joint care, and easier digestion. Chewables like biscuits, jerky, dental chews, and bones are the most quickly expanding category, reflecting increasing demand for products that promote animal health. This is also supported by the move towards natural, organic, grain-free, and limited-ingredient treats to cater to pets' individual dietary needs.
Pet Type Insights
Dog food for pet animals had a revenue share of 56.0% during 2024. ​Indian dog food is growing at a strong pace owing to rising ownership of pets, particularly in the urban regions, and an augmented awareness among owners of pets that balanced nutrition in their dogs plays a crucial role. This paradigm has resulted in a significant hike in demand for high-end as well as specific dog food varieties, such as grain-free, high-protein, and nutriment-oriented formulations. Increased disposable incomes and convergence of Western pet care habits have further pushed this demand, with pet owners looking for products in alignment with worldwide health and wellness.
Feline pet food is forecast to increase at a CAGR of 6.4% from 2025 to 2030. The cat food market is seeing significant growth, led by numerous factors. Majorly, the growing popularity of cat adoption, particularly in cities, is driving growth in demand. Since cats are non-dependent on people, they are mostly favored by those who reside in apartments or have a hectic lifestyle. In India, Mumbai, Bangalore, and Chennai are witnessing a rise in cat adoptions, as per this trend.
Category Insights
Conventional pet food for commuters had a revenue share of 90.2% in 2024. The conventional pet food market is witnessing growth as a result of the growing humanization of pets, where the owners regard them as members of the family and provide them with high-quality, nutritionally balanced foods. Conventional pet food, including dry kibble and canned meals, is convenient, affordable, and has long shelf life, which makes them attractive to busy pet owners. Besides, such products are easily accessible across different channels of distribution, such as supermarkets and the internet, further pushing their popularity. The stable demand for convenient and reliable food products for pets remains to support the growth of the conventional pet food market.
Specialist veterinary nutrition pet food are forecast to register a CAGR of 7.0% for 2025-2030. ​The market for specialist veterinary nutrition pet food is witnessing strong growth, fueled by the humanization of pets and greater awareness of pets' individual health requirements. Pets' owners are looking for personalized nutritional solutions to treat conditions including digestive sensitivity, obesity, and allergies. This demand has brought about a surge in premium, veterinarian-formulated diets made with functional ingredients like omega-3 fatty acids, probiotics, and antioxidants. The ease of access to these niche products through e-commerce platforms has also added to the growth of the market.
Distribution Channel Insights
Retail of pet food via pet specialty stores contributed a revenue percentage of 26.7% in 2024 in the pet food market in the Asia Pacific. Pet specialty stores provide a product assortment of high-quality, premium, and niche pet food products that address the dietary specifications and health issues of pets, corresponding to the trend of pet humanization and premiumization. Shoppers are looking more and more for ingredient and nutritional transparency, which specialty stores are more inclined to offer. Moreover, these establishments tend to have learned employees who can provide personalized service and recommendations, making the shopping experience for pet owners more enjoyable.
Pet food sales online/e-commerce will expand at a CAGR of 8.5% during 2025-2030. Demand for pet food in Asia Pacific is growing through online means, thanks to higher digital penetration, convenience, and availability of products in greater variety. Online platforms like Lazada, Shopee, and Amazon enable consumers concerned about health to browse many different brands, compare ingredients, and check reviews before making a purchase. The development of health-oriented DTC (direct-to-consumer) brands using social media and influencer marketing has also increased online presence.
Country Insights
China Pet Food Market Trends
The China pet food market is anticipated to expand at a CAGR of 7.3% between 2025 and 2030. One major trend is the humanization of pets, with owners treating pets as family members and spending more on premium, organic, and functional pet food that addresses health areas such as digestion and joint care. The number of pet food manufacturers in China has tripled in the past five years, with nearly 400 companies now operating and annual production up by 50%. Key production hubs such as Nanhe District in Hebei account for 60% of national pet food output. Cities such as Shenzhen have become pet industry hubs, with over 84,000 pet-related enterprises and increasing government support for pet-friendly infrastructure
India Pet Food Market Trends
The Indian pet food market is likely to grow at a CAGR of 8.6% during the period between 2025 and 2030. Increased awareness regarding pet health and nutrition, fueled by veterinarian advice and online content, is leading to pet owners opting for premium, specialty, and condition-specific food items. Modern retail and online channels have increased access to various pet foods, which in turn is driving market expansion. Furthermore, trends like pet humanization, urbanization, and the replacement of homemade with commercial pet foods are prompting increased spending on premium pet nutrition in Indian homes.
