Growlers Market Size
Growers Market size is projected to reach USD 530.1 million in 2022 and has 3.7% CAGR between 2023 and 2032. Growing craft beer and microbreweries has raised demand for growlers. Maintaining the freshness of the beer and helping local breweries, consumers sometimes choose to carry freshly made craft beer in growlers home. Customizing Growers with distinctive designs, logos, and labels helps them to be appealing for companies as personalized gifts for customers or marketing collateral.
Made of glass, stainless steel, or other reusable materials, growlers are a green and sustainable substitute for single-use beer cans or bottles. Environmentally aware shoppers hunt for such packaging choices, hence driving demand for growlers.
| Report Attribute | Details |
|---|---|
| Base Year | 2022 |
| Growlers Market Size in 2022 | USD 530.1 Million |
| Forecast Period | 2023 to 2032 |
| Forecast Period 2023 to 2032 CAGR | 3.7% |
| 2032 Value Projection | USD 762.1 Million |
| Historical Data for | 2018 to 2022 |
| No. of Pages | 180 |
| Tables, Charts & Figures | 301 |
| Segments covered | By Material, By Size, By Closure Type, By Application, By Distribution Channel |
| Growth Drivers |
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| Pitfalls & Challenges |
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Different regions have different rules and health criteria regarding growlers. Following these rules can be difficult for companies, particularly in cases of sales of alcohol or other beverages needing certain packaging and labeling. Between usage, growlers must be completely cleaned and sterilized to avoid contamination and guarantee the beverage's quality and safety. Maintaining the quality and consistency of the beverages loaded in growlers can be difficult, especially for companies with several sites or those providing growlers to other retail stores.
COVID-19 Impact
Many taverns, breweries, and eateries ran across limitations on dine-in operations throughout the epidemic. Growing off-site consumption followed from this, and growlers became a popular option for consumers to savor draft beer and other beverages at home or outdoor events. Therefore, it is expected that the lower number of COVID-19 cases and the application of later policies by government and non-governmental entities will propel the company development in the next years.
Growlers Market Trends
The growlers business has been much aided by the rising popularity of craft beer, cider, and other handcrafted beverages. Customers hunt out local and distinctive beers, and growlers provide a handy and environmentally friendly approach to drink these beverages. Growing trends in environmental consciousness are consumers looking for sustainable packaging choices. Growers appeal to environmentally minded consumers trying to cut single-use waste with their reusability.
Growlers Market Analysis
The growers market is separated depending on material type as stainless steel, glass, ceramic, plastic. In 2022, stainless steel accounted for most market value at USD 170.6 million. Growing in popularity for their durability and insulating qualities are stainless steel growlers. Perfect for transporting hot coffee, cold brew, or chilled beverages, they can keep beverages hot or cold for long lengths of time. Comparatively to glass, stainless steel growlers are also light and less likely to break.
Imagine thisin regard to growlers, scale counts. These are basically pint-sized kegs allowing you to bring your preferred beer home for enjoyment later. its capacity also determines its three primary categoriessmall (under 32 ounces), medium (32 to 64 ounces), and big (beyond 64 ounces). Which one, then, is the show's star? Indeed, the big lads, the ones able to handle over 64 ounces. With a cool 40% share in 2022, they are predicted to keep on rising steadily until 2032. Why are there so many supporters for these giants? Since they strike the ideal mix between convenience and size. Though they're still handy to tote around, they're large enough to share with friends or sip on for several evenings. You won't have any trouble filling them either; they're a popular size in pubs and breweries.
The growlers market is separated according on closure type as screw cap, swing top, flip top, others. With a majority growlers market share in 2022, Screw Cap is expected to rise at 2.9% CAGR through 2032. Easy to use and offering a tight seal are screw cap closures. Screw caps are convenient for consumers since they open and close quickly, which qualifies for regular usage and transit. Therefore, the high-quality services and increasing use of growlers are expected to hasten the company development.
Application drives the market to be split as craft beer, other alcoholic beverages, non-alcoholic beverages, others. By 2032, craft beer is expected to have a majority market share and increase. Easy to use and offering a strong seal are screw cap closures. Demand for growlers is driven in large part by the craft beer sector. Growers are used by microbreweries and craft beer aficionados to directly sell fresh draft beer to customers, therefore enabling them to drink the beer at home or outside events.
Application drives the market to be divided as craft beer, alternative alcoholic beverages, non-alcoholic beverages, others. With a dominating market share in 2022, craft beer is expected to rise by 2032. Simple to use and offering a strong seal are screw cap closures. Demand for growlers is greatly driven by the craft beer sector. Growers are used by microbreweries and craft beer aficionados to directly sell fresh draft beer to consumers, therefore enabling them to drink the beer at home or outside events.
U.S. dominated the North American region with majority growlers market share and a revenue of USD 104.6 million in 2022 and is anticipated to expand at a significant pace from 2023-2032. The craft beverage movement, particularly the craft beer industry, has gained significant traction in North America. Consumers increasingly seek unique and locally brewed craft beers, which are often available in growlers. The rising popularity of craft beverages drives the demand for growlers as a preferred packaging option.
Growlers Market Share
Some of the major industry players operating in the growlers market are
- DrinkTanks
- Hydro Flask
- YETI
- Miir
- Stanley
- Klean Kanteen
- Manna
- Igloo
- Lifeline
- Fifty/Fifty
These players focus on strategic partnerships, new product launch & commercialization for market expansion. Furthermore, these players are heavily investing in research that allows them to introduce innovative products and garner maximum revenue in the market.
Growlers Industry News
- In November 2021, Ardagh Group S.A. acquired Consol Holdings Proprietary Limited, which is a leading producer of glass packaging in the Africa continent.
- In April 2021, Alpha Packaging acquired Boxmore Plastics as part of the plan for the expansion of Europe.
Growlers market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue in USD Million & Units from 2018 to 2032, for the following segments
By Material
- Stainless Steel
- Glass
- Ceramic
- Plastic
By Size
- Less than 32 oz
- 32 oz to 64 oz
- More than 64 oz
By Closure type
- Screw Cap
- Swing Top
- Flip Top
- Others
By Application
- Craft Beer
- Other Alcoholic Beverages
- Non-Alcoholic Beverages
- Others
By Distribution Channel
- Brewery Tasting Rooms
- Retail Stores
- Online Retailers
- Others
The above information is provided for the following regions and countries
- North America
- U.S.
- Canada
- Europe
- Germany
- UK
- France
- Spain
- Italy
- Asia Pacific
- China
- Japan
- India
- Australia
- South Korea
- Indonesia
- Malaysia
- Latin America
- Brazil
- Mexico
- Argentina
- Middle East & Africa
- South Africa
- Saudi Arabia
- UAE
- Egypt
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