Motorcycle Helmet Market Size, Share & Trends Analysis Report By Product (Full-face Helmets, Open-face Helmets), By Price Range, By End-use (Commuters, Professional Riders), By Distribution Channel, By Region, And Segment Forecasts

Published Date: May - 2025 | Publisher: MIR | No of Pages: 240 | Industry: consumer and goods | Format: Report available in PDF / Excel Format

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Motorcycle Helmet Market Size & Trends

The global motorcycle helmet market size was estimated at USD 3.35 billion in 2024 and is projected to grow at a CAGR of 5.1% from 2025 to 2035. The growth of the market is largely driven by increasing safety awareness among riders and the growing emphasis on protective gear. With rising concerns over motorcycle-related accidents, both consumers and governments are prioritizing safety, leading to higher demand for helmets. In many regions, wearing a helmet has become a legal requirement, and stringent safety regulations are pushing riders to invest in quality headgear that meets safety standards. This focus on rider protection is one of the key factors fueling the market’s expansion. 

In a report by ConsumerAffairs, released in March 2024, the on-road motorcycles registered in the U.S. have doubled more than twice from 4.3 million in 2002 to 8.8 million in 2023. In most of these nations, economic development, urbanization, and the demand for affordable personal transport have increased motorcycle ownership. This boom is particularly visible in urban areas, where motorcycles are a viable option for transportation through crowded roads. The following graph shows that India is world leader in the sale of motorcycles, followed by Indonesia and China

The advance of technology in helmet manufacturing and materials is also contributing to the market boom. Industry players are introducing innovative features like the use of light materials, sophisticated ventilation systems, and enhanced impact resilience into helmets, making them more comfortable and safer to wear. Additional applications of smart technologies, including Bluetooth communication systems and enhanced looks, are also drawing more consumers. These technologies not only enhance safety but also meet the contemporary rider's need for practical, fashionable, and technologically advanced equipment, helping the market continue to grow.

For example, at CES 2025, Intelligent Cranium Helmets launched the world's most intelligent AI motorcycle helmet, which aims to enhance rider safety and minimize smartphone dependency. Equipped with a 240-degree horizontal field of vision, a front-facing action camera with 300-degree coverage, automatic crash detection, and a proximity alert system, it adds safety by notifying emergency services and avoiding lane drifting. The helmet also features sophisticated Bluetooth connectivity, a heads-up display (HUD), and tips the scales at 3.77 lbs, with the aim of further lightening it, representing a giant step forward in motorcycle safety technology.

India, with a population of approximately 1.45 billion, has a reported helmet usage rate of about 60%. Thailand, however, has a population of about 70 million, with about 45% of its riders using helmets. Although Thailand's percentage of helmet users is not zero, India's greater adoption rate equates to a much greater absolute number of helmet users.

A combination of reasons accounts for India's relatively stronger focus on helmet use. More stringent road safety rules requiring helmet wearing by riders as well as passengers have been followed by more stringent implementation, such as frequent checkpoints and spot fines. The high rates of urbanization in Indian cities combined with high traffic volumes have increased recognition of the need for individual safety equipment.

In contrast, while Thailand’s 45% usage rate indicates a reasonable level of compliance, efforts to improve helmet adoption could benefit from more consistent enforcement and expanded public awareness campaigns.

Consumer Insights

With growing urbanization, especially in the developing world, motorcycles have become a cost-effective and efficient way of getting around. In dense cities with high traffic volumes, motorcycles provide a faster and cheaper option compared to automobiles. As fuel prices increase and the demand for cost-effective commuting continues to rise, people are increasingly looking towards motorcycles, which consequently stimulates demand for helmets, as they are mandated by law and provide protection for riders.

The European motorbike market increased significantly in 2024 as new motorcycle registrations in the five biggest markets in France, Germany, Italy, Spain, and the UK reached 1,155,640 units, up 10.1% from 2023. Italy led the market with 352,294 units registered, up 10%. Germany took the second spot with 248,618 units, with the highest growth rate at 16.3%. Spain registered 229,685 units, an increase of 14.2%, while France saw a limited 3.5% with 214,049 units. The UK recorded the lowest growth rate at 2.7% registering 110,994 units. ACEM Secretary General Antonio Perlot noted, however, that most of this growth was due to stock registrations for the Euro5+ emissions regulation that took full effect on January 1, 2025.

