Pet Bird Health Market Size, Share & Trends Analysis Report By Product (Pharmaceuticals, Diagnostics), By Application (Parasitic Infections, Bacterial Infections), By Distribution Channel, By Region, And Segment Forecasts
Published Date: May - 2025 | Publisher: MIR | No of Pages: 250 | Industry: healthcare | Format: Report available in PDF / Excel Format
View Details Buy Now 2999 Download Sample Ask for Discount Request CustomizationPet Bird Health Market Size & Trends
The size of the global pet bird health market was valued at USD 958.8 million in 2024 and is expected to grow with a CAGR of 8.03% from 2025 to 2035. The reasons for this growth include growing adoption of pet birds, growing incidence of disease in pet birds, growing research activities, and growing incidence of zoonotic disease in pet birds. The main driver of the growth in the market is the world's rise in pet bird adoption and spending on birds such as parakeets, cockatiels, lovebirds, pigeons, canaries, among others. This adoption of birds as pets is on the rise across different generations, such as Gen Z, Millennials, Gen X, Baby Boomers, and the Silent Generation. As per statistics released by Forbes Advisor in January 2025, in the United States alone, over 6.1 million households keep some or the other kind of bird as a pet. Additionally, statistics indicate that among various categories of pet bird owners in the United States, Gen Z tops the list with a percentage of 46% among all other generations. Millennials, Silent Generation, Baby Boomers, and Gen X rank lower with percentages of 20%, 18%, 10%, and 7%, respectively.
In addition, a trend of growth in spending on pet birds is evident worldwide. This is driven by a more emotional attachment between owners and birds and greater emphasis on bird well-being and health. As per the 2024 American Pet Products Association (APPA) report, 76% of US bird owners bought something for their birds during the 2024 holidays compared to 69% in 2018, with holidays such as Christmas and birthdays driving that growth.
Moreover, health spending on items like vitamins, supplements, drugs, etc., saw a growth of approximately 32% since the year 2018, a move toward proactively addressing their pet bird's health.
The destination for purchase was preferred specialty pet retailers, and the usage of social media as an information source regarding birds has expanded from 17% to 25% by pet owners. This humanization trend in birds is in keeping with increased spending on high-quality and green products, which demonstrates owners' stronger emotional bonds and readiness to spend more on the health of their pets. Excluding the U.S., other parts of the world are also catching up regarding the uptake of pet birds.
For instance, bird-keeping, which is usually a preserve of the older generations, has increasingly been adopted by young people in China because they are low-maintenance and can keep them company. Birds represent 41% of China's exotic pet market, ranking only second to small mammals, according to an industry report by the Asian Research Institute in 2023. Birds' affordability and maintenance are among the reasons behind this trend. In summary, the international boom in the adoption of pet birds, fueled by emotional bond, changes in generations, and increasing spending, will see bird-specific healthcare products' demand grow significantly.
With owners taking greater interest in bird health, consumption of items like medications, feed supplements, vitamins, supplements, and diagnostic equipment will increase. This scenario offers considerable growth prospects for businesses providing avian care. Ultimately, the humanization of pet birds is reshaping the pet care market on a global scale.
Report Coverage & Deliverables
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- Competitive benchmarking
- Historical data & forecasts
- Company revenue shares
- Regional opportunities
- Latest trends & dynamics
Market Concentration & Characteristics
The market has a moderate degree of innovation, which is exemplified by the increasing use of veterinary telemedicine, enhancing access to professional care for bird owners. The technology allows remote consultations, monitoring of chronic conditions, and even emergency care instructions, especially for birds that get stressed during transport. Furthermore, pet bird industry innovators are creating specialized products for pet birds, including smart features to enhance care and convenience. For example, in December 2024, Reli introduced the Birddy Smart Bird Cage, which comes equipped with features such as UV sterilization and self-cleaning for bird hygiene and health, automated feeding and water systems, and an application to remotely control functions such as lighting, temperature, and humidity.
The market indicates a moderate level of mergers and acquisitions activity, which is an indication of continued consolidation as well as strategic partnerships and acquisitions by major industry players. For example, in January 2025, Versele-Laga bought Psittacus, a parrot nutrition company. The acquisition is to add strength to Versele-Laga's line of high-quality bird care products.
The market feels a moderate effect of regulations. Nevertheless, the effect is anticipated to rise in the coming days because regulatory authorities worldwide are establishing and revising guidelines and rules concerning pet bird adoption and maintenance. For instance, the USDA, as of March 2023, implemented some compulsory measures on bird breeders, dealers, and exhibitors so that proper humane treatment of their health is maintained.
