Stretch Sleeve & Shrink Sleeve Labels Market Size
Imagine you have a gorgeous new drink bottle and need an absolutely amazing label. Well, the market for stretch sleeves and shrink sleeves labels is all about designing those striking wraps for our preferred products. This market was valued shockingly at 15 billion dollars in 2022! And experts estimate it will reach over 7% annually between now and 2032, hence it will just keep increasing. Like elastic rubber bands hugging your container, stretch sleeves maintain its shape without shrinking. They provide some branding and help to ensure your product is sound and secure. Plastic wraps called shrink sleeves—which are heated— mysteriously shrink down to fit your container like a glove. They safeguard your merchandise from any scratches or bumps and provide a 360-degree perspective of its fantastic design. In sectors including food, cosmetics, and medical, these tags are somewhat well-known. They develop your brand, help your goods stand out on the store, and simplify packaging.
To get key market trends
These days, have you observed the abundance of packaged food and beverages around? People love them crazily, though! This is why everything is undergoing a makeoverelegant packaging that catches your eye and provides all the information about the good. Particularly in the food and beverage industry, these stretchable and shrink-wrap sleeves are quite popular. They protect your food, let you view the interesting graphics all around the box, and make it simple to distinguish your preferred brands. These fashionable sleeves will keep showing up as long as customers desire their food and beverages pre-packed. For instance, one company developed a fresh approach last year for labeling fruit grown from plants that doesn't damage the surroundings. That is a win-win. It goes beyond just aesthetic appeal, though. Although labels are rather significant, they should be tailored to fit the product they are accompanying. Like you wouldn't want a fruit label to wind up in the trash and create clutter. They are thus created to be simple for composting and help to maintain our earth clean.
| Report Attribute | Details |
|---|---|
| Base Year | 2022 |
| Stretch Sleeve & Shrink Sleeve Labels Market Size in 2022 | USD 15 Billion |
| Forecast Period | 2022 to 2032 |
| Forecast Period 2022 to 2032 CAGR | 7% |
| 2032 Value Projection | USD 30 Billion |
| Historical Data for | 2018 – 2022 |
| No. of Pages | 210 |
| Tables, Charts & Figures | 350 |
| Segments covered | Polymer film, embellishing type, printing technology, and application |
| Growth Drivers |
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| Pitfalls & Challenges |
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What are the growth opportunities in this market?
Balancing cost-effectiveness with premium labeling is quite difficult in the stretch sleeve and shrink sleeve label sector. Budget restrictions could keep businesses from investing in premium materials and printing techniques even if they want to enhance their products with aesthetically pleasing and instructive labels. Particularly for smaller companies striving to strike the mix between the demand for affordable solutions and preserving label quality and consumer appeal, this precise balance might impede market development.
COVID-19 Impact
The COVID-19 epidemic affected the industry of stretch sleeves and shrink sleeves in several ways. Industry growth was impeded by supply chain interruptions, lower manufacturing capacity, and changing demand brought on by lockdowns and economic uncertainty. To handle financial difficulties, several companies delayed investments in packaging and labeling. But when the epidemic passed, the market recovered since e-commerce expansion drives packaging needs and demand for packaged goods stays high.
Stretch Sleeve & Shrink Sleeve Labels Market Trends
Hey, have you observed what's happening in the realm of those stretchy, shrink-wrap labels on your food and products? Right now, Big Thing is this sustainability deal. People are seeking labels better for the world since they are growing more and more concerned about the surroundings. Like those created from recycled goods or those one might recycle themselves. Companies still want their goods to look attractive on shelves, though. For them to make their goods stand out and grab your attention, these flexible and shrink-wrap labels remain really important. They also help to guard the goods against damage including scratches and other marks. Food and drink is one sector that truly enjoys these labels. They utilize them to make their goods seem more appealing on everything from yogurt containers to soda cans. Still, they serve purposes beyond only food. Makeup and other personal care product manufacturers also utilize them to set their products apart from the competitors and to make them seem better.
Improvements in materials and printing technologies are driving creative ideas in label designs and functions. For instructive and tamper-evident uses, the pharmaceutical and healthcare industries depend on these labels. The packaging sector including stretch and shrink sleeves is changing to meet online retailing needs with labels meant to protect goods during transit and improve brand identification as e-commerce is expanding.
Stretch Sleeve & Shrink Sleeve Labels Market Analysis
Learn more about the key segments shaping this market
Based on application, the market is segmented into beauty & personal care, food, healthcare, soft drinks, wine & spirit, and others. The soft drinks segment dominated the global market in 2022, accounting for a share of over 24%.
