Online Fitness Market Size
The online fitness market was valued $15.3 billion in 2023. It is predicted to expand by more than 32% each year from 2024 to 2032. People are becoming more aware of their health and fitness and want their workouts to be as simple as possible. People may work out whenever and wherever they want with online fitness services, so they don't have to go to a gym.
Online fitness also makes it easy for more people to work out, even those who can't readily get to a normal gym because of where they live, how busy they are, or other reasons. These platforms give people a lot of different workout options and let them customize their routines to meet their fitness goals.
Wearable fitness trackers and interactive training apps are two instances of how technology has made online fitness better by offering people real-time feedback, measuring their progress, and keeping them motivated.
| Report Attribute | Details |
|---|---|
| Base Year | 2023 |
| Online Fitness Market Size in 2023 | USD 15.5 Billion |
| Forecast Period | 2024 - 2032 |
| Forecast Period 2024 - 2032 CAGR | 32% |
| 2032 Value Projection | USD 172.4 Billion |
| Historical Data for | 2021 - 2023 |
| No. of Pages | 270 |
| Tables, Charts & Figures | 350 |
| Segments covered | Streaming Type, Session, Technology, Subscription Models, End Use |
| Growth Drivers |
|
| Pitfalls & Challenges |
|
Online fitness platforms often have technical problems, like servers being down, problems with connectivity, or software errors. These can make the user experience less enjoyable and cause dissatisfaction. A solid internet connection is very important for online fitness. People who live in places with bad internet infrastructure could have trouble accessing or streaming workout content smoothly. Also, it can be hard to keep users and keep them interested in the site. A lot of people may start out excited but lose interest over time, which can cause churn.
Also, workouts that are poorly designed or don't work may make users unhappy and less likely to participate. To avoid these problems, you need to take a strategic strategy that includes spending money on technical infrastructure, creating high-quality content, working on ways to keep users, and being open about privacy and security issues.
Online Fitness Market Trends
There are a lot of interesting things happening in the online fitness business right now, especially with new entrepreneurs working with established companies to introduce new services. The trend toward hybrid fitness models mixes parts of exercise activities that happen online and in person. This means that they provide both virtual and in-person lessons, which makes their approach to exercise more flexible and complete. Data analytics and artificial intelligence (AI) are being used to make fitness experiences more individualized. AI algorithms look at user data, preferences, and performance indicators to suggest personalized workout regimens, keep track of progress, and give suggestions on how to get better.
Smart watches and fitness trackers are also becoming more popular as they track biometric data, activity levels, and workout performance, giving consumers useful information and making the whole fitness experience better. In April 2024, The Beachbody Company, a health and fitness company, started a new service that lets users buy and download workout programs including P90X, 21 DAY FIX, LIIFT4, PROTEIN FIX, and 2B MINDSET without having to sign up for a membership.
Online Fitness Market Analysis
The market is split into on-demand and live streaming based on the type of streaming. By 2032, the on-demand category is estimated to make more than $107 billion in sales. People can take fitness lessons whenever and wherever they choose using on-demand streaming. This flexibility is a big reason why people choose it; it works with busy schedules and different time zones and lifestyles. It also has a lot of different types of workouts, which draws in a lot of people because they can change their routines to meet their own fitness objectives and tastes.
By combining on-demand fitness services with wearable devices, consumers can track their progress, set goals, and get feedback in real time, which makes the whole fitness experience better. The COVID-19 pandemic also sped up the use of on-demand fitness since individuals wanted safe and easy ways to work out without going to the gym.
Based on technology, the online fitness market is categorized into mobile app, desktop/laptop, and smart TV. The mobile app segment held 63.5% of the market share in 2023. The widespread adoption of smartphones globally has made mobile fitness apps easily accessible to a large audience. With the growing number of smartphone users, fitness apps can reach a broader demographic, contributing to their popularity and usage. These apps provide busy and frequently travelling users with the convenience of accessing workouts, tracking progress, and managing their fitness routines anytime and anywhere.
