Growing consumer demand for more convenient and professional beauty device products is driving the India beauty devices market and is expected to register a CAGR of 15.30% during the forecast period, reaching around USD 912.93 million by 2028F. Furthermore, during the forecast period, technical advancements, growing acceptance of men's grooming devices, and rising home beauty device use are expected to drive the India beauty devices market.
The top three players in the Indian market, Philips India Limited, Panasonic Life Solution India Private Limited, and Procter & Gamble Hygiene and Health Care Limited (Gillette and Braun), are international brands. Most importantly, there is still a lot of space for growth as brands want to increase their online presence because internet penetration is still only 40% in India.
Products such as those to treat acne, remove unwanted hair, and other devices for hair care are increasing. The numerous applications cater to the markets for personal and business use. Additionally, customers are interested in additional surgeries, equipment, tools, and gadgets.
Due to the closure of numerous boutiques during COVID-19, there is a rise in the demand for beauty devices at home, such as hair care, skincare, and hair removal devices. Therefore, shavers, trimmers, epilators, straighteners, and other styling devices, including hair dryers, witnessed a 70% spike in sales at Paytm. The company had to bring in new suppliers after selling hair and beard trimmers devices three times to meet demand.
Increasing Consumer Demand for Appearance Improvement Will Lead To the Market Growth
The younger generation, particularly the millennials and members of Generation Z, are now concerned about their well-being. They are entirely conscious of their growth and desire to enhance their personality because of the growing awareness of self-care among people of all sexes. Beauty devices for men and women are now widely utilized. Beauty devices have become increasingly popular because of their multichannel availability, simple accessibility, and active e-commerce channels. Several factors benefit the market for beauty devices in India.
Creating and Launching New Beauty Devices is Expected to Fuel the Market Growth
Manufacturers are forced to develop new products because of growing consumer demand for more valuable and professional grooming devices such as pore cleaners, hair stylers, and hair removal devices such as epilators & trimmers. This is expected to impact the personal grooming industry in India significantly
Enhancing Use of Social Media is Driving the Market Growth
The rising trends in skin care primarily drive the market in India among younger generations, the expansion of distribution channels for hair care, and the region's robust consumer base. As social media influencers are more likely to reveal their beauty devices and routines these days, local and international beauty businesses are turning to them to increase brand recognition and draw in new customers.
Increase in the frequency of skin and hair issues
Most people experience hair and skin issues. One's look can be negatively impacted by hair loss, hair damage, split ends, skin pigmentation, redness, blackheads, and acne, another cause driving the demand for beauty gadgets.
Counterfeit Beauty Devices Restrain Market Growth
The market is overwhelmed with counterfeit beauty device items, most of which are imported from China. Fake products attract many customers by claiming qualities comparable to genuine products but at considerably lower prices. Therefore, the expansion of the beauty device market in India is being severely hampered by duplicate or fake items.
Threat of Increasing Competition and New Competitor Entrance in the Market
There are numerous well-established players in the beauty device market in India, and they benefit from both the market's stability and the dedicated support of its consumers. A rise in the number of foreign brands also shows the market's enormous growth potential. With so many brands present, rural markets are gradually growing more slowly than urban markets, leaving large-scale businesses and new entrants with few marketplaces to take advantage of.
Market Segmentation
The India Beauty Devices Market is segmented on the basis of type, application, distribution channel, and region. On the basis of type, the market is further segmented into trimmers & shavers, hair dryers, hair straighteners, hair curlers, epilators, face cleanser and others (multipurpose (styler), multipurpose (face cleaner), face massager, lip plumper, etc.). On the basis of application, the market is further segmented into individual & professional. The distribution channel is segmented into online, multi-branded retailers,
Company Profiles
Philips India Limited, Panasonic Life Solutions India Private Limited, Procter & Gamble Hygiene and Health Care Limited (Gillette and Braun), Vega Industries Private Limited,
| Attribute | Details |
| Market Size Value in 2022 | USD395.59 Million |
| Revenue Forecast in 2028 | USD912.93 Million |
| Growth Rate | 15.30% |
| Base Year | 2022 |
| Historical Years | 2018–2021 |
| Estimated Year | 2023E |
| Forecast Period | 2024F –2028F |
| Quantitative Units | Revenue in USD Million, Volume in Thousand Units and CAGR for 2018-2022 and 2023E- 2028F |
| Report Coverage | Revenue forecast, company share, competitive landscape, growth factors, and trends |
| Segments Covered | · Type · Application · Distribution Channel · Region |
| Regional Scope | North, South, West, and East |
| Key Companies Profiled | Philips India Limited, Panasonic Life Solutions India Private Limited, Procter & Gamble Hygiene and Health Care Limited (Gillette and Braun), Vega Industries Private Limited, Havells India Ltd, Syska Led Lights Pvt Ltd, Dyson Technology India Pvt Ltd, Beurer India Private Limited, SSIZ International Pvt Ltd, Flawless Beauty Products and Services Private Limited |
| Customization Scope | 10% free report customization with purchase. Addition or alteration to country, regional & segment scope. |
| Pricing and Purchase Options | Avail customized purchase options to meet your exact research needs. Explore purchase options |
| Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/pdf format on special request) |
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