Packaging Printing Market

Packaging Printing Market Size

Estimated at over USD 365 billion in 2022, the packaging printing market is expected to rise at a CAGR of around 5% between 2023 and 2032. Growing popularity of online shopping has businesses focusing on creating aesthetically beautiful and branded packaging to stand out in a crowded market. Customized packaging with striking pictures enhances brand identification and the unboxing experience at the same time. Therefore, packaging printing services are much sought after since they satisfy the specific needs of e-commerce companies and ensure the safe delivery of their products, so making a favorable impression on clients.

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Imagine you are supermarket shopping and come upon a cereal box. You grab the box since of its striking graphics and vivid hues. That is the enchantment of printable packaging! Like a painter turning basic boxes, labels, and cartons into striking masterpieces, packaging printing is These prints highlight your brand, inform consumers information about your goods, and help it stand out on store shelves. Large corporations like HP and CCL Industries are fully aware of this. For every package, they have fitted elegant digital printing machines capable of printing crystal-clear images, unique inks, and even personalized features. This increases the attractiveness of your goods and facilitates consumers' simple identification of it. Not only cereal boxes, these machines can also print on luxury goods' elegant packaging and medication boxes. They incorporate security elements to keep your product safe and simplify tracking its path.

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The global market development is seriously challenged by sustainability issues. Growing environmental consciousness calls for lessening of the ecological impact of printing techniques and packaging materials. More strict rules and consumer demand for environmentally friendly solutions might limit design choices and raise manufacturing costs. In this sector, it is difficult to find sustainable substitutes that nonetheless uphold quality and economy.

COVID-19 Impact

The market for packaging printing had clear effects from the COVID-19 epidemic. Material constraints stemming from supply chain interruptions caused delay in production. Less consumer spending affected the market for needless printed packaging. Many businesses saw cuts in their bespoke packaging marketing spending. Concerns about health led to an increase in online buying, which created demand for e-commerce packaging and increased market rivalry simultaneously. Generally speaking, the epidemic left questions and difficulties for the package printing sector.

Packaging Printing Market Trends

Focused on the production of images, text, and branding components on packaging materials like cardboard boxes, labels, flexible packaging, and cartons, the packaging printing industry—a significant part of the printing sector—is Product visual attractiveness is greatly improved by the market, which also helps to transmit important information and establish brand identification. Market expansion is being driven by e-commerce, customer tastes for environmentally responsible and aesthetically pleasing packaging, the desire for personalizing, and technology developments including digital and 3D printing.

While addressing sustainability and regulatory concerns, the packaging printing sector is adapting to fit the expanding customer expectations and technical developments. Considered a fundamental component of the larger packaging and consumer products sector ecology, it is especially important in product display and brand identification.

Packaging Printing Market Analysis

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Based on application, the market is divided into food & beverages, personal care & cosmetics, chemicals, electronics, household products, pharmaceuticals, and others. The food & beverages segment dominated the global market with a share of over 20% in 2022.

• Food and beverage companies are investing in premium printed packaging to stand out on crowded store shelves as consumers search for quick, easy-to-use, aesthetically pleasing packaging. On-brand designs, customized packaging, and the inclusion of necessary information improve consumer involvement and presentation of a product.
• The industry's dedication to sustainability is driving development in environmentally friendly printing techniques and packaging materials. More consumers are conscious of food safety and quality, hence packaging printing is also very important in offering tamper-evident characteristics and compliance information. These elements make packaging printing indispensable in the expansion of the food and beverage industry.

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Based on printing ink type, the market is segmented into solvent-based, UV-based, aqueous, and others. The solvent-based segment is anticipated to register a CAGR of over 6% through 2032.

• Solvent-based inks offer excellent adhesion to packaging materials including plastics, films, and non-porous surfaces. They are known for their durability and resistance to moisture and abrasion, which makes them suitable for the packaging exposed to challenging environmental conditions.
• Manufacturers are developing advanced solvent-based inks to comply with more stringent regulations, as sustainability concerns fuel the market growth of environment-friendly inks. Producers are creating eco-solvent and low-Volatile Organic Compound (VOC) formulations that meet environmental regulations and meet a wider range of packaging requirements. Solvent-based inks are still growing in popularity in the packaging printing sector owing to their adaptability and continuous innovations.

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Hey, suppose what? North American package printing is really flourishing! They seem to have a slice of the pie exceeding thirty percent and are destined to keep expanding wildly. Why is it so popular? Well, there are some quite major ones. First of all, the epidemic made everyone order things online like they're out of fashion. Companies must so present their goods in a way that is both aesthetically pleasing and simple to open. Second, people's environmental concerns are beginning to take front stage. Their packaging should be produced of environmentally friendly materials and printed using green inks. Thirdly, North American firms are all about ensuring their items shine on shelves. To make their work stand out from the crowd, they are spending in flamboyant printing methods. And the garnish on top? To satisfy all the newest rules and branding trends, they are always changing their packaging. All of this taken together is propelling North America's packaging printing sector's expansion like a rocket ship.

Packaging Printing Market Share

The players operating in the packaging printing industry focus on implementing different growth strategies to strengthen their offerings and expand the market reach. These strategies involve new product development & launches, partnerships & collaborations, mergers & acquisitions, and customer retention. The market players also heavily invest in R&D to introduce innovative and technologically advanced solutions in the market. The major players operating in the industry are mentioned below

• Amcor PLC
• Autajon CS
• Avery Dennison Corporation
• CCL Industries Inc.
• Clondalkin Group Holdings BV
• Constantia Flexibles Group GmbH
• DS Smith PLC

Packaging Printing Industry News

• In June 2023, Constantia Flexibles, the third largest producer of flexible packaging in the world, completed the acquisition of Drukpol Flexo, a renowned Poland-based packaging company. Drukpol Flexo, known for its exceptional printing and converting capabilities, has built a strong reputation for delivering high-quality packaging solutions in the food and HPC markets for local & international customers.
• In March 2023, DS Smith invested in advanced, post-digital production technology at its UK facility. Nozomi C18000 Plus, installed at its factory in Ely, Cambridgeshire, is purchased from Electronics for Imaging (EFI), a digital printing technology specialist. Nozomi technology prints directly onto boards at fast speeds. It has played an important role in helping more CPG and FMCG brands stand out with timely, efficient & effective premium packaging.

The packaging printing market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD million) from 2018 to 2032 for the following segments

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• Corrugated
• Flexible
• Folding Cartons
• Label & Tags
• Others

Market, By Printing Ink Type

• Solvent-based
• UV-based
• Aqueous
• Others

Market, By Printing Technology

• Flexographic
• Rotogravure/Gravure
• Digital Printing
• Offset Printing
• Hybrid Printing

Market, By Application

• Food & Beverages
• Personal Care & Cosmetics
• Chemicals
• Electronics
• Household Products
• Pharmaceuticals
• Others

The above information is provided for the following regions and countries

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • ANZ
  • Rest of Asia Pacific 
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America 
• MEA
  • UAE
  • Saudi Arabia
  • South Africa
  • Rest of MEA