Motorcycle helmets are seen as safety gear by most motorcyclists. Besides, most motorcycle helmet manufacturers have been putting in premium features to encourage consumers to wear helmets. Few manufacturers are close to producing helmets with embedded Augmented Reality (AR) to project GPS maps and the speedometer on the helmet visor. Ather Energy introduced its Halo Smart Helmet series and Rizta family scooter in April 2024 at the 2024 Community Day. The Halo helmet features Harman Kardon speakers, music/call management on the handlebars, and a ChitChat feature for crystal-clear rider-pillion communication. It has a week-long battery life, wireless charging through the Rizta scooter under-seat dock, and auto-WearDetect connectivity. The modular Halo Bit (₹5,000) converts half-face helmets to smart capabilities.

A number of significant factors determine motorcycle helmet buying, such as price, which can differ greatly depending on local manufacturing and consumer price sensitivity. Safety standards and regulations also play a significant role, with tougher enforcement tending to drive adoption rates higher. Aside from compliance, brand image and quality certifications lead many purchasers to familiar and reliable manufacturers. Comfort, fashion, and aesthetics also influence purchasing decisions, with riders increasingly demanding helmets that are not only safe but also fashionable.

The government requirements and strict safety norms contribute significantly to promoting the sale of helmets. Several European nations have strict helmet laws mandating the use of certified protective gear that is compliant with a standard like the ECE (Economic Commission for Europe) certification. Law enforcement efforts and road safety campaigns have also helped to increase awareness concerning the necessity of wearing helmets, and thus there has been greater compliance and a boost in sales of premium helmets. In addition to that, in some areas such as North America, DOT compliance is also required for motorcycle helmets, making them comply with certain safety requirements in terms of impact resistance, penetration resistance, and retention system performance, adding further to rider protection.

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  • Competitive benchmarking
  • Historical data & forecasts
  • Company revenue shares
  • Regional opportunities
  • Latest trends & dynamics

Full face helmets had a revenue share of 58.1% in 2024. The demand for full-face motorcycle helmets is on the rise owing to increased awareness about safety, changes in regulation, and evolving consumer behavior. Safety is now more important than ever to motorcyclists, which has seen demand for full-protection helmets surge. Relative to open-face or half-helmets, full-face helmets provide greater head, jaw, and chin protection, dramatically lessening the possibility of serious injuries in the event of a crash. Furthermore, governments globally are enforcing stronger helmet laws and safety standards, encouraging more riders to utilize full-face helmets to meet safety requirements.

The open face helmets market is anticipated to grow at a CAGR of 5.4% during 2025-2030. The open-face motorcycle helmet market is experiencing high growth as a result of evolving rider demand, safety innovation, and changing urban commuting patterns. Open-face helmets are highly desired by urban commuters, cruiser riders, and electric two-wheeler riders who desire convenience and ease over full-face helmets. As motorcycles and scooters become an integral part of the daily commute, especially in busy urban cities, the demand for lightweight, airy, and stylish helmets increases every year.

Price Range Insights

Motorcycle helmets with prices up to USD 150 registered a revenue market share of 50.3% in 2024. The motorcycle helmets market with prices up to USD 150 is growing as a result of combined safety regulations, technological innovation, and changing consumer trends. The riders are more safety-oriented today, and the demand for superior protection, shock resistance, and compliance with very strict safety certificates like DOT, ECE, and Snell is on the rise.

Motorcycle helmets at the price segment of USD 150 to USD 250 will have a CAGR of 3.8% during 2025 to 2035, driven by increasing commuter motorcycling and beginner riding, especially in the urban regions. Most cost-saving riders, both new motorcyclists and otherwise, opt for helmets within this segment since these provide a suitable compromise between safety and affordability. The manufacturers are also improving helmet technology in this category, including better ventilation, anti-fog visors, light materials, and Bluetooth connectivity, making helmets in this category more attractive.

In addition, increased online shopping and discount retailing have provided consumers with access to mid-range helmets with premium-like qualities at affordable prices. Increased brand confidence in mid-range firms, like HJC, Bell, and Scorpion, has also supported demand, where riders are looking for low-cost but dependable helmets for commuting and weekend riding.