Mobile apps also leverage data analytics and AI to offer personalized workout plans and recommendations based on user preferences, fitness levels, and goals. The ease of integration of fitness wearables, such as smart watches and fitness trackers with mobile fitness apps, allows users to monitor their health metrics, such as heart rate, calories burned, and activity levels, providing a comprehensive fitness experience.
North America online fitness market size dominated around USD 6 billion in 2023. With a large population of smartphone users and the availability of robust internet connectivity, a favorable environment is created for the adoption of mobile fitness apps. There is an increasing awareness about health and fitness in North America, driven by a combination of lifestyle-related health issues and a cultural shift toward wellness. This growing health consciousness fuels the demand for fitness solutions that are convenient and effective, and mobile apps align with this trend.
Online fitness platforms are broadening their content to be more inclusive, offering a variety of workouts that cater to different fitness levels, ages, body types, and preferences. This inclusivity ensures that more people feel welcome and supported in their fitness journeys.
Europe online fitness market is expected to grow due to increasing health awareness, high internet penetration, and rising demand for convenient, home-based workout solutions. Additionally, technological advancements and growing investment in fitness apps and platforms drive market expansion.
Online fitness market in Asia Pacific is expected to grow due to rising health awareness, increasing smartphone and internet usage, and a growing middle-class population seeking convenient fitness solutions. Expanding digital infrastructure and local investment in fitness technology further drive growth.
Online Fitness Market Share
Peloton, Apple Fitness, Fitbit dominate the online fitness industry, holding market share over 13%. These companies integrate cutting-edge technology into their offerings, providing users with a seamless, interactive experience. This includes advanced wearables, mobile apps, and smart devices that track fitness metrics in real-time. They emphasize content diversity, offering a wide range of workouts that cater to different fitness levels, preferences, and goals. This variety keeps users engaged and motivated. They build strong community engagement through social features, enabling users to share their progress, participate in challenges, and connect with others.
These companies focus on subscription models that offer exclusive content and personalized plans, ensuring a steady revenue stream. Strategic partnerships with other brands, influencers, and fitness experts enhance their visibility and credibility in the market. These combined strategies have solidified their leadership positions in the online fitness industry.
Online Fitness Market Companies
Major players operating in the online fitness industry are
- Peloton
- Strava
- Beachbody On Demand
- Nike Training Club
- MyFitnessPal
- Fitbit Premium
- Fitness Blender
- Daily Burn
- Obé Fitness
- Tone It Up
- Freeletics
- Centr (Chris Hemsworth's fitness app)
- Apple Fitness+
Online Fitness Industry News
- In January 2024, Peloton partnered with TikTok to leverage the app's growing e-commerce capabilities. The collaboration involves producing TikTok videos featuring live classes, influencer partnerships, and celebrity collaborations, aiming to rebrand Peloton and attract a broader, younger audience through engaging social media content.
- In October 2023, Centr, a health & wellness ecosystem founded by American actor Chris Hemsworth, announced partnership with HYROX, the World Series of Fitness Racing, as its new official equipment provider for all races. The partnership marked Centr’s entry into the competitive sports space.
- In September 2023, Strava announced an integration with the Nike Run Club (NRC) and NTC apps. This integration allowed the users of Nike's fitness apps to seamlessly optimize their workouts.
The online fitness market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue (USD Billion) from 2021 to 2032, for the following segments
Market, By Streaming Type
- Live
- On-demand
Market, By Session
- Group
- Solo
Market, By Technology
- Mobile app
- Desktop/Laptop
- Smart TV
Market, By Subscription Models
- Pay-per class
- Monthly subscription
- Annual subscription
Market, By End Use
- Professional gyms
- Educational & sports institutes
- Individuals
- Others
The above information is provided for the following regions and countries
- North America
- U.S.
- Canada
- Europe
- UK
- Germany
- France
- Italy
- Spain
- Russia
- Nordics
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- South Korea
- ANZ
- Southeast Asia
- Rest of Asia Pacific
- Latin America
- Brazil
- Mexico
- Argentina
- Rest of Latin America
- MEA
- UAE
- Saudi Arabia
- South Africa
- Rest of MEA
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