Switzerland Hearing Aid Retailers Market Size, Share, & Trends Analysis Report By Type (In-the-Ear Hearing Aids, Receiver-In-the-Ear Hearing Aids), By Technology (Digital, and Analog), And Segment Forecasts,
Published Date: May - 2025 | Publisher: MIR | No of Pages: 240 | Industry: healthcare | Format: Report available in PDF / Excel Format
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The size of the Switzerland hearing aid retailers market was valued at USD 352.81 million in 2024 and is projected to grow at a CAGR of 7.99% during the period 2025-2035. The rising incidence of hearing loss in the elderly population, and growing significance of hearing health are mainly propelling market growth. With improved life expectancy, more people are falling into older age groups where hearing impairment is more prevalent. For example, in April 2025, the Federal Statistical Office (FSO) estimates Switzerland's population will be 10.5 million by 2055. The population of people 65 and over will grow by around 50% between 2024 and 2055. Estimates show that by 2055, this age bracket will constitute approximately a quarter of the population, overtaking that of children and youths, estimated at around 17.9%. The over-80 population will almost double from around 540,000 in 2025 to around 1.03 million in 2055.
The sector is witnessing a sharp change as retailers are offering green technologies, with a major emphasis on minimizing use of disposable batteries and going for sustainable options. For example
Phonak has rechargeable hearing aids that can work for up to 24 hours on one charge.
Widex provides fuel cell-based rechargeable solutions.
ReSound provides Android and iOS streaming and AI technology.
Moreover, certain retailers possess certifications like ISO 9001 for quality management and ISO 14001 for environmental management, which guarantees high-quality, environmentally friendly products.
Additionally, positive reimbursement policies and insurance for hearing aids are increasing the availability of these devices among consumers, thereby driving market growth. For example, in Switzerland, the AHV/AVS (Old Age and Survivors Insurance) and IV (Disability Insurance) social insurance schemes offer financial support for people in need of devices based on certain criteria of hearing loss. Here is a comprehensive explanation of how these contributions operate. The AHV/AVS contributes from the combined hearing loss of 35%, paying CHF 630 for one or CHF 1237.50 for two every five years; the IV contributes from the combined hear loss of 20%, paying CHF 840 for one or CHF 1650 for two every six years. In addition, there are numerous hearing aid shops, ranging from specialized audiologists to big businesses like Auzen, that provide cost and coverage with insurance.
The country’s market growth is driven by several emerging trends that reflect changing consumer needs and technological advancements as given in the table below.
New Market Trends
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Market Trends |
Description |
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Innovative Strategies for Customer Acquisition |
Companies are engaged in providing innovative strategies that focus on addressing the unique needs of consumers, leveraging digital technologies, and forming key partnerships, and innovative service packages. For instance, Amplifon provides three different cards-AmpliCard, AmpliCard PLUS, and AmpliCard TOTAL offering different service packages, providing multiple benefits. These packages vary in terms of features such as the level of aftercare, additional services, warranties, etc. |
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Rising Demand for Telehealth Solutions |
Telehealth solutions leverage digital technologies to provide remote care, consultations, and personalized services, enhancing accessibility, convenience, and affordability for users. Many providers offer remote hearing tests and virtual fitting sessions through mobile apps or websites. For instance, Auzen is an online hearing care provider offering digital audiology solutions. The company sells products totally through online sales channel. |
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Increasing Demand for Local Brands |
Swiss consumers often trust home-grown brands due to their established reputation for quality and innovation. For instance, Sonova, with its Phonak brand, has been a leader in the hearing aid market for decades. It has established longstanding relationships with the country’s professionals, strengthening its credibility among consumers. |
Pricing Analysis
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Pricing Analysis |
Pricing Elasticity Insights |
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Low-End SegmentSwiss market's strong affordability is likely to provide some protection against commoditization. |
Low-EndHighly elastic, with price adjustments directly impacting demand. |
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Mid and High-Range SegmentProduct pricing is less affected by pricing pressures, owing to the high demand for technologically advanced devices supported with AI, IoT integration, and tailored features. |
Mid-RangeConsumers’ desire for value leads to a moderate elastic demand. High perceived value accommodates surging prices. |
Market Concentration & Characteristics
The below chart shows the correlation between market concentration, market characteristics, and market participants. The x-axis shows the concentration level of the market, varying from low to high. The y-axis indicates different market characteristics, such as degree of innovation, merger & acquisition level, effect of regulation, and expansion of the market. The level of innovation is medium, the intensity of merger & acquisition activity is low, the influence of regulations on the market is high, the market growth is medium.
The market has a moderate level of innovation, fueled by growing consumer demand for sophisticated auditory solutions, heightened awareness of hearing health, and a high emphasis on digital transformation. For example, Audika provides hearing aids with Polaris chips and 4D sensor technology. The 4D sensor technology improves environmental awareness, speech recognition, wind noise management, and automatic adaptation to varying listening modes according to the environment. In addition, Sonova's provides Phonak Virto B-Titanium, an ITE hearing aid with a titanium casing that is Bluetooth compatible and can be paired with cell phones.
Some major market players are crafting business expansion strategies in the shape of mergers and acquisitions. With M&A operations, these players are likely to enhance their business geographies. In December 2022, Sonova Holding AG, a leading hearing care solutions provider, announced that it completed its acquisition of the HYSOUND Group successfully. This strategic step is important as it strengthens Sonova's presence in the fast-expanding Chinese market for audiological care. The HYSOUND Group has around 200 clinics in over 20 provinces and over 70 cities in China, which will significantly boost Sonova's direct consumer reach in this important market.