The sector has a moderate to high degree of product substitutes, with prices being driven down by competition as pet owners and veterinarians switch to cheaper alternatives with similar efficacy and safety. Conventional health remedies play a great role in product substitution in India & China, where homeopathic and herbal solutions are the most sought-after because of cultural practices and low cost. This trend has the effect on adopting pharmaceutical products as bird owners within such areas could shift towards adopting natural treatments regarded as safer or simpler to handle.
Moderate rates of regional growth activities in the market are triggered by efforts by key competitors in the market. For instance, in January 2023, Merck & Co., Inc. opened a cutting-edge manufacturing site in Boxmeer, Netherlands, for companion animal vaccination sterile filling and freeze-drying.
Product Insights
The pharmaceuticals division had the highest revenue share of 58.1% in 2024. Pharmaceutical firms are now creating bird-specific drugs, like antiparasitic medicines and nutritional food & supplements, due to the increasing demand for sophisticated avian healthcare. For instance, Beaphar offers a variety of products ranging from flea and tick treatments, grooming and hygiene products, and dietary supplements specifically designed for birds.
Technological advancements in drug delivery strategies including oral formulations, topical applications, and targeted therapies are boosting the efficacy and convenience of managing bird-specific health conditions. Also, the increasing pool of avian veterinarians is spurring demand for prescription products, compelling pharmaceutical firms to broaden therapeutic options in the bird health space.
The diagnostics segment will register the highest CAGR of 8.4% during the forecast period. Diagnostic equipment-ranging from imaging technologies, blood examinations, to molecular diagnostics-are critical to supporting veterinarians in detecting bird diseases at early stages to avoid further serious health issues. The increasing popularity of keeping birds as pets is driving the demand for reliable and affordable diagnostics solutions steadily.
These developments are enhancing disease control, lowering mortality, and overall improving bird health, thus propelling growth in the pet bird health market. Technological advancements in diagnostics also enable faster and more efficient identification of pathogens and genetic disorders. Significantly, the use of avian diagnostics is increasing in emerging economies as well, with market players launching specialized testing. For instance, Pranidhi Veterinary Diagnostics in India is one of the pioneers that provide biochemistry diagnostic test service for birds so that an accurate health check-up can be achieved using biochemical markers.
Application Insights
The bacterial infections segment accounted for the highest market share of more than 49% in 2024 and also is anticipated to develop at the highest rate of above 8% during the forecast period. Bacterial infections are prevalent in pet birds, particularly in young birds or immunocompromised birds, usually caused by poor husbandry or poor nutrition. The most common infections include the gastrointestinal and respiratory tracts and are capable of becoming systemic.
Pathogens include gram-negative bacteria such as E. coli and Klebsiella, and gram-positive bacteria like Staphylococcus aureus and Clostridium spp. MRSA and Mycoplasma infections are less frequent but important, and some bacteria are associated with skin disease and pododermatitis. Clinical presentation, Gram staining, and culture from different sites like the cloaca, sinus, or internal organs are the basis of diagnosis. This variety and complexity of infections are driving demand for avian-specialized healthcare products, such as targeted antibiotics, diagnostic kits, and culture products, to allow proper diagnosis and treatment. For example, as per various studies released in the years 2023 & 2024 in journals such as Agrobiological Records and Pakistan Veterinary Journal, a high rate of zoonotic bacterial infections was found among pet birds, with E.
coli (19.6%), Klebsiella spp. (15.4%), Staphylococcus spp. (15%), Shigella spp. (14.6%), and Salmonella spp. (13.3%) were the most frequent. Staphylococcus aureus was significantly frequent in pigeons (7.10%), budgerigars (3.57%), and cockatiels (1.79%). Inadequate hygiene and unvaccination were major risk factors, and a large number of isolates were multidrug-resistant. These results highlight the zoonotic risk posed by pet birds and the urgent need for better hygiene and healthcare.
Distribution Channel Insights
The veterinary hospital/clinics segment held the largest revenue share of 48.6% in 2024. Veterinary hospitals and clinics are now providing advanced diagnostic procedures and specialized care for birds such as blood analysis, imaging, and medicines such as antibiotics, antifungals, and parasiticides. This caused increased demand for avian-related treatments and diagnostic equipment, propelling market growth. The opening of such centers is also backed by government efforts, like the government of Delhi, India, which inaugurated the nation's first veterinary hospital providing 24/7 care for different pets, including birds. These efforts are helping in the growth of the pet bird healthcare market. In addition, private players are also helping in the industry by opening multispecialty private veterinary hospitals. For instance, in July 2024, Tata Group, a business conglomerate, opened a multispecialty animal hospital, Tata Trusts Small Animal Hospital, for the treatment of dogs, cats, birds, and other small animals.
