Polyvinyl Alcohol (PVA) Films Market

Polyvinyl Alcohol (PVA) Films Market Size By Application (Water Soluble [Detergent Packaging, Agrochemical Packaging, Laundry Bags, Embroidery], Polarizer [LCD Panels]), Industry Analysis Report, Regional Outlook, Application Potential, Price Trends, Competitive Market Share & Forecast, 2020 – 2026

Published Date: June - 2025 | Publisher: MIR | No of Pages: 240 | Industry: Packaging | Format: Report available in PDF / Excel Format

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Polyvinyl Alcohol Films Market Size

The global market for Polyvinyl Alcohol (PVA) Films was worth more than $290 million in 2019 and is expected to increase at a rate of more than 5.5% per year from 2020 to 2026. The polarizing application of PVA films market was worth more than $7 billion in 2019.

Polyvinyl alcohol film is completely safe for living things, and when it breaks down or is burned in the environment, it doesn't make any poisonous or dangerous by-products. These materials do a good job of keeping gases like carbon dioxide, oxygen, and nitrogen from getting through. The polyvinyl alcohol films market will grow because there is a strong demand for packaging for food, medicines, cosmetics, and single-use items like detergents.

The polyvinyl alcohol films market will increase because they have a lot of useful features, such as great heat-sealing, uniaxial tensile stress, and great adherence to surfaces that like water. Also, important properties like being soluble in water, resistant to chemicals, and easy to use in applications like packaging agrochemicals and detergents will make them more popular around the world.

More people are using detergents and laundry bags because they are more aware of how to clean and keep their surroundings clean. Also, the hospitality business, which includes hotels, resorts, amphitheaters, and the entertainment industry, is expected to use more detergents, which would raise the demand for PVA films.

Polyvinyl Alcohol Films Market Report Attributes
Report Attribute Details
Base Year 2019
Polyvinyl Alcohol Films Market Size in 2019 445.48 Million (USD)
Forecast Period 2020 to 2026
Forecast Period 2020 to 2026 CAGR 5.5%
Historical Data for 2015 to 2019
No. of Pages 128
Tables, Charts & Figures 175
Segments covered Application
Growth Drivers
  • Robust growth in automobile and aerospace industry
  • Increasing product demand in Asia Pacific
Pitfalls & Challenges
  • Government regulations and replacement of metalworking process

Strict government rules that limit the use of synthetic packaging materials have pushed many packaging industries to transition to biodegradable materials like polyvinyl alcohol film. The availability of substitutes and the fact that petrochemical costs change all the time might affect the profitability of the market. This is why PVA film prices are so variable. The polyvinyl alcohol films market will develop as more people work to promote sustainable and green packaging.

Polyvinyl Alcohol Films Market Analysis

The world market is split into two partswater-soluble and polarizer. There are more categories within water-soluble applications, such as detergent packaging, agrochemical packaging, laundry bags, needlework, and more. As more people become aware of and focused on keeping their health and hygiene, the demand for single-use packaging products like detergents will rise.

The fact that the product is biodegradable, water-soluble, and low-toxic has also made it more popular for packaging detergents. These are often employed to meet the demanding criteria of various government and industry standards, which is projected to boost the growth of the polyvinyl alcohol films market.

Detergent packaging application witnessed a consumption of over 7.5 kilo tons in 2019. Polyvinyl alcohol films market growth is attributed to stringent environmental regulations on waste disposal and green packaging initiatives in North America and Europe. They are compatible with detergents and are decomposed when in contact with water.

Market regions

Rising detergent demands owing to rise in global population, industrialization and purchase power parity of consumers will provide lucrative business opportunities for industry expansion.

There are two main types of polarizer uses for polyvinyl alcohol filmLCD panels and other types. PVA films are polarizers that let LCD screens show bright, clear images. This makes them an important part of LCD technology. The LCD panel sector has seen a lot of production and capacity growth, which has led to huge price drops and fast market growth. The market for PVA films from LCD polarizers was worth more than $6.4 billion in 2019.

More and more people, mostly Gen X, Gen Z, and millennials, are watching TV on their phones and tablets. The widespread use of high-speed mobile connections, the rise of smart gadgets, and the growth of video streaming services have all led to more people watching TV on their phones. LCD panels are widely used in smartphones since they have great picture quality and don't use a lot of electricity. This should help the polyvinyl alcohol films industry grow.

