U.S. Racket Sports Market Size, Share & Trends Analysis Report By Sport (Badminton, Squash, Pickleball, Table Tennis, Tennis, and Racquetball), By Product, By End User, By Player Category, By Distribution Channel, And Segment Forecasts

Published Date: April - 2025 | Publisher: MIR | No of Pages: 260 | Industry: consumer and goods | Format: Report available in PDF / Excel Format

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U.S. Racket Sports Market Size & Trends

The size of the U.S. racket sports market was USD 5.15 billion in 2024 and is anticipated to grow at a CAGR of 6.8% from 2025 to 2035. This growth is predominantly driven by an increasing number of health-conscious consumers and growing participation in sports like tennis, badminton, and squash. Improvements in equipment technology, especially the use of high-performance materials, are stimulating demand for high-end products and enhancing the overall consumer experience. In addition, the growth of sports infrastructure, combined with increased visibility from international sporting events, is drawing a wider consumer base to the market. Improvements in equipment technology, particularly the use of high-performance materials, are stimulating demand for high-end products and enhancing the overall consumer experience.

Market growth is dominated by an upswing in consumers being health-aware and the increase in sports activity in sports like tennis, badminton, and squash. Innovation in technology through equipment, most notably through the application of high-performance materials, is stimulating demand for higher-quality products and creating a richer consumer experience overall. Furthermore, greater availability of sporting infrastructure and global sporting event exposure is increasing the market's customer base. These factors cumulatively place the U.S. racket sports market for long-term growth and offer profitable opportunities for industry participants to seize new trends and innovations.

Technological innovation in equipment design also plays an important role in expanding the market. The use of high-performance materials like carbon fiber and graphene in rackets improves durability, control, and power, which attracts both professional players and amateur players. These innovations help in the creation of high-end product segments, which appeal to more sophisticated consumers who are looking for better performance. Consequently, companies in the racket sports sector are taking advantage of the need for state-of-the-art equipment, thus enhancing their competitive positioning.

For example, Wilson Sporting Goods Co. introduced the Clash v3 tennis racket in January 2025, ideal for players looking for more power and comfort while playing. This new model is equipped with ground-breaking SI3D technology, which unites flexibility and stability, enhancing play on off-center shots through the Hit Stabilizer system. The design of the racket comprises an easy-to-use "Click & Go" bumper and grommet system constructed from eco-friendly materials, in addition to a new color palette.

In addition, enhanced access to racket sports, through the construction of infrastructure and sports centers globally, is expanding the reach of the market. Tennis courts, badminton gyms, and squash facilities, especially in the developing markets, facilitate increased participation. Global events like the Olympics and high-level competitions also raise the profile of racket sports, boosting interest and participation even further. As the sector continues to enjoy grass roots efforts and the sponsorship of sporting organizations, the market for racket sports is destined for long-term expansion and profitability.

During February 2025, Hunters Run Country Club in Boynton Beach reported that it is making major renovations to improve its racquet sports facilities. The club will be adding new pickleball courts and resurfacing old tennis courts, a testament to the increasing popularity of these activities among its residents. The expansion is designed to offer a more complete recreational experience, appealing to both experienced players and beginners. The upgrades are part of an overall effort to update the club's facilities and bring in additional residents to the community.

In addition, market players in the industry are concentrating on building market penetration through raising brand awareness through TV ads and print media, the web, social networking sites, team sponsorships, and collaborations with the players of different sports and fitness enthusiasts. Social media influencers and popular sports staff are also promoting different brands, which will be expected to fuel the market growth in the forecast period.

Report Coverage & Deliverables

PDF report & online dashboard will help you understand

  • Competitive benchmarking
  • Historical data & forecasts
  • Company revenue shares
  • Regional opportunities
  • Latest trends & dynamics

Sport Insights

Tennis sports market had a share of 53.6% in 2024. Growth market is spurred by improving health awareness, growing participation across age groups, and increasing sports infrastructure. Technological innovations in racquets, clothing, and footwear are boosting performance and drawing amateur and professional players. Besides, high-level tournaments and media exposure are driving visibility and engagement. Public and private investments in infrastructure, as well as attempts to popularize the sport, are also spurring market expansion further.

