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Pet Dietary Supplements Market

Pet Dietary Supplements Market - By Product Type (Pills/Tablets, Chewables, Powders, Others), By Supplement type (Multivitamins, Probiotics and Prebiotics, Antioxidants, Proteins and Peptides, Glucosamine, Others), By Application, By Price Range, By Pet type, By Distribution Channel, Forecast 2024 – 2032

Published Date: May - 2025 | Publisher: MIR | No of Pages: 240 | Industry: Animal Health and Nutrition | Format: Report available in PDF / Excel Format

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Pet Dietary Supplements Market Size

Think of your little furry companion as a valued and beloved member of your family. Your pet's health and happiness are just as important as yours. And when their regular diet falls short, pet dietary supplements help bridge the nutritional gap. Pet dietary supplement sales are booming, worth a staggering $3.35 billion in 2023. And it's also likely to expand even larger in the next couple of years, growing at a consistent rate of more than 5.6%. Such a popularity boom indicates that pet owners are becoming more aware of how important it is to provide their furry friends with everything they can to live healthily. They're available in all forms – pills, powders, liquids, and even tasty snacks. They're not just extra calories; they're made with specific nutrients your pet might be lacking in their daily food. Some of them are made to enhance general health, and others are formulated for specific health concerns or to help pets through various phases of their life.

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The industry is witnessing a high growth, driven by various factors. One of the key drivers is the pet humanization trend, where pets are increasingly viewed as part of the family, and therefore, there is more focus on the health and wellbeing of pets. Another driving force behind the growth is the increase in the number of pets around the world, with the growing pet population offering more consumers to dietary supplements.

In addition, people have spent more on pet care, which indicates greater vigilance about the health of animals and willingness to spend on high-quality products to provide the best possible nutrition and energy for their pets. Since disposable incomes are increasing, pet owners are willing to spend more of their money on pet care, such as high-quality diet supplements. This increase in financial capital allows pet owners to focus on their pet's health and well-being, resulting in an increasing demand for high-quality nutritional supplements.

Pet Dietary Supplements Market Report Attributes
Report Attribute Details
Base Year 2023
Pet Dietary Supplements Market Size in 2023 USD 3.35 billion
Forecast Period 2024 to 2032
Forecast Period 2024 to 2032 CAGR 5.6%
2032 Value Projection USD 5.4 billion
Historical Data for 2018 – 2023
No. of Pages 313
Tables, Charts & Figures 330
Segments covered Product type, Supplement type, Application, Price Range, Pet type, Distribution channel, Region
Growth Drivers
  • Increase in humanization of pets
  • Rise in number of pets
  • Rise in disposable incomes
  • Increase in awareness of pet health
Pitfalls & Challenges
  • Lack of standardization and regulation
  • Lack of knowledge on pet supplementation
  • Market saturation and competition

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The Lack of industry standardization and regulation is one of the chief challenges, which has the potential to create product quality and efficacy inconsistency. The lack of standard guidelines can confuse consumers due to the numerous supplements on the market and limit their ability to make knowledge-based decisions. In addition, over-supplementation is a risk factor as owners may not be fully aware of the specific needs of their pets and might result in imbalances and medical conditions. Market saturation and competition from several brands are also a challenge as it is hard to distinguish products.

Pet Dietary Supplements Market Trends

The market is witnessing a trend toward innovative supplement formulations that include natural ingredients. This demand for transparency in ingredient sourcing and formulation has prompted manufacturers to innovate, driving a shift towards cleaner labels and more natural ingredients in pet supplements.

Additionally, pet owners are increasingly seeking personalized nutrition solutions for their pets. Private label brands are exploring ways to specialize their supplements based on factors such as a pet's age, breed, health condition, and dietary preferences to meet this demand.

There is a growing interest in incorporating functional ingredients with specific health benefits into pet supplements. Ingredients like turmeric for anti-inflammatory effects, hemp-derived CBD for stress relief, and adaptogens for overall wellness are gaining popularity.

Pet Dietary Supplements Market Analysis

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The market for pet dietary supplements is divided according to product type to Pills/Tablets, Chewables, Powders, Others (Syrups, oils, etc.). Out of all these segments, chewables is the most popular segment with the largest market of USD 1.22 billion in 2023 as they can simply consume a chewable supplement like they'd consume a treat or any other food.

Dependent on Supplement type the market is segmented into Multivitamins for general wellness, Probiotics and Prebiotics for a healthy digestive system, Antioxidants, Proteins and Peptides, Glucosamine for hip and joint wellness, Others (Omega-3 Fatty Acids, S-Adenosyl Methionine, etc.). The glucosamine segment leads the market, since it is effective in healing joint conditions, it's highly demanded among senior pet populations and active breeds.

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On the Basis of Application the market is divided Skin and Coat, Hip and Joint, Digestive Health, Calming/Stress/Anxiety, Weight Management, Others (Urinary Tract Disease, Diabetes, Oral Care, Renal, etc.) The hip and joint category is dominating the market due to the growing number of aging pets. Chronic joint pain in animals can trigger a resistance to participate in normal activities, leading to stress and anxiety, hence causing considerable harm to their general well-being. To tackle this issue, some joint supplements contain calming agents such as glucosamine and chondroitin.

When it comes to pricing, pet food supplements fall into three categorieslow-priced (less than $25), medium-priced ($25-$50), and high-priced (more than $50). As for what pets these supplements are meant for, there are products for dogs, cats, horses, birds, fish, and other aquatic animals, in addition to a special category for other animals such as rabbits and goats. Of all these types, the pet market for dog supplements is the largest. It's likely to remain so since dogs are the favorite pet of people in the whole world, and everyone's fond of adopting them. Cat supplements are also becoming increasingly popular since cats are great companions that spread warmth and happiness in the lives of their owners, and this is increasing their demand as pets.

