Asia Pacific Vitamin And Mineral Premixes Market Size, Share & Trends Analysis Report By Application (Food & Beverage, Pharmaceutical, Animal Feed), By Form (Powder/Dry, Liquid), By Product, By Country, And Segment Forecasts
Published Date: May - 2025 | Publisher: MIR | No of Pages: 240 | Industry: consumer and goods | Format: Report available in PDF / Excel Format
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The size of the Asia Pacific vitamin and mineral premixes market was approximately USD 2.79 billion in 2024 and is expected to reach a CAGR of 7.2% during the period 2025-2035. This can be ascribed to increased awareness of health, increasing consumption of fortified food and beverages, and rising incidences of micronutrient deficiencies. Moreover, governmental programs supporting nutritional supplementation, urbanization, and the expansion of the animal nutrition market also drive regional market growth.
Asia Pacific vitamin and mineral premixes market is seeing robust growth based on increasing awareness among consumers of health, well-being, and preventive nutrition. With lifestyle-related conditions and micronutrient deficiency on the increase, consumers are increasingly relying on fortified food, beverages, and dietary supplements for overall health. This trend among consumers is particularly strong in urban areas where incomes and education are on the increase.
An estimated 244 million women and 83 million children in the Asia Pacific region have anemia, largely from iron deficiency, representing a major public health issue, according to the World Health Organization. Concurrently, diabetes prevalence is increasing steeply; in Sri Lanka, for example, age-standardized diabetes prevalence for people aged over 30 years was 31.2% in 2022, translating to about 4.2 million individuals, with almost 41% going untreated. Such health issues are propelling the demand for fortified foods, since consumers are looking for forward-looking ways to upgrade their nutritional value and general well-being.
The main force is growing involvement of food and beverage manufacturers in product development, as they look to differentiate their products with added functional value. Manufacturers are increasingly adding vitamin and mineral premixes to a broad range of products-from dairy and cereals to snacks and infant nutrition-for catering to changing consumer demands for healthy, convenient choices. For example, in September 2023, Prinova introduced a new range of premix solutions specifically designed for the Asia-Pacific region to support nutritional enhancements in food and beverage products. This effort is centered on delivering customized blends that meet local tastes and dietary requirements, thus helping manufacturers create innovative products. The premixes contain a range of vitamins necessary for health like Vitamin A, B group of vitamins (B1, B2, B3, B6, and B12), Vitamin C, Vitamin D, and Vitamin E. Regional government food fortification programs and regulatory assistance also contribute to this trend.
For instance, the Food Safety and Standards Authority of India (FSSAI), through the Food Fortification Resource Centre (FFRC), encourages large-scale fortification of staples such as rice, wheat flour, and edible oil in India. Such initiatives towards eliminating micronutrient deficiency are dependent upon the utilization of vitamin and mineral premixes, which generate regular demand for these commodities across public nutrition programs as well as commercial food manufacturing. Such efforts promote the adoption of fortification by local food producers and promote the premix market growth through the demand for standardized, nutrient-dense formulations. Apart from human consumption, the market is also being spurred by the animal feed sector.
With increasing demand for high-quality protein and enhanced livestock productivity, producers are increasingly turning to nutrient-enriched feed premixes to maintain animal health and performance. This cross-sector demand in both animal and human nutrition is driving a strong and growing market scenario for vitamin and mineral premixes in the Asia Pacific region. For example, in January 2021, Trouw Nutrition, the Dutch global company's animal nutrition unit, inaugurated a state-of-the-art greenfield project at Jadcherla (Hyderabad), India. This is a landmark development since it will supply high-quality minerals, vitamin premixes, mineral mixtures, and feed safety solutions customized for South Asian customers. The plant will cater to multiple species such as poultry, dairy, aquaculture, and pets.
Report Coverage & Deliverables
- Competitive benchmarking
- Historical data & forecasts
- Company revenue shares
- Regional opportunities
- Latest trends & dynamics
B2B Consumer Insights
Application Insights
The animal feed premixes of vitamins and minerals generated a 43.10% share of the revenue in 2024, thanks to the high growth of the livestock and poultry industries in the region, which need nutritionally enriched feed to enhance productivity and keep pace with increasing demand for animal protein. Farmers are increasingly turning to premixes to improve animal growth, immunity, and feed efficiency, particularly as consumer expectations and regulatory requirements regarding animal health and food safety continue to increase. This is encouraging animal feed producers to invest in specialized premix solutions that enhance animal performance, minimize mortality, and promote sustainable production processes.
For example, in May 2021, ADM introduced a new range of vitamin and mineral premixes under its Wisium brand in China to improve animal nutrition. The premixes are formulated to deliver vital nutrients that promote the health and development of livestock, poultry, and aquaculture species. The products contain a balanced combination of vitamins, minerals, and trace elements specifically formulated to address the dietary requirements of various animals at different stages of life.
Pharmaceutical segment vitamin and mineral premixes are anticipated to progress at a CAGR of 8.5% during the period 2025-2035. This is primarily fueled by rising demand among pharmaceutical companies for ready-to-use, tailor-made micronutrient blends to accelerate formulation processes and speed up product development.
