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U.S. Online Private Tutoring Market Size, Share & Trends Analysis Report By Service (Subject-Specific Tutoring, General Educational Support), By Education Grade, By Region, And Segment Forecasts

U.S. Online Private Tutoring Market Size, Share & Trends Analysis Report By Service (Subject-Specific Tutoring, General Educational Support), By Education Grade, By Region, And Segment Forecasts

Published Date: May - 2025 | Publisher: MIR | No of Pages: 250 | Industry: consumer and goods | Format: Report available in PDF / Excel Format

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U.S. Online Private Tutoring Market Trends

The size of the U.S. online private tutoring market in 2024 was USD 4,325.9 million and is expected to advance at a CAGR of 11.1% during 2025-2030. The U.S. online private tutoring market is growing with high momentum due to a changing education pattern that is emphasizing flexibility, individualized learning, and technological development.

While developments in AI and digital technologies continue to redefine education delivery, tutoring agencies are becoming more specialized and accessible. The need for online tutoring will most probably remain robust as students and parents crave flexible, personalized solutions that address various learning needs and academic aspirations.

Students and parents increasingly look for customized learning experiences; online tutoring websites are gaining traction because they are flexible, convenient, and accessible. This market, covering services ranging from subject-specific tutoring to overall academic assistance and specialized tutoring for students with special needs, is changing very quickly. As education integrates more and more digital tools and platforms, online tutoring is becoming a central part of the U.S. educational fabric, addressing numerous student needs in elementary, middle, and high school grades.

The increased emphasis on academic achievement and standardized test preparation. High school students, especially, are looking towards online tutoring for SAT/ACT exam preparation, AP classes, and college admissions procedures. This is also fueled by the overall societal pressure for academic achievement as a means to college admission and professional success. The transition to online learning, spurred by the COVID-19 pandemic, has made digital education platforms mainstream, and thus, they are a top choice among students who are keen on having flexibility in their timetables and access to various resources.

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  • Competitive benchmarking
  • Historical data & forecasts
  • Company revenue shares
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  • Latest trends & dynamics

U.S. Online Private Tutoring MarketConsumer Survey & Insights

As student enrollment continues to grow in public and private schools throughout the United States, the need for online private tutoring is also expected to increase. More students obviously create more disparity in academic performance, increasing the demand for individualized academic support outside the classroom. As more students join the school system, parents are finding online tutoring a convenient and accessible option to supplement school learning and fulfill individual learning needs.

For children in elementary school (generally ages 5 to 11), parents often initiate tutoring, concentrating on building solid foundations in reading, basic math, and comprehension. Parents in this age group are especially attracted to tutoring platforms that provide engaging, gamified learning experiences that can hold young learners' interest, as students at this stage have limited ability to make decisions; parents prioritize safety, tutor qualifications, customized lesson plans, and user-friendly platforms.

Kids sign up, concerns about academic failures early on, and the need to offer their children a head start will continue to fuel the demand for online tutoring. As of fall 2022, nearly 49.6 million students attended U.S. public schools from prekindergarten to grade 12. Nearly 34.1 million were in prekindergarten through grade 8, and 15.5 million were in grades 9-12. This reflected a recovery, partly from earlier dips associated with the pandemic, particularly in prekindergarten, which had its greatest drop in 2020.

Private school attendance stabilized at about 4.7 million students between the 2019-20 and 2021-22 school years. Interestingly, the private schools experienced 3 to 9 percent growth in grades K-4 during this period, while the enrollment in grades 5-12 remained stable for the most part, except for a 3 percent decrease in grade 11. By 2022, private elementary school enrollment reached approximately 3.03 million, as compared to 29.35 million in public elementary schools. While public school attendance showed signs of rebounding, private schools experienced stable enrollment figures, with growth being seen in early elementary school grades.

Service Insights

The subject-specific tutoring services segment topped the market with the highest revenue share of 57.41% in 2024. The market is boosted by its application across numerous educational levels. Subject-based tutoring provides a personal approach that adapts to the learning style, pace, and knowledge gaps within a given subject. Online tutoring platforms use technology to link students with tutors who have both subject matter knowledge and experience in dealing with different learning preferences. Personalized learning enhances grades and student confidence, so subject-specific tutoring is a top choice for many families. The accessibility and flexibility of online sessions add to their appeal, especially for busy families requiring dependable academic assistance without the hassle of scheduling in-person tutoring.

The segment of test preparation services is projected to develop with the highest CAGR of 12.5% during 2025-2035. The growing focus on academic success and standardized tests, especially for college admissions, has fueled immense demand for targeted tutoring in exams such as the SAT, ACT, GRE, and Advanced Placement (AP) tests. The increasing need for test prep services in the U.S. online private tutoring market is directly related to increased academic competition and the high stakes involved with standardized testing. Students and parents are aware that obtaining high test scores is frequently necessary to secure admission to highly selective institutions, receive scholarships, and stand out in a highly competitive educational environment. Many platforms now provide intelligent dashboards that monitor real-time progress and adapt learning materials based on a student's changing needs.