Distribution Channel Insights

Offline store sales contributed a revenue percentage of 78.5% in 2024. Motorcycle helmets are primarily bought offline because of a number of important safety, fit, and consumer-related factors. Helmets are unlike other riding apparel in that they need to fit perfectly to provide maximum protection and comfort, which is hard to determine when buying online. In brick-and-mortar shops, riders can put on various models, ensure appropriate fit, and receive professional advice from sales clerks, mitigating the potential of purchasing an ill-fitting or uncomfortable helmet. Moreover, most riders will want to visually examine the construction quality, cushioning, and visor mechanism of the helmet before purchasing it.

Motorcycle helmet sales through digital channels will continue to advance at a 5.8% CAGR during the forecast period from 2025 to 2035. Online shops frequently provide price discounts, rebates, and special promotions that bring helmets down in price, rendering them cheaper than they are at conventional walk-in shops. Websites also furnish elaborate product information, size charts, and reviews, allowing buyers to make intelligent purchasing decisions. Besides, AR and virtual try-on capabilities have improved the convenience of online purchases by enabling people to see the way a helmet will fit beforehand.

The growth of direct-to-consumer (DTC) brands and manufacturer websites has also helped drive online sales. These sites allow brands to connect directly with consumers, provide customization, and offer personalized recommendations. Convenient and quick shipping, simple returns, and flexible payment terms further increase the attractiveness of online helmet shopping.

End-use Insights

Commuter motorcycle helmets contributed a 84.6% revenue share in 2024. Helmets' role in comfort and convenience is decisive in commuter adoption. Companies are creating lightweight, ventilated helmets with noise mitigation, anti-fog visor, Bluetooth communication for hands-free use, and quick-release functionality, making it more desirable for daily riders. Moreover, innovation in materials like polycarbonate shells and multi-density foam liners offers improved protection at affordable prices for price-sensitive commuters. Greater awareness of road safety and head injuries has further fueled demand for commuter helmets. Commuters are increasingly looking for helmets with improved impact absorption as well as additional visibility features, including reflective trim and built-in LED lights. Motorcycle helmets for professional riders are forecast to expand at a CAGR of 3.7% between 2025 and 2035. The professional riders' market for motorcycle helmets is rising with increased safety consciousness, improvements in helmet technology, and increased involvement in professional motor sports and touring.

High-performance helmets for professional motorcyclists, such as racers, stunt riders, and adventure riders, need to provide the utmost protection, aerodynamics, and comfort, necessitating demand for high-performance helmets with state-of-the-art safety approvals like Snell, FIM, and ECE 22.06. 

Market Analysis

Regional Insights

The North America motorcycle helmet market is expected to grow at a CAGR of 3.2% from 2025 to 2030. Motorcycling is becoming more popular in the U.S. and Canada for several reasons. Many riders are drawn to the recreational appeal of motorcycling, which offers a sense of freedom and adventure. Events like the Sturgis Motorcycle Rally in South Dakota, which attracts nearly half a million participants annually, highlight the enthusiasm for motorcycle culture. In addition, economic factors play a role, as motorcycles are generally more fuel-efficient and cost-effective compared to cars. In congested urban areas, motorcycles provide a practical solution for navigating traffic and reducing commuting time.

U.S. Motorcycle Helmet Market Trends

The motorcycle helmet industry in the U.S. is expected to grow at a CAGR of 2.3% from 2025 to 2030. Increasing demand for luxury motorcycles and the growing popularity of motorcycle events and championships are the key factors expected to create good growth opportunities for helmet manufacturers. In 2022, approximately 9.6 million motorcycles were registered, with California leading with over 802,500 registrations. Certain states, such as Montana, have particularly high motorcycle ownership rates, with 6,312.25 registrations per 100,000 people. The rising popularity of motorcycles as a cost-effective and enjoyable mode of transportation is a key factor contributing to the demand for helmets.

Asia Pacific Motorcycle Helmet Market Trends

The Asia Pacific motorcycle helmet industry accounted for a revenue share of 42.7% in 2024. As the number of motorcycle owners continues to rise each year in the Asia Pacific region, so too does the incidence of fatalities associated with motorcycle accidents. In response, governments across the region have increasingly mandated the use of helmets as a crucial safety measure. This policy initiative is designed to significantly reduce the risk of head injuries and fatalities, underscoring a broader commitment to improving road safety standards amid rapid motorization.

