Pet Wearable Market
Pet Wearable Market Size - By Product (Smart Collar, Smart Vest, Smart Harness, Smart Camera), By Technology (RFID Devices, GPS, Sensors, Bluetooth), By End Use (Household, Commercial), By Application & Forecast, 2024 - 2032
Published Date: May - 2025 | Publisher: MIR | No of Pages: 240 | Industry: Animal Health and Nutrition | Format: Report available in PDF / Excel Format
View Details Buy Now 2890 Download Free Sample Ask for Discount Request CustomizationPet Wearable Market Size
Estimated to register a CAGR of 15.5% between 2024 and 2032, the USD 4.8 billion pet wearable market size The Health for Animals Organization estimates that over a billion pets exist worldwide; most of them are owned by the United States, Brazil, the E.U., and China. The declining family sizes and individuals choosing furry family members instead have been blamed for this growing count. These increasing numbers reflect the rising need for pet care products as well.
To get key market trends
Hey, pet lovers! Imagine giving your animal pal a little fitness tracker. These clever gadgets can monitor your pet's heart rate, activity level, sleeping quality, and calorie burning rate. It's like carrying a tiny doctor in their collar! Knowing if your pet is healthy or whether a problem might be developing depends much on this information. For instance, in March 2024 one company known as PetPace just released their PetPace 2.0 collar. It's like an artificial intelligence (AI) smart dog collar continually monitoring your dog's condition. The collar tracks several vital factors like body temperature, pulse, breathing rate, and heart beat pattern. It can also indicate their level of pain, sleeping quality, activity level, and posture they are using. Like having a small health monitor around their neck!
| Report Attribute | Details |
|---|---|
| Base Year | 2023 |
| Pet Wearable Market Size in 2023 | USD 4.8 Billion |
| Forecast Period | 2024 to 2032 |
| Forecast Period 2024 to 2032 CAGR | 15.5% |
| 2032 Value Projection | USD 17.7 Billion |
| Historical Data for | 2021 - 2023 |
| No. of Pages | 320 |
| Tables, Charts & Figures | 340 |
| Segments covered | Product, Technology, Application, End Use |
| Growth Drivers |
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| Pitfalls & Challenges |
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What are the growth opportunities in this market?
Remote monitoring also helps pet owners to guarantee their animals' safety and security even when they are left personally unattended. Geofencing capabilities on wearables can notify owners when pets stray outside designated safe areas, therefore lowering their risk of loss or injury. These wearables link smart home appliances and smartphone apps to deliver real-time alarms and simple data access. By means of seamless communication between pet owners, veterinarians, and caregivers, this connection encourages cooperative pet care management.
The significant cost of pet wearables is a main barrier to their acceptance. High-priced pet wearables can discourage pet owners on a limited budget from buying these goods, especially if the prices seem outrageous or the advantages seem to be few. High costs can also limit market penetration and stop pet wearables from being embraced by people without discretionary resources or by those who own pricey dogs.
Pet Wearable Market Trends
Demand for pet wearables tracking and monitoring health indicators including activity levels, heart rate, sleep patterns, and calories burned is rising. These tools enable owners of pets evaluate their general condition, spot early symptoms of disease, and encourage active lives. Wearable gadgets tracking pet behavioral patterns—including activity peaks, rest periods, and behavioral changes—are also becoming rather popular. These realizations help owners of pets to locate stressors, grasp their emotional condition, and address behavioral issues.
Pet wearables give vets access to vast health data and insights, therefore augmenting veterinary care. Early identification of chronic conditions, customized treatment plans, and ongoing monitoring are made possible by this as well as by The need for wearables with customised health advice based on individual pet data results from this change towards personalised pet treatment. This trend promotes preventative health care and raises general pet welfare.
Pet Wearable Market Analysis
Learn more about the key segments shaping this market
Technology guides the division of the market into RFID devices, GPS, sensors, and Bluetooth. The sensor market share in 2023 will be more than 10%. Constant monitoring of important indicators—including temperature, heart rate, and breathing rate—is made possible by sensors. Doctors and pet owners may track animal health, spot anomalies early on, and respond based on this real-time data. Certain wearables have sensors tracking environmental variables including UV level, humidity, and temperature. This knowledge helps owners of pets create the best living space for them and guards against possible threats.