E-commerce will expand at the highest CAGR of 11.2% over the forecast period. E-commerce platforms have emerged as a crucial source for reaching out to a varied assortment of products designed for exotic pets such as companion birds. They provide pet owners with the ease of buying medications, cages, accessories, specialty foods, and nutritional supplements from home, particularly useful for those with limited physical access to pet stores or veterinary services. Websites such as All Tails, India's first completely integrated pet care service, are a reflection of this trend by providing a distinctive business model that offers veterinary consultations, grooming, medications, and customized product deliveries. Such technological advancements greatly increase the availability and accessibility of bird health products, leading to growth in the market.
Regional Insights
North America pet bird health market is expanding at a high rate during the forecast period, owing to high pet spending and sophisticated veterinary care. North America possesses a well-developed veterinary infrastructure and technologies that play an important role in the health and well-being of pet birds. In nations such as the U.S. and Canada, pet owners are also found to invest actively in their pets, which propels demand for healthcare products and services for birds. This increasing spending encompasses preventive care in the form of regular check-ups, vaccinations, and health screenings. Regional regulatory and health authorities also actively play a role in protecting bird health by tracking possible threats and providing timely advisories to pet owners.
For example, in February 2025, the Canadian Food Inspection Agency (CFIA) published a new advisory to owners of pet birds and small flocks for the application of rigorous biosecurity practices to avoid avian influenza, especially during spring and autumn migrations when the risk of infection from wild birds is increased. Key suggestions involve avoiding contact between domestic and wild birds, keeping coops and equipment clean, checking for symptoms of disease like lethargy or respiratory problems, and reporting suspected cases immediately to a veterinarian or the CFIA. New birds also need to be quarantined prior to integrating into established flocks, and visitors need to be exposed for limited periods to minimize the risk of disease transmission.
U.S. Pet Bird Health Market Trends
The U.S. pet bird health market is strongly growing, fuelled by a diverse pet bird population. The diversity of the population points towards a long-established cultural fondness for exotic pets in American families. As such, there exists a strong and increasing demand for expert veterinary services, drugs, nutritional supplements, and other pet health products addressing the specific needs of these creatures. Throughout the U.S., additional veterinarians are concentrating on exotic animal medicine, delivering complex diagnostics and therapies tailored for unusual pets. Additionally, regulators such as the FDA are developing special rules to enhance the quality of pet food and other items.
For example, in February 2024, the US FDA introduced Pet Food Uniform Regulatory Reform (PURR) Act of 2024 (H.R.7380). The regulation seeks to reform pet food law by giving the FDA control over pet food labeling and ingredient approvals, which would replace the existing state-by-state approach. Such legislation seeks to remove red tape, consolidate control, and promote innovation while ensuring food safety and nutrition requirements.
Europe Pet Bird Health Market Trends
Europe pet birds health market leading with a revenue contribution of more than 34% in 2024. The drivers of the European market include the availability of veterinary hospitals providing specialized bird care services to pet birds, and the increased occurrence of zoonotic diseases. Nations such as Germany, Sweden, the Netherlands, Austria, and Denmark have seen an increasing number of cases of parrot fever (Psittacosis), with roughly 100 reports since 2023. This condition is inflicted by a parasite named Chlamydia psittaci and transmitted to people by contact with contaminated bird dung and secretions, mostly influencing bird owners, poultry workers, and veterinarians. Increased awareness of such zoonotic threats will lead pet owners to undertake regular diagnostic tests, obtain drugs, and administer focused treatments to their birds, thus boosting the industry.
The UK's pet birds' health market is to see profitable growth because of precautionary health safety measures initiated by the authorities to inhibit the transmission of diseases that impact pets & livestock and can potentially turn into an epidemic. Due to an increase in bird flu infections in the nation, the government is currently moving to start cross-border pet health "passport" checks along UK-Ireland borders, particularly on cats and pet birds, as they are most vulnerable to the virus, states the April 2025 issue by Derry journal. Roadside testing of livestock and pets is one of their recommendations that will likely boost the demand for rapid diagnostic tests. Medical clearance certificated will be issued once the test is complete. The UK government has encouraged pet owners not to expose their animals to wild birds or their feces.