Polyvinyl alcohol films market size in Europe may surpass USD 120 million by 2026. Growing focus on ensuring the satisfaction of future food requirements in a sustainable manner and increasing awareness among farmers regarding nutrient requirement of plants should drive the demand for fertilizers in the region. Technological advancements have resulted in the development of improved fertilizer products which target specific crops, thus ensuring nutrient-use efficiency and increases yields.

PVA films are witnessing rising adoption for fertilizer and pesticide packaging owing to their water soluble and biodegradable nature which reduces plastic pollution.

Europe has witnessed a decline in arable land but the food requirement has increased which has boosted the requirement for crop protection products to retain & enhance crop yields. Rising environmental concerns regarding the usage of chemical pesticides and favorable government policies should stimulate the adoption of biopesticides.

The European Union has banned various pesticides such as imidacloprid, clothianidin and thiamethoxam on account of their toxic impact on bees. EU Directive 2009/128/EC advocates for the lower usage of pesticides and promotes non-chemical methods such as biopesticides which should stimulate the growth of polyvinyl alcohol films market.

Middle East & Africa Region

Polyvinyl Alcohol Films Market Share

Global polyvinyl alcohol films industry is significantly consolidated with key players including

Companies are engaged in strategic acquisitions to expand their product portfolio and meet rising product demand from the detergent & agrochemical sectors. In October 2018, global chemicals provider Mitsubishi Chemicals Corporation (MCC) announced the acquisition of its consolidated subsidiary Nippon Synthetic Chemical Industry, a manufacturer & distributor of specialty polymers, ethylene vinyl alcohol and polyvinyl alcohol films.

This absorption merger integrates the company’s management resources, increases the profits of existing businesses and ensures growth of associated businesses in the MCC Group.

In February 2020, Kuraray, the parent company of MonoSol announced plans to construct a new facility for the manufacture of polyvinyl alcohol films in Poland. This new facility should allow the company to meet growing demand from packaging applications, optimize its supply chain and achieve polyvinyl alcohol films market growth in Europe.

The polyvinyl alcohol films market report includes in-depth coverage of the industry trends, with estimates & forecast in terms of volume (Tons) and revenue (USD Million) from 2015 to 2026, for the following segments

By Application

  • Detergent packaging
    • Consumer detergent
    • Industrial detergent
  • Agrochemical packaging
  • Laundry bags
  • Embroidery
  • Other

The above information has been provided for the following regions and countries

​By Region

  • PVA Films Market from Water Soluble applications
    • North America
      • U.S.
    • Europe
      • Germany
      • UK
      • France
      • Italy
      • Russia
    • APAC
      • China
      • Japan
      • India
      • Malaysia
      • Thailand
      • Australia
      • Indonesia
    • LATAM     
      • Brazil
    • MEA
      • Saudi Arabia
      • South Africa
      • UAE
  • PVA Films Market from Polarizer applications
    • South Korea
    • Japan
    • Taiwan
    • China

 

Table of Content

  • Introduction
    1.1 Market Definition
    1.2 Market Scope
    1.3 Research Methodology

  • Market Overview
    2.1 Market Dynamics
    2.2 Market Drivers
    2.3 Market Restraints
    2.4 Market Opportunities
    2.5 Market Challenges

  • Types of Polyvinyl Alcohol (PVA) Films
    3.1 Water-Soluble PVA Films
    3.2 Biodegradable PVA Films
    3.3 Reinforced PVA Films
    3.4 Others

  • Applications of PVA Films
    4.1 Food Packaging
    4.2 Detergent Packaging
    4.3 Agricultural Chemicals Packaging
    4.4 Pharmaceutical Packaging
    4.5 Textile and Paper Industry
    4.6 Others

  • Key Market Players
    5.1 Kuraray Co., Ltd.
    5.2 Sekisui Chemical Co., Ltd.
    5.3 Chang Chun Group
    5.4 Anhui Wanwei Group
    5.5 KURARAY POVAL Inc.
    5.6 Other Prominent Players

  • Regional Market Analysis
    6.1 North America
    6.2 Europe
    6.3 Asia-Pacific
    6.4 Latin America
    6.5 Middle East & Africa

  • Market Trends and Future Outlook
    7.1 Innovations in PVA Films
    7.2 Sustainability Trends
    7.3 Growth Opportunities

  • Conclusion

  • Appendix
    9.1 Glossary
    9.2 Research Sources

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