The India motorcycle helmet industry is expected to grow at a CAGR of 8.9% from 2025 to 2030. The increasing urban population, traffic congestion, and demand for affordable mobility solutions have contributed to this surge. To enhance road safety, the Indian government has implemented stringent helmet regulations. The Motor Vehicles Act of 1988 mandates that all riders and pillion passengers above four years of age wear protective headgear. In India, the majority of helmets fall under the sub-USD 100 range primarily due to the country’s strong price sensitivity and large lower-to-middle-income consumer base. Many Indian riders seek affordable helmets that meet basic safety standards without incurring a significant financial burden. In addition, robust local manufacturing and the presence of numerous domestic brands help keep production costs-and therefore retail prices-relatively low. While premium, higher-priced helmets exist, they command a much smaller share of the market, reflecting the broad demand for cost-effective products in a price-conscious economy.

China motorcycle helmet market has implemented significant regulations for motorcycle and electric bicycle helmets in recent years, with major updates coming into effect in 2023-2024. The key regulations governing motorcycle helmets in China include GB 811-2022, a mandatory national standard for "motorcycle and electric bicycle passenger helmets" that replaced the older GB 811-2010 standard on July 1, 2023. This standard determines the basic structure, categories, specifications, technical requirements, test methods, and marking requirements for motorcycle helmets.

Europe Motorcycle Helmet Market Trends

The Europe motorcycle helmet industry is expected to grow at a CAGR of 3.0% from 2025 to 2035. Countries such as Italy, France, and Spain have a long-standing motorcycling tradition, with legendary brands like Ducati, Moto Guzzi, and BMW Motorrad shaping the industry. The influence of motorsports, including MotoGP and World Superbike Championships, has further fueled interest in motorcycling, encouraging enthusiasts to invest in high-quality helmets inspired by professional riders. The European motorcycle industry experienced robust growth in 2024, with new motorcycle registrations in the five largest markets-France, Germany, Italy, Spain, and the UK-reaching 1,155,640 units, marking a 10.1% increase compared to 2023. Among these, Italy led the market with 352,294 units registered, reflecting a 10% growth. Germany followed closely with 248,618 units, showing the highest increase at 16.3%. Spain recorded 229,685 registrations, growing by 14.2%, while France saw a modest 3.5% rise with 214,049 units. The UK had the lowest growth rate at 2.7%, with 110,994 registrations.

Key Motorcycle Helmet Company Insights

Motorcycle helmet companies are more and more using smart technology to improve rider convenience and safety. New helmets have Bluetooth connectivity, built-in communication systems, and voice command capability, enabling riders to get directions, make calls, and receive real-time updates without having to use their hands. Brands also emphasize customization by providing interchangeable visors, aerodynamic shapes, and a range of color and graphic choices to match personal style. Modular helmet designs are also becoming popular, allowing riders to change individual parts such as ventilation systems or communication modules without having to change the whole helmet, providing both durability and flexibility.

The above graph depicts the top helmet brands used by consumers and their respective ratings. It offers a clear picture of the brands consumers consider while choosing helmets, based on major factors like safety, convenience, and general performance.

Market Size

Key Motorcycle Helmet Companies

The following are the leading companies in the motorcycle helmet market. These companies collectively hold the largest market share and dictate industry trends.

  • STUDDS Accessories Ltd.
  • ls2helmets.com
  • SHARK SAS
  • Nolangroup SpA
  • Arai Helmet (Europe) B.V.
  • SHOEI CO., LTD.
  • Dainese S.p.A
  • Alpinestars
  • NHK Helmet.
  • BELL HELMETS
  • Steelbird Helmets India
  • Vega auto
  • PT. Tarakusuma Indah
  • Index Helmet
  • Jiekai Helmets Co., Ltd.
  • Scorpion EXO
  • HJC Helmetsi

Recent Developments

  • In February of 2025, HJC released a new Replica Quartararo version that is derived from the RPHA 12 helmet, with an even more subdued white, grey, and black color scheme but still maintaining Fabio Quartararo's necessary graphics and Monster Energy logo. The RPHA 12, identifiable by its heritage with the RPHA line and its changeover to the ECE 22.06 standard, featured a new multi-fiber shell constructed through HJC's PIM EVO process. It had better aerodynamics, aeroacoustics, comfort, ventilation, and safety and had a new screen and turntables, advanced ventilation, and a newly redesigned interior for added support and comfort.

    In December 2024, Scorpion introduced the EXO-JNR Air, a kids' motorcycle helmet that aims to offer young riders a combination of safety, comfort, and fashion. The helmet has a light polycarbonate shell, ECE 22.06 approval, latest technologies like the AirFit inflatable cheek pad system for a custom fit, and the KwikWick C inner liner to stay cool and dry. It also has a Pinlock-ready visor to fight fogging and the Ellip-Tec mechanism for rapid tool-free visor changes.

