Asia Pacific Ostomy Care And Accessories Market Size, Share & Trends Analysis Report By Product (Bags, Accessories), By Country (China, India, Japan, South Korea, Australia, Thailand), And Segment Forecasts
Market Size & Trends
The size of the Asia Pacific ostomy care and accessories market was pegged at USD 577.3 million in 2024 and is anticipated to expand at a CAGR of 6.5% during 2025-2030. The rise is driven by the rising incidence of colorectal cancer, Crohn's disease, and other gastrointestinal conditions, which are driving the number of ostomy procedures. Apart from that, increased awareness through support initiatives, seminars, and education programs is enhancing adoption of the product. Moreover, economic growth and improved access to healthcare are broadening the patient base, whereas technological progress and customized solutions catering to local demands are enhancing the comfort of the users and the demand.
Asia Pacific ostomy care and accessories market is seeing a quickening growth spurred on by population change, disease increase, and raised awareness. Japan, China, and India are experiencing an increasing population of elderly people, who are more prone to diseases like colorectal cancer, bladder cancer, and inflammatory bowel diseases. For example, in 2022, the total number of ostomy procedures done in China was 127,672. Based on the projected trends, the number went up marginally in 2023. Moreover, approximately 100,000 individuals in China receive enterostomy surgery every year. Additionally, improved healthcare facilities and increased availability of medical services are also increasing the number of patients undergoing ostomy care.
Initiatives to raise awareness regarding ostomy care are picking up across the region. Nursing centers and organizations such as the Asia and South Pacific Ostomy Association hold educational workshops, motivational programs, and the annual World Ostomy Day to focus attention on the needs of ostomates. These efforts, coupled with seminars, support groups, and mass media campaigns in the form of articles, advertisements, and online platforms, decrease stigma and foster acceptance of ostomy care products. Consequently, more caregivers and patients are becoming educated and confident in handling ostomy care, further driving market growth.
The Asia Pacific ostomy care market is expected to continue its growth trajectory, fueled by rising healthcare investments and patient awareness. Nations like China, Japan, and Australia are the pioneers with vast patient bases and a high interest in developing product innovation. For example, in February 2022, Singular Health partnered with CSIRO, Australia's national science agency. It received funding of USD 100,000 from IMCRC to commercialize and develop a device that may serve as a seal between a stoma bag and a patient's abdomen.
Report Coverage & Deliverables
- Competitive benchmarking
- Historical data & forecasts
- Company revenue shares
- Regional opportunities
- Latest trends & dynamics
Product Insights
The bags segment led the market and held the largest revenue share of 87.7% in 2024, attributed to the increasing prevalence of colorectal cancer, inflammatory bowel diseases, and other gastrointestinal disorders, particularly among the aging population. In addition, enhanced healthcare infrastructure, rising consciousness about stoma care, and technological advancements such as skin-friendly materials and odor control features make ostomy bags more comfortable and discreet. Moreover, the demand is further supported by the expanding patient pool and the growing acceptance of ostomy procedures across the region.
The accessories segment is expected to grow at the fastest CAGR of 8.8% over the forecast period, owing to rising patient education initiatives and support programs emphasizing proper stoma management. Furthermore, innovations in accessories like skin barriers, adhesive removers, belts, and stoma powders improve user comfort and reduce complications such as skin irritation. Moreover, increased focus on personalized care, the introduction of advanced, easy-to-use products, and the shift towards homecare solutions also drive demand, ensuring better quality of life for ostomates in the region.
Country Insights
China's ostomy care and accessories market led Asia Pacific and held the highest revenue share of 24.0% in 2024. This is due to an increasing incidence of chronic diseases such as colorectal cancer, bladder cancer, and inflammatory bowel diseases. For example, in 2022, China recorded 517,106 new cases of colorectal cancer, the highest number of cases globally. The age-standardized rate (ASR) was 20.1/100,000 population, indicating that the population has a high burden of cancer. The size and aging of the nation's population are adding to the volume of ostomy procedures, while increasing knowledge and government spending on healthcare facilities are facilitating access to sophisticated ostomy products. Advances in technology and concern for patient comfort further propel demand, as producers launch convenient and quality solutions adapted to local requirements.
India Ostomy Care And Accessories Market Trends
The India ostomy care and accessories market will grow at a rate of 7.0% during the forecast period due to the rise in healthcare expenditure, increased public-private investment, and an uptick in awareness programs. Also, urbanization and lifestyle changes lead to an increase in gastrointestinal disorders necessitating ostomy surgery. In addition, extension of healthcare services to rural and semi-urban regions is enhancing access to ostomy products, while support groups and educational programs are assisting in the reduction of stigma.