With health-aware consumers fueling demand for supplements to address immunity, bone health, and metabolic function, pharma manufacturers are looking towards premix vendors for precision-designed combinations that cut R&D time, guarantee regulatory compliance, and facilitate scale-up for bulk production. This is particularly vital in emerging markets like India, China, and Southeast Asia, where increasing chronic disease prevalence and growing nutraceutical segments are challenging pharma companies to diversify portfolios with strengthened capsules, powders, and liquid formulations with customized nutritional content addressing regional gaps.
Form Insights
Powder/Dry vitamin and mineral premixes held a 77.12% market share in 2024 due to their better stability, blending ease, and economical use in bulk manufacturing in food, beverage, pharmaceutical, and animal feed sectors. Dry premixes are favored by B2B purchasers in India, China, and Vietnam due to their easy transportation, storage, and incorporation into variable product forms like instant drink powders, fortified flour, dairy blend, and feed concentrates.
Powder/Dry vitamin and mineral premixes are expected to expand at a CAGR of 7.1% during 2025-2035, led by high demand from food, beverage, and pharmaceutical companies looking for scalable, shelf-stable, and easily customizable options for mass-market products. Dry premixes provide improved stability and reduced transportation costs, making them particularly appealing in emerging markets like India, Indonesia, and the Philippines, where supply chain efficiency and cost are paramount. Furthermore, the growing popularity of instant nutrition products, fortified flours, and powdered functional drinks-such as rehydration salts, protein powders, and infant formulas-is encouraging B2B buyers to prefer dry premixes due to their formulation flexibility, accuracy of dosing, and regulatory compliance.
Product Insights
Vitamin and mineral blends had a revenue share of 40.10% in 2024 in Asia Pacific as manufacturers increasingly demanded multifunctional, one-stop solutions that streamline production complexity and expense. Rather than buying single nutrients in individual packs, B2B customers-particularly in the food, beverage, and supplement sectors-select pre-formulated blends specifically aimed at particular health functions like energy, immunity, or bone health. This tendency is particularly predominant in the type of market in China and India, where speed-to-market, quality consistency, and compliance to regulations are crucial. Blending also helps feed the expanding personalized nutrition opportunity where customized mixes can be added seamlessly into consumer product at scale.
Vitamin premixes are projected to increase at a CAGR of 7.1% between 2025 and 2035, driven by rising demand for fortified products addressing immunity, energy, skin health, and overall wellness in food, beverage, and pharmaceutical industries. B2B producers are shifting towards vitamin premixes to satisfy consumer demands for functional benefits without making formulation processes more complex. Growth is particularly robust in nations like India, China, and Indonesia, where micronutrient deficiencies are still common and governments are encouraging vitamin-enriched products. Furthermore, the growth of convenient forms like drink powders, gummies, and fortified snacks is compelling manufacturers to utilize premixes for formulation speed, consistency, and regulatory compliance.
Country Insights
China Vitamin And Mineral Premixes Market Trends
China vitamin and mineral premixes market covered a market share of 40.12% and had a market size of USD 1.12 billion in 2024. Ongoing health programs in the country to tackle micronutrient deficiencies like iron and vitamin D have driven extensive fortification of food items. Furthermore, the rapid growth in consumer health consciousness, especially among city dwellers, has boosted demand for functional foods, beverages, and dietary supplements. In addition, the strong growth of China's e-commerce market has increased access to fortified products, while stringent regulatory systems backing fortification programs have offered additional market stability and opportunities for growth. These combined forces have driven the development of the vitamin and mineral premixes market in China.
India Vitamin And Mineral Premixes Market Trends
India vitamin and mineral premixes market is expected to grow at a CAGR of 8.2% during 2025-2035. India has severe challenges with micronutrient deficiency, especially iron, vitamin D, and vitamin A, which are prevalent among both rural and urban populations. The World Health Organization (WHO) says that over 2 billion individuals are affected by deficiencies in the major nutrients including iron, vitamin D, and folate. The deficiencies are associated with some of the major health conditions that include anemia, weakened immunity, and disorders during development. For example, the National Family Health Survey (NFHS-5) conducted in India (2021) reported that 59.1% of women between the age of 15-49 were anemic, raising the need for iron and folic acid-enriched fortified food products and supplements in a hurry.
The Indian government has been backing fortification efforts through initiatives such as the Food Fortification Initiative, which aims to fortify staple foods such as wheat flour and rice to bridge these gaps. This has triggered demand for vitamin and mineral premixes as B2B food and beverage and pharmaceutical manufacturers increasingly rely on premixes to comply with regulatory needs and manufacture fortified products.
Key Asia Pacific Vitamin And Mineral Premixes Company Insights
The Asia Pacific vitamin and mineral premixes industry is significantly competitive, driven by varying regional and cultural preferences, which leads brands and local producers to customize their offerings.
As a highly innovative category, vitamin and mineral premixes see the constant introduction of new varieties, ingredients, and formulations to attract consumers, fueling the emergence of new products and brands further contributing to market fragmentation.
Manufacturers are expanding distribution, boosting brand visibility with strategic marketing, ensuring competitive pricing through efficient production, and adopting sustainable practices to attract eco-conscious consumers.
Brand share analysis plays a crucial role in understanding market dynamics, helping businesses assess competitive positioning, and identify growth opportunities.
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