Education Grade Insights

The High school (grades 9-12) segment dominated the market with the highest revenue share of 62.20% in 2024 due to the growing need for academic assistance and preparation for pivotal milestones like college entrance exams (SAT, ACT) and Advanced Placement (AP) courses. High school students are subjected to numerous academic stresses, ranging from having high GPAs to performing well on standardized tests, so personalized tutoring is a central service. The emphasis on test preparation, advanced subject tutoring, and college application counseling plays a major role in this segment's revenue. Another contributing factor is the evolution of technology in educational resources.

Technologies such as artificial intelligence, data analytics, and adaptive learning systems have made online tutoring more effective by providing a highly personalized learning experience to students. These systems are capable of tracking the progress of a student, identifying areas that need attention, and adjusting the content in real time. The personalized learning experience and the ease of accessing the tutoring at any time make online private tutoring a more desirable option for families seeking to invest in their child's education.

The K-5 Elementary segment will also grow at the highest CAGR of 11.8% between 2025 and 2035. Private tutoring online offers the flexibility and accessibility that parents like, allowing children to gain additional support without the inconvenience of travel or the loss of substantial amounts of time. The one-on-one method of these sessions is particularly useful for younger students, who often need extra support, encouragement, and specialized attention to boost their confidence in basic subjects such as reading, writing, and mathematics.

A further key driver is the pandemic-driven normalization of digital learning technologies. Households around the country were exposed to remote learning during COVID-19 school closures and, through this experience, came to appreciate the convenience and efficacy of online platforms.

Key U.S. Online Private Tutoring Company Insights

The U.S. online private tutoring industry is fragmented primarily due to the presence of several globally recognized players as well as regional players. Some prominent companies in the U.S. online private tutoring industry areStride, Inc. (K12, Inc.), Age of Learning, Inc. (ABCmouse), Prodigy Education Inc. (Prodigy Math), Laurel Springs School, The Good and the Beautiful, and others.

  • Stride, Inc. (formerly K12 Inc.) is a prominent education technology company based in Reston, Virginia, that offers personalized online and blended learning solutions for K-12 students. The company provides a wide array of educational services through partnerships with public school districts, charter schools, and private institutions. Stride also offers adult education and workforce development programs, focusing on professional skills training and career advancement. The company is committed to delivering high-quality education, aimed at helping learners of all ages achieve their academic and career goals while fostering innovation and expanding access to education across diverse communities.

  • Age of Learning, Inc. is a leading education technology company based in Glendale, California, founded in 2007. The company is renowned for its flagship product, ABCmouse.com Early Learning Academy, a comprehensive digital curriculum designed for children ages 2-8. Age of Learning also offers My Math Academy, an adaptive math program, and My Reading Academy, a literacy-focused platform. Collectively, these programs have reached over 50 million children worldwide and are utilized in more than 670,000 classrooms. Recognized for its impact, Age of Learning was named one of TIME’s Top EdTech Companies of 2024. The company is committed to advancing educational equity and has partnered with various organizations to provide its resources to underserved communities.

Key U.S. Online Private Tutoring Companies

Recent Developments

  • In March 2025, Stride, Inc. (K12 Inc.) joined forces with Lake Forest School District in Delaware to continue having high-impact tutoring for students after their previous tutoring partner closed unexpectedly. Through this association, Lake Forest School District reiterates its commitment to offering high-quality learning experiences, while K12 Tutoring remains committed to assisting students not just to succeed but to thrive in their academic pursuits.

    In February 2025, Compass Class room introduced a revolutionary online membership program in Nashville, TN. The program features an extensive library of more than 30 video-based courses, interactive class materials, and downloadable resources, a new benchmark for homeschooling that makes it more engaging and fun than ever before.

    Prodigy Education Inc. (Prodigy Math) and Minecraft Education in January 2025 introduced a new Artificial Intelligence Credential Product to get students ready for the era of AI, and it's now available on Microsoft and channel resellers globally.

 U.S. Online Private Tutoring Market Report Scope  

Report Attribute

Details

Market revenue in 2025

USD 4,782.0 million

Revenue forecast in 2030

USD 8,087.9 million

Growth rate

CAGR of 11.1% from 2025 to 2035

Base year for estimation

2024

Historical data

2018 - 2023

Forecast period

2025 - 2035

Quantitative units

Revenue in USD million/billion and CAGR from 2025 to 2035

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Service, education grade

Country scope

U.S.

Key companies profiled

Stride, Inc. (K12 Inc.); Age of Learning, Inc. (ABCmouse); Prodigy Education Inc. (Prodigy Math); Alpha Omega Publications (Switched-On Schoolhouse); Laurel Springs School; The Good and the Beautiful; Big Ideas Learning, LLC; Time4Learning, Inc.; Oak Meadow; and Compass Classroom

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U.S. Online Private Tutoring Market Report Segmentation

Service Outlook (Revenue, USD Million, 2018 - 2035)

    • Subject-Tutoring Tutoring

    • General Educational Support

    • Specialized Tutoring

    • Test Preparation Services

  • Education Grade Outlook (Revenue, USD Million, 2018 - 2035)

    • Elementary (Grades K-5)

    • Mid School (Grades 6-8)

    • High School (Grades 9-12)

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