The market for pickelball sports is anticipated to progress at a CAGR of 12.2% between the years 2025 and 2030 with its usage anticipated to rise strongly, facilitated by heavy public and private investments in equipment and courts. The growth of pickleball has generated strong demand for gear, clothing, and venues, adding to the overall development of the racket sports industry. The popularity of pickleball, and the ongoing expansion of tennis and badminton, signifies growing diversification in the market for racket sports, supporting various tastes and standards. According to the National Sporting Goods Association (NSGA), pickleball's popularity has risen to unprecedented heights, with the participation of players growing to 6.4 million in 2022, from around 2.1 million players in 2019.

Product Insights

Market Analysis

The apparel division contributed a revenue share of 59.48% in 2024. The segment further divides into top wear, bottom wear, and inner wear. The increasing demand for athleisure wear, which is both athletic and fashion-oriented, will drive demand for fashionable and performance-driven apparel made specifically for racket sports. In addition, rising women's and youth involvement in racket sports is also set to fuel demand for the product. Established names like Nike, Adidas, and Under Armour are leading players in this segment. Their large-scale promotion and sponsorship activities have bred solid brand recall among consumers, who are happy to pay extra for the most current clothing products of these companies.

The equipment sector is likely to develop at a CAGR of 7.7% due to the forecast period 2025-2030. The Technological innovations in equipment materials and design have improved the durability and performance of rackets, strings, and balls. The launch of powerful and lightweight rackets, high-performance strings, and new ball designs has amplified the popularity of racquet sports across players of all skill levels. This has resulted in higher expenditure on equipment as players attempt to enhance their game.

End User Insights

Adults contributed 76.23% of the market revenue in 2024, indicating rising consumer adoption of digital payment methods. This is because of the rising awareness of physical fitness and health, popularity of social and recreational sporting activities, and the rising demand for leisure activities among adults that contribute to physical well-being. This category is bifurcated into men and women. Games like tennis, pickleball, and badminton have become popular among adults because they are easy to play and accessible for all levels of skills. The need for good equipment, club membership, and expert coaches has also added to the immense presence of adults in the market.

The junior segment is expected to expand at a CAGR of 1.4% between 2025 and 2030. Schools, sporting academies, and neighborhood programs are aggressively pushing racket sports like tennis and pickleball, allowing early development of skills. Besides, the market is spending on junior-friendly products and coaching programs, getting the game closer for kids to play. As there is a rise in interest in professional racket sports and more junior tournaments, this segment is likely to grow rapidly in the years to come.

Player Category Insights

Recreational users held a proportion of 76.00% in 2024, given the universal appeal of sports like tennis, pickleball, and badminton as social as well as exercise activities. Easy access to public courts, the affordability of equipment, and a flexible schedule to play have helped to induce leisurely play. Moreover, growing popularity among aged groups and weekend warriors has further driven market expansion. Most of the players participate in these games for fun and health purposes, not for competition, and therefore recreational players account for the highest market segment.

The professional players segment is also expected to grow at a CAGR of 5.3% during the period 2025-2030. fragmented by increasing investment in coaching, training centers, and sponsorships. Greater media attention, top-level tournaments, and success for professional players have encouraged more young players to seek careers in racket sports. Furthermore, advances in sports technology and performance analysis are improving player development, drawing talent at an early stage. With increasing prize money and sponsorship, the professional market is growing fast as more players seek competitive careers in sport.

Distribution Channel Insights

The sporting goods retailers segment held a revenue share of 38.86% in 2024. Sporting goods retailers provide easy access to racket sports equipment, with various store locations and digital platforms serving recreational players and competitive athletes alike. Additionally, these retailers tend to feature in-store clinics and demonstrations, offering expert advice and creating a culture of community among players. This type of personalized service boosts customer experience and loyalty, making additional contributions to the market's growth.

The online segment is projected to develop at a CAGR of 8.8% between 2025 and 2030. Convenience, affordability, and extensive choices available on e-commerce websites have enticed customers to buy their racket sports gear and accessories online. In addition, the capacity for consumers to compare prices and hear feedback from other customers has made them more confident in online shopping, which has increased demand for racket sports equipment and accessories online. Furthermore, the growth of social media and influencer marketing has also been significant in fueling online sales since consumers are exposed to product reviews, demonstrations, and endorsements via these online platforms.