Spain pet bird health market is anticipated to show consistent growth due to initiatives undertaken by the authorities to regularize and organize pet care within the nation. For example, in 2023, the government, in its Animal Welfare Law, ordered that all pet birds be microchipped and leg-ringed from birth and registered with the Companion Animal Registry of their individual autonomous communities. By this regulation, the authorities hope to decrease animal abandonment and enhance traceability, thus strengthening disease monitoring and control in Spain. Therefore, it is likely to increase demand for veterinary services, diagnostic equipment, and preventive healthcare products specifically designed for pet birds.
Asia Pacific Pet Bird Health Market Trends
The pet bird health market in Asia Pacific is the fastest-growing market with a growth rate of 9% over the forecast period. The region is experiencing a multitude of market activities like increasing penetration and scope of healthcare services for pet birds, rising prevalence of diseases in pet birds, launch of unique products for pet birds, market entries by globally prominent companies, etc. For instance, Vetafarm, an Australian company, launched Parrot B-Calm, a diet specifically designed to alleviate stress and anxiety in companion parrots. Formulated by avian veterinarians, this non-drowsy, non-sedative pellet diet combines L-Tryptophan-a natural precursor to serotonin-with thiamine, turmeric, and essential nutrients to support both mental well-being and overall health. Parrot B-Calm addresses behavioral issues such as feather plucking and aggression, offering a holistic solution for bird owners seeking to enhance their pets' quality of life.
India pet bird health market is set to show a very lucrative and fastest growth rate over the forecast period. This can be attributed to multiple factors like growing penetration of veterinary services for pet birds, involvement of government entities, initiation of large-scale research projects focusing on zoonotic disease transmission, industry participants exploring novel business opportunities, etc. For instance, according to the April 2025 article by The New Indian Express, the Indian Council of Medical Research (ICMR) has initiated its first comprehensive study to detect zoonotic diseases transmitted from birds to humans, aiming to bolster preparedness for future pandemics.
In the initial phase, the study will be conducted in bird sanctuaries and wetlands across states like Sikkim, Maharashtra, and Tamil Nadu, employing the One Health approach to monitor the interconnected health of humans, birds, and their shared environment. This proactive surveillance is particularly pertinent given the rising popularity of pet birds, which increases the potential for zoonotic disease transmission. The initiative underscores the importance of integrated health strategies in mitigating public health risks associated with avian species.​
Latin America Pet Bird Health Market Trends
The demand for pet bird health products in Latin America is growing due to a rise in bird ownership, especially in urban areas where smaller living spaces make birds a preferred pet. Increased awareness about avian health and the availability of specialized veterinary services for exotic pets are encouraging owners to invest in preventive care, medications, and diagnostics. The popularity of natural and premium bird health products is also rising, reflecting broader consumer trends. Additionally, the growth of e-commerce platforms is improving access to specialized items across the region. Concerns about zoonotic diseases and government efforts in surveillance and regulation are further driving demand for bird-specific healthcare solutions.
Brazil pet bird health market is the largest in the region, owing to large scale bird conservation projects in the country. The country is home to more than 30 million pet birds. Birds are the second most popular pet in Brazil, driven by urban living and cultural appreciation for avian species. Brazil’s rich biodiversity and the popularity of parrots and canaries contribute to a growing interest in proper bird care. Social media and pet influencers are further fueling the trend of investing in bird wellness and healthcare. Online communities have also increased awareness of proper bird care.
MEA Pet Bird Health Market Trends
The pet bird’s health market in MEA is driven by growing research efforts to assess awareness in pet owners regarding the potential spread of zoonotic diseases from their pets. For instance, a survey was conducted by researchers from Tehran, Iran, to assess the knowledge and attitudes of owners regarding pet bird care, common diseases, and zoonotic risks. The research, conducted via questionnaires at a Tehran pet clinic, revealed that most owners acquire birds from local markets and lack sufficient knowledge about prevalent and zoonotic diseases. While owners trust veterinarians for information, there is a gap in communication regarding zoonotic diseases and preventive measures like medications & vaccination. The study emphasizes the need for better education in bird markets and stronger communication between veterinarians and owners to enhance both human and pet bird health.
South Africa’s diverse pet bird trade, featuring 169 species from 26 families, with 147 being non-native, creates a strong demand for specialized health products tailored to the unique needs of popular birds like budgerigars, zebra finches, and Fischer’s lovebirds. The significant rise in pet ownership, coupled with the growing trend of owners viewing their birds as family members, has led to increased investment in premium and customized nutrition. Additionally, heightened consumer awareness about pet health, with nearly half of urban bird owners scrutinizing ingredient lists and seeking specialized diets, is further driving the demand for advanced and targeted bird health solutions across the market.