- Manufacturers of soft drinks are employing stretch and shrink sleeves more and more for branding and package enhancement. These labels offer a flexible canvas for bright visuals, nutritional content information, and advertising messaging. Soft drink businesses are using these labels to set their products apart and generate striking packaging as consumer demand for convenience and diversity in beverages is growing.
- Effective labeling solutions are now more important as demand for smaller beverage sizes—single-serve choices—has exploded. The soft drink industry's expansion is driving demand for stretch and shrink sleeve labels as a useful instrument for marketing and product differentiation.
Learn more about the key segments shaping this market
Based on embellishing type, the market is divided into hot foil embellishing and cold foil embellishing. The hot foil embellishing segment held a dominant market share in 2022 and is expected to register a CAGR of 7% through 2032.
- The hot foil embellishing segment is experiencing growth in the stretch sleeve & shrink sleeve labels industry due to ability of this technique to create striking and luxurious label designs. This embellishment technique involves applying metallic or colored foils to labels, enhancing their visual appeal, and creating a premium, high-end look.
- Brands prefer using the hot foil embellishment technique to set their products apart, enhance shelf presence, and increase brand awareness. This technique is becoming more popular in the label industry owing to the growing consumer preference for aesthetically pleasing packaging. This segment is driving the market growth. The technique is especially preferred in the luxury goods, spirits, and cosmetics industries as it lends a touch of sophistication and elegance to product packaging
Looking for region specific data?
With a share of over 25% in 2022 North America dominated the worldwide stretch sleeve & shrink sleeve labels market. Demand for these labels is being generated by the robust regional food and beverage sector as well as strict labeling rules. Furthermore driving market growth is consumer propensity toward convenience and aesthetically pleasing packaging. North American companies are more and more using stretch & shrink sleeves to improve product presentation and protection for online sales as e-commerce is expanding. Together with a focus on sustainability and product uniqueness, this dynamic environment is driving North American market growth path.
Stretch Sleeve & Shrink Sleeve Labels Market Share
The players operating in the stretch sleeve & shrink sleeve labels industry focus on implementing different growth strategies to strengthen their offerings and expand market reach. These strategies involve new product development & launches, partnerships & collaborations, mergers & acquisitions, and customer retention. The market players also heavily invest in R&D to introduce innovative & technologically advanced solutions in the market. The major players operating in the stretch sleeve & shrink sleeve labels industry are
- Berry Global Inc.
- CCL Industries Inc.
- Huhtamaki Oyj
- Klöckner Pentaplast
- Amcor PLC
- Fuji Seal International
- Taghleef Industries
Stretch Sleeve & Shrink Sleeve Labels Industry News
- In July 2023, CCL Industries Inc., a world leader in specialty label, security, and packaging solutions for global corporations, government institutions, small businesses, and consumers, acquired Creaprint S.L., based in Alicante, Spain. Creaprint is a specialist in mold label (IML) production with a manufacturing facility in Alicante and a sales office in Miami, Florida. In 2022, the company generated sales of USD 17 million and adjusted EBITDA of USD 5.1 million.
- In October 2021, Taghleef Industries launched the SHAPE360 shrink films range, featuring a new & updated SHAPE360 TDS, the leading-edge solution for TD shrink sleeve labels. SHAPE360 TDS is a high TD shrink clear label film that improves PET bottle recycling quality and efficiency by ensuring the separation of floatable printed sleeves from rigid PET flakes.
The stretch sleeve & shrink sleeve labels market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD billion) from 2018 to 2032 for the following segments
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Market, By Polymer Film
- PVC
- PETG
- OPS
- PE
- Others
Market, By Embellishing Type
- Hot Foil Embellishing
- Cold Foil Embellishing
Market, By Printing Technology
- Flexographic
- Rotogravure/Gravure
- Digital Printing
- Offset Printing
- Hybrid Printing
Market, By Application
- Beauty & Personal care
- Food
- Healthcare
- Soft Drinks
- Wine & Spirit
- Others
The above information is provided for the following regions and countries
- North America
- U.S.
- Canada
- Europe
- Germany
- UK
- France
- Italy
- Spain
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- ANZ
- Rest of Asia Pacific
- Latin America
- Brazil
- Mexico
- Rest of Latin America
- MEA
- UAE
- Saudi Arabia
- South Africa
- Rest of MEA
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