Variable Data Printing Market Size
The variable data printing market was worth more than $9.5 billion in 2021 and is expected to grow at a rate of more than 9% per year from 2022 to 2030. The rapid growth of variable data printing, which is due to its many customization choices and beautiful looks, is predicted to help the sector grow.
Businesses of all sizes around the world are using variable data printing (VDP) systems to give their consumers unique printing options. The automated printing technology lets businesses make custom prints of certain products so they can do tailored marketing and have a better return on investment (ROI). VDP has already made its way into many different fields, such as manufacturing, construction, agriculture, healthcare, and transportation. These industries are using the technology for direct marketing, billing, advertising, creating customer relationships, and putting addresses on postcards, self-mailers, and brochures.
The sector may not grow as quickly since digital printing costs more and raw material prices are unpredictable. More and more people are choosing litho printing over digital printing since it costs less. Many businesses are leaning toward litho printing for large-scale printing needs, even if it costs a lot up front. It also prints faster than digital printing, which makes it a great alternative for many industrial end-users.
| Report Attribute | Details |
|---|---|
| Base Year | 2021 |
| Variable Data Printing Market Size in 2021 | USD 9.6 Billion |
| Forecast Period | 2022 to 2030 |
| Forecast Period 2022 to 2030 CAGR | 9.5% |
| 2030 Value Projection | USD 21 Billion |
| Historical Data for | 2018 to 2021 |
| No. of Pages | 230 |
| Tables, Charts & Figures | 333 |
| Segments covered | Label Type, Application, Component, Printing Technology, Region |
| Growth Drivers |
|
| Pitfalls & Challenges |
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Variable Data Printing Market Analysis
The market for changeable data printing from release liner labels is expected to be worth more than $15 billion by 2030. There are many benefits to using these labels in the food and drink, personal and household care, cosmetics, retail, and logistics industries over other options. Cosmetic companies will need more high-quality release liners labels as they make more specialized goods. The rise of digital technology has also made people want more smart and interactive labels.
The food and beverage application segment of the variable data printing industry is expected to be worth more than USD 6 billion by 2030. Food and drink firms are one of the biggest consumers of VDP since they need a lot of packaging and labeling. Industry projections will be based on the ongoing changes to product labels and the focus on using packaging materials that can be recycled. New trends in food packaging, like smart, intelligent, and eco-friendly options, will make VDP more important to food and beverage end consumers.
By 2030, the machine segment is expected to make up more than 45% of the variable data printing industry in terms of component type. VDP machines can accomplish a lot of different tasks and use digital print technology to make papers that are unique to each customer. Companies who make items are adding a lot of complex features to them. For instance, businesses are adding features like smart programming for batch count and better touch screen panels to make the user experience better. The use of new technology and software may make VDP machines even better.
In 2021, the variable data printing market share from the inkjet technology sector was more than $5 billion. VDP systems that are set up on different manufacturing production lines use this technology to print things like batch numbers, data codes, and barcodes. For example, in the packaging industry, variable data inkjet printing is utilized for plastic films, corrugated cartons, plastic packaging, cardboard packaging, and packaging for drugs and cosmetics. New technologies and improvements in printing inks will make inkjet technology more useful in more situations.
Asia Pacific variable data printing market size is estimated to expand at a CAGR of more than 10% between 2022-2030. The use of data labels and barcodes is surging in the industrial sector across developing economies such as Indonesia and India. The region is also witnessing a surge in international collaborations and investments, which will drive the need for advanced packaging and printing equipment.
Variable Data Printing Market Share
Some of the leading variable data printing companies worldwide include
- 3M
- Xerox Corporation
- Avery Dennison Corporation
- Canon, Inc.
- Cenveo Inc.
- Sony Corporation
- HP Inc.
- FusionPro Creator
- Mondi PLC
- RR Donnelley & Sons Company
- Quad/Graphics, Inc.
- WS Packaging Group, Inc.
- Meadows Publishing Solutions
These companies are mainly focusing on strategic deals including acquisitions, collaborations, and new ventures in the form of projects to drive innovation and introduce novel products. For instance, in February 2022, RR Donnelley & Sons Company partnered with Microsoft to enable print support and enhance the in-store customer experience across its retail stores.
Impact of COVID-19 Pandemic
The COVID-19 pandemic relayed a negative effect on the variable data printing industry. The pandemic forced multiple governments to impose strict restrictions on the public as well as private spaces and disrupted the industrial supply chain considerably. While e-commerce thrived in the wake of the pandemic, unprecedented supply chain challenges, volatile raw material prices, varying demand-to-supply ratios, and a significant drop in industrial production caused a decline in the use of VDP. However, revival of the manufacturing & commercial sectors and new business expansion activities are likely to boost the adoption of VDP systems during the post COVID era.
The variable data printing market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue in USD million from 2018 to 2030 for the following segments
By Label Type
- Release Liner Label
- Linerless Label
By Application
- Food & Beverages
- Consumer Durables
- Healthcare
- Cosmetics & Toiletries
- Retail
By Components
- Variable Data Printing Machine
- Variable Data Printing Software
- Services
By Printing Technology
- Inkjet
- Electrography
- Direct Thermal
- Thermal Transfer
By Region
- North America
- U.S.
- Canada
- Europe
- Germany
- UK
- France
- Spain
- Italy
- Russia
- Asia Pacific
- China
- India
- Japan
- South Korea
- Indonesia
- Latin America
- Brazil
- Mexico
- Middle East & Africa
- Saudi Arabia
- UAE
- South Africa
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