The dealers need to be certified and comply with the Swiss Medical Device Ordinance (MedDO). The ordinance, which is similar to that of the European Union's Medical Device Regulation (MDR), controls manufacturing, importing, and distributing of medical devices. The hearing aids have to be CE labeled or have equivalent approval in terms of performance and safety. Moreover, the dealers need to be listed with the Swiss Agency for Therapeutic Products, Swissmedic, and be issued a Swiss Registration Number (CHRN).
Some market players are growing their business by venturing into new geographical areas to improve their market share and increase their product offerings. In October 2024, Sonova made an announcement that it has restarted the supply of its products to Costco, a major development for both companies and consumers. This move follows a time when Sonova had suspended supplies to Costco, affecting the supply of hearing aids in one of the largest retail chains in the U.S. The Sennheiser Sonite R, a prescription product specifically for Costco, is currently available in 107 U.S. locations with plans for further expansion.
Type Insights
The receiver-in-the-ear hearing aids market accounted for the largest revenue share of 75.66% in 2024 and is projected to record the highest growth rate during the forecast period. The increasing demand for discreet, high-functioning, and technologically advanced devices among consumers fuels the growth of the segment. RITE models, which separate the receiver from the microphone and amplifier, offer a more natural sound experience and a more streamlined look than standard behind-the-ear (BTE) models. For example, the Phonak is renowned for its cutting-edge device and wireless technology, such as the "Paradise " and "Marvel" platforms, which provide Bluetooth connectivity and several models to accommodate personal needs. Further, it provides "Roger" technology, which improves hearing in difficult situations, and its "Lyric" hearing aid, 100% invisible long-term wear. Further, Bernafon provides "Viron" hearing aids with "True Environment Processing".
The behind-the-ear hearing aids segment is expected to witness a high CAGR during the forecast period. Ongoing innovation of BTE devices in terms of better sound quality, noise cancellation capability, Bluetooth connectivity, and rechargeable batteries is fuelling segmental expansion. Furthermore, a rise in product launches and approvals will fuel the market growth. In February 2024, ReSound made the introduction of rechargeable Behind-the-Ear (BTE) and in-ear custom products to its well-liked Nexia line of hearing aids, highlighting the revolutionary features of these first-ever devices that leverage Bluetooth Low-Energy (LE) and Auracast audio broadcast technology.
Technology Insights
The digital segment accounted for the maximum revenue share of 94.39% in 2024 and is anticipated to record the highest CAGR during the forecast period. The digital market is experiencing significant growth, driven by technological advancements and increasing demand for high-quality, customizable products. Electronic hearing aids, which convert sound to a digital signal for processing, offer greater clarity of sound and include sophisticated options such as Bluetooth connectivity and smartphone remote control. In addition, these hearing aids are programmed and set remotely by audiologists, making them of great interest to the technology-literate younger population that values convenience and efficiency in healthcare. The analog segment will grow at a strong CAGR during the forecast period, owing to cost-effectiveness and simplicity.Analog hearing aids are generally cheaper than their digital counterparts, which makes them an excellent choice for consumers who have minimal hearing needs or want cost-effective solutions.
Not to mention that their maintenance is also lower and their features are easy to use, making them especially suitable for elderly people or anyone with slight to moderate hearing impairment. Additionally, growing awareness of hearing impairment and its implications on health and wellbeing supports expansion in this segment.
Key Companies & Market Share Insights
The market is highly consolidated, dominated by three major national chainsNeuroth, KIND Hörzentralen AG, and Amplifon.The remaining market share is fragmented, consisting of independent audiologists and smaller retail groups. Key players are adopting growth strategies to enhance their market presence, including collaborations and mergers & acquisitions.
Key Companies in Switzerland Hearing Aid Retailers Market
- Neuroth
- KIND Hörzentralen AG
- Amplifon
- Audika
- MicroTech
- Akustik Schweiz
- Fielmann
- Silver Audition SA
- Auzen
- Sonova AG
- Oticon SA
Recent Developments
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In August 2024, Sonova launched the Audéo Sphere Infinio, which is recognized as the world's first hearing aid powered by real-time artificial intelligence (AI). This innovative device aims to significantly enhance speech clarity, particularly in noisy environments, addressing one of the most pressing challenges faced by individuals with hearing loss.
Switzerland Hearing Aid Retailers Market Report Scope
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Report Attribute |
Details |
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Revenue forecast in 2025 |
USD 382.12 million |
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Revenue forecast in 2030 |
USD 561.11 million |
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Growth rate |
CAGR of 7.99% from 2025 to 2035 |
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Actual data |
2018 - 2024 |
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Forecast data |
2025 - 2035 |
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Quantitative units |
Revenue in USD million/billion and CAGR from 2025 to 2035 |
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Report coverage |
Revenue forecast, company ranking, competitive landscape, growth factors, and trends |
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Segments covered |
Type, Technology |
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Country scope |
Switzerland |
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Key companies profiled |
Neuroth; KIND Hörzentralen AG; Amplifon; Audika; MicroTech; Akustik Schweiz; Fielmann; Silver Audition SA; Auzen; Sonova AG; Oticon SA |
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Customization scope |
Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope. |
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Pricing and purchase options |
Avail customized purchase options to meet your exact research needs. Explore purchase options |
Switzerland Hearing Aid Retailers Market Report Segmentation
Type Outlook (Revenue, USD Million, 2018 - 2035)
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In-The-Ear Hearing Aids
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Receiver-In-The-Ear Hearing Aids
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Behind-The-Ear Hearing Aids
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Canal Hearing Aids
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Technology Size Outlook (Revenue, USD Million, 2018 - 2035)
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Digital
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Analog
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