    Triumph Motorcycles joined forces with Arai in November 2024 to introduce a new series of co-branded, high-specification helmets. The partnership yielded four modelsthe sporty Quantic, the adventure-oriented Tour X-5, the modern classic Concept-XE, and the off-road MX-V Evo. The helmets, which range from XS to XL, merged Arai's celebrated performance in protection, comfort, and wearability with Triumph's style and sophistication. The co-branded helmets were going to be in Italy and UK dealerships beginning from the Summer of 2025.

    In November 2024, Vega Auto's subsidiary AXOR Helmets debuted strongly at EICMA in Milan, drawing influencers, celebrities, and motorcyclists globally. The exhibition area of the company highlighted its collection of top-notch helmets, with the Brutale helmet attracting attention for its aerodynamic structure and emphasis on the stability of the rider. Popular Indian influencers and Bollywood stars, such as John Abraham, stopped by the AXOR stand, further increasing the brand's domestic and global influence.

    In February 2024, GoPro Inc. revealed its intention to acquire Forcite Helmets, an Australian firm renowned for its technology-enabled motorcycle helmets. The acquisition is intended to incorporate Forcite's technology into GoPro's future products to improve the performance and safety of different helmets. GoPro envisioned releasing its first tech-fitted motorcycle helmet, using Forcite's technology, by 2025 and contemplated applying "tech-as-a-service subscription plans," akin to its current camera and video models, that would provide riders with perks like unlimited cloud storage, complete camera replacement, discounts, rapid app access, and special offers for a monthly subscription.

Motorcycle Helmet Market Report Scope

Report Attribute

Details

Market size value in 2025

USD 3.52 billion

Revenue forecast in 2030

USD 4.52 billion

Growth rate

CAGR of 5.1% from 2025 to 2035

Actual data

2018 - 2024

Forecast period

2025 - 2035

Quantitative units

Revenue in USD million/billion, volume in thousand units, and CAGR from 2025 to 2035

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Product, price range, end-use, distribution channel, region

Regional scope

North America; Europe; Asia Pacific; Central & South America; Middle East & Africa

Country scope

U.S.; Canada; Mexico; Germany; UK; France; Italy;, Spain; Benelux; Nordics; China; Japan; India; Australia & New Zealand; South Korea; Southeast Asia; Brazil; Argentina; South Africa; Saudi Arabia; UAE

Key companies profiled

STUDDS Accessories Ltd.; ls2helmets.com; SHARK SAS; Nolangroup SpA; Arai Helmet (Europe) B.V.; SHOEI CO., LTD.; Dainese S.p.A; Alpinestars; NHK Helmet; BELL HELMETS; Steelbird Helmets India; Vega Auto; PT. Tarakusuma Indah; Index Helmet; Jiekai Helmets Co., Ltd.; Scorpion EXO; HJC Helmets

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options

Global Motorcycle Helmet Market Report Segmentation

Product Outlook (Volume, Thousand Units; Revenue, USD Million, 2018 - 2035)

    • Full Face Helmets

    • Open Face Helmets

    • Off-road/ Racing Helmets

    • Others

  • Price Range Outlook (Volume, Thousand Units; Revenue, USD Million, 2018 - 2035)

    • Up to USD 150

    • USD 150 to USD 250

    • USD 250 to USD 500

    • USD 500 to USD 1,000

    • Above USD 1,000

  • End-use Outlook (Volume, Thousand Units; Revenue, USD Million, 2018 - 2035)

    • Commuters

    • Professional Riders

  • Distribution Channel Outlook (Volume, Thousand Units; Revenue, USD Million, 2018 - 2035)

    • Online

    • Offline

  • Regional Outlook (Volume, Thousand Units; Revenue, USD Million, 2018 - 2035)

    • North America

      • U.S.

      • Canada

      • Mexico

    • Europe

      • Germany

      • UK

      • France

      • Italy

      • Spain

      • Nordics

      • Benelux

    • Asia Pacific

      • China

      • Japan

      • India

      • Australia & New Zealand

      • South Korea

      • Southeast Asia

    • Central & South America

      • Brazil

      • Argentina

    • Middle East & Africa

      • South Africa

      • Saudi Arabia

      • UAE

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