Key Pet Bird Health Company Insights
The market is characterized by low - moderate concentration and steady growth, driven by technological innovations in veterinary care. Advances such as portable imaging, genetic testing, and remote monitoring enable more accurate diagnoses and early detection of bird diseases, improving health outcomes. Telemedicine has expanded access to veterinary services, especially for owners of exotic or rare species. Wearable devices and health trackers further enhance preventive care by monitoring vital signs and alerting owners to potential issues. The market remains competitive, with both small and large players adopting strategies like mergers, geographic expansion, and new product launches to strengthen their market presence.
Key Pet Bird Health Companies
The following are the leading companies in the pet bird health market. These companies collectively hold the largest market share and dictate industry trends.
- Vetafarm.
- Vetnil
- AdvaCare Pharma
- Thermo Fisher Scientific Inc.
- INDICAL BIOSCIENCE GmbH
- VioVet Ltd
- Zoetis
- HomeoPet LLC.
- Merck & Co., Inc
- Johnsons
Recent Developments
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In February 2025, Harvest introduced its new premium brand of pet foods, The Little Birdhouse, rolling out nine newly designed seed mixes at the Garden Press Event, with further extensions to straights and suet ranges later this year.
In February 2025, Supertails, an Indian pet care e-commerce brand, opened its first offline veterinary clinic in the city of Bengaluru. The firm is set to open three more clinics in the city within 90 days with the aim of offering affordable and empathetic healthcare to India's increasing number of pets.
In August 2024, HICC Pet ventured into the Singapore market by launching a new office and APAC Brand Experience Center. The firm made its debut at the Singapore Pet Festival and exhibited popular products such as Deodorizing Glove Wipes and Ear Relief Finger Wipes, etc.
Pet Bird Health Market Report Scope
|
Report Attribute |
Details |
|
Market size value in 2024 |
USD 1.02 billion |
|
Revenue forecast in 2030 |
USD 1.50 billion |
|
Growth rate |
CAGR of 8.03% from 2025 to 2035 |
|
Actual data |
2018 - 2024 |
|
Forecast period |
2025 - 2035 |
|
Quantitative units |
Revenue in USD million/billion and CAGR from 2025 to 2035 |
|
Report coverage |
Revenue forecast, company ranking, competitive landscape, growth factors, and trends, clinical trials outlook, volume analysis |
|
Segments covered |
Product, application, distribution channel, region |
|
Regional scope |
North America; Europe; Asia Pacific; Latin America; Middle East & Africa (MEA) |
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Country Scope |
U.S.; Canada; Mexico; UK; Germany; Italy; France; Spain; Denmark; Sweden; Norway; Japan; China; India; Australia; South Korea; Thailand; Brazil; Argentina; South Africa; Saudi Arabia; Kuwait; UAE |
|
Key companies profiled |
Vetafarm.; Vetnil; AdvaCare Pharma; Thermo Fisher Scientific Inc.; INDICAL BIOSCIENCE GmbH; VioVet Ltd; Zoetis; HomeoPet LLC; Merck & Co., Inc; Johnsons |
|
Customization scope |
Free report customization (equivalent up to 8 analyst’s working days) with purchase. Addition or alteration to country, & segment scope. |
|
Pricing and purchase options |
Avail customized purchase options to meet your exact research needs. Explore purchase options |
Global Pet Bird Market Report Segmentation
Product Outlook (Revenue, USD Million, 2018 - 2030)
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Pharmaceuticals
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Anti Parasitic
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Antibiotics
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Antifungal
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Nutritional Supplements
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Diagnostics
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Consumables, reagents and kits
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Instruments and devices
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Others
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Application Outlook (Revenue, USD Million, 2018 - 2035)
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Parasitic Infestations
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Bacterial Infections
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Others
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Distribution Channel Outlook (Revenue, USD Million, 2018 - 2035)
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Retails
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E-Commerce
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Veterinary Hospital/ Clinics
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Regional Outlook (Revenue, USD Million, 2018 - 2035)
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North America
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U.S.
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Canada
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Mexico
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Europe
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UK
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Germany
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France
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Italy
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Spain
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Denmark
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Sweden
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Norway
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Rest of Europe
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Asia Pacific
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Japan
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China
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India
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Australia
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South Korea
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Thailand
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Rest of APAC
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Latin America
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Brazil
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Argentina
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Rest of LA
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Middle East & Africa (MEA)
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South Africa
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Saudi Arabia
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UAE
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Kuwait
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Rest of MEA
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