Japan Ostomy Care And Accessories Market Trends
The Japan ostomy care and accessories market is anticipated to experience tremendous growth in the future due to its fast-growing aging population, which results in an increased prevalence of colorectal and bladder cancers. The nation enjoys cutting-edge medical technology, solid healthcare infrastructure, and preventive care culture, which promotes early treatment and diagnosis. In addition, the Japanese consumers prioritize product quality, comfort, and confidentiality, leading manufacturers to emphasize ongoing product innovation. High penetration rates for homecare services and supportive government initiatives drive market expansion and product acceptance.
Key Asia Pacific Ostomy Care And Accessories Company Insights
Some of the leading players in the Asia Pacific ostomy care and accessories market are Coloplast A/S ADR, ConvaTec Group PLC, and Hollister. They concentrate on growing product lines, research, and development activities, and building distribution networks. They emphasize innovation, customize the products to the tastes of locals, and intensify brand reach through campaigns and alliances to pursue new opportunities.
Coloplast A/S ADR develops and manufactures ostomy bags, baseplates, barrier strips, pastes, powders, and skin care products, with a focus on comfort, security, and skin well-being. Coloplast has various segments such as ostomy care, continence care, wound care, and interventional urology. Its ostomy solutions are famous for innovation and patient-focused design.
ConvaTec Group PLC produces ostomy pouches, skin barriers, adhesive removers, and associated accessories designed to meet the requirements of patients after stoma surgery. ConvaTec is active in several healthcare segments, such as advanced wound care, continence care, infusion devices, and ostomy care, providing solutions that focus on reliability, protection, and enhanced quality of life for patients.
Key Asia Pacific Ostomy Care and Accessories Companies
The following are the leading companies in the asia pacific ostomy care and accessories market. These companies collectively hold the largest market share and dictate industry trends.
- Coloplast A/S ADR
- ConvaTec Group PLC
- Hollister
- Marlen Manufacturing and Development Co.
- Nu-Hope Laboratories
- Perfect Choice Medical Technologies
- Safe N Simple
- AdvaCare Pharma
- CyMed
- Eakin Healthcare Group
- Alcare Diagnostics & Research Center
Recent Developments
- In July 2024, Coloplast launched Heylo, an innovative digital leakage notification system for stoma patients. It is available through the NHS to alleviate the mental & physical burden of leakage in patients. It lets users track potential leakages, helping patients feel comfortable, reassured, and in control.
Asia Pacific Ostomy Care and Accessories Market Report Scope
|
Report Attribute |
Details |
|
Market size value in 2025 |
USD 612.7 million |
|
Revenue forecast in 2030 |
USD 839.7 million |
|
Growth rate |
CAGR of 6.5% from 2025 to 2030 |
|
Base year for estimation |
2024 |
|
Historical data |
2018 - 2023 |
|
Forecast period |
2025 - 2030 |
|
Quantitative units |
Revenue in USD million/billion and CAGR from 2025 to 2030 |
|
Report coverage |
Revenue forecast, company ranking, competitive landscape, growth factors, trends |
|
Segments covered |
Product, region |
|
Regional Scope |
Asia Pacific |
|
Country scope |
China; Japan; India; South Korea; Australia; Thailand |
|
Key companies profiled |
Coloplast A/S ADR; ConvaTec Group PLC; Hollister; Marlen Manufacturing and Development Co.; Nu-Hope Laboratories; Perfect Choice Medical Technologies; Safe N Simple; AdvaCare Pharma; CyMed; Eakin Healthcare Group; Alcare Diagnostics & Research Center |
|
Customization scope |
Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope. |
|
Pricing and purchase options |
Avail customized purchase options to meet your exact research needs. Explore purchase options |
Asia Pacific Ostomy Care and Accessories Market Report Segmentation
Product Outlook (Revenue, USD Million, 2018 - 2030)
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-
Bags
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One Piece
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Colostomy
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Ileostomy
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Urostomy
-
-
Two Piece
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Colostomy
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Ileostomy
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Urostomy
-
-
-
Accessories
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Seals/Barrier Rings
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Cut-to-fit
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Pre-cut
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Moldable
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Flat
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Convex
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Others
-
-
Pouch Cover
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Pouch Closures
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Stoma Caps/Hat
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Others
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-
-
Country Outlook (Revenue, USD Million, 2018 - 2030)
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China
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Japan
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India
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South Korea
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Australia
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Thailand
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Rest of Asia Pacific
-
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