Learn more about the key segments shaping this market
Based on application, the pet wearable market is categorized into medical diagnosis & treatment, identification & tracking, fitness monitoring, and behavior monitoring & control. The fitness monitoring segment is expected to hold over USD 5.8 billion by 2032. The demand for fitness monitoring devices is growing as it helps pet owners to take an active role in their pets' health by monitoring their progress, setting and reaching goals, and acknowledging accomplishments.
Additionally, it has been observed in the past few years that pet obesity is a growing issue globally. Devices such as fitness monitors enable pet owners to monitor the level of activity, calories burnt, and exercise routines of their pets, thereby aiding in weight management and the avoidance of health problems linked to obesity/other such health problems.
Looking for region specific data?
In 2023, North America dominated the pet wearable market with over 58% of the market share. The U.S. is home to many pets and the country ranks first in terms of spending on pets. Pets are increasingly being considered as family members, increasing investments in their welfare. Pet owners are open to using technological solutions, such as wearables that can track pets’ activities and health, improving their quality of life.
Additionally, pet wearables are going through several important technological developments, including increased sensor accuracy, longer battery life, and better communication with smart devices and mobile apps. Wearables are becoming more dependable and enticing to tech-savvy pet owners owing to these technological improvements.
Europe is also witnessing a growing trend of pet adoption and considering them as their family members rather than their pets. The pet wearable market in this region is growing, as a result of heightened manufacturer competition and the release of new goods with cutting-edge features. This competition leads to improved product offerings and greater consumer choice.
Asia Pacific countries are experiencing an increase in the trend of pet ownership, which is being fueled by changing lifestyles, urbanization, and rising disposable incomes. There is a growing trend of pet ownership and a corresponding interest in wearables and other technologies that can improve the safety and well-being of their pets.
Pet Wearable Market Share
Wagz Inc. and Whistle Labs are significant players, holding below 2% of the global pet wearable industry. Whistle Labs incorporates cutting-edge sensor technology into their wearables for pets to monitor a range of health indicators, including activity levels, sleep habits, and location tracking. Through mobile apps and online platforms, this assists pet owners in remotely managing and keeping an eye on the health of their animals.
Wagz Inc. is known for creating hardware-software integrated pet care solutions that improve pet owners' capacity to watch over and take care of their animals. This covers items such as pet doors, smart feeds, and maybe wearable pet technology.
Pet Wearable Market Companies
Major players operating in the pet wearable industry are
- Wagz Inc.
- Whistle Labs (Mars Incorporated)
- Tractive
- Scollar Inc.
- Petcube Inc.
- Petpace LLC
- Nedap NV
- Loc8tor Ltd.
- IceRobotics Ltd.
- Halo Collar
Pet Wearable Industry News
- In March 2024, PetPace, a leading developer of AI-powered pet wearable technology, launched the PetPace 2.0, a vet-grade smart dog collar that provides continuous, real-time medical insights for early detection, treatment, monitoring, and GPS tracking of a dog's health.
- In October 2021, Smart Tracking Technologies, LLC launched the Link Smart Pet Wearable. The Link Smart Pet Wearable is a sleek, user-friendly device that offers a range of features for pet owners, including GPS tracking, customized activity monitoring and analysis, reminders and access to vet records, temperature alerts, tone and vibration training controls, and a built-in flashlight.
The pet wearable market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD billion) and shipments (Units) from 2021 to 2032, for the following segments
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Market, By Product
- Smart Collar
- Smart Vest
- Smart Harness
- Smart Camera
Market, By Technology
- RFID Devices
- GPS
- Sensors
- Bluetooth
Market, By Application
- Medical Diagnosis & Treatment
- Identification & Tracking
- Fitness Monitoring
- Behavior Monitoring & Control
Market, By End-use
- Households
- Commercial
The above information is provided for the following regions and countries
- North America
- U.S.
- Canada
- Europe
- UK
- Germany
- France
- Italy
- Spain
- Russia
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- South Korea
- ANZ
- Southeast Asia
- Rest of Asia Pacific
- Latin America
- Brazil
- Mexico
- Argentina
- Rest of Latin America
- MEA
- UAE
- South Africa
- Saudi Arabia
- Rest of MEA
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