According to distribution channels the market is bifurcated into offline channels and online channels. Offline segment has dominated the largest market share. The offline segment includes mega retail stores, specialty stores and others such as departmental stores, etc. Products such as multi-vitamins, omega-3 fatty acids, and skin and coat care products are easily accessible in these kinds of stores which plays a major role in promoting this market growth.

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North America currently dominates the Pet dietary supplements market due to an exponential growth in the number of pets and higher expenditures on holistic pet care services, such as food, insurance, grooming, and veterinary care. The region's focus on holistic pet health is propelling the demand for dietary supplements. The Asia Pacific is experiencing a rising sense that conventional pet food might not meet all nutritional needs, which is pushing the rise in adoption of supplements. This, combined with an active response to nutritional deficiencies, sets the Asia Pacific market up for significant growth in the near future.

Pet Dietary Supplements Market Share

In 2023, dominant market players include Nestlé Purina PetCare, Bayer AG, Zoetis Inc., and Mars Petcare. These industry leaders are actively engaged in strategic initiatives such as mergers & acquisitions, facility expansions, and partnerships to broaden their product portfolios, reach a wider customer base, and strengthen their market presence. Driven by a commitment to innovation, these companies continuously reinvest in R&D, refining designs and integrating cutting-edge technologies to maintain their competitive edge.

Pet Dietary Supplements Market Companies

Major players operating in the Pet Dietary Supplements industry include

  • Ark Naturals
  • Bayer AG
  • Blue Buffalo Pet Products Inc.
  • Food Science Corporation
  • Four Paws Inc
  • Mars PetCare
  • Nestlé Purina PetCare
  • Nutramax Laboratories
  • PetHonesty
  • Vibrac
  • Zoetis Inc.
  • Zesty Paws

Pet Dietary Supplements Industry News

  • On June 27, 2023, Purina Pro Plan Veterinary Supplements had announced the launch of Joint Care, a new soft chewable supplement that supports mobility, health cartilage and joints in dogs and puppies of all breeds.
  • On June 13, 2023, Zoetis Inc. announced that the FDA has approved Apoquel Chewable for the control of pruritus associated with allergic dermatitis and control of atopic dermatitis in dogs at least 12 months of age.
  • In March 2023, Mars Petcare entered the supplements category by introducing Pedigree Multivitamins. This new product line consists of three types of soft chews specifically designed to meet the essential needs of pets.

The Pet Dietary Supplements market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Billion) and volume (Thousand Units) from 2018 to 2032, for the following segments

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By Product type, 2018 – 2032

  • Pills/Tablets
  • Chewables
  • Powders
  • Others (Syrups, oils, etc.)

By Supplement type, 2018 – 2032

  • Multivitamins
  • Probiotics and Prebiotics
  • Antioxidants
  • Proteins and Peptides
  • Glucosamine
  • Others (Omega-3 Fatty Acids, S-Adenosyl Methionine, etc.)

By Application, 2018 – 2032

  • Skin and Coat
  • Hip and Joint
  • Digestive Health
  • Calming/Stress/Anxiety
  • Weight Management
  • Others (Urinary Tract Disease, Diabetes, Oral Care, Renal, etc.)

By Price Range, 2018 – 2032

  • Low (<25$)
  • Mid (25$-50$)
  • High (>50$)

By Pet type, 2018 – 2032

  • Dogs
  • Cats
  • Horses
  • Birds
  • Fish and aquatic pets
  • Others (Rabbits, Goats, etc.)

By Distribution channel, 2018 – 2032

  • Online channels
    • E-commerce
    • Company websites 
  • Offline channels
    • Specialty Stores
    • Mega Retail Stores
    • Others (Departmental Stores, Pharmacy, etc.)

The above information is provided for the following regions and countries

  • North America
    • U.S.
    • Canada 
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Russia
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Malaysia  
    • Indonesia 
  • Latin America
    • Brazil
    • Mexico
    • Argentina 
  • MEA
    • GCC
    • South Africa

 

Related Reports

Table of Content

  1. Executive Summary

  2. Introduction
    2.1. Market Definition
    2.2. Scope of the Report
    2.3. Research Methodology

  3. Market Overview
    3.1. Market Dynamics
    3.2. Drivers and Restraints
    3.3. Opportunities and Challenges
    3.4. Regulatory Landscape

  4. Pet Dietary Supplements Market Segmentation
    4.1. By Product Type

    • Vitamins & Minerals

    • Essential Fatty Acids

    • Probiotics

    • Proteins & Amino Acids

    • Others
      4.2. By Pet Type

    • Dogs

    • Cats

    • Other Pets (Birds, Fish, etc.)
      4.3. By Application

    • Joint Health

    • Skin & Coat

    • Digestive Health

    • Immune Support

    • Others
      4.4. By Form

    • Tablets & Capsules

    • Powders

    • Liquids

    • Chews
      4.5. By Distribution Channel

    • Veterinary Clinics

    • Online Stores

    • Retail Stores

    • Others

  5. Regional Analysis

    • North America

    • Europe

    • Asia-Pacific

    • Latin America

    • Middle East & Africa

  6. Competitive Landscape
    6.1. Market Share Analysis
    6.2. Key Players Overview
    6.3. Strategic Developments (M&A, Partnerships, New Launches)

  7. Market Forecast (2024–2030)
    7.1. Global Market Forecast
    7.2. Regional Forecasts

  8. Consumer Insights & Behavior Analysis

  9. Challenges and Risk Factors

  10. Conclusion and Strategic Recommendations

  11. Appendix

  • Glossary of Terms

  • References

  • Research Methodology Details

List Tables Figures

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