Key U.S. Racket Sports Company Insights

U.S. racket sports companies are continuously innovating and launching new products to address the changing demands of players in tennis, badminton, squash, and pickleball. They are emphasizing product quality and durability to withstand aggressive play and different playing conditions. This involves the application of high-tech materials, state-of-the-art manufacturing processes, and rigorous testing procedures to provide high performance and longevity. Most manufacturers in the outdoor sporting goods industry are partnering with sports enthusiasts, influencers, and sportspeople to build their brand visibility in consumers. In addition, manufacturers are associating themselves with and even offering sponsorships to sports bodies to build their market visibility. A brand market share report identifies that major players are using these tactics to enhance their market position and develop growth in the highly competitive racket sports sector.

Key U.S. Racket Sports Companies

Recent Developments

  • In March 2025, Wilson introduced the Intrigue Tour, the brand's first high-performance tennis shoe specifically designed for women. The shoe was built for comfort, fashion, and a quick-paced contemporary game, providing a fit driven by deep athlete insights and innovative technology. The Intrigue was designed to inspire women to play with elegance and win with determination, redefining playing fast. Worked closely with Wilson Athlete Marta Kostyuk, the Wilson footwear staff operated on an accelerated schedule to design a sneaker that provided responsive feel, comfort, and freedom for a more dynamic, aggressive level of play. Testing resulted in the creation of a new women's-specific last that established a new fit standard for Wilson's women-specific tennis shoes.

    In February 2025, PB5star introduced the PB5 Court2, a performance pickleball shoe that is specifically designed to handle the sport's particular requirements, including rapid direction changes and explosive movement. With the innovative Dynamic Stability Assist system that draws from automotive engineering, the shoe provides superior control, balance, and stability. Key features consist of five multi-directional rubber pods for increased grip, a midsole that has a cushion for support at the mid-foot via a wishbone shank, and an inside design that anchors the foot like a racing seat.

    In February 2025, USA Racquetball entered into a three-year agreement with Gearbox Sports, naming Gearbox as the Official Brand of USA Racquetball, including both racquets and balls. The extended partnership enhances Gearbox's presence in racquetball, giving national programs and events stable backing.

U.S. Racket Sports Market Report Scope

Report Attribute

Details

Market size value in 2025

USD 5.58 billion

Revenue forecast in 2030

USD 7.74 billion

Growth rate (Revenue)

CAGR of 6.8% from 2025 to 2035

Actuals

2018 - 2024

Forecast period

2025 - 2035

Quantitative units

Revenue in USD million/billion, and CAGR from 2025 to 2035

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Sports, product, end user, player category, distribution channel

Country scope

U.S.

Key companies profiled

Wilson Sporting Goods; HEAD; Prince Sports; Babolat; Yonex USA; DUNLOP SPORTS GROUP AMERICAS INC.; Gamma Sports; Paddletek, LLC; ProKennex; Franklin Sports Inc.; Selkirk Sport; Diadem Sports; Viking Athletics; Onix Pickleball; Gearbox

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U.S. Racket Sports Market Segmentation

This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2035. For the purpose of this study, Grand View Research has segmented the U.S. racket sports market report on the basis of sports, product, end user, player category and distribution channel.

  • Sports Outlook (Revenue, USD Million, 2018 - 2035)

    • Badminton

    • Squash

    • Pickleball

    • Table Tennis

    • Tennis

    • Racquetball

  • Product Outlook (Revenue, USD Million, 2018 - 2035)

    • Apparel

      • Top Wear

      • Bottom Wear

      • Inner Wear

    • Racket Sports Shoes

    • Equipment

      • Rackets/ Paddles

      • Shuttlecock/ Balls

      • Strings & Accessories

      • Others

  • End User Outlook (Revenue, USD Million, 2018 - 2035)

    • Adults

      • Men

      • Women

    • Junior

  • Player Category Outlook (Revenue, USD Million, 2018 - 2035)

    • Professional Players

    • Recreational Players

  • Distribution Channel Category Outlook (Revenue, USD Million, 2018 - 2035)

    • Online

    • Sports Goods Retailers

    • Hypermarkets & Supermarkets

    • Exclusive Brand Outlets

    • Others

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