Japan Pet Food Market Trends
Japan's pet food market is anticipated to increase at a CAGR of 4.4% between 2025 and 2030. Urbanization and lifestyle changes have brought about a rise in pet ownership, especially among the younger age groups, who consider pets as part of their family. This has contributed to a trend towards humanization of pets, with pet owners opting for premium, healthy, and specialty pet food products. With the emergence of e-commerce websites, a variety of pet food products is within easier reach, addressing the different tastes of consumers. Moreover, advancing knowledge of pet nutrition and health has triggered greater demand for organic, natural, and functional pet food. All these combined help drive the strong growth of China's pet food market.
Key Asia Pacific Pet Food Company Insights
Asia Pacific food processing industries are increasingly relying on sophisticated food processing technologies to improve product quality, taste, and nutritional content. Vacuum frying, air frying, and freeze-drying are used to preserve the natural aspects and nutrients of the ingredients, with lower oil content. Manufacturers are also incorporating innovative packaging systems such as reseal and biodegradable ones to improve convenience and sustainability. Customization is also becoming more common, with businesses offering varied seasoning mixtures, organic products, and personalized snack/treat packages to cater to various pet owners' tastes.
Key Asia Pacific Pet Food Companies
- The J.M. Smucker Company
- Nestlé Purina
- Mars, Incorporated
- LUPUS Alimento
- Total Alimentos
- Hill’s Pet Nutrition, Inc.
- General Mills Inc.
- WellPet LLC
- The Hartz Mountain Corporation
- Diamond Pet Foods
Recent Developments
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In July 2024, Real Pet Food Co., the manufacturer of Billy + Margot, released Australia's first pet food containing black soldier fly (BSF) protein after more than two years of development of alternative proteins. The business acquired Australia's first import license for BSF meal, now the signature ingredient of the new Billy + Margot Insect Single Protein + Superfoods dry dog food, sold only in Petbarn stores and online. The BSF larvae are raised under quality-controlled conditions on a traceable, responsibly grown plant-based diet and then dehydrated and finely milled to be used as the sole source of protein in the formula.
In October 2023, Australian-owned pet food company Prime100 joined forces with Tetra Pak to introduce a new range of premium dog food under the SPD (Single Protein Diet) brand in Tetra Recart cartons. The partnership is Tetra Pak's initial foray in the Australian market for pet food and is a major milestone towards sustainability within the sector. The Tetra Recart packaging utilizes cartons with the lowest CO2 emission possible and has up to six times lower environmental impact than conventional cans throughout their life cycle-from raw materials through transport and disposal.
In October 2023, WHISKAS, Australia's best-loved cat food brand, launched a new look and better recipes for its Favourites pouch range. The new packaging showcases modernized designs and a bold yellow 'New' sticker for the first six months following launch. The new recipes are "deliciously crafted with real meat," containing a chunky texture that cats love while providing them with vital nutrients.
Asia Pacific Pet Food Market Report Scope
|
Report Attribute |
Details |
|
Market size value in 2025 |
USD 22.34 billion |
|
Revenue forecast in 2030 |
USD 30.91 billion |
|
Growth rate (Revenue) |
CAGR of 6.7% from 2025 to 2030 |
|
Actuals |
2018 - 2024 |
|
Forecast period |
2025 - 2030 |
|
Quantitative units |
Revenue in USD million/ billion, volume in kilo tons, CAGR from 2025 to 2030 |
|
Report coverage |
Revenue forecast, company ranking, competitive landscape, growth factors, and trends |
|
Segments covered |
Product, pet type, category, distribution channel, and country |
|
Country scope |
Asia Pacific |
|
Country scope |
China; Japan; India; Australia & New Zealand; South Korea |
|
The J.M. Smucker Company; Nestlé Purina; Mars, Incorporated; LUPUS Alimento; Total Alimentos; Hill’s Pet Nutrition, Inc.; General Mills Inc.; WellPet LLC; The Hartz Mountain Corporation; Diamond Pet Foods |
|
|
Customization scope |
Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope. |
|
Pricing and purchase options |
Avail customized purchase options to meet your exact research needs. Explore purchase options |
Asia Pacific Pet Food Market Report Segmentation
Product Outlook (Volume, Kilo Tons; Revenue, USD Million, 2018 - 2030)
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Wet Pet Food
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Dry Pet Food
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Snacks/Treats
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Pet Type Outlook (Volume, Kilo Tons; Revenue, USD Million, 2018 - 2030)
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Cats
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Dogs
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Others
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Category Outlook (Volume, Kilo Tons; Revenue, USD Million, 2018 - 2030)
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Traditional Pet Food
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Specialist Veterinary Nutrition
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Cats
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Dogs
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Others
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Distribution Channel Outlook (Volume, Kilo Tons; Revenue, USD Million, 2018 - 2030)
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Supermarkets & Hypermarkets
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Convenience Stores
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E-commerce
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Pet Specialty Stores
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Others
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Country Outlook (Volume, Kilo Tons; Revenue, USD Million, 2018 - 2030)
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Asia Pacific
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China
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Japan
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India
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Australia & New Zealand
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South Korea
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