Safari Tourism Market

Safari Tourism Market Size - By Type (Adventure Safari, Private Safari), By Seasonal Variation (High Season, Low Season), By Booking Channel (Direct Booking with Safari Lodge & Camps, Travel Agencies, Online Tour Operators), Tour & Forecast 2023 – 2032

Published Date: June - 2025 | Publisher: MRA | No of Pages: 240 | Industry: Professional-Services | Format: Report available in PDF / Excel Format

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Safari Tourism Market Size

The safari tourism market was worth $32.2 billion in 2022 and is expected to expand at a rate of 5% per year from 2023 to 2032. A big reason why safari tourism is booming is that more and more bloggers and influencers are interested in going on safari.

By 2032, the industry for luxury tourism will be worth more than $150 billion. The market will rise because more people want unique and exotic vacation experiences, the middle and upper-middle classes are spending more, and social media is having a bigger impact on the travel industry.

Safari Tourism Market Report Attributes
Report Attribute Details
Base Year 2022
Safari Tourism Market Size in 2022 USD 32.2 Billion
Forecast Period 2023 to 2032
Forecast Period 2023 to 2032 CAGR 5%
2032 Value Projection USD 53 Billion
Historical Data for 2018 - 2022
No. of Pages 272
Tables, Charts & Figures 320
Segments covered Type, Tour, Seasonal Variation, Booking Channel, and Region
Growth Drivers
  • Rise of adventure and nature-based tourism
  • Increasing disposable income
  • Growing focus on conservation and sustainability
  • Growing demand for authentic and unique experiences
Pitfalls & Challenges
  • Environmental impact and overcrowding
  • Seasonality and climate change effects

 

Problems with safety and infrastructure can slow the expansion of the safari tourism business. Tourists may not want to go to safari destinations if the infrastructure is not good, such as roads that aren't well-kept, limited access to isolated areas, and not enough places to stay. Concerns about safety while interacting with wildlife, infections, and political instability in some areas might also keep people from traveling. To help the market thrive, money needs to be put into building things like roads and somewhere to stay. Also, strict safety rules, well-trained guides, and good wildlife management will assist enhance tourists' trust, which will increase demand in the market.

COVID-19 Impact

The COVID-19 epidemic had a big effect on the safari travel market. Travel bans, lockdowns, and health concerns caused a big drop in foreign travel. This led to the closing of safari spots and fewer tourists coming to these places. A lot of safari companies and businesses that work with them had money problems and had to change how they did business or stop offering services for a while. As vaccination efforts continued and travel restrictions were lifted, the market was expected to slowly become better. However, in the short term, there were still problems, such as changing travel rules and traveler preferences.

Middle East & Africa Region

Safari Tourism Market Trends

The size of the worldwide safari tourism sector is expanding because more and more people want to travel in a way that is good for the environment and the people who live there. More and more travelers are looking for eco-friendly safaris that focus on protecting animals, having as little impact on the environment as possible, and helping local communities. To address these needs, safari operators are using eco-friendly methods, backing conservation projects, and adding cultural experiences to their trips. Also, more and more people are interested in going on safaris to places that aren't as well-known and seeing animals in ways that aren't as common as they used to be.

Safari Tourism Market Analysis

The adventure safari segment held over 50% of the safari tourism market share in 2022, due to growing trend among travelers to seek more immersive & exciting experiences. Adventure safaris offer activities such as trekking, canoeing, mountain biking, and even diving with sharks, which appeal to adventure enthusiasts. Secondly, adventure safaris cater to a younger demographic that prioritizes experiential travel and seeks unique & off-the-beaten-path destinations. Lastly, rising social media platforms and the desire to share awe-inspiring experiences have fueled the demand for adventure safaris.

The safari tourism market from solos segment was reached USD 8.3 billion revenue in 2022. Solo safaris provide the freedom to explore wildlife destinations at one's own pace and cater to individual preferences. Improved safety measures and a growing focus on solo travel options have boosted confidence among solo travelers, encouraging them to embark on safari adventures alone. Lastly, rising digital connectivity and social media platforms have made it easier for solo travelers to connect with like-minded individuals, fostering a sense of community and support.

Asia Pacific safari tourism market is projected to witness 6.5% CAGR through 2032. The growing middle-class population in countries, such as China and India, with increasing disposable incomes is leading to a rise in outbound tourism. Asia Pacific is home to several countries with diverse wildlife and natural landscapes such as India, Sri Lanka, Nepal, and Indonesia. These destinations offer the potential for safari tourism to thrive, attracting both domestic and international visitors. Lastly, increased connectivity, improved infrastructure, and targeted marketing efforts are further propelling the regional market growth.

Safari Tourism Market Share

Major companies operating in the safari tourism market are

  • Abercrombie & Kent Ltd.
  • Backroads
  • Butterfield & Robinson
  • Enchanting Travels
  • Gamewatchers Safaris
  • Great Plains
  • Micato Safari
  • Rothchild Safaris
  • Scott Dunn
  • Singita
  • Thomas Cooke Group
  • Travcoa
  • TUI Group
  • Wilderness

Safari Tourism Industry News

  • In May 2023, andBeyond in collaboration with Space for Giants, a global conservation organization, expanded its lodge circuit in over 44,000 acres of land on the Suyian Conservancy in Kenya. The long-term license and cooperation grants andBeyond access to Suyian Conservancy in northeastern Laikipia.

This safari tourism market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Billion) from 2018 to 2032, for the following segments

Market, By Type

  • Adventure safari
  • Private safari
  • Others

Market, By Tour

  • Solos
  • Group

Market, By Seasonal Variation

  • High season
  • Low season

Market, By Booking Channel

  • Direct booking with safari lodge and camps
  • Travel agencies
  • Online tour operators

The above information has been provided for the following regions and countries

  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Russia
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • Singapore
  • Latin America
    • Brazil
    • Mexico
    • Argentina
    • Peru
  • MEA
    • GCC
    • South Africa

 

Table of Content

  • Introduction
    1.1 Market Definition
    1.2 Market Scope
    1.3 Research Methodology

  • Market Overview
    2.1 Market Dynamics
    2.2 Drivers
    2.3 Restraints
    2.4 Opportunities
    2.5 Challenges

  • Safari Tourism Market Segmentation
    3.1 By Type
        3.1.1 Wildlife Safari
        3.1.2 Bird Watching Safari
        3.1.3 Luxury Safari
        3.1.4 Photography Safari
        3.1.5 Other Types

    3.2 By Application
        3.2.1 Adventure Tourism
        3.2.2 Eco-Tourism
        3.2.3 Cultural Tourism
        3.2.4 Educational Tourism
        3.2.5 Other Applications

  • Key Players Analysis
    4.1 Company Profiles
        4.1.1 Company A
        4.1.2 Company B
        4.1.3 Company C
        4.1.4 Company D
    4.2 Competitive Landscape
    4.3 Recent Developments

  • Regional Analysis
    5.1 North America
    5.2 Europe
    5.3 Asia Pacific
    5.4 Latin America
    5.5 Middle East & Africa

  • Market Trends and Forecast
    6.1 Market Size & Growth Projections
    6.2 Emerging Trends
    6.3 Market Opportunities

  • Impact of COVID-19 on Safari Tourism Market

  • Conclusion and Recommendations

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